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International Journal of Advertising
Journal Prestige (SJR): 1.282

Citation Impact (citeScore): 2
Number of Followers: 22

Full-text available via subscription

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ISSN (Print) 0265-0487 - ISSN (Online) 1759-3948
Published by WARC

[1 journal]

Conspicuous and inconspicuous consumption of luxury goods in a digital
world: implications for advertisers
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  Authors: Aniruddha Pangarkar, Paurav Shukla; The University of Wisconsin-Green Bay, Green Bay, WI, USAb Southampton Business School, University of Southampton, Highfield, Southampton, UK
  Pages: 1145 - 1149
  Abstract: Volume 42, Issue 7, October 2023
  .
  
  Citation: International Journal of Advertising
  PubDate: 2023-08-21T05:02:05Z
  DOI: 10.1080/02650487.2023.2246258
  Issue No: Vol. 42, No. 7 (2023)
Who will buy the idea of non-fungible token (NFT) marketing' Understanding
consumers’ psychological tendencies and value perceptions of branded
NFTs
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  Authors: Quan XieSidharth MuralidharanSteven M. EdwardsTemerlin Advertising Institute Meadows School of the Arts; Southern Methodist University, Dallas, TX, USAQuan Xie (Ph.D., Ohio University) is an Assistant Professor of Advertising at the Temerlin Advertising Institute in Southern Methodist University. Her research focuses on the advertising effects in the interrelated contexts of digital technologies the impact of negative information on the effectiveness of celebrity endorsers.
  Pages: 1 - 29
  Abstract: .
  
  Citation: International Journal of Advertising
  PubDate: 2023-09-27T03:03:02Z
  DOI: 10.1080/02650487.2023.2262859
Fear or humor' The effects of negatively framed visual hyperbole in
advertising
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  Authors: Ying HuangDepartment of Communication; University of West Florida, Pensacola, Florida, USAYing Huang (Ph.D. Southern Illinois University Carbondale) is an associate professor in the Department of Communication, University of West Florida. Her research interests include the content gender in advertising.
  Pages: 1 - 29
  Abstract: .
  
  Citation: International Journal of Advertising
  PubDate: 2023-09-25T02:28:15Z
  DOI: 10.1080/02650487.2023.2262325
Perspectives: replication is more than meets the eye
Open Access Article
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  Authors: Lars Bergkvist, Freya De Keyzer, Cristian Buzeta; University of Stavanger, Stavanger, Norwayb Erasmus School for History, Culture Communication, Erasmus University Rotterdam, Rotterdam, The Netherlandsc School of Communication, Universidad de los Andes, Santiago, Chile
  Pages: 1 - 20
  Abstract: .
  
  Citation: International Journal of Advertising
  PubDate: 2023-09-08T02:52:21Z
  DOI: 10.1080/02650487.2023.2245278
Effects of green messages in advertisements: a meta-analysis
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  Authors: Fuyuan Shen, Guolan Yang, Jeff Conlin, Xiaohua Wang; Communications, Shenzhen University, China
  Pages: 1 - 17
  Abstract: .
  
  Citation: International Journal of Advertising
  PubDate: 2023-09-05T01:12:12Z
  DOI: 10.1080/02650487.2023.2252675
Cross-media advertising strategies and brand attitude: the role of
cognitive load
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  Authors: Leonidas Hatzithomas, Fotini Theodorakioglou, Kostoula Margariti, Christina Boutsouki; School of Business Administration, University of Macedonia, Thessaloniki, Greeceb Department of Economics, School of Economics Political Science, Aristotle’s University of Thessaloniki, Thessaloniki, Greece
  Pages: 1 - 33
  Abstract: .
  
  Citation: International Journal of Advertising
  PubDate: 2023-09-01T02:42:02Z
  DOI: 10.1080/02650487.2023.2249342
The effects of brand trustworthiness and credibility on location-based
advertising: moderating effects of privacy concern and social influence
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  Authors: Hoang Tran Phuoc Mai Le, Weonsang Yoo, Jungkun Park; International University – Vietnam National University – HCMC, Ho Chi Minh City, Vietnamb School of Business, Korea University, Seoul, South Koreac School of Business, Hanyang University, Seoul, South KoreaHoang T.P.M. Le is a Lecturer ubiquitous commerce consumer behavior.
  Pages: 1 - 26
  Abstract: .
  
  Citation: International Journal of Advertising
  PubDate: 2023-08-30T05:33:49Z
  DOI: 10.1080/02650487.2023.2251287
Examining the effects of addressable TV advertising on children and their
parents
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  Authors: Nancy H. Brinson, Steven Holiday, Haseon Park, Yuanwei Lyu; University of Alabama, Tuscaloosa, AL, USAb Assistant Professor, Hubbard School of Journalism Young Consumers.
  Pages: 1 - 24
  Abstract: .
  
  Citation: International Journal of Advertising
  PubDate: 2023-08-26T01:52:41Z
  DOI: 10.1080/02650487.2023.2250171
The hidden power of shame: how feeling ashamed enhances advertisement
recall and positive attitude
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  Authors: Jane So, Youjae Yi, Nidhi Agrawal; Sejong University, Seoul, South Koreab The College of Business Administration, Seoul National University, Seoul, South Koreac Michael G. Foster School of Business, University of Washington, Seattle, WA, USAJane So is at the Department of Business Administration, Sejong University, South Korea.Youjae Yi is a Distinguished Professor at the College of Business Administration, Seoul National University, South Korea.Nidhi Agrawal is the Michael G. Foster Professor of Marketing International Business at the Foster School of Business, University of Washington, Seattle, WA, USA.
  Pages: 1 - 21
  Abstract: .
  
  Citation: International Journal of Advertising
  PubDate: 2023-08-21T04:50:15Z
  DOI: 10.1080/02650487.2023.2247902
Promoting eco-friendly advertising on social media: the fit between
appeals and tie strength
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  Authors: Jun Yan, Jingjing Pan, Zhen Li, Yaping Chang; Huazhong University of Science Computers in Human Behavior, among others.
  Pages: 1 - 29
  Abstract: .
  
  Citation: International Journal of Advertising
  PubDate: 2023-08-14T12:39:02Z
  DOI: 10.1080/02650487.2023.2243732
Conspicuous and inconspicuous consumption of luxury goods in a digital
world: insights, implications, and future research directions
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  Authors: Aniruddha Pangarkar, Paurav Shukla; The University of Wisconsin, Green Bay, Wisconsin, USAb Southampton Business School, University of Southampton, Highfield, Southampton, UKAniruddha Pangarkar, PhD is an Assistant Professor of Marketing at The University of Wisconsin-Green Bay. He holds a PhD degree in Marketing from Texas Tech University LiveMint Wall Street Journal, among others.
  Pages: 1 - 13
  Abstract: .
  
  Citation: International Journal of Advertising
  PubDate: 2023-08-11T01:13:46Z
  DOI: 10.1080/02650487.2023.2246260
The development and testing of a pictogram signaling advertising in online
videos
Open Access Article
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  Authors: Sophie C. Boerman, Esther Rozendaal, Eva A. van Reijmersdal; Wageningen University & Research, Wageningen, The Netherlandsb Amsterdam School of Communication Research (ASCoR), University of Amsterdam, Amsterdam, The Netherlandsc Erasmus School of Social Behavioural Sciences, Erasmus University Rotterdam, Rotterdam, The Netherlands
  Pages: 1 - 20
  Abstract: .
  
  Citation: International Journal of Advertising
  PubDate: 2023-08-07T07:50:25Z
  DOI: 10.1080/02650487.2023.2242673
Using the FCB grid to understand privacy concerns in social media
advertising
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  Authors: Kibum Youn, Matthew Pittman, Eric Haley; Public Relations, University of Tennessee Knoxville, Knoxville, TN, USA
  Pages: 1 - 29
  Abstract: .
  
  Citation: International Journal of Advertising
  PubDate: 2023-08-03T01:30:21Z
  DOI: 10.1080/02650487.2023.2242020
The role of social media followers’ agency in influencer marketing: a
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  Authors: Longzhao Zheng, Bingrui Huang, Hongfeng Qiu, Haiqing Bai; brand marketing. He can be contacted via haiqing.bai@xmu.edu.cn.
  Pages: 1 - 26
  Abstract: .
  
  Citation: International Journal of Advertising
  PubDate: 2023-06-28T01:23:53Z
  DOI: 10.1080/02650487.2023.2229148
The impact of materialism and moral identity on post-neutralization
behavior in social media environmental campaigns
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  Authors: Yuhosua Ryoo, Soheil Kafiliveyjuyeh, Jung Ah Lee, WooJin Kim, Yongjun Sung; Labovitz School of Business Economics, University of Minnesota Duluth, Duluth, MN, USAb Manship School of Mass Communication, Louisiana State University, Baton Rouge, LA, USAc School of Psychology, Korea University, Seoul, South Koread Charles H. Sandage Department of Advertising, College of Media, University of Illinois at Urbana-Champaign, Urbana, IL, USA
  Pages: 1 - 31
  Abstract: .
  
  Citation: International Journal of Advertising
  PubDate: 2023-06-27T09:13:29Z
  DOI: 10.1080/02650487.2023.2226510
Perspectives: a research-based guide for brand activism
Open Access Article
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  Authors: Peeter W. J. Verlegh; School of Business Economics, Vrije Universiteit Amsterdam, Amsterdam, The Netherlands
  Pages: 1 - 15
  Abstract: .
  
  Citation: International Journal of Advertising
  PubDate: 2023-06-26T12:59:49Z
  DOI: 10.1080/02650487.2023.2228117
Altercast framing with assertive sustainability messages: how dominant
brands can motivate non-green consumers
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  Authors: Tyler Milfeld, Matthew Pittman; Villanova University, Villanova, PA, USAb Tombras School of Advertising others.
  Pages: 1 - 29
  Abstract: .
  
  Citation: International Journal of Advertising
  PubDate: 2023-06-08T02:37:05Z
  DOI: 10.1080/02650487.2023.2219150
Branded content and motivations for social media use as drivers of brand
outcomes on social media: a cross-cultural study
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  Authors: Cristian Buzeta, Freya De Keyzer, Nathalie Dens, Patrick De Pelsmacker; Universidad de los Andes, Santiago, Chileb Department of Marketing, Faculty of Business Communication, Erasmus University Rotterdam, Rotterdam, The Netherlands
  Pages: 1 - 35
  Abstract: .
  
  Citation: International Journal of Advertising
  PubDate: 2023-05-27T05:17:48Z
  DOI: 10.1080/02650487.2023.2215079
Luxury brands’ live streaming sales: the roles of streamer identity
and level strategy
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  Authors: Guoxin Li, Yue Cao, Bo Lu, Yunzhijun Yu, Honglei Liu; Harbin Institute of Technology, Harbin, Chinab Department of Psychology, Kwantlen Polytechnic University, Surrey, BC, Canadac Business School, Dalian University of Foreign Languages, Dalian, China
  Pages: 1 - 22
  Abstract: .
  
  Citation: International Journal of Advertising
  PubDate: 2023-05-27T04:15:07Z
  DOI: 10.1080/02650487.2023.2215075
Message assertiveness and price discounts: differences between hedonic and
utilitarian consumption
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  Authors: Dongwon Choi, Hyejin Bang, Sukki Yoon, Tae Hyun Baek; Communication, Sungkyunkwan University, Seoul, Republic of Korea
  Pages: 1 - 24
  Abstract: .
  
  Citation: International Journal of Advertising
  PubDate: 2023-05-26T03:14:37Z
  DOI: 10.1080/02650487.2023.2213556
From green advertising to greenwashing: content analysis of global
corporations’ green advertising on social media
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  Authors: Kyeongwon Kwon, Jaejin Lee, Cen Wang, Vaibhav Shwetangbhai Diwanji; Florida State University, Tallahassee, FL, USAb School of Journalism Mass Communications, University of Kansas, Lawrence, KS, USA
  Pages: 1 - 24
  Abstract: .
  
  Citation: International Journal of Advertising
  PubDate: 2023-05-11T01:20:23Z
  DOI: 10.1080/02650487.2023.2208489
When it pays to be clear: the appeal of concrete communication under
uncertainty
Open Access Article
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  Authors: Femke van Horen, Michaela Wänke, Thomas Mussweiler; Vrije Universiteit Amsterdam, Amsterdam, The Netherlandsb Consumer social influence.
  Pages: 1 - 21
  Abstract: .
  
  Citation: International Journal of Advertising
  PubDate: 2023-05-08T06:59:26Z
  DOI: 10.1080/02650487.2023.2206689
The bilateral image flow in sponsorship: an extension of Prendergast,
Paliwal, and Mazodier (2016)
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  Authors: Jakeun Koo, Jun Heo; Economics, Hanyang University ERICA, Ansan, Republic of Koreab Manship School of Mass Communication, Louisiana State University, Baton Rouge, LA, USA
  Pages: 1 - 15
  Abstract: .
  
  Citation: International Journal of Advertising
  PubDate: 2023-04-22T06:11:55Z
  DOI: 10.1080/02650487.2023.2197768
Unique… like everyone else: effects and mechanisms of personalization
appeals in recruitment advertising
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  Authors: Jean Pfiffelmann, Alexander Pfeuffer, Nathalie Dens, Sébastien Soulez; University of Strasbourg, Strasbourg, Franceb University of Georgia’s Grady College of Journalism Economics & Antwerp Management School, University of Antwerp, Antwerpen, Belgiumd University Lumières Lyon 2 – University of Lyon, Lyon, France
  Pages: 1 - 42
  Abstract: .
  
  Citation: International Journal of Advertising
  PubDate: 2023-04-19T05:59:17Z
  DOI: 10.1080/02650487.2023.2203577
From green advertising to sustainable behavior: a systematic literature
review through the lens of value-belief-norm framework
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  Authors: Pedro Augusto Bertucci Lima, Fernanda Pereira Sartori Falguera, Hermes Moretti Ribeiro da Silva, Suely Maciel, Enzo Barberio Mariano, Leila Elgaaied-Gambier; São Paulo State University (UNESP), School of Engineering of Bauru, Bauru, São Paulo, Brazilb Department of Human Sciences, São Paulo State University (UNESP), School of Architecture, Arts Psychology & Marketing. She can be reached through email: l.elgaaied-gambier@tbs-education.fr.
  Pages: 1 - 44
  Abstract: .
  
  Citation: International Journal of Advertising
  PubDate: 2023-04-13T03:01:47Z
  DOI: 10.1080/02650487.2023.2199668
The impacts of donors’ perceived personal resource scarcity on their
intentions to volunteer for low- and high-responsibility recipients: the
mediating role of perceived social worth
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  Authors: Ming-Yi Chen; National Chung Hsing University, Taichung City, TaiwanMing-Yi Chen is an associate professor in the Department of Marketing, National Chung Hsing University. She received her Ph.D. from the National Chengchi University, Taiwan. Her research interests are consumer psychology, communication the Journal of Computer-Mediated Communication.
  Pages: 1 - 26
  Abstract: .
  
  Citation: International Journal of Advertising
  PubDate: 2023-04-12T06:22:16Z
  DOI: 10.1080/02650487.2023.2199672
Dealing with intrusive ads: a study of which functionalities help
consumers feel agency
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  Authors: Aimee S. Riedel, Clinton S. Weeks, Amanda T. Beatson; Nathan, Australiab QUT Business School, Queensland University of Technologyy, Brisbane Australia
  Pages: 1 - 27
  Abstract: .
  
  Citation: International Journal of Advertising
  PubDate: 2023-04-10T12:37:56Z
  DOI: 10.1080/02650487.2023.2197778
Examining the effectiveness of public service announcements in encouraging
pro-health behaviors: self-referent mental simulation and empowerment as
mediators
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  Authors: Chingching Chang; consumer behaviors.
  Pages: 1 - 25
  Abstract: .
  
  Citation: International Journal of Advertising
  PubDate: 2023-04-10T12:24:56Z
  DOI: 10.1080/02650487.2023.2197777
Attractiveness or expertise' Which is more effective in beauty product
endorsement' Moderating role of social distance
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  Authors: Yung Kyun Choi, Ruonan Zhang, Christine (Eunyoung) Sung; PR College of Social Science, Dongguk University, Seoul, South Koreab Jake Jabs College of Business & Entrepreneurship, Montana State University, Bozeman, MT, USAYung Kyun Choi (Ph.D., Michigan State University) is a Professor in the Department of Advertising & PR at Dongguk University, Seoul, Republic of Korea. His primary research area is in interactive advertising campaign PR from Dongguk University.Christine (Eunyoung) Sung (Ph.D., Michigan State University) is an Associate Professor of Marketing at Montana State University, USA. Her primary research area is digital technology marketing/advertising.
  Pages: 1 - 25
  Abstract: .
  
  Citation: International Journal of Advertising
  PubDate: 2023-03-24T03:34:36Z
  DOI: 10.1080/02650487.2023.2192111
“Mirror, mirror, on the wall. Who is the greenest of them all'” the
impact of green advertising cues on generational cohorts
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  Authors: Sidharth Muralidharan, Carrie La Ferle, Osnat Roth-Cohen; Southern Methodist University, Dallas, Texas, USAb Temerlin Advertising Institute, Southern Methodist University, Dallas, Texas, USA; c School of Communication, Ariel University, Ariel, Israel
  Pages: 1 - 24
  Abstract: .
  
  Citation: International Journal of Advertising
  PubDate: 2023-03-13T12:36:09Z
  DOI: 10.1080/02650487.2023.2187192
Out-of-home advertising: a bibliometric review
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  Authors: Rick T. Wilson; Texas State University, San Marcos, TX, USA
  Pages: 1 - 35
  Abstract: .
  
  Citation: International Journal of Advertising
  PubDate: 2023-03-07T02:38:39Z
  DOI: 10.1080/02650487.2023.2186013
Sex, race, and femininity: young Chinese females’ responses to
lingerie advertising
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  Authors: Chen Gan, Hsuan-Ting Chen; media psychology. Her research has been published in journals such as Journal of Communication, New Media & Society, and International Journal of Advertising, among others.
  Pages: 1 - 20
  Abstract: .
  
  Citation: International Journal of Advertising
  PubDate: 2023-02-25T12:29:56Z
  DOI: 10.1080/02650487.2023.2179283
Sustainability advertising: literature review and framework for future
research
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  Authors: Shelly Rathee, Tyler Milfeld; Villanova University, Villanova, PA, USAShelly Rathee (PhD, University of Utah) is an assistant professor of Marketing in the Villanova School of Business at Villanova University. Shelly’s research focuses on sustainability, numerosity, letter-number cognition, brand communication.
  Pages: 1 - 29
  Abstract: .
  
  Citation: International Journal of Advertising
  PubDate: 2023-02-24T01:25:24Z
  DOI: 10.1080/02650487.2023.2175300
Ethnicity in advertising and millennials: the role of social identity and
social distinctiveness
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  Authors: Wei Shao, Yunen Zhang, Anni Cheng, Sara Quach, Park Thaichon; Griffith University, Gold Coast, Australiab Department of Marketing, Monash University, Victoria, Australiac Faculty of Business Education, Law Griffith Business School PVC’s Research Excellence Award (ECR) in 2022.
  Pages: 1 - 42
  Abstract: .
  
  Citation: International Journal of Advertising
  PubDate: 2023-02-06T06:23:56Z
  DOI: 10.1080/02650487.2023.2172663
Sick of awards: hidden costs of signaling for advertising creatives
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  Authors: Saraí Meléndez-Rodríguez, David Roca; Public Relations & Audiovisual Communications, Universitat Autònoma de Barcelona, Barcelona, SpainSaraí Meléndez-Rodríguez is an adjunct professor at Universitat Autònoma de Barcelona. Her research interests include advertising creativity, awards in advertising, women in advertising.
  Pages: 1 - 20
  Abstract: .
  
  Citation: International Journal of Advertising
  PubDate: 2023-02-02T11:10:56Z
  DOI: 10.1080/02650487.2023.2175301
Debunking fake ad claims: the moderating role of gender
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  Authors: Somak Banerjee, Joseph F. Rocereto, Hyokjin Kwak, Arpita Pandey; Economics, California State University, Los Angeles, CA, USAb Leon Hess Business School, Monmouth University, West Long Branch, NJ, USAc Indian Institute of Management Ahmedabad, Ahmedabad, Gujarat, Indiad Indian Institute of Management Bangalore, Bangalore, Karnataka, India
  Pages: 1 - 25
  Abstract: .
  
  Citation: International Journal of Advertising
  PubDate: 2023-01-31T05:14:10Z
  DOI: 10.1080/02650487.2023.2171554
Realistic skin vs. flawless skin: explicating the appeal of retouch-free
advertising among Chinese women
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  Authors: Tingting Yang, Chen Lou, Edson C. Tandoc; Information, Nanyang Technological University, Singapore, Singapore
  Pages: 1 - 37
  Abstract: .
  
  Citation: International Journal of Advertising
  PubDate: 2023-01-11T07:27:09Z
  DOI: 10.1080/02650487.2022.2164835