 Subjects -> ADVERTISING AND PUBLIC RELATIONS (Total: 23 journals)
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- Podcasting: The New Term Paper
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Abstract: During my first term teaching at DePaul University in Chicago, I started asking my students where they got their news and entertainment. I was not at all surprised that none of them watched traditional television as most did not even own a device that might be called a TV. I was surprised to hear how much they listened to podcasts. They listened to hard news, pop news, sports commentary, crime stories, gaming, wellness, and more. What made an even bigger impression on me was how our discussions about podcasts brought even quiet students out of their shells. Everyone wanted to share their latest find. I started finding podcasts related to classes and assigned them for class discussions in lieu of readings. Students ... Read More
PubDate: 2023-11-16T00:00:00-05:00
- Conference on Historical Analysis and Research in Marketing: Curiosities
of the Atomic Age: A Spanish Informational Campaign about Modernity in the
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Abstract: Setting the Stage for the Atomic Age in Spain.After a description of her last name and Basque heritage, marketing and business historian Maria Elena Aramendia-Muneta explains the inspiration for this presentation at CHARM 2023 (Conference on Historical Analysis and Research in Marketing). In 2017 she took part in a European Union project on nuclear energy and international business history. Nuclear fission was perfected in 1938, however her research focuses on the decade of the 1950s and the Spanish experience.1Post-World War II Spain, she describes, embraced tradition, Spanishness, and exquisite values. However the government, led by dictator Francisco Franco, encouraged the idea of modernity.2 Aramendia-Muneta ... Read More
PubDate: 2023-11-16T00:00:00-05:00
- Reprint Retrospective: The Funhouse Mirror from Empowered: Popular
Feminism and Popular Misogyny-
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Abstract: Sarah, thank you for your time to share more about your work with Advertising & Society Quarterly. Before I ask some questions about your book Empowered and the following excerpt from it, please tell us a little more about your academic background and the work you have done about advertising, consumer culture, feminism, and gender (and more!). What has driven your trajectory as a researcher, writer, activist, and educator'Thank you, Ed, for showcasing my work in Advertising & Society Quarterly—it is such an honor! As far as my academic background, generally, I research how women, communities of color, and youth use media, participate in consumer culture, construct identities, act politically, and create culture. ... Read More
PubDate: 2023-11-16T00:00:00-05:00
- Roundtable on Artificial Intelligence, Advertising, and Society
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Abstract: Introductions.This year artificial intelligence (AI) has really been making a splash, begins Ed Timke, but how would scholars and practitioners define it' Ching-Hua Chuan, having just taught the first class session of the semester for a course in computer design with AI, repeats what she tells her students: to put it broadly, AI is a subfield of computer science which assists in back-end performance of tasks by hardware, software, or programs that usually require human intelligence. Its historical origins lie with 1950s pioneers in math, economics, neuroscience, psychology, linguistics, philosophy, and other disciplines. Answering a question about AI's relevance to the advertising industry, Jing Yang points out ... Read More
PubDate: 2023-11-16T00:00:00-05:00
- Conviction, Creativity, and Human Behavior in Advertising: An Interview
with Saul Betmead-
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Abstract: Introductions.Saul Betmead describes his multifaceted career. To summarize, he describes his career as working in the "business of ideas and impact" with global companies, smaller organizations and even start ups through coaching and consulting. At the same time, he's a preceptor at Oxford University, in the fields of business strategy and innovation. Born in Cambridge, UK, Saul grew up in a liberal environment and developed an interest in understanding human behavior. He pursued cognitive psychology at Durham University. Initially considering a career in clinical psychology, he instead joined the advertising industry. Saul describes what happened in his career at Saatchi & Saatchi when his goal was to travel and ... Read More
PubDate: 2023-11-16T00:00:00-05:00
- Artificial Intelligence, Advertising, and Society
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Abstract: Among all the technological innovations and advances in the twenty-first century, artificial intelligence (AI) presents the most exciting opportunities and dangerous threats. Makridakis (2017) compared the AI revolution with the industrial and digital (information) revolutions and argued that AI will have more transformational and far-reaching impacts on all aspects of our society. AI is not just a new technology. It constitutes "a powerful force that is reshaping daily practices, personal and professional interactions, and environments" (Taddeo and Floridi 2018, 751).In particular, the advertising industry, which has been revolutionized by programmatic media planning/buying,1 has been recognized as an early ... Read More
PubDate: 2023-11-16T00:00:00-05:00
- Exhibiting the Complexities of Black Advertising History: A Review of
"Let's March Forward Together"-
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Abstract: Advertisements provide people with information about society and help to shape their dreams of how to live in it. At the same time, as a genre, ads serve a specific transactional function: they are designed to capture attention and to persuade their audience to take action, typically the purchase of a product or investment in an idea or cause. If the returns (i.e., what the advertisement achieves such as revenue or recognition) do not outweigh the costs of its creation, the ad is, in most instances, considered unsuccessful, wasteful, and likely will be discontinued. This emphasis on utility—whether or not an advertisement effectively achieves its purpose—impacts what advertising historian Jason Chambers ... Read More
PubDate: 2023-11-16T00:00:00-05:00
- Editorial Introduction
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Abstract: The world of advertising is not just a mirror trying to reflect societal values, but it is also a force shaping and shaped by cultural, technological, and historical currents. In this issue of Advertising & Society Quarterly, we invite readers to explore the intricate pathways where advertising intersects with society. From the transformative influence of artificial intelligence (AI) in modern marketing strategies to the deep-rooted representation of Black identity in media, the articles in this issue provide a wide view of the industry's past, present, and potential future. By analyzing historical campaigns, dissecting contemporary methodologies, and speculating on the horizon of recent advertising innovations ... Read More
PubDate: 2023-11-16T00:00:00-05:00
- Key Concepts in Advertising: Puffery
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Abstract: Introduction and Origins.A recent article in QSR, a business magazine for quick service restaurants, talks about advertising deceptiveness in the food and beverage industry. That article says:The law distinguishes between 1) product statements that are general, vague, or clearly subjective claims of superiority understood as opinions—which are considered non-actionable exaggerated boasts or "puffery" (e.g., "world's best pizza")—and 2) product claims that are specific and measurable factual representations, which are actionable (e.g., an ad claiming that a product contains "no preservatives").1This statement regarding puffery, obviously intended to educate business owners, is partially correct but not entirely. ... Read More
PubDate: 2023-11-16T00:00:00-05:00
- The Advertising On-Ramp … and Destinations and Off-Ramps: An
Interview with Belle Frank-
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Abstract: Introduction.Professor Nancy Tag recalls how, while developing the Branding + Integrated Communication (BIC) graduate program at City College of New York (CCNY), she began collaboration with Belle Frank, a practitioner at the advertising agency VMLY&R. Frank explains how she started her career. With a master's degree in human development from an education program, she began testing commercials in focus groups. That experience inspired a desire to create commercials and her illustrious career began. Her encounters with students at CCNY led her to write The Advertising On-Ramp: Getting Your First Advertising Job (2013) when she realized aspiring advertisers' career questions were repetitive.1 It's a roadmap for ... Read More
PubDate: 2023-11-16T00:00:00-05:00
- Author Meets Critics: Branding Black Womanhood: Media Citizenship from
Black Power to Black Girl Magic-
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Abstract: Introduction.The panel of scholars and practitioners in areas such as media studies, race, and marketing introduce themselves. Branding Black Womanhood covers many topics, encouraging discussions on identity, race, gender, citizenship, media, branding, and consumerism. The subtitle of the book references Black Girl Magic, an empowered intersectional mantra from CaShawn Thompson and explores the monetization of her phrase as part of a longer history "and a decades-long project to configure Black women's empowerment as a business enterprise."1 One key term from the book is enlightened consumption, which the author Timeka Tounsel defines as the power of purchasing by Black women as not just a commercial choice but a ... Read More
PubDate: 2023-11-16T00:00:00-05:00
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