Subjects -> ADVERTISING AND PUBLIC RELATIONS (Total: 23 journals)
Showing 1 - 8 of 8 Journals sorted alphabetically
Advertising & Society Review     Full-text available via subscription   (Followers: 15)
Book History     Full-text available via subscription   (Followers: 194)
Design and Culture : The Journal of the Design Studies Forum     Hybrid Journal   (Followers: 29)
Foundations and Trends® in Marketing     Full-text available via subscription   (Followers: 18)
International Journal of Advertising     Full-text available via subscription   (Followers: 33)
International Journal of Complexity in Leadership and Management     Hybrid Journal   (Followers: 29)
International Journal of Market Research     Hybrid Journal   (Followers: 19)
Journal of Advertising     Hybrid Journal   (Followers: 30)
Journal of Advertising Research     Full-text available via subscription   (Followers: 27)
Journal of Consumer Psychology     Hybrid Journal   (Followers: 44)
Journal of Current Issues & Research in Advertising     Hybrid Journal   (Followers: 10)
Journal of Interactive Advertising     Open Access   (Followers: 15)
Journal of International Marketing     Full-text available via subscription   (Followers: 30)
Journal of Marketing     Full-text available via subscription   (Followers: 59)
Journal of Marketing Research     Full-text available via subscription   (Followers: 74)
Journal of Public Policy & Marketing     Full-text available via subscription   (Followers: 18)
Journal of Public Relations Research     Hybrid Journal   (Followers: 23)
Opinião Pública     Open Access  
Place Branding and Public Diplomacy     Hybrid Journal   (Followers: 5)
Public Relations Inquiry     Hybrid Journal   (Followers: 9)
Public Relations Review     Hybrid Journal   (Followers: 21)
RAE-eletrônica     Open Access   (Followers: 2)
Revista Internacional de Relaciones Públicas     Open Access   (Followers: 1)
Young Consumers: Insight and Ideas for Responsible Marketers     Hybrid Journal   (Followers: 5)
Similar Journals
Journal Cover
Advertising & Society Review
Number of Followers: 15  
 
  Full-text available via subscription Subscription journal
ISSN (Online) 1534-7311
Published by Project MUSE Homepage  [306 journals]
  • Author Meets Critics: Diners, Dudes, and Diets: How Gender and Power
           Collide in Food Media and Culture
    • Abstract: Introductions and Book's Goals.The panelists first introduce themselves, their affiliations, and their areas of expertise. Food and media studies scholar Emily Contois then provides some background about the goals of her book. She had already done a lot of work on women and femininities in food studies, but she saw a gap in the literature about masculinities and food studies. As she studied men, masculinities, and food more, she came to see that the advertising industry also constructs ideas about what it means to be a woman and feminine. Diners, Dudes, and Diets is intended to be an accessible book for the industry, scholars, and general public to learn more about the power of consumerism and food culture to shape ... Read More
      PubDate: 2021-05-04T00:00:00-05:00
       
  • An Assessment of Why UK Creative Departments Lose Talented Women: The Lost
           Girls
    • Abstract: Underrepresentation of women in creative departments is a pertinent moral, commercial, and creative problem for the UK advertising industry. A review of evidence reveals that it is also an issue for creative advertising, art, and design education. Depending on the study, 50% and 70% of those studying relevant creative advertising, art, and design in UK higher education are female, but only around 30% of advertising creatives in the UK are women (Klein 2000, Tylee 2000, Dutta 2008, Siddal 2014, Hanan 2017, IPA 2018).Most existing research on gender bias in advertising agency creative departments focuses on the drop out of female creatives already in the workplace, with some scholars even declaring that "recruitment ... Read More
      PubDate: 2021-05-04T00:00:00-05:00
       
  • Roundtable on Disability and Advertising, Part I
    • Abstract: [Editors' Note: Sample advertisements included in the following roundtable videos are presented in audio description format in the Gallery of In-Video Illustrations below.]Introductions and Roundtable Overview.The driving questions of this roundtable are introduced: What is disability' How have disabilities been represented and treated in advertising and marketing' Where do disabilities come into the advertising and marketing workplace' What advice do panelists have for students, scholars, and practitioners as we go forward in a more inclusive, diverse, and culturally aware world'1 Panelists introduce themselves, their affiliations, and areas of interest and expertise.What is Disability'One important topic to get ... Read More
      PubDate: 2021-05-04T00:00:00-05:00
       
  • Editorial Introduction
    • Abstract: The adage April showers bring May flowers is fitting these days. And it's not just because it's spring. The phrase is also timely considering where the world is today after enduring many harrowing months of the COVID-19 pandemic. As the world has gone through one of the most unpleasant and traumatic events in modern history, there is hope on the horizon for better things to come. As of writing this introduction, nearly 60 million adults in the United States have been fully vaccinated.1 Within a matter of days, vaccinations will be available to all adults in many states. There is talk of schools reopening their doors for in-person classes in the fall and people being able to travel and meet up again in small groups ... Read More
      PubDate: 2021-05-04T00:00:00-05:00
       
  • Disability, Advertising, and Design: An Interview with KR Liu and
           Christina Mallon
    • Abstract: IntroductionsIn this video, everyone introduces themselves and their backgrounds. Christina Mallon shares her experiences collaborating on Tommy Hilfiger's Adaptive clothing line and bringing more education resources for inclusive style and design through her work with Open Style Lab. KR Liu shares her background in product design for wearable technology, especially "hearables," sophisticated in-ear devices that pair with smartphones and follow voice commands. Liu also shares more about her work to elevate and amplify representations of disability through branding and marketing. Josh Loebner shares his experience with the American Advertising Federation to educate professionals about disability inclusion and the ... Read More
      PubDate: 2021-05-04T00:00:00-05:00
       
  • Debates on Digital Advertising Strategies: An Experiential Approach to
           Encourage Critical Thinking
    • Abstract: "For good ideas and true innovation, you need human interactions, conflicts, arguments and debate."1"Tell me and I forget. Teach me and I remember. Involve me and I learn."2The advent of "digital advertising" in the marketing space has upended the way consumers behave, markets react, and brands communicate. From 2020 to 2024, the digital advertising market in the US is expected to grow from $120 billion dollars to $153 billion.3 3.8 billion people are using social media now. Globally, an internet user spends an average of around 7 hours online every day.4 The influence of the digital world and social media is immense and has the power to shape our views, aspirations, and decisions. Now, we as a society have easy ... Read More
      PubDate: 2021-05-04T00:00:00-05:00
       
  • Key Concepts in Advertising: Dramatic Realism
    • Abstract: Opening discussion about the concept of dramatic realism.This opening video features a montage of infomercial scenes showing people unable to complete ordinary tasks without the help of an advertised product.1 Viewers are reminded that advertising can be defined as a tool of persuasion. However, critics of advertising have regularly asked, Is advertising a manipulative tool of persuasion'Background about dramatic realism.This video provides a background about the concept of dramatic realism, which is discussed in advertising historian Roland Marchand's important book Advertising the American Dream.2 The video also includes UK art historian John Berger's assessment of advertising as a tool to make people ... Read More
      PubDate: 2021-05-04T00:00:00-05:00
       
  • Key Concepts in Advertising: Discourse
    • Abstract: Opening discussion about the concept of discourse.This opening video asks important questions to initially think about the concept of discourse: Can we communicate the same way in all parts of our lives' What enables and constrains what topics we communicate about, as well as with whom, where, when, and how we communicate about them'Background about discourse.This video provides a background about the concept of discourse, which is discussed significantly in the work of French philosopher, theorist, historian, and activist Michel Foucault. Viewers learn that what, how, when, and to whom we communicate are socially and culturally circumscribed. Knowledge and power are interconnected, and the ways we go about ... Read More
      PubDate: 2021-05-04T00:00:00-05:00
       
  • His Light Still Shines: Corporate Advertisers and the Martin Luther King,
           Jr. Holiday
    • Abstract: [Editors' Note: See related digital collection by E. James West.]In the January 1986 issues of Ebony and Black Enterprise, two of the nation's leading African American magazines, readers were greeted with identical advertisements from the McDonald's Corporation, which paid tribute to noted civil rights leader Dr. Martin Luther King, Jr.1 The adverts had been printed to coincide with the first official celebration of Martin Luther King, Jr. Day, a federal holiday signed into law by President Ronald Reagan in 1983.2 A solemn affair, the features were dominated by an ethereal portrait of King gazing down into the flame of a burning candle. Beginning with the assertion that "His light still shines," text printed below ... Read More
      PubDate: 2021-05-04T00:00:00-05:00
       
  • Digital Collection: 40 Years of Advertising the MLK Holiday
    • Abstract: [Editors' Note: See related article by E. James West.]On April 4, 1968, African American Baptist minister and leading civil rights activist Dr. Martin Luther King, Jr. was shot and killed by a White assailant as he stood on the balcony of the Lorraine Motel in Memphis, Tennessee. Just days later, as race riots catalyzed by King's death continued to rage in dozens of cities across the nation, Democratic Congressman John Conyers introduced a bill to make the fallen civil rights leader's birthday a national holiday. Underpinned by the support of labor unions, the King Center for Nonviolent Social Change in Atlanta, and the Congressional Black Caucus, the movement to establish a national holiday for King slowly ... Read More
      PubDate: 2021-05-04T00:00:00-05:00
       
 
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