JournalTOCs

Journal of Interactive Advertising
Number of Followers: 7

This is an Open Access Journal

Open Access journal
ISSN (Online) 1525-2019
Published by Taylor and Francis

[2648 journals]

The Effect of Ad Authenticity on Advertising Value and Consumer
Engagement: A Case Study of COVID-19 Video Ads
- Authors: Mengtian Jiang, Jing Yang, Eunsin Joo, Taeyoung Kim
  Pages: 1 - 9
  Abstract: .
  
  Citation: Journal of Interactive Advertising
  PubDate: 2022-05-04T03:24:05Z
  DOI: 10.1080/15252019.2022.2035282
Social Media Fatigue and Privacy: An Exploration of Antecedents to
Consumers’ Concerns regarding the Security of Their Personal Information
on Social Media Platforms
- Authors: Laura F. Bright, Kelty Logan, Hayoung Sally Lim
  Pages: 1 - 16
  Abstract: .
  
  Citation: Journal of Interactive Advertising
  PubDate: 2022-04-29T08:25:31Z
  DOI: 10.1080/15252019.2022.2051097
Awareness and Perceived Appropriateness of Synced Advertising in Dutch
Adults
- Authors: Sophie C. Boerman, Claire M. Segijn
  Pages: 1 - 8
  Abstract: .
  
  Citation: Journal of Interactive Advertising
  PubDate: 2022-04-29T08:23:20Z
  DOI: 10.1080/15252019.2022.2046216
Are Intrusiveness and Sexual Images Effective in Advertisements' The
Influence of Ad Format and Sexually Appealing Content on Mobile News
Consumers
- Authors: Joseph Yoo, DooHee Lee, Jongmin Park
  Pages: 1 - 12
  Abstract: .
  
  Citation: Journal of Interactive Advertising
  PubDate: 2022-04-21T06:16:48Z
  DOI: 10.1080/15252019.2022.2048753
Femluencing: Integration of Femvertising and Influencer Marketing on
Social Media
- Authors: Sangeeta Sharma, Arpan Bumb
  Pages: 1 - 17
  Abstract: .
  
  Citation: Journal of Interactive Advertising
  PubDate: 2022-04-07T09:34:15Z
  DOI: 10.1080/15252019.2022.2032493
The Influence of Perceived Personalization in TV Advertising Targeting
Children on Parental Advertising Mediation: Implications for Addressable
TV Advertising
- Authors: Steven Holiday, Nancy H. Brinson
  Pages: 1 - 20
  Abstract: .
  
  Citation: Journal of Interactive Advertising
  PubDate: 2022-04-04T07:37:28Z
  DOI: 10.1080/15252019.2022.2037029
The Personalization Paradox in Facebook Advertising: The Mediating Effect
of Relevance on the Personalization–Brand Attitude Relationship and the
Moderating Effect of Intrusiveness
- Authors: Judith Irene Maria de Groot
  Pages: 1 - 18
  Abstract: .
  
  Citation: Journal of Interactive Advertising
  PubDate: 2022-04-04T07:19:27Z
  DOI: 10.1080/15252019.2022.2032492
Parents’ Responses to Child-Targeted Influencer Advertising: An
Investigation Using the Persuasion Knowledge Model
- Authors: Jessica Castonguay, Nicole Messina
  Pages: 1 - 15
  Abstract: .
  
  Citation: Journal of Interactive Advertising
  PubDate: 2022-03-01T08:40:33Z
  DOI: 10.1080/15252019.2022.2028202
Hispanics’ Response to Ethnic Targeting Ads for Unhealthy Products:
Examining the Roles of Endorser Identification and Endorser–Product
Matchup
- Authors: Juan Mundel, Jing Yang
  Pages: 1 - 14
  Abstract: .
  
  Citation: Journal of Interactive Advertising
  PubDate: 2022-02-16T02:01:57Z
  DOI: 10.1080/15252019.2021.2014371
Trends in Influencer Marketing: A Review and Bibliometric Analysis
- Authors: Anshika Singh Tanwar, Harish Chaudhry, Manish Kumar Srivastava
  Pages: 1 - 27
  Abstract: .
  
  Citation: Journal of Interactive Advertising
  PubDate: 2022-02-16T02:01:49Z
  DOI: 10.1080/15252019.2021.2007822