Subjects -> ADVERTISING AND PUBLIC RELATIONS (Total: 23 journals)
Showing 1 - 8 of 8 Journals sorted alphabetically
Advertising & Society Review     Full-text available via subscription   (Followers: 10)
Book History     Full-text available via subscription   (Followers: 112)
Design and Culture : The Journal of the Design Studies Forum     Hybrid Journal   (Followers: 26)
Foundations and Trends┬« in Marketing     Full-text available via subscription   (Followers: 11)
International Journal of Advertising     Full-text available via subscription   (Followers: 22)
International Journal of Complexity in Leadership and Management     Hybrid Journal   (Followers: 27)
International Journal of Market Research     Hybrid Journal   (Followers: 14)
Journal of Advertising     Hybrid Journal   (Followers: 20)
Journal of Advertising Research     Full-text available via subscription   (Followers: 14)
Journal of Consumer Psychology     Hybrid Journal   (Followers: 44)
Journal of Current Issues & Research in Advertising     Hybrid Journal   (Followers: 5)
Journal of Interactive Advertising     Open Access   (Followers: 7)
Journal of International Marketing     Full-text available via subscription   (Followers: 24)
Journal of Marketing     Full-text available via subscription   (Followers: 51)
Journal of Marketing Research     Full-text available via subscription   (Followers: 70)
Journal of Public Policy & Marketing     Full-text available via subscription   (Followers: 14)
Journal of Public Relations Research     Hybrid Journal   (Followers: 12)
Place Branding and Public Diplomacy     Hybrid Journal   (Followers: 1)
Public Relations Inquiry     Hybrid Journal   (Followers: 5)
Public Relations Review     Hybrid Journal   (Followers: 16)
Revista Internacional de Relaciones P├║blicas     Open Access   (Followers: 1)
Young Consumers: Insight and Ideas for Responsible Marketers     Hybrid Journal   (Followers: 4)
Similar Journals
Journal Cover
Advertising & Society Review
Number of Followers: 10  
 
  Full-text available via subscription Subscription journal
ISSN (Online) 1534-7311
Published by Project MUSE Homepage  [305 journals]
  • An Interview with Media.Monks' Alice Andersen and Beryl Chung on Empathy
           and Advertising

    • Free pre-print version: Loading...

      Abstract: Introductions.Alice Andersen and Beryl Chung introduce themselves and their career trajectories. Chung describes the work that Media.Monks does as an advertising creative production company with offices around the world. Growing up in a bilingual household, Andersen has always been interested in how to communicate across languages and cultures, which has helped her digital interactive design work for cultural organizations. Chung believes that her experiences of being Chinese American and completing an intensive language program in China have fueled her desire to collaborate across cultures in her pursuit of a career in art and illustration.Empathy and Its Importance in Advertising and Media.Beryl Chung ... Read More
      PubDate: 2022-04-30T00:00:00-05:00
       
  • Roundtable on Taboos and Advertising

    • Free pre-print version: Loading...

      Abstract: Introductions.Participants introduce their affiliations, areas of expertise, and experience with working on taboos in advertising.What's a Taboo'The panelists discuss what the concept of taboo means and how that compares to the concept of controversy.1 They agree that a taboo is something that is not talked about or seen in wider society. It is a topic, issue, or behavior that people feel ashamed about and might possibly become upset or outraged about because it goes beyond certain acceptable boundaries. Beyond a taboo being defined as a sensitive topic or behavior, it has often been defined as something that is dangerous because it threatens what is deemed sacred in a community. The line is fine between something ... Read More
      PubDate: 2022-04-30T00:00:00-05:00
       
  • Advertising in Popular Culture: Fredric Brown's "Pi in the Sky"

    • Free pre-print version: Loading...

      Abstract: American science fiction and fantasy writer Fredric Brown published "Pi in the Sky" in the Winter 1945 issue of Thrilling Wonder Stories.1 Set in 1999, as the story unfolds, readers learn why there are sudden strange movements among some stars in the night sky. The main characters are Roger Phlutter, an aspiring astronomer who first discovered and reported the stars' odd movements; Dr. Milton Hale, a prominent physicist who was called upon by the media to explain the stars' movements; and Rutherford Sniveley, a reclusive, tech-savvy entrepreneur and businessman whose advertising ambitions are behind the stars' supposed realignment.Introductions and Context Surrounding "Pi in the Sky."Participants introduce their ... Read More
      PubDate: 2022-04-30T00:00:00-05:00
       
  • Key Concepts in Advertising: Colorism

    • Free pre-print version: Loading...

      Abstract: An overview of the problem of colorism.Racism and colorism are similar concepts with origins attributed to European religious expansion, colonialism, and Western imperialism to name a few. Skin color is hierarchically arranged from white to black, with associated privileges and disadvantages assigned accordingly. The main difference between colorism and racism is that the former is further informed by shared customs, beliefs, castes, religion, history, geographies, and other in-group characteristics. The discrimination darker individuals face, particularly women, is evidenced through comparatively lower incomes, fewer educational opportunities, limited access to occupational sectors, unfavorable societal treatment ... Read More
      PubDate: 2022-04-30T00:00:00-05:00
       
  • Revising SMART+IE: A Classroom Activity for Increasing Diversity, Equity,
           and Inclusion in Communication Campaigns

    • Free pre-print version: Loading...

      Abstract: Advertisers and communication professionals have always needed to take societal and cultural relevance into account when devising their campaigns. Recent changes in society, acknowledging voices from marginalized communities and the lack of representation in mainstream media, have forced advertisers, marketers, and public relations professionals to reassess their engagement with diversity, equity, and inclusion (DEI) in their campaigns. Diversity is the recognition of all the ways that people are different. For strategic communication, it has traditionally been part of the campaign planning to name audiences that are being targeted; demographics and lifestyle behaviors are commonly used to identify those ... Read More
      PubDate: 2022-04-30T00:00:00-05:00
       
  • A Playbook for Engaging in Social and Environmental Activism in
           Advertising

    • Free pre-print version: Loading...

      Abstract: One afternoon on a crisp fall day after being in quarantine for about six months, I, Harsha, went into my huge walk-in closet. I have been pretty much wearing sweatpants and a tshirt all summer and when confronted with the beginning of a new semester, I had to pick out an outfit for the first day of classes. It was then that I first "saw" how much "crap" I had in my closet. Literally, dozens of shoes and about a hundred pieces of clothing—it was overwhelming to see the extent of my consumerism. Until COVID-19 forced me to stop, step back, and reflect, I was not fully aware of the extremely materialistic life I have been living. It was nauseating to the extent that my stomach started churning and I instantly had to ... Read More
      PubDate: 2022-04-30T00:00:00-05:00
       
  • Editorial Introduction

    • Free pre-print version: Loading...

      Abstract: How can advertising be a force for social and cultural good' This question is a significant theme in this issue of Advertising & Society Quarterly. Harsha Gangadharbatla (University of Colorado, Boulder) and Deb Morrison (University of Oregon) provide a playbook for how advertisers can engage in social and environmental activism. They question the traditional view of advertising's core purpose of maintaining continuous growth without consideration of sustainability and concern for the environment. Martha Reeves, Deepthi Chandra, and Katharine Kim (Duke University) examine practitioners' perspectives on how companies take on cultural, political, and social issues, especially at a time when society is significantly ... Read More
      PubDate: 2022-04-30T00:00:00-05:00
       
  • Cause Marketing in a Time of Polarization

    • Free pre-print version: Loading...

      Abstract: More than fifty years ago, economist Milton Friedman wrote: "There is one and only one social responsibility of business—to use its resources and engage in activities designed to increase its profits."1 Since Friedman's pronouncement, the expected role of business has changed dramatically. Today, the social responsibility of business and firms' identification with social causes through their marketing messages is commonplace. Firms' identification with causes and the proliferation of advertising messages shapes our culture and what we believe in. Even those who endorse Friedman's dictum need to take seriously the values and commitments of their customers. Given the proliferation of advertising today and consumers' ... Read More
      PubDate: 2022-04-30T00:00:00-05:00
       
  • Advertising in the Classroom: How to Produce and Distribute Podcasts

    • Free pre-print version: Loading...

      Abstract: How to Produce and Distribute Podcasts.In the last several years podcasts have become a powerful marketing and communications tool for brands, organizations, and colleges and universities. Podcasts are a perfect medium for a post-digital age. They don't demand as much from consumers, compared to reading text or watching video content, and play into a mobile society. Indeed, brand stories told just audibly elicited an average of 21 percent higher emotional intensity than brand stories told just visually, per Mindshare's NeuroLab.1 Having a vision for the show and defining what success looks like is crucial. But there are also several best practices for producers and journalists to adopt for the development ... Read More
      PubDate: 2022-04-30T00:00:00-05:00
       
  • Reprint Retrospective: Nothing Sells Like Whiteness: Race, Ontology, and
           American Advertising

    • Free pre-print version: Loading...

      Abstract: Shalini, thank you for your time to interview with Advertising & Society Quarterly. Before I ask some questions about your article "Nothing Sells Like Whiteness: Race, Ontology, and American Advertising," please tell us a little more about your academic background. What are your research interests and priorities' What do you teach at Northwestern University'Ed, thanks so much for this opportunity! I have been a professor of Anthropology and Asian American Studies here since 2007, where I teach courses on language, race, ethnicity, media, advertising, consumer culture, youth, and Asian Americans. My undergraduate and doctoral degrees are in anthropology, and my research focuses on the intersection of language, race ... Read More
      PubDate: 2022-04-30T00:00:00-05:00
       
  • Author Meets Critics: Green Persuasion: Advertising, Voluntarism, and
           America's Lands

    • Free pre-print version: Loading...

      Abstract: Editors' Note: Green Persuasion is available for free through the Smithsonian Institution: https://smithsonian.figshare.com/articles/book/Green_Persuasion_Advertising_Voluntarism_and_America_s_Public_Lands/16549779. The recordings of scholars discussing the book appear after an interview conducted over email with Dr. Jeffrey K. Stine. The editors thank Dr. Stine and the Smithsonian for their assistance in arranging this discussion and making the book available to the general public.Jeffrey, thank you for your time to interview with Advertising & Society Quarterly. Before I ask some questions about your book Green Persuasion: Advertising, Voluntarism, and America's Public Lands, please tell us a little more about ... Read More
      PubDate: 2022-04-30T00:00:00-05:00
       
  • Advertising in the Archives: The John G. Zimmerman Archive

    • Free pre-print version: Loading...

      Abstract: Advertising in the Archives articles provide information about advertising archives in the United States or elsewhere in the world, including university, corporate, institutional, and personal archives.1 The goal is to provide context about archives as well as how they can be used to better understand advertising's place in society, culture, history, and the economy. This issue covers the private collection of the John G. Zimmerman Archive in Pacific Grove, California. The editors thank Linda Zimmerman and Darryl Zimmerman for inviting the journal to visit their collections, for speaking about their father's and family's work, and for providing many of the illustrations found in this article.Two black and white ... Read More
      PubDate: 2022-04-30T00:00:00-05:00
       
 
JournalTOCs
School of Mathematical and Computer Sciences
Heriot-Watt University
Edinburgh, EH14 4AS, UK
Email: journaltocs@hw.ac.uk
Tel: +00 44 (0)131 4513762
 


Your IP address: 3.235.176.80
 
Home (Search)
API
About JournalTOCs
News (blog, publications)
JournalTOCs on Twitter   JournalTOCs on Facebook

JournalTOCs © 2009-