Subjects -> ADVERTISING AND PUBLIC RELATIONS (Total: 23 journals)
Showing 1 - 8 of 8 Journals sorted alphabetically
Advertising & Society Review     Full-text available via subscription   (Followers: 15)
Book History     Full-text available via subscription   (Followers: 194)
Design and Culture : The Journal of the Design Studies Forum     Hybrid Journal   (Followers: 29)
Foundations and Trends® in Marketing     Full-text available via subscription   (Followers: 18)
International Journal of Advertising     Full-text available via subscription   (Followers: 33)
International Journal of Complexity in Leadership and Management     Hybrid Journal   (Followers: 29)
International Journal of Market Research     Hybrid Journal   (Followers: 19)
Journal of Advertising     Hybrid Journal   (Followers: 30)
Journal of Advertising Research     Full-text available via subscription   (Followers: 27)
Journal of Consumer Psychology     Hybrid Journal   (Followers: 44)
Journal of Current Issues & Research in Advertising     Hybrid Journal   (Followers: 10)
Journal of Interactive Advertising     Open Access   (Followers: 15)
Journal of International Marketing     Full-text available via subscription   (Followers: 30)
Journal of Marketing     Full-text available via subscription   (Followers: 59)
Journal of Marketing Research     Full-text available via subscription   (Followers: 74)
Journal of Public Policy & Marketing     Full-text available via subscription   (Followers: 18)
Journal of Public Relations Research     Hybrid Journal   (Followers: 23)
Opinião Pública     Open Access  
Place Branding and Public Diplomacy     Hybrid Journal   (Followers: 5)
Public Relations Inquiry     Hybrid Journal   (Followers: 9)
Public Relations Review     Hybrid Journal   (Followers: 21)
RAE-eletrônica     Open Access   (Followers: 2)
Revista Internacional de Relaciones Públicas     Open Access   (Followers: 1)
Young Consumers: Insight and Ideas for Responsible Marketers     Hybrid Journal   (Followers: 5)
Similar Journals
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Book History
Number of Followers: 194  
  Full-text available via subscription Subscription journal
ISSN (Print) 1098-7371 - ISSN (Online) 1529-1499
Published by Johns Hopkins University Press Homepage  [22 journals]
  • "All the World Writes Short Hand": The Phenomenon of Shorthand in
           Seventeenth-Century England
    • Abstract: [M]y Ancestor was the first Inventor of Short Hand, and you see of what use it is to the world; but at first it was extremely laugh'd at, as no doubt my Project will be.… Well in short, as all the World writes Short Hand, so I wou'd teach all the World to speak Short Hand, and by an Act of Parliament have it call'd the Short Hand Tongue.Speak Short Hand, and have it call'd the Short Hand Tongue! Iack Adams for that; ha, ha, ha.Ha, ha, ha, ha.1It is a laughable suggestion, a spoken shorthand. Shorthand, as everyone in the audience of John Lacy's comedy, Hercules Buffoon (1684), would have been aware, is a system of writing, not speech, and was designed in part so that the pen could keep pace with the already-rapid ... Read More
      PubDate: 2021-05-04T00:00:00-05:00
  • Reading Themselves Sick: Consumption and Women's Reading in the Early
           Republic, 1780–1860
    • Abstract: Sickness is the mildew of life. It mars the fairest hours of enjoyment. In the morning the spirits are refreshed—the heart is rife with ambition. Herculean obstacles cower beneath your touch. But a little exertion & fatigue spirits Ambition and all are gone and you wonder at the power that could have nerved you to make the effort which has now prostrated your strength. The fever mantles your cheek… pain in your side and chest and these are the precursors of a restless sleepless night. You change your position for ease but pain also changes—a dry hard cough breaks the monotony of a midnight hour and leaves you exhausted.When Adaline Lindsley set her pen to the diary she kept between 1840 and 1843, she was ... Read More
      PubDate: 2021-05-04T00:00:00-05:00
  • Printing as Poison, Printing as Cure: Work and Health in the
           Nineteenth-Century Printing Office and Asylum
    • Abstract: In the nineteenth century, printing transformed from a handicraft into what Patrick Duffy describes as "a capital-intensive industry catering for the needs of the developing industrialized society."1 This shift inevitably affected the lives of those involved in the production of print, reshaping their professional identity and relationship with work. In this article, I will explore nineteenth-century printers' changing experience of work using the concept of health and its relation to printing. Highlighting the stories of those involved in print production, preserved in their own words or the words of contemporary observers, I will show that industrial capitalism transformed the printing office into a ... Read More
      PubDate: 2021-05-04T00:00:00-05:00
  • Subscribing to Empire: The Global Expansion of American Subscription
    • Abstract: In 1884, a New Jersey man named Henry Dwight Stiles (1823–89) published a comparison between bees and people that drew upon his travels in Southeast Asia:Last January I saw in Singapore, upon a tree in the hotel yard, a large colony of bees. They had no hive or covering: had been there several months. Like the other natives they did very little work. They were high up on a large limb, and no comb was to be seen. I was reminded that necessity was the mother of industry.1For most of his life Stiles worked as a farmer and a clerk in Vineland, New Jersey. But in later years "H.D." Stiles moonlighted as a canvassing agent, selling books overseas for the J.B. Burr Publishing Company, a subscription publisher based in ... Read More
      PubDate: 2021-05-04T00:00:00-05:00
  • Railway Bookselling and the Politics of Print in India: The Case of A.H.
    • Abstract: It was 2004. The railway minister of a newly elected government was presenting the railway budget in parliament. Outlining his agenda for enhancing "transparency," and "competitiveness," Lalu Prasad Yadav took umbrage at the ubiquitous presence of a firm of railway booksellers, A.H. Wheeler, which ran bookstalls across India's railways, except on the Southern and part of the South Central divisions.1 Asking why Wheeler's bookstalls could be found everywhere, the minister dismissed the firm as a vestige of India's colonial past, complaining that while the English had left Indiamore than half a century ago—in 1947—Wheeler had remained ("Angrez chala gaya lekin Wheeler rah gaya").2Yadav's charge was rhetorical, not ... Read More
      PubDate: 2021-05-04T00:00:00-05:00
  • "You Shall Look at This or at Nothing": Gaylord Schanilec and the Value of
           the Fine Press Book
    • Abstract: American writer, engraver, and printer Gaylord Schanilec's (1955–) Lac des pleurs1 arrives at the Rare Books and Manuscripts Reading Room in a nondescript box. The box is placed on a spacious map table in a wood-paneled and carpeted room. The readers seem serious and well-dressed. Foam cushions are set aside, as are paperweights. The librarian adjusts a sophisticated spotlight. The viewer unfolds a first layer of casing to reveal Lac's custom-made, burgundy cloth box. The gray-green Roman typeface of the book's title,2 drawn, I later learn, by Schanilec's contemporary, the typographer, writer, and printer Russell Maret (1971–), is shadowed by softer gray lines. The spine, in a leathery deep-water blue, features a ... Read More
      PubDate: 2021-05-04T00:00:00-05:00
  • MercadoLibre and the Democratization of Books: A Critical Reading of New
           Material Affordances and Digital Book History
    • Abstract: At the heart of most research related to book history is the archive, or the physical places that store historical and cultural records—whether manuscripts, books, photographs, or other forms of material (or digital) production. Most traditional archives tend to be housed in university libraries or cultural institutions, but here I will focus on a more democratic type of archive that does not rely on bureaucratic processes, unnecessary gatekeeping, or expert curators: MercadoLibre. This online marketplace, or what I deem a self-organized archive, functions as an open-access commons with equal opportunity for anyone to engage with and add to its holdings.1 Moreover, MercadoLibre, which has virtually no competitive ... Read More
      PubDate: 2021-05-04T00:00:00-05:00
  • "Reading" the Public Domain: Narrating and Listening to Librivox
    • Abstract: The twenty-first-century publishing industry has seen a boom in audio listening, with audiobooks enjoying an unprecedented market share. Despite this, minimal empirical research has been undertaken to substantiate or evaluate assumptions about audiobooks' growth and popularity. Situated at the nexus of audiobook publishing and digital co-creation, Librivox, which facilitates volunteers to create and share public domain audiobooks, is likewise massively popular, with the Internet Archive versions of its recordings collectively accessed more than one billion times. Moreover, as a wholly online community, its site and forums act as a living archive of the way that these recordings are produced and received. ... Read More
      PubDate: 2021-05-04T00:00:00-05:00
  • State of the Discipline: Throwaway History: Towards a Historiography of
    • Abstract: The papyrologist, Oxford University Press printer, and collector John Johnson (1882–1956) once described his collection—one of the earliest of ephemera ever acquired by a major library—as "everything which a museum or library would not ordinarily accept if it were offered as a gift." Johnson's collection,1 which contained thousands of examples of printed, non-book material, including bus tickets, calling cards, cigar bands, broadsides, and campaign pamphlets, was acquired by the Bodleian Library at Oxford University in 1968. Johnson was not underestimating the attitudes of cultural institutions at the time. In a foreword to a catalog published in conjunction with a 1971 exhibition of Johnson's collection, Robert ... Read More
      PubDate: 2021-05-04T00:00:00-05:00
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