JournalTOCs

International Journal of Advertising
Journal Prestige (SJR): 1.282

Citation Impact (citeScore): 2
Number of Followers: 22

Full-text available via subscription

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ISSN (Print) 0265-0487 - ISSN (Online) 1759-3948
Published by WARC

[1 journal]

Non-fungible tokens (NFTs) as promotional devices: research needs and
future projections
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  Authors: Charles R. Taylor
  Pages: 799 - 800
  Abstract: Volume 42, Issue 5, July 2023, Page 799-800
  .
  
  Citation: International Journal of Advertising
  PubDate: 2023-05-16T06:25:47Z
  DOI: 10.1080/02650487.2023.2211856
  Issue No: Vol. 42, No. 5 (2023)
Branded content and motivations for social media use as drivers of brand
outcomes on social media: a cross-cultural study
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  Authors: Cristian Buzeta, Freya De Keyzer, Nathalie Dens, Patrick De Pelsmacker
  Pages: 1 - 35
  Abstract: .
  
  Citation: International Journal of Advertising
  PubDate: 2023-05-27T05:17:48Z
  DOI: 10.1080/02650487.2023.2215079
Luxury brands’ live streaming sales: the roles of streamer identity
and level strategy
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  Authors: Guoxin Li, Yue Cao, Bo Lu, Yunzhijun Yu, Honglei Liu
  Pages: 1 - 22
  Abstract: .
  
  Citation: International Journal of Advertising
  PubDate: 2023-05-27T04:15:07Z
  DOI: 10.1080/02650487.2023.2215075
Message assertiveness and price discounts: differences between hedonic and
utilitarian consumption
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  Authors: Dongwon Choi, Hyejin Bang, Sukki Yoon, Tae Hyun Baek
  Pages: 1 - 24
  Abstract: .
  
  Citation: International Journal of Advertising
  PubDate: 2023-05-26T03:14:37Z
  DOI: 10.1080/02650487.2023.2213556
Thoughts on cross-cultural advertising research in 2023
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  Authors: Charles R. Taylor
  Pages: 1 - 3
  Abstract: .
  
  Citation: International Journal of Advertising
  PubDate: 2023-05-22T10:14:28Z
  DOI: 10.1080/02650487.2023.2214956
From green advertising to greenwashing: content analysis of global
corporations’ green advertising on social media
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  Authors: Kyeongwon Kwon, Jaejin Lee, Cen Wang, Vaibhav Shwetangbhai Diwanji
  Pages: 1 - 24
  Abstract: .
  
  Citation: International Journal of Advertising
  PubDate: 2023-05-11T01:20:23Z
  DOI: 10.1080/02650487.2023.2208489
When it pays to be clear: the appeal of concrete communication under
uncertainty
Open Access Article
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  Authors: Femke van Horen, Michaela Wänke, Thomas Mussweiler
  Pages: 1 - 21
  Abstract: .
  
  Citation: International Journal of Advertising
  PubDate: 2023-05-08T06:59:26Z
  DOI: 10.1080/02650487.2023.2206689
The bilateral image flow in sponsorship: an extension of Prendergast,
Paliwal, and Mazodier (2016)
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  Authors: Jakeun Koo, Jun Heo
  Pages: 1 - 15
  Abstract: .
  
  Citation: International Journal of Advertising
  PubDate: 2023-04-22T06:11:55Z
  DOI: 10.1080/02650487.2023.2197768
Unique… like everyone else: effects and mechanisms of personalization
appeals in recruitment advertising
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  Authors: Jean Pfiffelmann, Alexander Pfeuffer, Nathalie Dens, Sébastien Soulez
  Pages: 1 - 42
  Abstract: .
  
  Citation: International Journal of Advertising
  PubDate: 2023-04-19T05:59:17Z
  DOI: 10.1080/02650487.2023.2203577
From green advertising to sustainable behavior: a systematic literature
review through the lens of value-belief-norm framework
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  Authors: Pedro Augusto Bertucci Lima, Fernanda Pereira Sartori Falguera, Hermes Moretti Ribeiro da Silva, Suely Maciel, Enzo Barberio Mariano, Leila Elgaaied-Gambier
  Pages: 1 - 44
  Abstract: .
  
  Citation: International Journal of Advertising
  PubDate: 2023-04-13T03:01:47Z
  DOI: 10.1080/02650487.2023.2199668
The impacts of donors’ perceived personal resource scarcity on their
intentions to volunteer for low- and high-responsibility recipients: the
mediating role of perceived social worth
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  Authors: Ming-Yi Chen
  Pages: 1 - 26
  Abstract: .
  
  Citation: International Journal of Advertising
  PubDate: 2023-04-12T06:22:16Z
  DOI: 10.1080/02650487.2023.2199672
Dealing with intrusive ads: a study of which functionalities help
consumers feel agency
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  Authors: Aimee S. Riedel, Clinton S. Weeks, Amanda T. Beatson
  Pages: 1 - 27
  Abstract: .
  
  Citation: International Journal of Advertising
  PubDate: 2023-04-10T12:37:56Z
  DOI: 10.1080/02650487.2023.2197778
Examining the effectiveness of public service announcements in encouraging
pro-health behaviors: self-referent mental simulation and empowerment as
mediators
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  Authors: Chingching Chang
  Pages: 1 - 25
  Abstract: .
  
  Citation: International Journal of Advertising
  PubDate: 2023-04-10T12:24:56Z
  DOI: 10.1080/02650487.2023.2197777
Attractiveness or expertise' Which is more effective in beauty product
endorsement' Moderating role of social distance
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  Authors: Yung Kyun Choi, Ruonan Zhang, Christine (Eunyoung) Sung
  Pages: 1 - 25
  Abstract: .
  
  Citation: International Journal of Advertising
  PubDate: 2023-03-24T03:34:36Z
  DOI: 10.1080/02650487.2023.2192111
“Mirror, mirror, on the wall. Who is the greenest of them all'” the
impact of green advertising cues on generational cohorts
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  Authors: Sidharth Muralidharan, Carrie La Ferle, Osnat Roth-Cohen
  Pages: 1 - 24
  Abstract: .
  
  Citation: International Journal of Advertising
  PubDate: 2023-03-13T12:36:09Z
  DOI: 10.1080/02650487.2023.2187192
Out-of-home advertising: a bibliometric review
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  Authors: Rick T. Wilson
  Pages: 1 - 35
  Abstract: .
  
  Citation: International Journal of Advertising
  PubDate: 2023-03-07T02:38:39Z
  DOI: 10.1080/02650487.2023.2186013
Sex, race, and femininity: young Chinese females’ responses to
lingerie advertising
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  Authors: Chen Gan, Hsuan-Ting Chen
  Pages: 1 - 20
  Abstract: .
  
  Citation: International Journal of Advertising
  PubDate: 2023-02-25T12:29:56Z
  DOI: 10.1080/02650487.2023.2179283
Sustainability advertising: literature review and framework for future
research
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  Authors: Shelly Rathee, Tyler Milfeld
  Pages: 1 - 29
  Abstract: .
  
  Citation: International Journal of Advertising
  PubDate: 2023-02-24T01:25:24Z
  DOI: 10.1080/02650487.2023.2175300
Ethnicity in advertising and millennials: the role of social identity and
social distinctiveness
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  Authors: Wei Shao, Yunen Zhang, Anni Cheng, Sara Quach, Park Thaichon
  Pages: 1 - 42
  Abstract: .
  
  Citation: International Journal of Advertising
  PubDate: 2023-02-06T06:23:56Z
  DOI: 10.1080/02650487.2023.2172663
Sick of awards: hidden costs of signaling for advertising creatives
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  Authors: Saraí Meléndez-Rodríguez, David Roca
  Pages: 1 - 20
  Abstract: .
  
  Citation: International Journal of Advertising
  PubDate: 2023-02-02T11:10:56Z
  DOI: 10.1080/02650487.2023.2175301
Debunking fake ad claims: the moderating role of gender
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  Authors: Somak Banerjee, Joseph F. Rocereto, Hyokjin Kwak, Arpita Pandey
  Pages: 1 - 25
  Abstract: .
  
  Citation: International Journal of Advertising
  PubDate: 2023-01-31T05:14:10Z
  DOI: 10.1080/02650487.2023.2171554
Realistic skin vs. flawless skin: explicating the appeal of retouch-free
advertising among Chinese women
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  Authors: Tingting Yang, Chen Lou, Edson C. Tandoc
  Pages: 1 - 37
  Abstract: .
  
  Citation: International Journal of Advertising
  PubDate: 2023-01-11T07:27:09Z
  DOI: 10.1080/02650487.2022.2164835
Skippable or non-skippable' Pre-roll or mid-roll' Visual attention and
effectiveness of in-stream ads
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  Authors: João Lucas Hana Frade, Jorge Henrique Caldeira de Oliveira, Janaina de Moura Engracia Giraldi
  Pages: 1 - 25
  Abstract: .
  
  Citation: International Journal of Advertising
  PubDate: 2022-12-08T05:59:52Z
  DOI: 10.1080/02650487.2022.2153529
When altruistic decisions shape egoistic motives: motivation shift in
sequential charitable support
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  Authors: Jappy P. Fanggidae, Hyun Seung Jin, Hyoje Jay Kim, Louise Kelly
  Pages: 1 - 34
  Abstract: .
  
  Citation: International Journal of Advertising
  PubDate: 2022-11-08T03:42:05Z
  DOI: 10.1080/02650487.2022.2140962
The role of relevancy in native advertising on social media
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  Authors: Hye Jin Yoon, Yan Huang, Taeyeon Kim
  Pages: 1 - 28
  Abstract: .
  
  Citation: International Journal of Advertising
  PubDate: 2022-11-03T08:34:26Z
  DOI: 10.1080/02650487.2022.2135345
When brands get real: the role of authenticity and electronic
word-of-mouth in shaping consumer response to brands taking a stand
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  Authors: Shu-Chuan Chu, Hyejin Kim, Yoojung Kim
  Pages: 1 - 28
  Abstract: .
  
  Citation: International Journal of Advertising
  PubDate: 2022-11-02T06:24:37Z
  DOI: 10.1080/02650487.2022.2138057
Blending identity-specific depiction and activism advocacy in
Black-centric health advertising on social media: intersectional health
communication targeting Black cisgender heterosexual and Black LGBTQ
populations
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  Authors: Minjie Li
  Pages: 1 - 37
  Abstract: .
  
  Citation: International Journal of Advertising
  PubDate: 2022-11-01T12:52:37Z
  DOI: 10.1080/02650487.2022.2135348
Outdoor-sports brands’ Instagram strategies: how message attributes
relate to consumer engagement
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  Authors: Jennifer Shiyue Zhang, Leona Yi-Fan Su
  Pages: 1 - 22
  Abstract: .
  
  Citation: International Journal of Advertising
  PubDate: 2022-10-22T03:19:38Z
  DOI: 10.1080/02650487.2022.2135346
Partitioning online experiential consumption increases subjective
well-being during the times of uncertainty
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  Authors: Yoon-Na Cho, Jinhee Kim, So Yean Kwack, Nara Youn
  Pages: 1 - 24
  Abstract: .
  
  Citation: International Journal of Advertising
  PubDate: 2022-10-12T12:04:00Z
  DOI: 10.1080/02650487.2022.2131183
The moderating role of national philanthropic environment in the
relationship between advertising intensity and corporate social
responsibility
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  Authors: Alexey V. Semenov, Arilova Randrianasolo
  Pages: 1 - 23
  Abstract: .
  
  Citation: International Journal of Advertising
  PubDate: 2022-10-03T07:39:20Z
  DOI: 10.1080/02650487.2022.2128567
Novel products and advertising visuals: the mediating role of perceived
luxuriousness on willingness to try clean meat products
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  Authors: Felix Septianto, Sara Quach, Park Thaichon, Arnold Japutra
  Pages: 1 - 29
  Abstract: .
  
  Citation: International Journal of Advertising
  PubDate: 2022-09-22T03:42:23Z
  DOI: 10.1080/02650487.2022.2125183
Understanding East Asian consumers’ responses to inclusive beauty
products in advertising
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  Authors: Eunsoo Baek, HeeJung Lee, Ga-Eun (Grace) Oh
  Pages: 1 - 22
  Abstract: .
  
  Citation: International Journal of Advertising
  PubDate: 2022-09-16T01:50:27Z
  DOI: 10.1080/02650487.2022.2123141
Reader and author attitudes towards brand placement in fiction
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  Authors: Yana R. Avramova, Patrick De Pelsmacker, Nathalie Dens
  Pages: 1 - 33
  Abstract: .
  
  Citation: International Journal of Advertising
  PubDate: 2022-09-07T06:39:42Z
  DOI: 10.1080/02650487.2022.2120691
How brands can succeed communicating social purpose: engaging consumers
through empathy and self-involving gamification
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  Authors: Terri H. Chan
  Pages: 1 - 33
  Abstract: .
  
  Citation: International Journal of Advertising
  PubDate: 2022-08-29T10:13:05Z
  DOI: 10.1080/02650487.2022.2116846
Fostering consumer engagement during an omnipresent victim crisis:
understanding the role of values in pandemic-themed advertising
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  Authors: Chen Lou, Xuan Zhou, Xun (Irene) Huang, Chen Qiu, Mingquan Yuan
  Pages: 1 - 26
  Abstract: .
  
  Citation: International Journal of Advertising
  PubDate: 2022-08-16T05:50:01Z
  DOI: 10.1080/02650487.2022.2111830
The role of conspicuity: impact of social influencers on purchase
decisions of luxury consumers
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  Authors: Aniruddha Pangarkar, Shelly Rathee
  Pages: 1 - 28
  Abstract: .
  
  Citation: International Journal of Advertising
  PubDate: 2022-06-13T08:35:19Z
  DOI: 10.1080/02650487.2022.2084265