Subjects -> ADVERTISING AND PUBLIC RELATIONS (Total: 23 journals)
Showing 1 - 8 of 8 Journals sorted by number of followers
Book History     Full-text available via subscription   (Followers: 134)
Journal of Marketing Research     Full-text available via subscription   (Followers: 73)
Journal of Marketing     Full-text available via subscription   (Followers: 53)
Journal of Consumer Psychology     Hybrid Journal   (Followers: 46)
International Journal of Complexity in Leadership and Management     Hybrid Journal   (Followers: 28)
Design and Culture : The Journal of the Design Studies Forum     Hybrid Journal   (Followers: 26)
Journal of International Marketing     Full-text available via subscription   (Followers: 24)
International Journal of Advertising     Full-text available via subscription   (Followers: 22)
Journal of Advertising     Hybrid Journal   (Followers: 20)
Public Relations Review     Hybrid Journal   (Followers: 15)
International Journal of Market Research     Hybrid Journal   (Followers: 14)
Journal of Advertising Research     Full-text available via subscription   (Followers: 14)
Journal of Public Policy & Marketing     Full-text available via subscription   (Followers: 14)
Journal of Public Relations Research     Hybrid Journal   (Followers: 12)
Foundations and Trends® in Marketing     Full-text available via subscription   (Followers: 12)
Advertising & Society Review     Full-text available via subscription   (Followers: 10)
Journal of Interactive Advertising     Open Access   (Followers: 7)
Public Relations Inquiry     Hybrid Journal   (Followers: 5)
Journal of Current Issues & Research in Advertising     Hybrid Journal   (Followers: 5)
Young Consumers: Insight and Ideas for Responsible Marketers     Hybrid Journal   (Followers: 4)
Place Branding and Public Diplomacy     Hybrid Journal   (Followers: 1)
Revista Internacional de Relaciones Públicas     Open Access   (Followers: 1)
Similar Journals
Journal Cover
Advertising & Society Review
Number of Followers: 10  
 
  Full-text available via subscription Subscription journal
ISSN (Online) 1534-7311
Published by Project MUSE Homepage  [305 journals]
  • Assigning Infographics to Teach Digital Storytelling

    • Free pre-print version: Loading...

      Abstract: Introduction and Overview of Assignment.An infographic is a chart or diagram that uses appealing visuals to share detailed information and data about a particular topic. Professor Jason Chambers likes to use them in his teaching to encourage students to apply historical research to this popular way of telling stories digitally. At the University of Illinois, Chambers teaches courses on advertising history, multicultural advertising, diversity and advertising, and the course that this assignment is used in, Classic Campaigns. In Classic Campaigns, he uses historical records to teach students about primary sources, such as letters written by Leo Burnett describing ideas for the Marlboro Man. In classes on diversity ... Read More
      PubDate: 2022-07-27T00:00:00-05:00
       
  • Diversity and Multicultural Issues in Advertising: A Literature Review and
           New Research Directions

    • Free pre-print version: Loading...

      Abstract: With the growth in visibility of historically marginalized groups, and their increasing buying power, market segments in the United States have changed from Caucasian-dominant to ethnic minority-dominant.1 At the same time, recent social events such as the Black Lives Matter, LGBTQ rights, and Stop Asian Hate movements require advertisers to pay more attention to marginalized groups in society and rethink their advertising strategies. Advertising has long been recognized as a powerful social and cultural force that mirrors and shapes societal values and norms in American society.2 Advertising and marketing scholars Wei-Na Lee, Jerome D. Williams, and Carrie La Ferle argue that diversity should include people with ... Read More
      PubDate: 2022-07-27T00:00:00-05:00
       
  • White Claw and Gender Neutrality: What Hard Seltzers Reveal about Alcohol
           Advertising’s Long Journey toward Gender Inclusion

    • Free pre-print version: Loading...

      Abstract: Combining the satisfying fizz of carbonated water with a low-alcohol buzz and a touch of fruity flavor, hard seltzer is simple enough, though its rise in the United States as an industry darling and cultural meme has been anything but. The first hard seltzer, SpikedSeltzer, launched in November 2013 in New England and steadily grew in popularity, sprouting early competitors like Truly and White Claw. As beer and soft drink sales both sagged,1 journalists reported on hard seltzers, christening it “America’s new favorite booze,” a “craze,” and an “obsession” that’s not a passing fad but “here to stay.”2 Summer 2019 became “White Claw summer” when the brand purportedly outsold every craft beer and industry stalwart ... Read More
      PubDate: 2022-07-27T00:00:00-05:00
       
  • Advertising in Popular Culture: Stealth Marketing in The Joneses

    • Free pre-print version: Loading...

      Abstract: Introduction.The panel of scholars introduce themselves and give perspectives on what was happening in advertising and society at the time the movie was conceived. In 2009, says Tyrha Lindsey-Warren, cutting edge marketers were trying to figure out how to tap into blogging as a way to spread word-of-mouth information to consumers. Sharrona Pearl points out that the 2008 mortgage crisis and anxiety about it, plus hope for change with the Obama presidency, is reflected in the film: “There was a sense that you actually really couldn’t trust anything. You have these significant economic swings between people who lose money and get wiped out overnight and people who are making huge amounts of money. That whole framework ... Read More
      PubDate: 2022-07-27T00:00:00-05:00
       
  • Collectible Consuming: Early Twentieth-Century German Poster Stamps

    • Free pre-print version: Loading...

      Abstract: In this poster stamp advertising “Standart-Bronze” metallic paint, a young boy sits on the floor diligently painting his shoe bronze. In the background is a chair with a dish holding the product; in the foreground is a spilled bottle of the product. The advertising slogan—“Gilding is child’s play with Standart-Bronze” (“Vergolden ist Spielerei mit Standart-Bronze”)—is split between the top and bottom.1In the two years leading up to World War I, this image would have been familiar to hundreds of thousands of urban Germans. It was only one of some 50,0002 different advertising poster stamps, or Reklamemarken, produced from the turn of the century through 1914. Like many of these poster stamps, this image was in such ... Read More
      PubDate: 2022-07-27T00:00:00-05:00
       
  • Editorial Introduction

    • Free pre-print version: Loading...

      Abstract: From Advertising & Society Quarterly’s inception 22 years ago, the journal has closely examined debates about advertising’s role in society, culture, history, and the economy, including how much (or how little) diversity, equity, and inclusion (DEI) concerns have been taken into account by the advertising industry and corporate America in general. It is not surprising, then, that much of this issue’s content examines DEI issues in advertising from various vantage points.From Emily Contois’ (University of Tulsa) examination of hard seltzer advertising’s attempts to be gender inclusive, to Shu-Chuan Chu’s (DePaul University) in-depth assessment of diversity and multicultural issues in scholarly journals focused on ... Read More
      PubDate: 2022-07-27T00:00:00-05:00
       
  • Key Concepts in Advertising: Objectification

    • Free pre-print version: Loading...

      Abstract: Introduction to the Concept of Objectification.This video introduces the concept of objectification, especially as it relates to the use of gender and sexuality in advertising.Theoretical Understandings of Objectification.This video introduces the work of sociologist Erving Goffman and activist Jean Kilbourne, and their categories of gender display and sexual objectification.Analyzing Some Ads with Leading Scholars: Student Activity Part 1.This video prompts viewers to analyze an advertisement, after a discussion with media scholars Mia Moody-Ramirez of Baylor University and Kim Golombisky of the University of South Florida. Dr. Moody-Ramirez is department chair and professor in the Journalism, Public Relations ... Read More
      PubDate: 2022-07-27T00:00:00-05:00
       
  • Roundtable on Equity and Inclusion in Advertising Since the Racial
           Reckoning of 2020

    • Free pre-print version: Loading...

      Abstract: Introductions, Initial Thoughts on Industry Commitment to DEI.Dr. Tyrha Lindsey-Warren, Clinical Assistant Professor of Marketing at Baylor University, poses a provocative question to the group which had assembled two years ago: “Given the global pandemic, the George Floyd tragedy, the presidential election, and so much more, are official company statements [from corporate America] and decrees that were issued in 2020 regarding their commitment to equity and inclusion, were they mere performative efforts'”1The group, after unpacking that there is intention and sincerity and optimism regarding antiracism and equity support in the advertising and corporate worlds, concedes that it still appears performative. Dr. ... Read More
      PubDate: 2022-07-27T00:00:00-05:00
       
  • Key Concepts in Advertising: Technological Determinism

    • Free pre-print version: Loading...

      Abstract: Introduction to Technological Determinism.This video introduces some key questions central to understanding the concept and theory of technological determinism: What role does technology have in our everyday lives' What role does technology have in shaping society and culture' Are people in complete control of technology' Is technology something that dictates human progress' Is technology something that controls people' Where does technology fit into advertising’s place in society, culture, history, and the economy'An Overview of Technological Determinism.In this video, the basic idea of technological determinism is fleshed out in more detail by drawing from the ideas of Norwegian American economist and sociologist ... Read More
      PubDate: 2022-07-27T00:00:00-05:00
       
  • Author Meets Critics: Pushing Cool: Big Tobacco, Racial Marketing, and the
           Untold Story of the Menthol Cigarette

    • Free pre-print version: Loading...

      Abstract: Introductions and Book Overview.The panelists introduce themselves, their affiliations, and their areas of expertise. Keith Wailoo, the author of Pushing Cool, then provides a short overview of his background, especially his work on the history of medicine and health. He then discusses how his book follows the menthol cigarette’s tangled path into American consumer culture and commerce. The menthol cigarette first emerged as a new kind of product in the 1920s to address and treat the rise of “smoker’s throat,” or the irritation and cough caused by smoking. By the 1950s, menthol smoking found a new and expanded market amid an environment where people were becoming concerned about the links between cigarette smoke ... Read More
      PubDate: 2022-07-27T00:00:00-05:00
       
 
JournalTOCs
School of Mathematical and Computer Sciences
Heriot-Watt University
Edinburgh, EH14 4AS, UK
Email: journaltocs@hw.ac.uk
Tel: +00 44 (0)131 4513762
 


Your IP address: 3.229.117.123
 
Home (Search)
API
About JournalTOCs
News (blog, publications)
JournalTOCs on Twitter   JournalTOCs on Facebook

JournalTOCs © 2009-