 Subjects -> ADVERTISING AND PUBLIC RELATIONS (Total: 23 journals)
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- Human versus Virtual Influencer: The Effect of Humanness and Interactivity
on Persuasive CSR Messaging
Authors: Jeongwon Yang, Ploypin Chuenterawong, Heejae Lee, Yu Tian, T. Makana Chock
Pages: 1 - 18
Abstract: .
Citation: Journal of Interactive Advertising
PubDate: 2023-05-22T08:59:42Z
DOI: 10.1080/15252019.2023.2189036
- Hedonic and Utilitarian Gratifications to the Use of TikTok by Generation
Z and the Parasocial Relationships with Influencers as a Mediating Force
to Purchase Intention
Authors: José A. Flecha-Ortiz, Vivian Feliberty-Lugo, Maria Santos-Corrada, Evelyn Lopez, Virgin Dones
Pages: 1 - 14
Abstract: .
Citation: Journal of Interactive Advertising
PubDate: 2023-05-17T06:27:43Z
DOI: 10.1080/15252019.2023.2195403
- Exploring the Effect of Synced Brand versus Competitor Brand on Brand
Attitudes and Purchase Intentions
Authors: Garim Lee, Asma Sifaoui, Claire M. Segijn
Pages: 1 - 17
Abstract: .
Citation: Journal of Interactive Advertising
PubDate: 2023-05-02T05:11:05Z
DOI: 10.1080/15252019.2023.2200777
- #Sponsored: Understanding the Boundary Conditions of Resistance Coping
Activation in Influencer Advertising
Authors: Albena Pergelova, Alysha Hachey
Pages: 1 - 21
Abstract: .
Citation: Journal of Interactive Advertising
PubDate: 2023-04-28T01:59:18Z
DOI: 10.1080/15252019.2023.2196549
- The “Mixed” Reality of Virtual Brand Endorsers: Understanding the
Effect of Brand Engagement and Social Cues on Technological Perceptions
and Advertising Effectiveness
Authors: Jeongmin Ham, Sitan Li, Pratik Shah, Matthew S. Eastin
Pages: 1 - 16
Abstract: .
Citation: Journal of Interactive Advertising
PubDate: 2023-03-27T04:13:51Z
DOI: 10.1080/15252019.2023.2185557
- What Makes Disinformation Ads Engaging' A Case Study of Facebook Ads from
the Russian Active Measures Campaign
Authors: Mirela Silva, Luiz Giovanini, Juliana Fernandes, Daniela Oliveira, Catia S. Silva
Pages: 1 - 20
Abstract: .
Citation: Journal of Interactive Advertising
PubDate: 2023-02-21T05:37:03Z
DOI: 10.1080/15252019.2023.2173991
- Engaging in Dialogues: The Impact of Comment Valence and Influencer-Viewer
Interaction on the Effectiveness of YouTube Influencer Marketing
Authors: Min Xiao
Pages: 1 - 21
Abstract: .
Citation: Journal of Interactive Advertising
PubDate: 2023-01-26T04:23:36Z
DOI: 10.1080/15252019.2023.2167501
- Flattering Me in the Right Way: Exploring Language Use and Ethnic Cues in
Localized Advertising Among Singaporean Consumers
Authors: Chen Lou, Xuan Zhou, Xun (Irene) Huang, Goh Xin Yun, Lee Yan Jie, Loon Kin Tat Bryan, Por Xin Rong
Pages: 1 - 18
Abstract: .
Citation: Journal of Interactive Advertising
PubDate: 2023-01-23T04:04:42Z
DOI: 10.1080/15252019.2022.2163858
- Experiencing Branded Apps: Direct and Indirect Effects of Engagement
Experiences on Continued Branded App Use
Authors: Zeph M. C. van Berlo, Eva A. van Reijmersdal, Guda van Noort
Pages: 1 - 11
Abstract: .
Citation: Journal of Interactive Advertising
PubDate: 2023-01-20T09:05:16Z
DOI: 10.1080/15252019.2022.2163859
- Disclosure-Driven Recognition of Native Advertising: A Test of Two
Competing Mechanisms
Authors: Eva A. Van Reijmersdal, Eline Brussee, Nathaniel Evans, Bartosz W. Wojdynski
Pages: 1 - 13
Abstract: .
Citation: Journal of Interactive Advertising
PubDate: 2023-01-05T06:28:19Z
DOI: 10.1080/15252019.2022.2146991
- Cognitive Load and Social Media Advertising
Authors: Matthew Pittman, Eric Haley
Pages: 1 - 22
Abstract: .
Citation: Journal of Interactive Advertising
PubDate: 2022-12-19T06:13:55Z
DOI: 10.1080/15252019.2022.2144780
- Instagram Influencers in Health Communication: Examining the Roles of
Influencer Tier and Message Construal in COVID-19-Prevention Public
Service Announcements
Authors: Jiemin Looi, Deena Kemp, Yong Whi Greg Song
Pages: 1 - 19
Abstract: .
Citation: Journal of Interactive Advertising
PubDate: 2022-11-28T09:21:27Z
DOI: 10.1080/15252019.2022.2140316
- A Social Network Approach to Social Media Influencers on Instagram: The
Strength of Being a Nano-Influencer in Cause Communities
Authors: Itai Himelboim, Guy J. Golan
Pages: 1 - 13
Abstract: .
Citation: Journal of Interactive Advertising
PubDate: 2022-11-17T06:40:16Z
DOI: 10.1080/15252019.2022.2139653
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