Subjects -> ADVERTISING AND PUBLIC RELATIONS (Total: 23 journals)
Showing 1 - 8 of 8 Journals sorted alphabetically
Advertising & Society Review     Full-text available via subscription   (Followers: 16)
Book History     Full-text available via subscription   (Followers: 203)
Design and Culture : The Journal of the Design Studies Forum     Hybrid Journal   (Followers: 30)
Foundations and Trends® in Marketing     Full-text available via subscription   (Followers: 18)
International Journal of Advertising     Full-text available via subscription   (Followers: 33)
International Journal of Complexity in Leadership and Management     Hybrid Journal   (Followers: 31)
International Journal of Market Research     Hybrid Journal   (Followers: 19)
Journal of Advertising     Hybrid Journal   (Followers: 30)
Journal of Advertising Research     Full-text available via subscription   (Followers: 27)
Journal of Consumer Psychology     Hybrid Journal   (Followers: 45)
Journal of Current Issues & Research in Advertising     Hybrid Journal   (Followers: 10)
Journal of Interactive Advertising     Open Access   (Followers: 16)
Journal of International Marketing     Full-text available via subscription   (Followers: 30)
Journal of Marketing     Full-text available via subscription   (Followers: 60)
Journal of Marketing Research     Full-text available via subscription   (Followers: 75)
Journal of Public Policy & Marketing     Full-text available via subscription   (Followers: 19)
Journal of Public Relations Research     Hybrid Journal   (Followers: 23)
Opinião Pública     Open Access  
Place Branding and Public Diplomacy     Hybrid Journal   (Followers: 5)
Public Relations Inquiry     Hybrid Journal   (Followers: 10)
Public Relations Review     Hybrid Journal   (Followers: 21)
RAE-eletrônica     Open Access   (Followers: 2)
Revista Internacional de Relaciones Públicas     Open Access   (Followers: 1)
Young Consumers: Insight and Ideas for Responsible Marketers     Hybrid Journal   (Followers: 5)
Similar Journals
Journal Cover
Advertising & Society Review
Number of Followers: 16  
 
  Full-text available via subscription Subscription journal
ISSN (Online) 1534-7311
Published by Project MUSE Homepage  [305 journals]
  • Asian American Advertising, Multicultural Communication, and Inclusivity:
           An Interview with Jeff Lin, Maxwell Davidson, and Selina Guo from
           Admerasia

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      Abstract: Introductions.Sunny Tsai, Associate Professor of Communication at the University of Miami, introduces the central topics of this interview: experiences and insights about Asian American advertising and multicultural communication in today's politicized world. Each of the interviewees from Admerasia, a New York-based, full-service, and minority-owned multicultural advertising agency with work largely focused on reaching Asian American Pacific Islander (AAPI) consumers, introduce themselves.1Selina Guo, Director of Strategy at Admerasia, describes her journey of starting from a creative design background after her undergraduate studies in visual communication. Based on her interests in idea generation, which grew ... Read More
      PubDate: 2021-10-21T00:00:00-05:00
       
  • Key Concepts in Advertising: Sponsorship

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      Abstract: Introduction to the concept of sponsorship and how advertisers in early broadcasting used their sponsorship of musical, dramatic, and comedic programs to attract audiences and sell products, often by integrating the products into the program.Sponsorship is the act of supporting an event, activity, person, or organization financially or through providing products or services in return for an opportunity to advertise. It's not a new strategy: advertisers have long used events and programs to get consumers' attention. Just like live "medicine shows" in the 1800s, advertisers used live entertainment on 1930s and 1940s radio—music, comedy, and drama—to attract audiences and then sell them products such as soap, cheese ... Read More
      PubDate: 2021-10-21T00:00:00-05:00
       
  • Shot on iPhone: Apple's World Picture

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      Abstract: Edwin Land of Polaroid talked about the intersection of the humanities and science. I like that intersection. There's something magical about that place. … The reason Apple resonates with people is that there's a deep current of humanity in our innovation.The short description of the pattern we have [in modern advertising] is magic: a highly organized and professional system of magical inducements and satisfactions, functionally very similar to magical systems in simpler societies, but rather strangely coexistent with a highly developed scientific technology.On January 9, 2007, at the Macworld Expo in San Francisco, Apple co-founder and CEO Steve Jobs launched the iPhone. In fact, Jobs started his presentation by ... Read More
      PubDate: 2021-10-21T00:00:00-05:00
       
  • Author Meets Critics: Quantum Marketing: Mastering the New Marketing
           Mindset for Tomorrow's Consumers

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      Abstract: Introductions, Five Paradigms of Marketing, and Quantum Marketing.The panelists first introduce themselves, their affiliations, and their areas of expertise. Author Raja Rajamannar, Mastercard's Chief Marketing & Communications Officer and President of Healthcare Business, explains his theory of the five paradigms, which provide the historic context and trajectory of marketing in his book Quantum Marketing:1Paradigm One—Product Marketing: The product is presented as the hero providing particular rational benefits. Marketing strategies were based on the assumption that consumers make logical purchasing decisions, so a focus was on product comparisons and appealing to consumers' desire for superior products providing ... Read More
      PubDate: 2021-10-21T00:00:00-05:00
       
  • Key Concepts in Advertising: Ideology

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      Abstract: Opening discussion about the concept of ideology.This opening video introduces the concept of ideology by looking at a music video for Pink Floyd's 1979 hit "Another Brick in the Wall (Part II)." Several questions are asked: How are our worldviews shaped as we grow up' What do we learn about the world from our schools, media, and families' Are we drones who are forced to see and do only what society expects of us' Or do we have the power to resist the rules and structures that are normalized in our society'A look at a game show that normalizes a competitive consumer society.Ideologies are powerful because we often don't realize they are at work. This video illustrates how capitalist ideologies are embedded in ... Read More
      PubDate: 2021-10-21T00:00:00-05:00
       
  • What Drives Young Consumers to Drink': Attitudinal, Normative, and
           Advertising Drivers of Adolescents' Intentions to Consume Beer and Alcohol
           

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      Abstract: Underage drinking is prevalent and a major public health issue in the United States and elsewhere around the world. Among the population of adolescents who drink, a Federal Trade Commission study (FTC 2014) showed that 34% of 8th graders, 50% of 10th graders, and 66% of 12th graders got drunk in the month prior to their survey, while 50%, 53%, and 56%, respectively, binged in the prior two weeks. While there has been a continuous decrease from higher rates in the 1980s, such numbers still reflect troubling alcohol use among the underage population and have numerous negative repercussions; some of the most serious include emergency room visits, development of alcohol abuse disorders later in life, and death. ... Read More
      PubDate: 2021-10-21T00:00:00-05:00
       
  • Digital Collection: Erase COVID Posters

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      Abstract: Erase COVID is a collective of artists from around the world that formed in Spring 2020 to create a series of visually rich public service announcements (PSAs) recommending important health safety practices. The posters drew attention to major concerns in how the COVID-19 pandemic was impacting society: washing hands, disinfecting and cleaning, social distancing, not touching one's face or nose, seeking out quality and fact-based information, self care, and thinking about one's impact on others through their actions. A third of the proceeds from the Erase COVID project has gone to MusiCares, a charitable organization supporting people working in the music industry.Advertising & Society Quarterly interviewed Michael ... Read More
      PubDate: 2021-10-21T00:00:00-05:00
       
  • Roundtable on Disability and Advertising, Part II

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      Abstract: [Editors' Notes: Part I of this roundtable is found here. Sample advertisements included in the following roundtable videos are presented in audio description format in the Gallery of In-Video Illustrations below.]Introductions and Roundtable Overview.The driving questions of this roundtable are introduced: What is disability' How have disabilities been represented and treated in advertising and marketing' Where do disabilities come into the advertising and marketing workplace' What advice do panelists have for students, scholars, and practitioners as we go forward in a more inclusive, diverse, and culturally aware world'1 Panelists introduce themselves, their affiliations, and areas of interest and ... Read More
      PubDate: 2021-10-21T00:00:00-05:00
       
  • Why Do Ads Go Viral'

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      Abstract: In recent years, numerous scholars and advertising practitioners have focused on the concept of virality in advertising. Given its ability to provide both immense reach and third-party endorsement to advertisers, it is no wonder that this phenomenon has captured the imagination and interest of professionals in the advertising industry as well as in academia. Virality is a force that, if controlled, can be leveraged for socioeconomic and even political benefits, as in political advertising and campaigning.1 Pointing to some of the benefits of this mercurial form of communication, information and technology professors Nahon and Hemsley aver: "Virality can raise awareness on a given topic, can show new ways of viewing ... Read More
      PubDate: 2021-10-21T00:00:00-05:00
       
  • Editorial Introduction

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      Abstract: 2020 was the year that took forever to pass. It was also the year that went by in a blur. It was certainly a year that won't be forgotten, especially in 2021 as we try to reopen schools, businesses, and gathering places while recognizing the need to make important cultural, economic, and political changes.This editorial introduction is being written on the eve of the anniversary of George Floyd's murder near the intersection of East 38th Street and Chicago Avenue in Minneapolis, Minnesota. At the end of the harrowing first three months of the COVID-19 pandemic, Floyd's killing added fuel to a fire that was never put out on the call for social justice and racial equity in the United States and around the world. That ... Read More
      PubDate: 2021-10-21T00:00:00-05:00
       
 
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