 Subjects -> ADVERTISING AND PUBLIC RELATIONS (Total: 23 journals)
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- Digital and Interactive Marketing Communications in Sports
Authors: Kevin K. Byon, Joe Phua
Pages: 75 - 78
Abstract: Volume 21, Issue 2, 2021
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Citation: Journal of Interactive Advertising
PubDate: 2021-09-29T04:27:47Z
DOI: 10.1080/15252019.2021.1970422
Issue No: Vol. 21, No. 2 (2021)
- Transforming the Fan Experience through Livestreaming: A Conceptual
Model
Authors: Sarah Wymer, Michael L. Naraine, Ashleigh-Jane Thompson, Andrew J. Martin
Pages: 79 - 92
Abstract: Volume 21, Issue 2, 2021
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Citation: Journal of Interactive Advertising
PubDate: 2021-06-01T02:07:52Z
DOI: 10.1080/15252019.2021.1910884
Issue No: Vol. 21, No. 2 (2021)
- User Response to Extended Reality Sponsorship Activations on Social Media:
Exploring Impressions of GoPro’s Use of 360° Video in Marketing
Authors: Nicholas Burton, Troy Schlieman
Pages: 93 - 107
Abstract: Volume 21, Issue 2, 2021
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Citation: Journal of Interactive Advertising
PubDate: 2021-08-04T09:35:33Z
DOI: 10.1080/15252019.2021.1944405
Issue No: Vol. 21, No. 2 (2021)
- Social Media Engagement as a Metric for Ranking US Olympic Athletes as
Brand Endorsers
Authors: Natasha T. Brison, Andrea N. Geurin
Pages: 121 - 138
Abstract: Volume 21, Issue 2, 2021
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Citation: Journal of Interactive Advertising
PubDate: 2021-07-15T02:32:00Z
DOI: 10.1080/15252019.2021.1919251
Issue No: Vol. 21, No. 2 (2021)
- Untapped and Understudied Issues in Influencer Advertising
Pages: 139 - 140
Abstract: Volume 21, Issue 2, 2021
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Citation: Journal of Interactive Advertising
PubDate: 2021-09-29T04:28:06Z
DOI: 10.1080/15252019.2021.1970416
Issue No: Vol. 21, No. 2 (2021)
- The Effects of CSR Appeals and Message Sources on Consumer Responses to
Branded Content on Instagram
Authors: Yangzhi (Nicole) Jiang, Hyojung Park
Pages: 1 - 16
Abstract: .
Citation: Journal of Interactive Advertising
PubDate: 2021-10-07T04:32:05Z
DOI: 10.1080/15252019.2021.1973930
- Effects of Affect: How Mood and Arousal Influence Consumer Evaluation of
Search Engine Result Page (SERP) Ad Snippets
Authors: Taylor Jing Wen, Jackson Carter, Sela Sar, George Anghelcev, Chang-Dae Ham
Pages: 1 - 14
Abstract: .
Citation: Journal of Interactive Advertising
PubDate: 2021-09-01T09:42:43Z
DOI: 10.1080/15252019.2021.1950081
- Consumer Engagement with Brands’ COVID-19 Messaging on Social Media: The
Role of Perceived Brand–Social Issue Fit and Brand Opportunism
Authors: Juan Mundel, Jing Yang
Pages: 1 - 18
Abstract: .
Citation: Journal of Interactive Advertising
PubDate: 2021-08-26T09:00:45Z
DOI: 10.1080/15252019.2021.1958274
- Can Emotions Be Used as Keywords for Text-Based, Search-Engine
Advertising'
Authors: Pengyuan Wang, Anindita Chakravarty, Jian Yang
Pages: 1 - 14
Abstract: .
Citation: Journal of Interactive Advertising
PubDate: 2021-08-20T07:29:16Z
DOI: 10.1080/15252019.2021.1950082
- Tell Me a Story: Exploring Elite Female Athletes’ Self-Presentation via
an Analysis of Instagram Stories
Authors: Bo Li, Olan K. M. Scott, Michael L. Naraine, Brody J. Ruihley
Pages: 1 - 19
Abstract: .
Citation: Journal of Interactive Advertising
PubDate: 2021-03-05T09:56:11Z
DOI: 10.1080/15252019.2020.1837038
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