 Subjects -> ADVERTISING AND PUBLIC RELATIONS (Total: 23 journals)
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- Parasocial Interaction Message Elements and Disclosure Timing in Nano- and
Microinfluencers’ Sponsored Content As Alternative Explanations for
Follower Count’s Influence on Engagement
Authors: Zijian Harrison Gong, Steven Holiday; Lubbock, Texas, USAb University of Alabama, Tuscaloosa, Alabama, USA
Pages: 1 - 14
Abstract: .
Citation: Journal of Interactive Advertising
PubDate: 2023-09-01T03:20:11Z
DOI: 10.1080/15252019.2023.2236093
- A Systematic Review of Virtual Influencers: Similarities and Differences
between Human and Virtual Influencers in Interactive Advertising
Authors: Kate Jeonghee Byun, Sun Joo (Grace) Ahn; Seoul, Republic of Koreab University of Georgia, Athens, Georgia, USA
Pages: 1 - 14
Abstract: .
Citation: Journal of Interactive Advertising
PubDate: 2023-08-10T04:22:24Z
DOI: 10.1080/15252019.2023.2236102
- Instagram Stories: How Ephemerality Affects Consumers’ Responses Toward
Instagram Content and Advertising
Authors: René Haldborg Jørgensen, Hilde A.M Voorveld, Guda van Noort; Odense, Denmarkb University of Amsterdam, Amsterdam, The Netherlands
Pages: 1 - 16
Abstract: .
Citation: Journal of Interactive Advertising
PubDate: 2023-08-01T04:52:12Z
DOI: 10.1080/15252019.2023.2232797
- Enviro-Bragging: When Influencers Should Not Be Humble about a
Brand’s Sustainability
Authors: Matthew Pittman, Tyler Milfeld; Knoxville, Tennessee, USAb Villanova University, Villanova, Pennsylvania, USAMatthew Pittman (PhD, University of Oregon) is an assistant professor in the Tombas School of Advertising Public Relations, College of Communications & Information, University of Tennessee.Tyler Milfeld (PhD, University of Tennessee) is an assistant professor in the Department of Marketing & Business Law, Villanova School of Business, Villanova University.
Pages: 1 - 16
Abstract: .
Citation: Journal of Interactive Advertising
PubDate: 2023-08-01T04:48:12Z
DOI: 10.1080/15252019.2023.2232781
- AI versus Human: Rethinking the Role of Agent Knowledge in Consumers’
Coping Mechanism Related to Influencer Marketing
Authors: Dongchan Lee, Chang-Dae Ham; University of Illinois at Urbana-Champaign, Urbana, Illinois, USA
Pages: 1 - 18
Abstract: .
Citation: Journal of Interactive Advertising
PubDate: 2023-06-20T09:05:10Z
DOI: 10.1080/15252019.2023.2217830
- How to Make Influencer Advertising Engaging on Instagram: Emotional
Storytelling in Sponsored Posts
Authors: Jana Gross, Zhiying Cui, Florian von Wangenheim; Talence, Franceb ETH Zurich, Zurich, Switzerland
Pages: 1 - 21
Abstract: .
Citation: Journal of Interactive Advertising
PubDate: 2023-06-20T09:04:42Z
DOI: 10.1080/15252019.2023.2211579
- Processing Peripherally Placed Advertising: The Effect of Thematic
Ad-Content Congruence and Arousing Content on the Effectiveness of
In-Video Overlay Advertising
Authors: Tianjiao (Grace) Wang, Rachel L. Bailey; Peoria, Illinois, USAb Florida State University, Tallahassee, Florida, USA
Pages: 1 - 18
Abstract: .
Citation: Journal of Interactive Advertising
PubDate: 2023-06-14T08:22:24Z
DOI: 10.1080/15252019.2023.2217810
- Human versus Virtual Influencer: The Effect of Humanness and Interactivity
on Persuasive CSR Messaging
Authors: Jeongwon Yang, Ploypin Chuenterawong, Heejae Lee, Yu Tian, T. Makana Chock; Syracuse University, Syracuse, New York, USAJeongwon Yang (MA, University of Southern California) is a doctoral candidate, S. I. Newhouse School of Public Communications, Syracuse University.Ploypin Chuenterawong (MA, University of the Arts London) is a doctoral candidate, S. I. Newhouse School of Public Communications, Syracuse University.Heejae Lee (MA, Syracuse University) is a doctoral student, S. I. Newhouse School of Public Communications, Syracuse University.Yu Tian (MA, Fudan University) is a doctoral candidate, S. I. Newhouse School of Public Communications, Syracuse University.T. Makana Chock (PhD, Cornell University) is the David J. Levidow endowed professor, S. I. Newhouse School of Public Communications, Syracuse University.
Pages: 1 - 18
Abstract: .
Citation: Journal of Interactive Advertising
PubDate: 2023-05-22T08:59:42Z
DOI: 10.1080/15252019.2023.2189036
- What Makes Disinformation Ads Engaging' A Case Study of Facebook Ads from
the Russian Active Measures Campaign
Authors: Mirela Silva, Luiz Giovanini, Juliana Fernandes, Daniela Oliveira, Catia S. Silva; University of Florida, Gainesville, Florida, USAb College of Education, University of Florida, Gainesville, Florida, USAc College of Journalism Communications, University of Florida, Gainesville, Florida, USA
Pages: 1 - 20
Abstract: .
Citation: Journal of Interactive Advertising
PubDate: 2023-02-21T05:37:03Z
DOI: 10.1080/15252019.2023.2173991
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