Subjects -> ADVERTISING AND PUBLIC RELATIONS (Total: 23 journals)
Showing 1 - 8 of 8 Journals sorted alphabetically
Advertising & Society Review     Full-text available via subscription   (Followers: 16)
Book History     Full-text available via subscription   (Followers: 203)
Design and Culture : The Journal of the Design Studies Forum     Hybrid Journal   (Followers: 30)
Foundations and Trends® in Marketing     Full-text available via subscription   (Followers: 18)
International Journal of Advertising     Full-text available via subscription   (Followers: 33)
International Journal of Complexity in Leadership and Management     Hybrid Journal   (Followers: 31)
International Journal of Market Research     Hybrid Journal   (Followers: 19)
Journal of Advertising     Hybrid Journal   (Followers: 30)
Journal of Advertising Research     Full-text available via subscription   (Followers: 27)
Journal of Consumer Psychology     Hybrid Journal   (Followers: 45)
Journal of Current Issues & Research in Advertising     Hybrid Journal   (Followers: 10)
Journal of Interactive Advertising     Open Access   (Followers: 16)
Journal of International Marketing     Full-text available via subscription   (Followers: 30)
Journal of Marketing     Full-text available via subscription   (Followers: 60)
Journal of Marketing Research     Full-text available via subscription   (Followers: 75)
Journal of Public Policy & Marketing     Full-text available via subscription   (Followers: 19)
Journal of Public Relations Research     Hybrid Journal   (Followers: 23)
Opinião Pública     Open Access  
Place Branding and Public Diplomacy     Hybrid Journal   (Followers: 5)
Public Relations Inquiry     Hybrid Journal   (Followers: 10)
Public Relations Review     Hybrid Journal   (Followers: 21)
RAE-eletrônica     Open Access   (Followers: 2)
Revista Internacional de Relaciones Públicas     Open Access   (Followers: 1)
Young Consumers: Insight and Ideas for Responsible Marketers     Hybrid Journal   (Followers: 5)
Similar Journals
Journal Cover
International Journal of Advertising
Journal Prestige (SJR): 1.282
Citation Impact (citeScore): 2
Number of Followers: 33  
 
  Full-text available via subscription Subscription journal
ISSN (Print) 0265-0487 - ISSN (Online) 1759-3948
Published by WARC Homepage  [3 journals]
  • Special issue on new insights on digital and social media advertising

    • Free pre-print version: Loading...

      Authors: Juran Kim
      Pages: 849 - 851
      Abstract: Volume 40, Issue 6, September 2021, Page 849-851
      .

      Citation: International Journal of Advertising
      PubDate: 2021-09-01T12:46:17Z
      DOI: 10.1080/02650487.2021.1923274
      Issue No: Vol. 40, No. 6 (2021)
       
  • Death primes in advertisements: how international advertisers can ensure
           their message is effective

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      Authors: Elizabeth A. Minton, Heejung Park, Nathalie Spielmann
      Pages: 1 - 34
      Abstract: .

      Citation: International Journal of Advertising
      PubDate: 2021-10-20T05:22:35Z
      DOI: 10.1080/02650487.2021.1979787
       
  • The adverse effects of mobile devices on willingness to donate and online
           fundraising outcomes

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      Authors: Sorim Chung, Neil Hair
      Pages: 1 - 23
      Abstract: .

      Citation: International Journal of Advertising
      PubDate: 2021-10-19T02:25:44Z
      DOI: 10.1080/02650487.2021.1985773
       
  • #Instafame: exploring the endorsement effectiveness of influencers
           compared to celebrities

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      Authors: Jan-Frederik Gräve, Fabian Bartsch
      Pages: 1 - 31
      Abstract: .

      Citation: International Journal of Advertising
      PubDate: 2021-10-19T02:14:06Z
      DOI: 10.1080/02650487.2021.1987041
       
  • Multitasking and location-based advertising: effects of perceived
           intrusiveness, location proximity, and product durability on avoidance

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      Authors: Boreum Choi, Uiju Choi, Ji Hee Song
      Pages: 1 - 17
      Abstract: .

      Citation: International Journal of Advertising
      PubDate: 2021-10-18T03:51:01Z
      DOI: 10.1080/02650487.2021.1982165
       
  • Understanding online users by segmenting their search keywords: empirical
           analysis from online auto insurance search advertising

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      Authors: Sunghoon Kim, Moon Young Kang
      Pages: 1 - 18
      Abstract: .

      Citation: International Journal of Advertising
      PubDate: 2021-10-15T10:28:51Z
      DOI: 10.1080/02650487.2021.1988392
       
  • Are they being authentic' The effects of self-disclosure and message
           sidedness on sponsored post effectiveness

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      Authors: Susanna S. Lee, Benjamin K. Johnson
      Pages: 1 - 24
      Abstract: .

      Citation: International Journal of Advertising
      PubDate: 2021-10-12T01:19:28Z
      DOI: 10.1080/02650487.2021.1986257
       
  • Understanding which cues people use to identify influencer marketing on
           Instagram: an eye tracking study and experiment

         This is an Open Access Article Open Access Article

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      Authors: Sophie C. Boerman, Céline M. Muller
      Pages: 1 - 24
      Abstract: .

      Citation: International Journal of Advertising
      PubDate: 2021-10-12T01:01:51Z
      DOI: 10.1080/02650487.2021.1986256
       
  • Exploring the functional distinction between Hindu religiosity and
           spirituality in direct and indirect domestic violence prevention PSAs: a
           study of bystander intervention in the era of COVID-19

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      Authors: Sidharth Muralidharan, Sanjukta Pookulangara
      Pages: 1 - 22
      Abstract: .

      Citation: International Journal of Advertising
      PubDate: 2021-10-08T10:56:40Z
      DOI: 10.1080/02650487.2021.1988219
       
  • The benefits and pitfalls of humblebragging in social media advertising:
           the moderating role of the celebrity versus influencer

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      Authors: Widya Paramita, Felix Septianto
      Pages: 1 - 24
      Abstract: .

      Citation: International Journal of Advertising
      PubDate: 2021-09-27T04:50:49Z
      DOI: 10.1080/02650487.2021.1981589
       
  • Sponsored consumer-generated advertising in the digital era: what prompts
           individuals to generate video ads, and what creative strategies do they
           adopt'

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      Authors: Jesús Martínez-Navarro, Enrique Bigné
      Pages: 1 - 32
      Abstract: .

      Citation: International Journal of Advertising
      PubDate: 2021-09-10T03:54:28Z
      DOI: 10.1080/02650487.2021.1972586
       
  • The effects of mobile phone use motives on the intention to use
           location-based advertising: the mediating role of media affinity and
           perceived trust and risk

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      Authors: A-Reum Jung, Jun Heo
      Pages: 1 - 18
      Abstract: .

      Citation: International Journal of Advertising
      PubDate: 2021-09-08T03:26:49Z
      DOI: 10.1080/02650487.2021.1974204
       
  • Modeling and evaluating the effectiveness of AR advertising and the
           moderating role of personality traits

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      Authors: Rodrigo Uribe, Rafael Labra, Enrique Manzur
      Pages: 1 - 28
      Abstract: .

      Citation: International Journal of Advertising
      PubDate: 2021-08-24T05:16:32Z
      DOI: 10.1080/02650487.2021.1908784
       
  • Social media advertising endorsement: the role of endorser type, message
           appeal and brand familiarity

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      Authors: Haiyun Zhu, Mikyoung Kim, Yung Kyun Choi
      Pages: 1 - 22
      Abstract: .

      Citation: International Journal of Advertising
      PubDate: 2021-08-19T11:39:12Z
      DOI: 10.1080/02650487.2021.1966963
       
  • Teenagers’ moral advertising literacy in an influencer marketing
           context

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      Authors: Emma Sweeney, Margaret-Anne Lawlor, Mairead Brady
      Pages: 1 - 24
      Abstract: .

      Citation: International Journal of Advertising
      PubDate: 2021-08-19T11:32:02Z
      DOI: 10.1080/02650487.2021.1964227
       
  • Why are consumers following social media influencers on Instagram'
           Exploration of consumers’ motives for following influencers and the role
           of materialism

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      Authors: Jung Ah Lee, Sabitha Sudarshan, Kristen L. Sussman, Laura F. Bright, Matthew S. Eastin
      Pages: 1 - 23
      Abstract: .

      Citation: International Journal of Advertising
      PubDate: 2021-08-17T12:37:12Z
      DOI: 10.1080/02650487.2021.1964226
       
  • The effects of customer consumption goals on artificial intelligence
           driven recommendation agents: evidence from Stitch Fix

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      Authors: Juran Kim, Seungmook Kang, Joonheui Bae
      Pages: 1 - 20
      Abstract: .

      Citation: International Journal of Advertising
      PubDate: 2021-08-12T06:11:41Z
      DOI: 10.1080/02650487.2021.1963098
       
  • Message and media: the future of advertising research and practice in a
           digital environment

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      Authors: Scott Koslow, David W. Stewart
      Pages: 1 - 23
      Abstract: .

      Citation: International Journal of Advertising
      PubDate: 2021-07-27T05:38:46Z
      DOI: 10.1080/02650487.2021.1954804
       
  • Bots vs. humans: how schema congruity, contingency-based interactivity,
           and sympathy influence consumer perceptions and patronage intentions

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      Authors: Chen Lou, Hyunjin Kang, Caleb H. Tse
      Pages: 1 - 30
      Abstract: .

      Citation: International Journal of Advertising
      PubDate: 2021-07-21T12:47:15Z
      DOI: 10.1080/02650487.2021.1951510
       
  • Priming movie product placements: New insights from a Cross-National case
           study

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      Authors: Siva K. Balasubramanian, Giacomo Gistri
      Pages: 1 - 30
      Abstract: .

      Citation: International Journal of Advertising
      PubDate: 2021-07-13T11:27:12Z
      DOI: 10.1080/02650487.2021.1930349
       
  • What drives CSR communication effectiveness on social media' A
           process-based theoretical framework and research agenda

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      Authors: Paula Fernández, Patrick Hartmann, Vanessa Apaolaza
      Pages: 1 - 29
      Abstract: .

      Citation: International Journal of Advertising
      PubDate: 2021-07-12T08:15:21Z
      DOI: 10.1080/02650487.2021.1947016
       
  • The unintended effects of health information base rates on health risk
           estimates and behavioral intentions

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      Authors: Christopher L. Newman, Saim Kashmiri
      Pages: 1 - 26
      Abstract: .

      Citation: International Journal of Advertising
      PubDate: 2021-07-12T08:13:23Z
      DOI: 10.1080/02650487.2021.1947009
       
  • Meaning transfer in celebrity endorsement and co-branding: meaning
           valence, association type, and brand awareness

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      Authors: Shiyun Tian, Weiting Tao, Cheng Hong, Wan-Hsiu Sunny Tsai
      Pages: 1 - 21
      Abstract: .

      Citation: International Journal of Advertising
      PubDate: 2021-07-09T06:19:21Z
      DOI: 10.1080/02650487.2021.1940059
       
  • Interdependent self-construal and number of Twitter followers: consumer
           responses to alcohol industry corporate social responsibility (CSR)
           campaign on Twitter

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      Authors: Jinho Joo, Yoon-Joo Lee, Hye Jin Yoon
      Pages: 1 - 26
      Abstract: .

      Citation: International Journal of Advertising
      PubDate: 2021-06-04T07:55:26Z
      DOI: 10.1080/02650487.2021.1933802
       
  • Α path to our heart: Visual metaphors and “white” space in
           advertising aesthetic pleasure

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      Authors: Kostoula Margariti, Leonidas Hatzithomas, Christina Boutsouki, Yorgos Zotos
      Pages: 1 - 40
      Abstract: .

      Citation: International Journal of Advertising
      PubDate: 2021-06-01T07:06:24Z
      DOI: 10.1080/02650487.2021.1914446
       
  • Examining the role of individuals’ perceptions of likelihood of
           sustained commitment in corporate-nonprofit partnership CSR advertisements
           

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      Authors: Damion Waymer, Michaella Walton Gilliland, Joshua B. Barbour
      Pages: 1 - 26
      Abstract: .

      Citation: International Journal of Advertising
      PubDate: 2021-05-13T06:11:15Z
      DOI: 10.1080/02650487.2021.1914455
       
  • Understanding Twitter conversations about artificial intelligence in
           advertising based on natural language processing

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      Authors: Linwan Wu, Naa Amponsah Dodoo, Taylor Jing Wen, Li Ke
      Pages: 1 - 18
      Abstract: .

      Citation: International Journal of Advertising
      PubDate: 2021-05-08T01:21:40Z
      DOI: 10.1080/02650487.2021.1920218
       
  • Examining native CSR advertising as a post-crisis response strategy

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      Authors: Linwan Wu, Holly Overton
      Pages: 1 - 28
      Abstract: .

      Citation: International Journal of Advertising
      PubDate: 2021-04-22T05:08:39Z
      DOI: 10.1080/02650487.2021.1914445
       
  • When verbal metaphors become more persuasive: the interplay between goal
           orientation of ad claims and metaphor

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      Authors: Hongmin Ahn, Mark Yi-Cheon Yim, Yongjun Sung
      Pages: 1 - 22
      Abstract: .

      Citation: International Journal of Advertising
      PubDate: 2021-04-14T05:31:40Z
      DOI: 10.1080/02650487.2021.1900502
       
  • Commercial audience retention of television programs: measurement and
           prediction

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      Authors: Lianlian Song, Yang Shi, Geoffrey Kwok Fai Tso
      Pages: 1 - 27
      Abstract: .

      Citation: International Journal of Advertising
      PubDate: 2021-04-04T06:05:20Z
      DOI: 10.1080/02650487.2021.1906541
       
  • Blurring luxury: the mediating role of self-gifting in consumer acceptance
           of phygital shopping experiences

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      Authors: Charles Aaron Lawry
      Pages: 1 - 27
      Abstract: .

      Citation: International Journal of Advertising
      PubDate: 2021-03-29T07:17:25Z
      DOI: 10.1080/02650487.2021.1903742
       
  • UGC attributes and effects: implication for luxury brand advertising

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      Authors: Jihye Yu, Eunju Ko
      Pages: 1 - 23
      Abstract: .

      Citation: International Journal of Advertising
      PubDate: 2021-03-28T07:41:48Z
      DOI: 10.1080/02650487.2021.1898773
       
  • Managerial and organizational perspectives on online–offline integration
           within integrated marketing communication: toward a holistic conceptual
           framework

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      Authors: Maria Vernuccio, Ludovica Cesareo, Alberto Pastore, Philip J. Kitchen
      Pages: 1 - 22
      Abstract: .

      Citation: International Journal of Advertising
      PubDate: 2021-03-28T07:33:50Z
      DOI: 10.1080/02650487.2021.1897432
       
  • The role of visual presentation in cause-related marketing message
           processing in social network sites: a case for sports brands

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      Authors: Jiyoon (Karen) Han, Seungae Lee
      Pages: 1 - 24
      Abstract: .

      Citation: International Journal of Advertising
      PubDate: 2021-03-23T05:21:47Z
      DOI: 10.1080/02650487.2021.1892963
       
  • Digital advertising policy acceptance by out-of-home advertising firms: a
           combination of TAM and TOE framework

    • Free pre-print version: Loading...

      Authors: Jaesoo Cho, Yongseok Cheon, Jong Woo Jun, Sangwon Lee
      Pages: 1 - 19
      Abstract: .

      Citation: International Journal of Advertising
      PubDate: 2021-03-17T04:51:27Z
      DOI: 10.1080/02650487.2021.1888562
       
  • Keeping up with influencers: exploring the impact of social presence and
           parasocial interactions on Instagram

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      Authors: Hyosun Kim
      Pages: 1 - 21
      Abstract: .

      Citation: International Journal of Advertising
      PubDate: 2021-03-16T04:25:27Z
      DOI: 10.1080/02650487.2021.1886477
       
  • Influence for social good: exploring the roles of influencer identity and
           comment section in Instagram-based LGBTQ-centric corporate social
           responsibility advertising

    • Free pre-print version: Loading...

      Authors: Minjie Li
      Pages: 1 - 38
      Abstract: .

      Citation: International Journal of Advertising
      PubDate: 2021-03-08T08:18:58Z
      DOI: 10.1080/02650487.2021.1884399
       
  • Ethics in financial advertising: a study on direct mail for credit cards

    • Free pre-print version: Loading...

      Authors: Feng Shen, Yi Shi
      Pages: 1 - 16
      Abstract: .

      Citation: International Journal of Advertising
      PubDate: 2021-03-01T05:54:50Z
      DOI: 10.1080/02650487.2021.1890913
       
  • Blind trust' The importance and interplay of parasocial relationships
           and advertising disclosures in explaining influencers’ persuasive
           effects on their followers

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      Authors: Priska Breves, Jana Amrehn, Anna Heidenreich, Nicole Liebers, Holger Schramm
      Pages: 1 - 20
      Abstract: .

      Citation: International Journal of Advertising
      PubDate: 2021-02-18T06:46:37Z
      DOI: 10.1080/02650487.2021.1881237
       
  • Does company size matter in corporate social responsibility' An
           examination of the impact of company size and cause proximity fit on
           consumer response

    • Free pre-print version: Loading...

      Authors: Yoon Hi Sung, Rachel Esther Lim, Wei-Na Lee
      Pages: 1 - 26
      Abstract: .

      Citation: International Journal of Advertising
      PubDate: 2021-01-23T03:28:00Z
      DOI: 10.1080/02650487.2020.1850997
       
  • The influence of flow experience in the augmented reality context on
           psychological ownership

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      Authors: Chunlin Yuan, Shuman Wang, Xiaolei Yu, Kyung Hoon Kim, Hakil Moon
      Pages: 1 - 22
      Abstract: .

      Citation: International Journal of Advertising
      PubDate: 2021-01-15T07:41:14Z
      DOI: 10.1080/02650487.2020.1869387
       
  • Effect of short video ads on sales through social media: the role of
           advertisement content generators

    • Free pre-print version: Loading...

      Authors: Jiaoju Ge, Yuepeng Sui, Xiaofeng Zhou, Guoxin Li
      Pages: 1 - 27
      Abstract: .

      Citation: International Journal of Advertising
      PubDate: 2021-01-15T07:38:28Z
      DOI: 10.1080/02650487.2020.1848986
       
  • Silent persuasion. Incidental use of promotional merchandise benefits
           unfamiliar brands

         This is an Open Access Article Open Access Article

    • Free pre-print version: Loading...

      Authors: Bernadette Kamleitner, Eva Marckhgott
      Pages: 1 - 25
      Abstract: .

      Citation: International Journal of Advertising
      PubDate: 2021-01-07T09:32:08Z
      DOI: 10.1080/02650487.2020.1855823
       
  • Exploring the role of issue involvement and brand attachment in shaping
           consumer response toward corporate social advocacy (CSA) initiatives: the
           case of Nike’s Colin Kaepernick campaign

    • Free pre-print version: Loading...

      Authors: Jo-Yun Li, Joon Kyoung Kim, Khalid Alharbi
      Pages: 1 - 25
      Abstract: .

      Citation: International Journal of Advertising
      PubDate: 2021-01-04T08:10:49Z
      DOI: 10.1080/02650487.2020.1857111
       
  • The effects of user comment valence of Facebook health messages on
           intention to receive the flu vaccine: the role of pre-existing attitude
           towards the flu vaccine and psychological reactance

    • Free pre-print version: Loading...

      Authors: Hanyoung Kim, Youngji Seo, Hye Jin Yoon, Jeong Yeob Han, Youngjee Ko
      Pages: 1 - 22
      Abstract: .

      Citation: International Journal of Advertising
      PubDate: 2021-01-04T08:01:16Z
      DOI: 10.1080/02650487.2020.1863065
       
 
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