Subjects -> ADVERTISING AND PUBLIC RELATIONS (Total: 23 journals)
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- The more you know…' How disclosures, persuasion knowledge training, and
political fit impact Cognitive processing of targeted political ads-
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Authors: Selina Noetzel Alice Binder Jörg Matthes Department of Communication; University of Vienna, Vienna, AustriaSelina Noetzel (MSc, University of Vienna) is a Ph.D. Candidate at the Department of Communication at the University of Vienna. Her main research interests include political microtargeting, media psychology, populism, as well as empirical methods. Pages: 1 - 21 Abstract: .
Citation: International Journal of Advertising PubDate: 2024-08-17T04:22:06Z DOI: 10.1080/02650487.2024.2390760
- Novelty vs. trust in virtual influencers: exploring the effectiveness of
human-like virtual influencers and anime-like virtual influencers-
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Authors: Eunjin (Anna) Kim Heather Shoenberger Donggyu Kim Esther Thorson E. Zihang a Annenberg School for Communication; Journalism, University of Southern California, zihange@usc.edu Pages: 1 - 31 Abstract: .
Citation: International Journal of Advertising PubDate: 2024-08-07T02:43:24Z DOI: 10.1080/02650487.2024.2386916
- Exploring the effectiveness of digital manipulation disclosures for
Instagram posts on source credibility and authenticity of social media influencers-
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Authors: Meda Mucundorfeanu Delia C. Balaban Marius Mauer Department of Communication; Public Relations Advertising, Babeș-Bolyai University, Cluj-Napoca, Romania Pages: 1 - 31 Abstract: .
Citation: International Journal of Advertising PubDate: 2024-07-22T06:37:01Z DOI: 10.1080/02650487.2024.2381973
- Gerotranscendence: an explanatory variable for the boomer generation’s
perception of senior models in advertising-
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Authors: Bénédicte Bourcier-Béquaert Corinne Chevalier Gaëlle Moal Pierre Valette-Florence a Marketing Department; ESSCA School of Management, Aix-en-Provence, Franceb Marketing Department, RITM Research Laboratory, Paris-Saclay University, Sceaux, Francec L @ bISEN, ISEN Yncrea Ouest, Brest, Franced Marketing Department, Grenoble-IAE, Université Grenoble Alpes, Grenoble, FranceBénédicte Bourcier-Béquaert is Professor Journal of Advertising Research, among others. Pages: 1 - 23 Abstract: .
Citation: International Journal of Advertising PubDate: 2024-07-15T05:26:18Z DOI: 10.1080/02650487.2024.2374634
- How meaningless and substantive green claims jointly determine product
environmental perceptions-
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Authors: Michael Jay Polonsky Jeffrey Rotman Virginia Weber Prashant Kumar a Department of Marketing; Deakin Business School, Deakin University, Burwood, VIC, Australiab Bissett School of Business, Mount Royal University, Calgary, Alberta, Canadac Department of Marketing, Xavier School of Management, Jamshedpur, IndiaDr. Michael Jay Polonsky is an Alfred Deakin Professor social behaviors.Dr. Prashant Kumar is an Associate Professor in the Department of Marketing, Xavier School of Management, Jamshedpur, India. He specializes in sustainability-marketing interface. Pages: 1 - 32 Abstract: .
Citation: International Journal of Advertising PubDate: 2024-07-13T06:12:13Z DOI: 10.1080/02650487.2024.2377503
- Understanding podcast advertising: the need for more research
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Authors: Charles R. Taylor Villanova University; Villanova, PA, USA Pages: 1 - 2 Abstract: .
Citation: International Journal of Advertising PubDate: 2024-07-03T09:58:13Z DOI: 10.1080/02650487.2024.2375179
- Differences in advertising’s effectiveness across age groups
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Authors: Philip Mecredy Lara Stocchi Pamela Feetham a The Research Agency (TRA); Auckland, New Zealandb Massey Business School, Massey University, Auckland, New Zealandc University of South Australia Business (UniSA Business), Adelaide, Australiad Ehrenberg-Bass Institute for Marketing Science, Adelaide, Australiae Massey Business School, Massey University, Palmerston North, New Zealand Pages: 1 - 28 Abstract: .
Citation: International Journal of Advertising PubDate: 2024-07-01T05:41:18Z DOI: 10.1080/02650487.2024.2370678
- Cute but concerning: investigating the impact of portraying children in
momfluencer content on engagement, advertising value and advertising effectiveness-
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Authors: Elisabeth Van den Abeele Emma Beuckels Liselot Hudders Ini Vanwesenbeeck a Department of Communication Sciences; Ghent University, Ghent, Belgiumb Department of Communication Cognition at Tilburg University. Her research focuses on minors’ processing of (persuasive) media. Twitter: @inivanw. Pages: 1 - 31 Abstract: .
Citation: International Journal of Advertising PubDate: 2024-06-26T08:32:22Z DOI: 10.1080/02650487.2024.2371183
- Livestreaming commerce for luxury brands: how to enhance luxury
perceptions through strategizing streamers'-
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Authors: Wuxia Bao Emma Beuckels Liselot Hudders Shubin Yu a Marketing Department; Rennes School of Business, Rennes, Franceb Department of Communication, Ghent University, Ghent, Belgiumc Department of Communication Culture, Bi Norwegian Business School, Oslo, Norway Pages: 1 - 28 Abstract: .
Citation: International Journal of Advertising PubDate: 2024-06-20T07:42:27Z DOI: 10.1080/02650487.2024.2365037
- Exploring user reactions to luxury brand videos on YouTube: a comparative
study of influencers and brand-official channels-
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Authors: Andrea Fronzetti Colladon Michela Matarazzo Luca Petruzzellis Marco Visentin a Department of Engineering; University of Perugia, Perugia, Italyb Department of Economic Consumer Services. Pages: 1 - 23 Abstract: .
Citation: International Journal of Advertising PubDate: 2024-06-19T05:18:42Z DOI: 10.1080/02650487.2024.2367316
- “False advertising, fact-checked” examining how social identification
affects fact-checking of false advertisements-
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Authors: Y. Greg Song Natalie Brown-Devlin Won-Ki Moon a Stan Richards School of Advertising; influencing public perceptions of social issues. Pages: 1 - 25 Abstract: .
Citation: International Journal of Advertising PubDate: 2024-06-17T05:52:39Z DOI: 10.1080/02650487.2024.2366089
- A computational approach to cryptocurrency marketing on social media
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Authors: Tae Hyun Baek Kwan Yi a Department of Media; Educational Leadership, Eastern Kentucky University, Richmond, KY, USA Pages: 1 - 18 Abstract: .
Citation: International Journal of Advertising PubDate: 2024-06-13T06:28:04Z DOI: 10.1080/02650487.2024.2362472
- Empowerment strategies and their effects in digital contexts:
corroboration, replication, and extension-
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Authors: Hajer Bachouche Linda Hamdi-Kidar Ouidade Sabri a Marketing Department; TBS Business School, Paris, Franceb Marketing Department, TBS Business School, Toulouse, Francec Marketing Department, IAE de Paris, Sorbonne Business School, University Paris I Panthéon Sorbonne, Paris, Franced Africa Institute for Research in Economics understanding how companies should promote these collaborative strategies. Her work has appeared in Journal of Product Innovation Management, Journal of Business Research, Recherche et Applications en Marketing, International Journal of Market Research among others. Pages: 1 - 32 Abstract: .
Citation: International Journal of Advertising PubDate: 2024-06-07T06:53:31Z DOI: 10.1080/02650487.2024.2362015
- The prevalence and portrayal of Asian Americans in advertising: a
comparative content analysis over three decades-
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Authors: Nancy Howell Brinson Katharine Hubbard Dana Berry a Advertising; Public Relations, University of Alabama, Tuscaloosa, AL, USAb Sam Houston State University, Huntsville, TX, USAc University of Alabama, Tuscaloosa, AL, USA Pages: 1 - 27 Abstract: .
Citation: International Journal of Advertising PubDate: 2024-06-05T01:11:11Z DOI: 10.1080/02650487.2024.2357457
- The vampire effect of smartphone swiping: how atypical motor actions
increase ad attention but impair brand recall-
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Authors: Stefan Rohrbach Daniel Bruns Tobias Langner Schumpeter School of Business; Economics, University of Wuppertal, Wuppertal, Germany Pages: 1 - 19 Abstract: .
Citation: International Journal of Advertising PubDate: 2024-06-03T03:38:40Z DOI: 10.1080/02650487.2024.2354081
- The value of future focus and experiential ad appeals in strengthening the
effect of brand-pandemic fit on eWOM-
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Authors: Ayşegül ÖzsomerZeynep Müge GüzelCasey E. NewmeyerEllen Schmidt-Devlina College of Administrative Sciences; Economics, Koc University, Istanbul, Turkeyb Faculty of Business, Ozyegin University, Istanbul, Turkeyc Cisco Research, San Jose, California, USAd Lundquist College of Business, University of Oregon, Eugene, Oregon, USA Pages: 1 - 25 Abstract: .
Citation: International Journal of Advertising PubDate: 2024-05-23T08:29:45Z DOI: 10.1080/02650487.2024.2355770
- Solidarity brand activism influences Black-Asian American linked fate:
toward a minority-minority advertising paradigm shift-
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Authors: Minjie LiTombras School of Advertising & Public Relations; College of Communication media inclusivity in relation to social change. Pages: 1 - 41 Abstract: .
Citation: International Journal of Advertising PubDate: 2024-05-21T05:42:44Z DOI: 10.1080/02650487.2024.2352326
- Are gambling company sports sponsorships a losing game' Investigating
consumer responses on gambling, brand and team outcomes-
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Authors: Steffi De JansLiselot HuddersBram Constandta Department of Communication Sciences; Ghent University, Ghent, Belgiumb Department of Movement via sport. Pages: 1 - 26 Abstract: .
Citation: International Journal of Advertising PubDate: 2024-05-17T06:38:20Z DOI: 10.1080/02650487.2024.2350852
- Social media influencers helping the world' uncovering their advantages
and tipping factors in cause-related marketing-
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Authors: Chen LouXuan ZhouQinyue XuWee Kim Wee School of Communication; Information, Nanyang Technological University, Singapore 637718. Pages: 1 - 27 Abstract: .
Citation: International Journal of Advertising PubDate: 2024-05-07T06:11:05Z DOI: 10.1080/02650487.2024.2348943
- Diversity, equity, and inclusion (DEI) among generational cohorts:
investigating attitude towards disabled models and advertising effectiveness-
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Authors: Sidharth MuralidharanCarrie La FerleOsnat Roth-Cohena Temerlin Advertising Institute; Southern Methodist University, Dallas, TX, USAb Temerlin Advertising Institute, Southern Methodist University, Dallas, TX, USAc School of Communication, Ariel University, Ariel, Israel Pages: 1 - 22 Abstract: .
Citation: International Journal of Advertising PubDate: 2024-04-29T05:10:21Z DOI: 10.1080/02650487.2024.2344947
- Facebook likes and corporate revenue: testing the consistency between
attitude and behavior-
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Authors: Gunwoo YoonCong LiJiangmeng LiuMichael NorthYi (Grace) JiCheng Honga Department of Marketing; Public Relations Boston University, Boston, Massachusetts, USAf Department of Communication Studies California State University Sacramento, Sacramento, California, USA Pages: 1 - 24 Abstract: .
Citation: International Journal of Advertising PubDate: 2024-03-12T05:58:20Z DOI: 10.1080/02650487.2024.2322855
- Artificial intelligence, virtual and augmented reality, social media,
online reviews, and influencers: a review of how service businesses use promotional devices and future research directions-
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Authors: Shu-Chuan ChuMark Yi-Cheon YimJuan Mundela Public Relations; Brand Management. He is the editor of the Journal of Advertising Education. Pages: 1 - 31 Abstract: .
Citation: International Journal of Advertising PubDate: 2024-03-11T06:38:27Z DOI: 10.1080/02650487.2024.2325835
- How does personality affect perception of advertising messages' The Big
Five model and advertising responses: a meta-analysis-
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Authors: Alicja GrochowskaAgnieszka MłyniecKonrad HryniewiczElżbieta JózefowiczKarolina Ponikowska-SzmajdaAgnieszka Kaczmarek (Ozimek)Katarzyna WisieckaPaulina ŚlęzakKrzysztof Krejtza Faculty of Psychology; Life Sciences, Warsaw, Poland Pages: 1 - 23 Abstract: .
Citation: International Journal of Advertising PubDate: 2024-03-07T12:27:34Z DOI: 10.1080/02650487.2024.2321806
- Sportswashing: exploiting sports to clean the dirty laundry
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Authors: Lars BergkvistHeidi SkeiseidNorwegian School of Hotel Management; University of Stavanger, Stavanger, Norway Pages: 1 - 19 Abstract: .
Citation: International Journal of Advertising PubDate: 2024-02-24T01:45:26Z DOI: 10.1080/02650487.2024.2310937
- Digital transformation, online advertising, and consumer behaviour
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Authors: Sahil GuptaJustin PaulJennifer L. StonerArun Aggarwala Jaipuria School of Business; Ghaziabad, Indiab Faculty of Hospitality Hospitality Management. He can be reached at arunaggarwal.mba@gmail.com Pages: 1 - 24 Abstract: .
Citation: International Journal of Advertising PubDate: 2024-02-22T06:17:13Z DOI: 10.1080/02650487.2024.2317632
- Decoding demarketing advertising effects through the IMC lens: the role of
earned and paid media-
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Authors: Hye Jin YoonYoon-Joo LeeShuoya Suna Department of Advertising & Public Relations; Grady College of Journalism Mass Communication, University of Georgia, Athens, GA, USAb Department of Strategic Communication, Edward R. Murrow College of Communication, Washington State University, Pullman, WA, USA Pages: 1 - 26 Abstract: .
Citation: International Journal of Advertising PubDate: 2024-02-12T07:10:22Z DOI: 10.1080/02650487.2024.2312751
- The interaction effect of fashion retailer categories on sustainable
labels: the role of perceived benefits, ambiguity, trust, and purchase intention-
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Authors: Minjung ChoEunju KoBenjamin E. Borensteina Department of Clothing & Textiles; Yonsei University, Seoul, Republic of Koreab Department of Marketing & Business Law, Villanova University, Villanova, PA, USAMinjung Cho earned her Ph.D. in Clothing more.Benjamin E. Borenstein is The Kevin Tedeschi ‘71 Assistant Professor of Marketing at Villanova University. His research focuses on consumer wellbeing, consumer technology-interaction, as well as the intersection between these two domains. He has published in journals such as the Journal of Consumer Psychology. Pages: 1 - 23 Abstract: .
Citation: International Journal of Advertising PubDate: 2024-02-02T06:52:27Z DOI: 10.1080/02650487.2024.2306763
- Brand embeddedness in advergames through brand–game congruence and brand
prominence: a typology of ways to design a game around a brand-
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Authors: Amélie JoassardSonia CapelliIaelyon School of Management; Lyon3 University, Lyon, FranceAmélie Joassard is currently a doctoral candidate at Iaelyon School of Management – Magellan Research Center, University of Lyon. Her research focuses on advergaming French journals. Pages: 1 - 23 Abstract: .
Citation: International Journal of Advertising PubDate: 2024-01-31T04:18:43Z DOI: 10.1080/02650487.2024.2305529
- Diversity in the digital age: how consumers respond to diverse virtual
influencers-
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Authors: Carla FerraroSean SandsNives Zubcevic-BasicColin Campbella Department of Management; Marketing, Swinburne University of Technology, Hawthorn, VIC, Australiab Department of Marketing, University of San Diego School of Business, San Diego, CA, USA Pages: 1 - 23 Abstract: .
Citation: International Journal of Advertising PubDate: 2024-01-30T08:52:22Z DOI: 10.1080/02650487.2023.2300927
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