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ADVERTISING AND PUBLIC RELATIONS
(Total: 23 journals)
Showing
1
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8
of
8
Journals sorted alphabetically
Advertising & Society Review
(
Followers:
10)
Book History
(
Followers:
112)
Design and Culture : The Journal of the Design Studies Forum
(
Followers:
26)
Foundations and Trends® in Marketing
(
Followers:
11)
International Journal of Advertising
(
Followers:
22)
International Journal of Complexity in Leadership and Management
(
Followers:
27)
International Journal of Market Research
(
Followers:
14)
Journal of Advertising
(
Followers:
20)
Journal of Advertising Research
(
Followers:
14)
Journal of Consumer Psychology
(
Followers:
44)
Journal of Current Issues & Research in Advertising
(
Followers:
5)
Journal of Interactive Advertising
(
Followers:
7)
Journal of International Marketing
(
Followers:
24)
Journal of Marketing
(
Followers:
51)
Journal of Marketing Research
(
Followers:
70)
Journal of Public Policy & Marketing
(
Followers:
14)
Journal of Public Relations Research
(
Followers:
12)
Place Branding and Public Diplomacy
(
Followers:
1)
Public Relations Inquiry
(
Followers:
5)
Public Relations Review
(
Followers:
16)
Revista Internacional de Relaciones Públicas
(
Followers:
1)
Young Consumers: Insight and Ideas for Responsible Marketers
(
Followers:
4)
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Journal of Interactive Advertising
Number of Followers:
7
Open Access journal
ISSN (Online) 1525-2019
Published by
Taylor and Francis
[2648 journals]
The Effect of Ad Authenticity on Advertising Value and Consumer
Engagement: A Case Study of COVID-19 Video Ads
Authors:
Mengtian Jiang, Jing Yang, Eunsin Joo, Taeyoung Kim
Pages:
1 - 9
Abstract:
.
Citation:
Journal of Interactive Advertising
PubDate:
2022-05-04T03:24:05Z
DOI:
10.1080/15252019.2022.2035282
Social Media Fatigue and Privacy: An Exploration of Antecedents to
Consumers’ Concerns regarding the Security of Their Personal Information
on Social Media Platforms
Authors:
Laura F. Bright, Kelty Logan, Hayoung Sally Lim
Pages:
1 - 16
Abstract:
.
Citation:
Journal of Interactive Advertising
PubDate:
2022-04-29T08:25:31Z
DOI:
10.1080/15252019.2022.2051097
Awareness and Perceived Appropriateness of Synced Advertising in Dutch
Adults
Authors:
Sophie C. Boerman, Claire M. Segijn
Pages:
1 - 8
Abstract:
.
Citation:
Journal of Interactive Advertising
PubDate:
2022-04-29T08:23:20Z
DOI:
10.1080/15252019.2022.2046216
Are Intrusiveness and Sexual Images Effective in Advertisements' The
Influence of Ad Format and Sexually Appealing Content on Mobile News
Consumers
Authors:
Joseph Yoo, DooHee Lee, Jongmin Park
Pages:
1 - 12
Abstract:
.
Citation:
Journal of Interactive Advertising
PubDate:
2022-04-21T06:16:48Z
DOI:
10.1080/15252019.2022.2048753
Femluencing: Integration of Femvertising and Influencer Marketing on
Social Media
Authors:
Sangeeta Sharma, Arpan Bumb
Pages:
1 - 17
Abstract:
.
Citation:
Journal of Interactive Advertising
PubDate:
2022-04-07T09:34:15Z
DOI:
10.1080/15252019.2022.2032493
The Influence of Perceived Personalization in TV Advertising Targeting
Children on Parental Advertising Mediation: Implications for Addressable
TV Advertising
Authors:
Steven Holiday, Nancy H. Brinson
Pages:
1 - 20
Abstract:
.
Citation:
Journal of Interactive Advertising
PubDate:
2022-04-04T07:37:28Z
DOI:
10.1080/15252019.2022.2037029
The Personalization Paradox in Facebook Advertising: The Mediating Effect
of Relevance on the Personalization–Brand Attitude Relationship and the
Moderating Effect of Intrusiveness
Authors:
Judith Irene Maria de Groot
Pages:
1 - 18
Abstract:
.
Citation:
Journal of Interactive Advertising
PubDate:
2022-04-04T07:19:27Z
DOI:
10.1080/15252019.2022.2032492
Parents’ Responses to Child-Targeted Influencer Advertising: An
Investigation Using the Persuasion Knowledge Model
Authors:
Jessica Castonguay, Nicole Messina
Pages:
1 - 15
Abstract:
.
Citation:
Journal of Interactive Advertising
PubDate:
2022-03-01T08:40:33Z
DOI:
10.1080/15252019.2022.2028202
Hispanics’ Response to Ethnic Targeting Ads for Unhealthy Products:
Examining the Roles of Endorser Identification and Endorser–Product
Matchup
Authors:
Juan Mundel, Jing Yang
Pages:
1 - 14
Abstract:
.
Citation:
Journal of Interactive Advertising
PubDate:
2022-02-16T02:01:57Z
DOI:
10.1080/15252019.2021.2014371
Trends in Influencer Marketing: A Review and Bibliometric Analysis
Authors:
Anshika Singh Tanwar, Harish Chaudhry, Manish Kumar Srivastava
Pages:
1 - 27
Abstract:
.
Citation:
Journal of Interactive Advertising
PubDate:
2022-02-16T02:01:49Z
DOI:
10.1080/15252019.2021.2007822
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