 Subjects -> ADVERTISING AND PUBLIC RELATIONS (Total: 23 journals)
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- Tell Me a Story: Exploring Elite Female Athletes’ Self-Presentation via
an Analysis of Instagram Stories
Authors: Bo Li, Olan K. M. Scott, Michael L. Naraine, Brody J. Ruihley
Pages: 1 - 19
Abstract: .
Citation: Journal of Interactive Advertising
PubDate: 2021-03-05T09:56:11Z
DOI: 10.1080/15252019.2020.1837038
- “Role” of the Dice: An Exploratory Analysis of Gamer Perceptions and
Interpretations of Loot Box Advertising
Authors: Kimberly Kelling, Samuel Tham
Pages: 1 - 9
Abstract: .
Citation: Journal of Interactive Advertising
PubDate: 2021-02-19T09:05:39Z
DOI: 10.1080/15252019.2021.1875941
- Building Brand Authenticity on Social Media: The Impact of Instagram Ad
Model Genuineness and Trustworthiness on Perceived Brand Authenticity and
Consumer Responses
Authors: Jing Yang, Camilla Teran, Ava Francesca Battocchio, Ebbe Bertellotti, Shannon Wrzesinski
Pages: 1 - 22
Abstract: .
Citation: Journal of Interactive Advertising
PubDate: 2021-02-16T06:08:28Z
DOI: 10.1080/15252019.2020.1860168
- Skippable Advertisement versus Full-Length Advertisement: An Empirical
Analysis in a Developing Economy
Authors: Wajeeha Aslam, Kashif Farhat, Imtiaz Arif
Pages: 1 - 27
Abstract: .
Citation: Journal of Interactive Advertising
PubDate: 2021-02-16T06:06:27Z
DOI: 10.1080/15252019.2020.1852634
- An Examination of a Campaign Hashtag (#OptOutside) with Google Trends and
Twitter
Authors: Apollo Demirel
Pages: 165 - 180
Abstract: Volume 20, Issue 3, December 2020, Page 165-180
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Citation: Journal of Interactive Advertising
PubDate: 2020-12-01T06:22:27Z
DOI: 10.1080/15252019.2020.1840460
Issue No: Vol. 20, No. 3 (2020)
- Role of Perceived Authenticity of Digital Enhancement of Model Advertising
Images on Brand Attitudes, Social Media Engagement
Authors: Heather Shoenberger, Eunjin (Anna) Kim, Erika K. Johnson
Pages: 181 - 195
Abstract: Volume 20, Issue 3, December 2020, Page 181-195
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Citation: Journal of Interactive Advertising
PubDate: 2020-12-17T07:51:40Z
DOI: 10.1080/15252019.2020.1840459
Issue No: Vol. 20, No. 3 (2020)
- Unpacking Unboxing Video-Viewing Motivations: The Uses and Gratifications
Perspective and the Mediating Role of Parasocial Interaction on Purchase
Intent
Authors: Hyosun Kim
Pages: 196 - 208
Abstract: Volume 20, Issue 3, December 2020, Page 196-208
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Citation: Journal of Interactive Advertising
PubDate: 2020-10-19T08:25:07Z
DOI: 10.1080/15252019.2020.1828202
Issue No: Vol. 20, No. 3 (2020)
- Curating Luxe Experiences Online' Explicating the Mechanisms of Luxury
Content Marketing in Cultivating Brand Loyalty
Authors: Quan Xie, Chen Lou
Pages: 209 - 224
Abstract: Volume 20, Issue 3, December 2020, Page 209-224
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Citation: Journal of Interactive Advertising
PubDate: 2020-09-11T05:20:03Z
DOI: 10.1080/15252019.2020.1811177
Issue No: Vol. 20, No. 3 (2020)
- The Effect of Number of Follower Cues and Organization Type on Perceived
Social Norm Responses to CSR Campaigns on Social Media: A Gender
Comparison
Authors: Yoon-Joo Lee, Hye Jin Yoon, Nicole H. O’Donnell
Pages: 225 - 239
Abstract: Volume 20, Issue 3, December 2020, Page 225-239
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Citation: Journal of Interactive Advertising
PubDate: 2020-12-17T07:47:28Z
DOI: 10.1080/15252019.2020.1838974
Issue No: Vol. 20, No. 3 (2020)
- Smart Communication for a Digital World
Authors: Jisu Huh
Pages: 240 - 243
Abstract: Volume 20, Issue 3, December 2020, Page 240-243
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Citation: Journal of Interactive Advertising
PubDate: 2020-12-15T10:20:42Z
DOI: 10.1080/15252019.2020.1849693
Issue No: Vol. 20, No. 3 (2020)
- Inspection or Play' A Study of How Augmented Reality Technology Can Be
Utilized in Advertising
Authors: Wan-Hsiu Sunny Tsai, Shiyun Chloe Tian, Ching-Hua Chuan, Cong Li
Pages: 244 - 257
Abstract: Volume 20, Issue 3, December 2020, Page 244-257
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Citation: Journal of Interactive Advertising
PubDate: 2020-03-30T08:55:43Z
DOI: 10.1080/15252019.2020.1738292
Issue No: Vol. 20, No. 3 (2020)
- Did You Notice the Ads' Examining the Influence of Telepresence and
User Control on the Effectiveness of Embedded Billboard Ads in a VR Racing
Game
Authors: Yanyun (Mia) Wang, Mike Zhengyu Yao
Pages: 258 - 272
Abstract: Volume 20, Issue 3, December 2020, Page 258-272
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Citation: Journal of Interactive Advertising
PubDate: 2020-12-17T04:48:15Z
DOI: 10.1080/15252019.2020.1846642
Issue No: Vol. 20, No. 3 (2020)
- Unguarded against Persuasion and Willing to Share: The Combined Effect of
Chronic Regulatory Focus and Disclosure Language on Consumer Responses to
Native Advertising
Authors: Naa Amponsah Dodoo, Jing (Taylor) Wen, Linwan Wu
Pages: 273 - 288
Abstract: Volume 20, Issue 3, December 2020, Page 273-288
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Citation: Journal of Interactive Advertising
PubDate: 2020-07-13T06:30:22Z
DOI: 10.1080/15252019.2020.1773353
Issue No: Vol. 20, No. 3 (2020)
- Self-Presentation on Social Media: When Self-Enhancement Confronts
Self-Verification
Authors: Anlan Zheng, Brittany R. L. Duff, Patrick Vargas, Mike Zhengyu Yao
Pages: 289 - 302
Abstract: Volume 20, Issue 3, December 2020, Page 289-302
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Citation: Journal of Interactive Advertising
PubDate: 2020-12-21T05:03:11Z
DOI: 10.1080/15252019.2020.1841048
Issue No: Vol. 20, No. 3 (2020)
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