Subjects -> ADVERTISING AND PUBLIC RELATIONS (Total: 23 journals)
Showing 1 - 8 of 8 Journals sorted by number of followers
Book History     Full-text available via subscription   (Followers: 134)
Journal of Marketing Research     Full-text available via subscription   (Followers: 73)
Journal of Marketing     Full-text available via subscription   (Followers: 53)
Journal of Consumer Psychology     Hybrid Journal   (Followers: 46)
International Journal of Complexity in Leadership and Management     Hybrid Journal   (Followers: 28)
Design and Culture : The Journal of the Design Studies Forum     Hybrid Journal   (Followers: 26)
Journal of International Marketing     Full-text available via subscription   (Followers: 24)
International Journal of Advertising     Full-text available via subscription   (Followers: 22)
Journal of Advertising     Hybrid Journal   (Followers: 20)
Public Relations Review     Hybrid Journal   (Followers: 15)
International Journal of Market Research     Hybrid Journal   (Followers: 14)
Journal of Advertising Research     Full-text available via subscription   (Followers: 14)
Journal of Public Policy & Marketing     Full-text available via subscription   (Followers: 14)
Journal of Public Relations Research     Hybrid Journal   (Followers: 12)
Foundations and Trends® in Marketing     Full-text available via subscription   (Followers: 12)
Advertising & Society Review     Full-text available via subscription   (Followers: 10)
Journal of Interactive Advertising     Open Access   (Followers: 7)
Public Relations Inquiry     Hybrid Journal   (Followers: 5)
Journal of Current Issues & Research in Advertising     Hybrid Journal   (Followers: 5)
Young Consumers: Insight and Ideas for Responsible Marketers     Hybrid Journal   (Followers: 4)
Place Branding and Public Diplomacy     Hybrid Journal   (Followers: 1)
Revista Internacional de Relaciones Públicas     Open Access   (Followers: 1)
Similar Journals
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International Journal of Advertising
Journal Prestige (SJR): 1.282
Citation Impact (citeScore): 2
Number of Followers: 22  
 
  Full-text available via subscription Subscription journal
ISSN (Print) 0265-0487 - ISSN (Online) 1759-3948
Published by WARC Homepage  [1 journal]
  • Race, beauty type, and femininity in fashion advertising: Analysis of
           young Chinese female consumers’ responses

    • Free pre-print version: Loading...

      Authors: Chen Gan
      Pages: 1 - 20
      Abstract: .

      Citation: International Journal of Advertising
      PubDate: 2022-08-09T02:15:44Z
      DOI: 10.1080/02650487.2022.2106673
       
  • Music to the individual consumer’s ears: how and why does personalizing
           music in advertising enhance viewing duration and ad effectiveness'

    • Free pre-print version: Loading...

      Authors: Ran Maroely, Nira Munichor
      Pages: 1 - 31
      Abstract: .

      Citation: International Journal of Advertising
      PubDate: 2022-08-01T07:53:22Z
      DOI: 10.1080/02650487.2022.2106675
       
  • The impact of infectious disease cues on visual pattern-seeking

    • Free pre-print version: Loading...

      Authors: Jaehoon Lee, Jooyoung Park, Jacob C. Lee, Jihoon Jhang, Jungkeun Kim
      Pages: 1 - 33
      Abstract: .

      Citation: International Journal of Advertising
      PubDate: 2022-07-29T02:21:08Z
      DOI: 10.1080/02650487.2022.2105004
       
  • Selfie campaigns as advertising tactic: mental imagery as a driver of
           brand interest and participation

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      Authors: Elisabeth Wolfsteiner, Marion Garaus, Udo Wagner, Alexander Girschick
      Pages: 1 - 25
      Abstract: .

      Citation: International Journal of Advertising
      PubDate: 2022-07-15T08:14:50Z
      DOI: 10.1080/02650487.2022.2095836
       
  • Future needs in gender and LGBT advertising portrayals

    • Free pre-print version: Loading...

      Authors: Charles R. Taylor
      Pages: 1 - 3
      Abstract: .

      Citation: International Journal of Advertising
      PubDate: 2022-07-13T12:58:31Z
      DOI: 10.1080/02650487.2022.2095941
       
  • How mobile users respond to pre-roll skippable advertising differently
           than personal computer (PC) users: an analysis of individual-level
           clickstream data

    • Free pre-print version: Loading...

      Authors: Su Jung Kim, Mi Hyun Lee, Juwon Hong, Sungho Park
      Pages: 1 - 23
      Abstract: .

      Citation: International Journal of Advertising
      PubDate: 2022-07-05T11:58:48Z
      DOI: 10.1080/02650487.2022.2094053
       
  • The mind of the beholder: congruence effects in luxury product placements

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      Authors: Patricia Rossi, Felipe Pantoja, Sukki Yoon, Kacy Kim
      Pages: 1 - 27
      Abstract: .

      Citation: International Journal of Advertising
      PubDate: 2022-06-30T01:40:30Z
      DOI: 10.1080/02650487.2022.2091822
       
  • Like the dad in the ad: Testing a conceptual model for new fathers’
           responses to dadvertisements

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      Authors: Sophia Mueller, Cynthia R. Morton, Benjamin K. Johnson, Bhakti Sharma, Jon D. Morris
      Pages: 1 - 30
      Abstract: .

      Citation: International Journal of Advertising
      PubDate: 2022-06-27T05:06:34Z
      DOI: 10.1080/02650487.2022.2091377
       
  • The role of conspicuity: impact of social influencers on purchase
           decisions of luxury consumers

    • Free pre-print version: Loading...

      Authors: Aniruddha Pangarkar, Shelly Rathee
      Pages: 1 - 28
      Abstract: .

      Citation: International Journal of Advertising
      PubDate: 2022-06-13T08:35:19Z
      DOI: 10.1080/02650487.2022.2084265
       
  • How to strategically disclose sponsored content on Instagram' The
           synergy effects of two types of sponsorship disclosures in influencer
           marketing

    • Free pre-print version: Loading...

      Authors: Quan Xie, Yang Feng
      Pages: 1 - 27
      Abstract: .

      Citation: International Journal of Advertising
      PubDate: 2022-06-09T08:06:08Z
      DOI: 10.1080/02650487.2022.2071393
       
  • Examining consumer reactions to sincere brands’ gratitude expressions:
           when a simple thank you just won’t do

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      Authors: Veronica Thomas, Dora Bock, Heath McCullough
      Pages: 1 - 24
      Abstract: .

      Citation: International Journal of Advertising
      PubDate: 2022-06-08T07:38:05Z
      DOI: 10.1080/02650487.2022.2082221
       
  • Comparing the effects of greenwashing claims in environmental airline
           advertising: perceived greenwashing, brand evaluation, and flight shame

         This is an Open Access Article Open Access Article

    • Free pre-print version: Loading...

      Authors: Ariadne Neureiter, Jörg Matthes
      Pages: 1 - 25
      Abstract: .

      Citation: International Journal of Advertising
      PubDate: 2022-05-28T11:39:03Z
      DOI: 10.1080/02650487.2022.2076510
       
  • Audit and benchmarking of supermarket catalog composition in five
           countries

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      Authors: Pei Jie Tan, Arry Tanusondjaja, Armando Corsi, Larry Lockshin, Christopher Villani, Svetlana Bogomolova
      Pages: 1 - 28
      Abstract: .

      Citation: International Journal of Advertising
      PubDate: 2022-05-25T05:35:02Z
      DOI: 10.1080/02650487.2022.2079818
       
  • Effect of brand prominence on fashion advertising images on Instagram: a
           computational analysis

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      Authors: Jinnie Jinyoung Yoo, Sungchul Choi, Hayeon Song
      Pages: 1 - 24
      Abstract: .

      Citation: International Journal of Advertising
      PubDate: 2022-05-24T06:36:33Z
      DOI: 10.1080/02650487.2022.2073133
       
  • Refining replacements. Validating a revised typology of visual metaphor
           using perceived processing fluency and aesthetic pleasure

         This is an Open Access Article Open Access Article

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      Authors: Renske van Enschot, Charlotte van Hooijdonk, Ewald Bronkhorst
      Pages: 1 - 24
      Abstract: .

      Citation: International Journal of Advertising
      PubDate: 2022-05-20T08:11:23Z
      DOI: 10.1080/02650487.2022.2072066
       
  • Explaining purchase intent via expressed reasons to follow an influencer,
           perceived homophily, and perceived authenticity

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      Authors: Heather Shoenberger, Eunjin (Anna) Kim
      Pages: 1 - 16
      Abstract: .

      Citation: International Journal of Advertising
      PubDate: 2022-05-17T06:06:19Z
      DOI: 10.1080/02650487.2022.2075636
       
  • Visual attention paid to negative comments in cause-related posts: visual
           style and emotionality matter

    • Free pre-print version: Loading...

      Authors: Alberto Badenes-Rocha, Enrique Bigne, Carla Ruiz-Mafé
      Pages: 1 - 23
      Abstract: .

      Citation: International Journal of Advertising
      PubDate: 2022-05-16T10:48:56Z
      DOI: 10.1080/02650487.2022.2071394
       
  • Topical Advertising in enduring events: the role of timing and creativity
           in engagement with social media brand messages during COVID-19

    • Free pre-print version: Loading...

      Authors: Komala Mazerant, Lotte M. Willemsen, Peter Neijens, Erik van Schooten, Guda van Noort
      Pages: 1 - 22
      Abstract: .

      Citation: International Journal of Advertising
      PubDate: 2022-05-16T07:36:25Z
      DOI: 10.1080/02650487.2022.2074119
       
  • Effects of physical appearance of ad endorsers featured in gay-targeted
           ads, explained by endorser match-up and identification

    • Free pre-print version: Loading...

      Authors: Javier Flores-Zamora
      Pages: 1 - 22
      Abstract: .

      Citation: International Journal of Advertising
      PubDate: 2022-05-11T11:32:07Z
      DOI: 10.1080/02650487.2022.2073134
       
  • Effects of nostalgic messages on ad persuasiveness: a meta-analysis

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      Authors: Ying Cheng, Xiaodi Yan
      Pages: 1 - 25
      Abstract: .

      Citation: International Journal of Advertising
      PubDate: 2022-04-22T03:19:47Z
      DOI: 10.1080/02650487.2022.2064593
       
  • I’ve heard that brand before: the role of music recognition on
           consumer choice

         This is an Open Access Article Open Access Article

    • Free pre-print version: Loading...

      Authors: Manuel Anglada-Tort, Kerry Schofield, Tabitha Trahan, Daniel Müllensiefen
      Pages: 1 - 20
      Abstract: .

      Citation: International Journal of Advertising
      PubDate: 2022-04-21T03:08:05Z
      DOI: 10.1080/02650487.2022.2060568
       
  • Exploring how older women want to be portrayed in advertisements

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      Authors: Barbara J. Phillips
      Pages: 1 - 28
      Abstract: .

      Citation: International Journal of Advertising
      PubDate: 2022-04-19T04:35:05Z
      DOI: 10.1080/02650487.2022.2061758
       
  • Green consumer segmentation: consumer motivations for purchasing
           pro-environmental products

    • Free pre-print version: Loading...

      Authors: Jinhee Lee, Eric Haley
      Pages: 1 - 25
      Abstract: .

      Citation: International Journal of Advertising
      PubDate: 2022-04-15T06:27:51Z
      DOI: 10.1080/02650487.2022.2038431
       
  • Are many too much' Examining the effects of multiple influencer
           endorsements from a persuasion knowledge model perspective

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      Authors: Nils S. Borchers, Jens Hagelstein, Johannes Beckert
      Pages: 1 - 23
      Abstract: .

      Citation: International Journal of Advertising
      PubDate: 2022-04-08T02:23:04Z
      DOI: 10.1080/02650487.2022.2054163
       
  • Patient influencers’ promotion of prescription drugs on Instagram:
           Effects of illness disclosure on persuasion knowledge through narrative
           transportation

    • Free pre-print version: Loading...

      Authors: Hyosun Kim
      Pages: 1 - 26
      Abstract: .

      Citation: International Journal of Advertising
      PubDate: 2022-04-05T01:36:31Z
      DOI: 10.1080/02650487.2022.2054614
       
  • Finding gold at the end of the rainbowflag' Claim vagueness and
           presence of emotional imagery as factors to perceive rainbowwashing

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      Authors: Tim Wulf, Brigitte Naderer, Zoe Olbermann, Julian Hohner
      Pages: 1 - 21
      Abstract: .

      Citation: International Journal of Advertising
      PubDate: 2022-04-05T01:23:03Z
      DOI: 10.1080/02650487.2022.2053393
       
  • The power of creative advertising: creative ads impair recall and
           attitudes toward other ads

    • Free pre-print version: Loading...

      Authors: Hyun Seung Jin, Gayle Kerr, Jaebeom Suh, Hyoje Jay Kim, Ben Sheehan
      Pages: 1 - 20
      Abstract: .

      Citation: International Journal of Advertising
      PubDate: 2022-03-24T04:26:25Z
      DOI: 10.1080/02650487.2022.2045817
       
  • The effects of sponsorship disclosures, advertising knowledge, and message
           involvement in sponsored influencer posts

    • Free pre-print version: Loading...

      Authors: Guolan Yang
      Pages: 1 - 19
      Abstract: .

      Citation: International Journal of Advertising
      PubDate: 2022-03-04T03:07:10Z
      DOI: 10.1080/02650487.2022.2029260
       
  • An integrated model of congruence and credibility in celebrity endorsement

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      Authors: Jung-Sook Lee, Hua Chang, Lingling Zhang
      Pages: 1 - 24
      Abstract: .

      Citation: International Journal of Advertising
      PubDate: 2022-02-08T03:50:21Z
      DOI: 10.1080/02650487.2021.2020563
       
  • Computerized emotional content analysis: empirical findings based on
           charity social media advertisements

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      Authors: Junbum Kwon, Hanyi Lin, Lichen Deng, Tanya Dellicompagni, Moon Young Kang
      Pages: 1 - 24
      Abstract: .

      Citation: International Journal of Advertising
      PubDate: 2022-02-07T07:15:47Z
      DOI: 10.1080/02650487.2021.2012070
       
  • Understanding the role of construal level in time-restriction

    • Free pre-print version: Loading...

      Authors: Hyuksoo Kim, Yunjae Cheong, Kihan Kim
      Pages: 1 - 26
      Abstract: .

      Citation: International Journal of Advertising
      PubDate: 2022-02-06T09:27:01Z
      DOI: 10.1080/02650487.2021.2022290
       
 
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