 Subjects -> ADVERTISING AND PUBLIC RELATIONS (Total: 23 journals)
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- Evolving Consumer Responses to Social Issue Campaigns: A Data-Mining Case
of COVID-19 Ads on YouTube
Authors: Yang Feng, Huan Chen
Pages: 1 - 12
Abstract: .
Citation: Journal of Interactive Advertising
PubDate: 2022-06-15T08:04:55Z
DOI: 10.1080/15252019.2022.2063770
- Avoidance and Acceptance of Native Advertising on Social Media:
Applications of Consumer Social Intelligence, Persuasion Knowledge, and
the Typology of Consumer Responses
Authors: Joonghwa Lee, Soojung Kim, Chang-Dae Ham, Ayoung Seok
Pages: 1 - 16
Abstract: .
Citation: Journal of Interactive Advertising
PubDate: 2022-06-01T01:47:19Z
DOI: 10.1080/15252019.2022.2065389
- The Effect of Ad Authenticity on Advertising Value and Consumer
Engagement: A Case Study of COVID-19 Video Ads
Authors: Mengtian Jiang, Jing Yang, Eunsin Joo, Taeyoung Kim
Pages: 1 - 9
Abstract: .
Citation: Journal of Interactive Advertising
PubDate: 2022-05-04T03:24:05Z
DOI: 10.1080/15252019.2022.2035282
- Social Media Fatigue and Privacy: An Exploration of Antecedents to
Consumers’ Concerns regarding the Security of Their Personal Information
on Social Media Platforms
Authors: Laura F. Bright, Kelty Logan, Hayoung Sally Lim
Pages: 1 - 16
Abstract: .
Citation: Journal of Interactive Advertising
PubDate: 2022-04-29T08:25:31Z
DOI: 10.1080/15252019.2022.2051097
- Awareness and Perceived Appropriateness of Synced Advertising in Dutch
Adults
Authors: Sophie C. Boerman, Claire M. Segijn
Pages: 1 - 8
Abstract: .
Citation: Journal of Interactive Advertising
PubDate: 2022-04-29T08:23:20Z
DOI: 10.1080/15252019.2022.2046216
- Are Intrusiveness and Sexual Images Effective in Advertisements' The
Influence of Ad Format and Sexually Appealing Content on Mobile News
Consumers
Authors: Joseph Yoo, DooHee Lee, Jongmin Park
Pages: 1 - 12
Abstract: .
Citation: Journal of Interactive Advertising
PubDate: 2022-04-21T06:16:48Z
DOI: 10.1080/15252019.2022.2048753
- Femluencing: Integration of Femvertising and Influencer Marketing on
Social Media
Authors: Sangeeta Sharma, Arpan Bumb
Pages: 1 - 17
Abstract: .
Citation: Journal of Interactive Advertising
PubDate: 2022-04-07T09:34:15Z
DOI: 10.1080/15252019.2022.2032493
- The Influence of Perceived Personalization in TV Advertising Targeting
Children on Parental Advertising Mediation: Implications for Addressable
TV Advertising
Authors: Steven Holiday, Nancy H. Brinson
Pages: 1 - 20
Abstract: .
Citation: Journal of Interactive Advertising
PubDate: 2022-04-04T07:37:28Z
DOI: 10.1080/15252019.2022.2037029
- The Personalization Paradox in Facebook Advertising: The Mediating Effect
of Relevance on the Personalization–Brand Attitude Relationship and the
Moderating Effect of Intrusiveness
Authors: Judith Irene Maria de Groot
Pages: 1 - 18
Abstract: .
Citation: Journal of Interactive Advertising
PubDate: 2022-04-04T07:19:27Z
DOI: 10.1080/15252019.2022.2032492
- Parents’ Responses to Child-Targeted Influencer Advertising: An
Investigation Using the Persuasion Knowledge Model
Authors: Jessica Castonguay, Nicole Messina
Pages: 1 - 15
Abstract: .
Citation: Journal of Interactive Advertising
PubDate: 2022-03-01T08:40:33Z
DOI: 10.1080/15252019.2022.2028202
- Hispanics’ Response to Ethnic Targeting Ads for Unhealthy Products:
Examining the Roles of Endorser Identification and Endorser–Product
Matchup
Authors: Juan Mundel, Jing Yang
Pages: 1 - 14
Abstract: .
Citation: Journal of Interactive Advertising
PubDate: 2022-02-16T02:01:57Z
DOI: 10.1080/15252019.2021.2014371
- Trends in Influencer Marketing: A Review and Bibliometric Analysis
Authors: Anshika Singh Tanwar, Harish Chaudhry, Manish Kumar Srivastava
Pages: 1 - 27
Abstract: .
Citation: Journal of Interactive Advertising
PubDate: 2022-02-16T02:01:49Z
DOI: 10.1080/15252019.2021.2007822
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Open Access journal
