Subjects -> ADVERTISING AND PUBLIC RELATIONS (Total: 23 journals)
Showing 1 - 8 of 8 Journals sorted alphabetically
Advertising & Society Review     Full-text available via subscription   (Followers: 16)
Book History     Full-text available via subscription   (Followers: 203)
Design and Culture : The Journal of the Design Studies Forum     Hybrid Journal   (Followers: 30)
Foundations and Trends® in Marketing     Full-text available via subscription   (Followers: 18)
International Journal of Advertising     Full-text available via subscription   (Followers: 33)
International Journal of Complexity in Leadership and Management     Hybrid Journal   (Followers: 31)
International Journal of Market Research     Hybrid Journal   (Followers: 19)
Journal of Advertising     Hybrid Journal   (Followers: 30)
Journal of Advertising Research     Full-text available via subscription   (Followers: 27)
Journal of Consumer Psychology     Hybrid Journal   (Followers: 45)
Journal of Current Issues & Research in Advertising     Hybrid Journal   (Followers: 10)
Journal of Interactive Advertising     Open Access   (Followers: 16)
Journal of International Marketing     Full-text available via subscription   (Followers: 30)
Journal of Marketing     Full-text available via subscription   (Followers: 60)
Journal of Marketing Research     Full-text available via subscription   (Followers: 75)
Journal of Public Policy & Marketing     Full-text available via subscription   (Followers: 19)
Journal of Public Relations Research     Hybrid Journal   (Followers: 23)
Opinião Pública     Open Access  
Place Branding and Public Diplomacy     Hybrid Journal   (Followers: 5)
Public Relations Inquiry     Hybrid Journal   (Followers: 10)
Public Relations Review     Hybrid Journal   (Followers: 21)
RAE-eletrônica     Open Access   (Followers: 2)
Revista Internacional de Relaciones Públicas     Open Access   (Followers: 1)
Young Consumers: Insight and Ideas for Responsible Marketers     Hybrid Journal   (Followers: 5)
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International Journal of Market Research
Journal Prestige (SJR): 0.393
Citation Impact (citeScore): 1
Number of Followers: 19  
 
  Hybrid Journal Hybrid journal (It can contain Open Access articles)
ISSN (Print) 1470-7853 - ISSN (Online) 2515-2173
Published by Sage Publications Homepage  [1166 journals]
  • Why People With Disabilities Must Be Included in Research

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      Authors: Lauren Isaacson
      Pages: 537 - 543
      Abstract: International Journal of Market Research, Volume 63, Issue 5, Page 537-543, September 2021.

      Citation: International Journal of Market Research
      PubDate: 2021-09-04T01:51:18Z
      DOI: 10.1177/14707853211041807
      Issue No: Vol. 63, No. 5 (2021)
       
  • The cultural influences of narrative content on consumers’
           perceptions of helpfulness

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      Authors: Ning Fu
      Abstract: International Journal of Market Research, Ahead of Print.
      The rapid development of text analytics enables marketers to obtain the information extracted from the narrative content in user-generated content (UGC). Recent studies have also demonstrated that people with different cultural backgrounds may express their opinions about their purchase in diverse manners. This study focuses on the impact of the narrative content of consumers’ perception of helpfulness. It first identifies four contextual dimensions to propose a theoretical model, demonstrating that perceptions of helpfulness may differ in respect to the consumers’ varied cultural backgrounds (e.g., individualism vs. collectivism). By using Linguistic Inquiry and Word Count (LIWC), the study empirically tests the hypotheses by analyzing 111,857 movie reviews collected for 167 American movies released both in the United States and in China from 2013 to 2016. The results reveal that individualist consumers perceive an online review that contains more self-description and future-focus content as helpful, whereas collectivist consumers rely more on online reviews containing social description and past-focus content.
      Citation: International Journal of Market Research
      PubDate: 2021-10-01T08:21:11Z
      DOI: 10.1177/14707853211023033
       
  • Customer Experience: Extracting Topics From Tweets

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      Authors: Manit Mishra
      Abstract: International Journal of Market Research, Ahead of Print.
      The ubiquity of social media platforms facilitates free flow of online chatter related to customer experience. Twitter is a prominent social media platform for sharing experiences, and e-retail firms are rapidly emerging as the preferred shopping destination. This study explores customers’ online shopping experience tweets. Customers tweet about their online shopping experience based on moments of truth shaped by encounters across different touchpoints. We aggregate 25,173 such tweets related to six e-retailers tweeted over a 5-year period. Grounded on agency theory, we extract the topics underlying these customer experience tweets using unsupervised latent Dirichlet allocation. The output reveals five topics which manifest into customer experience tweets related to online shopping—ordering, customer service interaction, entertainment, service outcome failure, and service process failure. Topics extracted are validated through inter-rater agreement with human experts. The study, thus, derives topics from tweets about e-retail customer experience and thereby facilitates prioritization of decision-making pertaining to critical service encounter touchpoints.
      Citation: International Journal of Market Research
      PubDate: 2021-09-28T09:36:24Z
      DOI: 10.1177/14707853211047515
       
  • Understanding donor preferences to optimise charity marketing and
           communications

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      Authors: Kimberley Ferguson
      Abstract: International Journal of Market Research, Ahead of Print.
      This case study explores how a leading charity, the British Heart Foundation (BHF), used research to ensure that the focus of its marketing and communications contributed to a story that people found engaging and were compelled to support. Amongst some staff, there was a view that the methodology of some of the BHF’s previous market research was not robust enough and that studies often lacked the quantitative data needed to develop marketing and communication strategies with confidence. Behavioural economics shows that there is usually a disconnect between what people say they will do and what they do in real life, the BHF wanted to develop a methodology that would interrogate this paradox. In doing so, it hoped to identify the areas of its work the public found most engaging and which would encourage people to support them. This insight would then be used to inform their new marketing communications plans. This note explains what the BHF learnt from involving explicit and implicit testing via a mix of qualitative and quantitative techniques.
      Citation: International Journal of Market Research
      PubDate: 2021-09-03T01:42:42Z
      DOI: 10.1177/14707853211035668
       
  • A Brand Like a Friend—How Brand Likeability Influences Brand
           Perception

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      Authors: Martin Ohlwein, Pascal Bruno
      Abstract: International Journal of Market Research, Ahead of Print.
      Being the customer’s friend is considered an advantageous position for a brand. To achieve this position, brand likeability, that is, the degree of perceived appeal a customer has for a brand, plays an important role. Research suggests that satisfaction and loyalty are outcomes of likeability. However, little is known about its influence on perceptions of objective brand attributes. The present study uncovers that brand likeability positively influences both product quality and price fairness. Moreover, likeability affects loyalty, both directly and mediated by the constructs of product quality, price fairness, and satisfaction. Thus, achieving likeability as a brand can be regarded as a key task of brand management. If a brand is perceived as likeable, the chances that customers will be willing to accept a price premium and overlook qualitative shortcomings of a product are higher.
      Citation: International Journal of Market Research
      PubDate: 2021-08-31T01:16:00Z
      DOI: 10.1177/14707853211039190
       
  • Investigating Undercurrents of Stationarity and Growth With Long-Term
           Panel Data

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      Authors: Steven Dunn, Charles Graham, Magda Nenycz-Thiel, Arry Tanusondjaja
      Abstract: International Journal of Market Research, Ahead of Print.
      There have been frequent calls in the literature for a more comprehensive understanding of marketing impact on long-term firm performance. Retail scanner data has been the principal source of empirical evidence in this strategic domain, but it cannot explain the behavioural shifts that underpin the sales dynamics it reports. With the availability of far larger and extended household panels, it is now possible to observe the effects of accumulating penetration on brand and category buying over many years. This type of data nevertheless presents theoretical and methodological challenges to researchers. In this article, we discuss an approach to extending established marketing theory to long-run repeat buying and then outline the inherent constraints of long-term panels. We illustrate these challenges using one-, five- and 10-year panel datasets and present a research agenda to progress explanatory theories of long-run brand building and category growth in this new but so far mostly untapped resource.
      Citation: International Journal of Market Research
      PubDate: 2021-08-24T12:32:17Z
      DOI: 10.1177/14707853211039189
       
  • A Latent Allocation Model for Brand Awareness and Mindset Metrics

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      Authors: Pablo Marshall
      Abstract: International Journal of Market Research, Ahead of Print.
      Mindset metrics, the measurement of consumers’ perceptions, attitudes, and intentions, have a long tradition in marketing, particularly in advertising and branding. Some of the most usual mindset metrics are brand awareness, brand image, personality traits, and attribute importance. Brand awareness and other mindset measures have the form of texts (bag of words). And, a natural methodology for analyzing these variables is topic modeling and the popular Latent Dirichlet allocation (LDA) model. The LDA methodology assumes that brands or concepts are represented by clusters of brands in consumers’ minds. This study proposes an extension/modification of the LDA model for brand awareness and other mindset variables that incorporate Bernoulli observations instead of the Multinomial specification present in the usual LDA specification. This extension is relevant since, unlike words in texts, brands and mindset concepts are not repeated within a document and have a dichotomous form, present or absent. The proposed model is applied to two brand awareness datasets. The results show significant gains in both managerial insights in analyzing brand clusters and consumers’ profiles.
      Citation: International Journal of Market Research
      PubDate: 2021-08-20T10:36:15Z
      DOI: 10.1177/14707853211040052
       
  • The Insights Industry: Towards a Performativity Turn in Market Research

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      Authors: Carlos A. Diaz Ruiz
      Abstract: International Journal of Market Research, Ahead of Print.
      While market research has been the cornerstone of the intelligence ecosystem, the emergence of ‘insights’ vendors is re-shaping the market. Adjacent practices, ranging from competitive intelligence, social listening and data science, could relegate market research to legacy status in firms. This investigation explores how expert market researchers respond to the commoditisation of market research techniques and their diminishing access to the client’s organisation to address this issue. The findings show that market researchers are adapting – effectively reinventing themselves as ‘insights’ professionals – through the following four initiatives: (1) offering solution services, (2) creating architectures that integrate organic and designed data, (3) making heroes in the client’s organisation and (4) forging performative relationships based on strategic guidance. These initiatives shift market research from ostensive (descriptive or declarative) to performative (effectual or actionable). Theoretically, the article conceptualises the changes in the market research industry through the performativity lens.
      Citation: International Journal of Market Research
      PubDate: 2021-08-14T11:34:48Z
      DOI: 10.1177/14707853211039191
       
  • Investigating the Effects of Narrative Advertising in a Real-Life Setting

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      Authors: Serdar Yıldız, Necip Serdar Sever
      Abstract: International Journal of Market Research, Ahead of Print.
      This study investigates the effects of narrative ads, which differ in terms of narrative focus and brand prominence in a native advertising context. Considering the recent methodological debates about advertising and consumer experiments, we aim to design the research to be as realistic as possible. We produced video ad stimuli and published them as sponsored posts on Instagram to test the effects in a real-life setting. In this way, online engagement behavior was examined through social media metrics. The users who clicked on the ad were directed to the research website and asked to answer the scales of narrative transportation and attitude toward the ad. While the ads achieved different engagement results in line with their content features, transportation and attitude results demonstrate the superiority of narrative ads, which are product-oriented and with low brand prominence.
      Citation: International Journal of Market Research
      PubDate: 2021-07-21T02:41:33Z
      DOI: 10.1177/14707853211033734
       
  • How Regulatory Focus Affects Perceptions of Online Limited-Time Promotions

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      Authors: Lei Song
      Abstract: International Journal of Market Research, Ahead of Print.
      Prior research on online limited-time promotions has not yet examined the role of regulatory focus and culture. As e-tailers expand across the globe, they need to understand how customers with a different regulatory focus across cultures react to online limited-time promotions. This study, using the lens of regulatory focus, examines the impact of time constraints and framing of online limited-time promotions on different culture customers’ price and product judgments. Through analyzing previous literature and identifying relevant insights from that work, we found that different combinations of time constraints and message framing should be used for customers who are prevention- (e.g., East Asian) versus promotion- (e.g., Caucasian) focused. Theoretical and practical implications are also discussed.
      Citation: International Journal of Market Research
      PubDate: 2021-07-21T01:51:40Z
      DOI: 10.1177/14707853211031503
       
  • Greener than Others' Exploring Generational Differences in Green
           Purchase Intent

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      Authors: Chang-Dae Ham, Un Chae Chung, Woo Jin Kim, Seo Yoon Lee, Sang-Hwa Oh
      Abstract: International Journal of Market Research, Ahead of Print.
      This study explored the generation gap in American consumers’ green perceptions and purchase intentions across four generations (Gen Z, Y, X, and Baby Boomers) from the perspectives of consumer socialization and social intelligence. Analyzing a nationally representative sample of adults in the United States (N = 19,450), the survey results revealed that the American consumer’s green norms and beliefs varied by generation. A series of multiple regression analyses showed that each generation had similar but idiosyncratic beliefs in purchasing products from green companies. Theoretical and practical implications are discussed.
      Citation: International Journal of Market Research
      PubDate: 2021-07-21T01:47:19Z
      DOI: 10.1177/14707853211034108
       
  • Does sustainable consumption make consumers happy'

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      Authors: Encarnación Ramos-Hidalgo, Rosalia Diaz-Carrion, Carlos Rodríguez-Rad
      Abstract: International Journal of Market Research, Ahead of Print.
      The importance of ethical behavior in consumers has never been so evident, and in recent years, researchers have generated a great deal of knowledge about ethical consumption. The search for happiness in consumption has been a recurrent line of research by academics of the management and, mainly, the marketing fields. Our study analyses the relationship between ethical and sustainable behavior in consumption and the achievement of consumer happiness. Employing structural equations, the findings of the study suggest that there is a positive relationship between consumers’ predisposition toward sustainable behavior and happiness. In addition, the findings indicate that, when there are reasons to justify unethical behavior in consumption, the consumer also manages to be happier. Important implications for theory and practice are derived from the results. Emphasizing the benefits of sustainable consumption for enhancing happiness might instigate sustainable consumption, especially in the case of those consumers who do not have a positive attitude toward sustainable consumption.
      Citation: International Journal of Market Research
      PubDate: 2021-07-20T09:22:08Z
      DOI: 10.1177/14707853211030482
       
  • Artificial intelligence in marketing: A systematic literature review

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      Authors: Srikrishna Chintalapati, Shivendra Kumar Pandey
      Abstract: International Journal of Market Research, Ahead of Print.
      The digital transformation fostered by the increasing leverage of artificial intelligence (AI) has been a critical influencing factor unleashing the next wave of enterprise business disruption. Marketing is one of the business streams witnessing this transformation on a very intense scale. Contemporary marketing has begun to experiment with modern, cutting-edge technologies, such as AI, deploying them in mainstream operations to ensure accelerated success. This article explores the use of AI in marketing as an emergent stream of research. Based on inferences from earlier studies, the study categorizes marketing into five distinct functional themes—integrated digital marketing, content marketing, experiential marketing, marketing operations, and market research—and 19 sub-functional themes (activity levers). Across the chosen themes and sub-themes, the study further dovetails into and identifies 170 featured use cases of the extant literature, where AI is leveraged by marketing in delivering superior quality outcomes and experiences. By way of a systematic literature review (SLR), the article evaluates 57 qualifying publications in the context of AI-powered marketing and qualitatively and quantitatively ranks them based on their coverage, impact, relevance, and contributed guidance, and elucidates the findings across various sectors, research contexts, and scenarios. The study discusses the practitioner and academic research implications and proposes a future research agenda to study the continuous transformation fostered by accelerated adoption of AI across the marketing landscape.
      Citation: International Journal of Market Research
      PubDate: 2021-07-02T07:29:05Z
      DOI: 10.1177/14707853211018428
       
  • The role of interactivity on customer engagement in mobile e-commerce
           applications

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      Authors: Ami Fitri Utami, Irwan Adi Ekaputra, Arnold Japutra, Sebastiaan Van Doorn
      Abstract: International Journal of Market Research, Ahead of Print.
      This research investigates the role of interactivity and service quality toward customer engagement (i.e., co-developing, influencing, augmenting, mobilizing) in the context of mobile e-commerce applications (apps). Based on a survey of 717 mobile e-commerce app users in Indonesia, the study utilizes a quantitative approach using Partial Least Squares-Structural Equation Modeling (PLS-SEM) to test the conceptual framework. The findings show that interactivity positively related to all forms of customer engagement behavior (i.e., co-developing, influencing, augmenting, mobilizing), and service quality moderates the relationships between interactivity on augmenting and mobilizing. This study offers a more detailed understanding of the role of interactivity and service quality in each dimension of customer engagement. As such, this study complements prior insights on value co-creation in a multi-stakeholder service system.
      Citation: International Journal of Market Research
      PubDate: 2021-06-29T06:24:31Z
      DOI: 10.1177/14707853211027483
       
  • The multi-actor perspective of engagement on social media

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      Authors: Sara Shawky, Krzysztof Kubacki, Timo Dietrich, Scott Weaven
      Abstract: International Journal of Market Research, Ahead of Print.
      Despite the known benefits offered by social media to create engagement in social marketing programs, scholars have highlighted the need for more evidence-based, practical, and measurable approaches to social media use in social marketing contexts. This netnographic study employed a four-level multi-actor engagement framework originally proposed by Shawky et al. to explore engagement in a single Facebook community. We identified social media measurement tools for assessing connections, interactions, and loyalty of multiple actors which will assist social marketing practitioners’ understanding of different actors’ interactions with the social media content, enabling them to maintain these actors’ levels of engagement, advance their engagement to a higher level, or attract others to expand the community.
      Citation: International Journal of Market Research
      PubDate: 2021-06-28T06:00:02Z
      DOI: 10.1177/14707853211024472
       
  • Predicting m-shopping in the two largest m-commerce markets: The United
           States and China

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      Authors: Myriam Ertz, Myung-Soo Jo, Ying Kong, Emine Sarigöllü
      Abstract: International Journal of Market Research, Ahead of Print.
      This research examines the factors affecting consumers’ mobile shopping (m-shopping) intentions in China and the United States. Drawing on the hedonic-motivation system adoption model (HMSAM), it is proposed that perceived ease of use affects m-shopping intentions; furthermore, this relationship is mediated by perceived usefulness, perceived enjoyment, and control. A survey-based cross-sectional analysis involving a total of 720 respondents constitutes the methodology of this study. In the United States, 409 responses from American citizens or residents were obtained from surveys administered online by MTurk. In China, 311 responses from Chinese consumers were obtained from surveys administered online by Sojump. Perceived usefulness, an extrinsic motive, directly affects behavioral intentions, especially for Chinese consumers, and this effect is also much stronger and complemented by an indirect effect for the Chinese (relative to American) consumers. In contrast, intrinsic motives of joy and control, which are strongly affected by perceived ease of use, do not influence intentions in either market. However, joy exerts an indirect influence on m-shopping intentions, but only for Chinese consumers. These results pertain to the specific context of m-shopping and establish further the importance of distinguishing between utilitarian and hedonic factors, especially across different markets.
      Citation: International Journal of Market Research
      PubDate: 2021-06-24T09:23:50Z
      DOI: 10.1177/14707853211023036
       
  • Low-literate versus literate customer experience: Dimensions, consequences
           and moderators

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      Authors: Anubhav A Mishra, Megha Verma
      Abstract: International Journal of Market Research, Ahead of Print.
      This study explores the lived phenomenon of customer experience (CX) across the customer decision journey of two divergent segments of customers in a naturalistic environment. Specifically, the study focusses on understanding the similarities and differences with respect to—(a) dimensions of CX, (b) consequences of CX, (c) moderators of CX, and (d) situating CX in customer decision journey. The findings are in congruence with the various theories from cognitive psychology, environmental psychology, and economic geography. The findings contribute to existing research that is primarily focussed on conceptualizing and measuring CX by providing an in-depth analysis of its formation for these two customer segments. Managers can utilize the findings to identify these touchpoints that lead to relevant customer responses. In all, the propositions drawn from the study findings are assimilated in the theoretical framework that adds to the nascent research on CX and customer decision journey.
      Citation: International Journal of Market Research
      PubDate: 2021-04-09T04:10:28Z
      DOI: 10.1177/14707853211007785
       
  • Finding yourself in your wardrobe: An exploratory study of lived
           experiences with a capsule wardrobe

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      Authors: Aurore Bardey, Madison Booth, Giuliana Heger, Jonas Larsson
      Abstract: International Journal of Market Research, Ahead of Print.
      Fashion overconsumerism and overproduction have placed the fashion industry one of the world’s most polluting industries. In addition to its environmental impact, research has shown that materialism leads to lower life satisfaction and decision fatigue. Recently, studies have highlighted an increased interest in sustainable fashion consumption and ethical lifestyle. The capsule wardrobe phenomenon, that is, defined by limited clothing pieces that focus on quality, longevity, and minimal or classic design, has gained exposure as a road map for consumers to remain fashionable while consuming less. Until today, no research has evaluated the impact of minimalist wardrobe on consumers. Using a phenomenological approach, the present study method to understand 10 female participants’ lived experiences with a capsule wardrobe. Our results showed a positive impact of a 3-week capsule wardrobe on our participants who felt less stressed, detached from fashion trends, have found joy in their fashion style, and enhanced their awareness of conscious consumption. Our findings highlight the richness of minimalism, sustainable consumption, and self-expression through an innovative and relevant phenomenon.
      Citation: International Journal of Market Research
      PubDate: 2021-02-16T11:58:33Z
      DOI: 10.1177/1470785321993743
       
  • Using memes in online surveys to engage and motivate respondents

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      Authors: Catherine A Roster
      Abstract: International Journal of Market Research, Ahead of Print.
      This study explored the influence of Internet memes, specifically image macros of animals with motivational captions, on survey respondents’ engagement with the survey-taking experience and subsequent data quality. A web-based field experiment was conducted with online survey respondents from two sample sources, one crowdsourced, and one commercially managed online panel. Half of the respondents from each sample source were randomly selected to see the memes at various points throughout the survey; the other half did not. Direct and indirect measures of survey engagement and response quality were used to assess effectiveness of the memes. Quantitative results were inconclusive, with few significant differences found in measures of engagement and data quality between respondents in the meme or control condition in either sample source. However, qualitative open-ended comments from respondents who saw the memes in both sample groups revealed that memes provide respondents a fun break and relief from the cognitive burdens of answering online survey questions. In conclusion, memes represent a relatively inexpensive and easy way for survey researchers to connect with respondents and show appreciation for their time and effort.
      Citation: International Journal of Market Research
      PubDate: 2021-01-08T03:08:39Z
      DOI: 10.1177/1470785320981821
       
  • Considerations for conducting sensitive research with the LGBTQIA+
           communities

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      Authors: Clifford Lewis, Nina Reynolds
      First page: 544
      Abstract: International Journal of Market Research, Ahead of Print.
      As LGBTQIA+ people in western societies get more comfortable publicly identifying as part of the LGBTQIA+ communities, research projects are increasingly collecting data related to such orientations. This may be done directly in studies focusing on the LGBTQIA+ communities or indirectly on studies focusing on the general population whose members may incidentally be of a diverse gender or sexuality. Accordingly, there is a need to conduct research in a way that is sensitive and inclusive of the diverse lived experiences of LGBTQIA+ people. Focusing on the notions of respect and beneficence underlining ethical research practice, this research note explains the heterogeneity inherent in the LGBTQIA+ acronym and draws implications for research practice. The article concludes by putting forward some considerations, focusing on the researcher, the research project, and the participant; to help market researchers when conducting research with LGBTQIA+ people.
      Citation: International Journal of Market Research
      PubDate: 2021-07-14T04:27:25Z
      DOI: 10.1177/14707853211030488
       
  • Lots of bots or maybe nots: A process for detecting bots in social media
           research

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      Authors: Michael Mehmet, Kane Callaghan, Clifford Lewis
      First page: 552
      Abstract: International Journal of Market Research, Ahead of Print.
      The use of bot messaging, that being artificially created messages, has increased since 2010. While not all bots are bad, many have been used to share extreme and divisive views on a range of topics, from policy discussion to brand electronic word of mouth. The issue with bot messaging and its prevalence is that it can affect researchers’ understanding of a topic. For example, if 25% of a dataset is fabricated, decision-making may result in a loss of profit or poor policy formation. To counteract the use of bots, this research note offers a framework to alleviate the potentially destructive nature of bot data and ensure the cleaning of data is thorough and beneficial to decision-making based on social media commentary. The framework is a four-step process, which includes thematic, automated, and characteristic identification stages. We provide three case studies to demonstrate the approach and conclude by providing key practical implications.
      Citation: International Journal of Market Research
      PubDate: 2021-06-29T06:30:32Z
      DOI: 10.1177/14707853211027486
       
 
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