 Subjects -> ADVERTISING AND PUBLIC RELATIONS (Total: 23 journals)
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- What Makes People Watch Online In-Stream Video Advertisements'
- Volume 18, Issue 1, January 2018, Page 1-14
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Journal of Interactive Advertising2018-03-13T07:27:51Z
DOI: 10.1080/15252019.2018.1437853
Issue No: Vol. 18, No. 1 (2018)
- The Effect of Ad Customization and Ad Variation on Internet Users'
Perceptions of Forced Multiple Advertising Exposures and Attitudes- Volume 18, Issue 1, January 2018, Page 15-27
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Journal of Interactive Advertising2018-04-27T08:17:55Z
DOI: 10.1080/15252019.2018.1460225
Issue No: Vol. 18, No. 1 (2018)
- Facilitator or Inhibitor' The Use of 360-Degree Videos for Immersive
Brand Storytelling- Volume 18, Issue 1, January 2018, Page 28-42
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Journal of Interactive Advertising2018-03-07T04:35:59Z
DOI: 10.1080/15252019.2018.1446199
Issue No: Vol. 18, No. 1 (2018)
- Optimizing Location-Based Mobile Advertising Using Predictive Analytics
- Volume 18, Issue 1, January 2018, Page 43-54
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Journal of Interactive Advertising2018-03-15T06:10:16Z
DOI: 10.1080/15252019.2018.1441080
Issue No: Vol. 18, No. 1 (2018)
- Antecedents to Consumer Peer Communication through Social Advertising: A
Self-Disclosure Theory Perspective- Volume 18, Issue 1, January 2018, Page 55-71
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Journal of Interactive Advertising2018-03-14T07:56:52Z
DOI: 10.1080/15252019.2018.1437854
Issue No: Vol. 18, No. 1 (2018)
- Loaded with Fun' The Impact of Enjoyment and Cognitive Load on Brand
Retention in Digital Games- Volume 18, Issue 1, January 2018, Page 72-82
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Journal of Interactive Advertising2018-02-27T03:46:59Z
DOI: 10.1080/15252019.2018.1446370
Issue No: Vol. 18, No. 1 (2018)
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Open Access journal
