Subjects -> ADVERTISING AND PUBLIC RELATIONS (Total: 23 journals)
Showing 1 - 8 of 8 Journals sorted alphabetically
Advertising & Society Review     Full-text available via subscription   (Followers: 10)
Book History     Full-text available via subscription   (Followers: 112)
Design and Culture : The Journal of the Design Studies Forum     Hybrid Journal   (Followers: 26)
Foundations and Trends® in Marketing     Full-text available via subscription   (Followers: 11)
International Journal of Advertising     Full-text available via subscription   (Followers: 22)
International Journal of Complexity in Leadership and Management     Hybrid Journal   (Followers: 27)
International Journal of Market Research     Hybrid Journal   (Followers: 14)
Journal of Advertising     Hybrid Journal   (Followers: 20)
Journal of Advertising Research     Full-text available via subscription   (Followers: 14)
Journal of Consumer Psychology     Hybrid Journal   (Followers: 44)
Journal of Current Issues & Research in Advertising     Hybrid Journal   (Followers: 5)
Journal of Interactive Advertising     Open Access   (Followers: 7)
Journal of International Marketing     Full-text available via subscription   (Followers: 24)
Journal of Marketing     Full-text available via subscription   (Followers: 51)
Journal of Marketing Research     Full-text available via subscription   (Followers: 70)
Journal of Public Policy & Marketing     Full-text available via subscription   (Followers: 14)
Journal of Public Relations Research     Hybrid Journal   (Followers: 12)
Place Branding and Public Diplomacy     Hybrid Journal   (Followers: 1)
Public Relations Inquiry     Hybrid Journal   (Followers: 5)
Public Relations Review     Hybrid Journal   (Followers: 16)
Revista Internacional de Relaciones Públicas     Open Access   (Followers: 1)
Young Consumers: Insight and Ideas for Responsible Marketers     Hybrid Journal   (Followers: 4)
Similar Journals
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International Journal of Advertising
Journal Prestige (SJR): 1.282
Citation Impact (citeScore): 2
Number of Followers: 22  
 
  Full-text available via subscription Subscription journal
ISSN (Print) 0265-0487 - ISSN (Online) 1759-3948
Published by WARC Homepage  [1 journal]
  • Effects of physical appearance of ad endorsers featured in gay-targeted
           ads, explained by endorser match-up and identification

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      Authors: Javier Flores-Zamora
      Pages: 1 - 22
      Abstract: .

      Citation: International Journal of Advertising
      PubDate: 2022-05-11T11:32:07Z
      DOI: 10.1080/02650487.2022.2073134
       
  • Editorial: Advertising and small businesses: the need for more research

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      Authors: Charles R. Taylor
      Pages: 1 - 2
      Abstract: .

      Citation: International Journal of Advertising
      PubDate: 2022-04-27T12:00:14Z
      DOI: 10.1080/02650487.2022.2067662
       
  • Effects of nostalgic messages on ad persuasiveness: a meta-analysis

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      Authors: Ying Cheng, Xiaodi Yan
      Pages: 1 - 25
      Abstract: .

      Citation: International Journal of Advertising
      PubDate: 2022-04-22T03:19:47Z
      DOI: 10.1080/02650487.2022.2064593
       
  • I’ve heard that brand before: the role of music recognition on
           consumer choice

         This is an Open Access Article Open Access Article

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      Authors: Manuel Anglada-Tort, Kerry Schofield, Tabitha Trahan, Daniel Müllensiefen
      Pages: 1 - 20
      Abstract: .

      Citation: International Journal of Advertising
      PubDate: 2022-04-21T03:08:05Z
      DOI: 10.1080/02650487.2022.2060568
       
  • Exploring how older women want to be portrayed in advertisements

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      Authors: Barbara J. Phillips
      Pages: 1 - 28
      Abstract: .

      Citation: International Journal of Advertising
      PubDate: 2022-04-19T04:35:05Z
      DOI: 10.1080/02650487.2022.2061758
       
  • Green consumer segmentation: consumer motivations for purchasing
           pro-environmental products

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      Authors: Jinhee Lee, Eric Haley
      Pages: 1 - 25
      Abstract: .

      Citation: International Journal of Advertising
      PubDate: 2022-04-15T06:27:51Z
      DOI: 10.1080/02650487.2022.2038431
       
  • Research on advertising in the metaverse: a call to action

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      Authors: Charles R. Taylor
      Pages: 1 - 2
      Abstract: .

      Citation: International Journal of Advertising
      PubDate: 2022-04-12T04:37:57Z
      DOI: 10.1080/02650487.2022.2058786
       
  • Are many too much' Examining the effects of multiple influencer
           endorsements from a persuasion knowledge model perspective

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      Authors: Nils S. Borchers, Jens Hagelstein, Johannes Beckert
      Pages: 1 - 23
      Abstract: .

      Citation: International Journal of Advertising
      PubDate: 2022-04-08T02:23:04Z
      DOI: 10.1080/02650487.2022.2054163
       
  • Patient influencers’ promotion of prescription drugs on Instagram:
           Effects of illness disclosure on persuasion knowledge through narrative
           transportation

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      Authors: Hyosun Kim
      Pages: 1 - 26
      Abstract: .

      Citation: International Journal of Advertising
      PubDate: 2022-04-05T01:36:31Z
      DOI: 10.1080/02650487.2022.2054614
       
  • Finding gold at the end of the rainbowflag' Claim vagueness and
           presence of emotional imagery as factors to perceive rainbowwashing

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      Authors: Tim Wulf, Brigitte Naderer, Zoe Olbermann, Julian Hohner
      Pages: 1 - 21
      Abstract: .

      Citation: International Journal of Advertising
      PubDate: 2022-04-05T01:23:03Z
      DOI: 10.1080/02650487.2022.2053393
       
  • The power of creative advertising: creative ads impair recall and
           attitudes toward other ads

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      Authors: Hyun Seung Jin, Gayle Kerr, Jaebeom Suh, Hyoje Jay Kim, Ben Sheehan
      Pages: 1 - 20
      Abstract: .

      Citation: International Journal of Advertising
      PubDate: 2022-03-24T04:26:25Z
      DOI: 10.1080/02650487.2022.2045817
       
  • The effects of sponsorship disclosures, advertising knowledge, and message
           involvement in sponsored influencer posts

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      Authors: Guolan Yang
      Pages: 1 - 19
      Abstract: .

      Citation: International Journal of Advertising
      PubDate: 2022-03-04T03:07:10Z
      DOI: 10.1080/02650487.2022.2029260
       
  • An integrated model of congruence and credibility in celebrity endorsement

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      Authors: Jung-Sook Lee, Hua Chang, Lingling Zhang
      Pages: 1 - 24
      Abstract: .

      Citation: International Journal of Advertising
      PubDate: 2022-02-08T03:50:21Z
      DOI: 10.1080/02650487.2021.2020563
       
  • Computerized emotional content analysis: empirical findings based on
           charity social media advertisements

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      Authors: Junbum Kwon, Hanyi Lin, Lichen Deng, Tanya Dellicompagni, Moon Young Kang
      Pages: 1 - 24
      Abstract: .

      Citation: International Journal of Advertising
      PubDate: 2022-02-07T07:15:47Z
      DOI: 10.1080/02650487.2021.2012070
       
  • Understanding the role of construal level in time-restriction

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      Authors: Hyuksoo Kim, Yunjae Cheong, Kihan Kim
      Pages: 1 - 26
      Abstract: .

      Citation: International Journal of Advertising
      PubDate: 2022-02-06T09:27:01Z
      DOI: 10.1080/02650487.2021.2022290
       
  • Sexual ad appeals in social media: effects and influences of cultural
           difference and sexual self-schema

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      Authors: Hojoon Choi, Kyunga Yoo, Tom Reichert, Temple Northup
      Pages: 1 - 19
      Abstract: .

      Citation: International Journal of Advertising
      PubDate: 2022-02-04T04:06:10Z
      DOI: 10.1080/02650487.2021.2014155
       
  • Assessing the relationship between gamified advertising and in-app
           purchases: a consumers’ benefits-based perspective

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      Authors: Riccardo Rialti, Raffaele Filieri, Lamberto Zollo, Saleh Bazi, Cristiano Ciappei
      Pages: 1 - 23
      Abstract: .

      Citation: International Journal of Advertising
      PubDate: 2022-01-25T04:26:29Z
      DOI: 10.1080/02650487.2022.2025735
       
  • Female power portrayals in advertising
         This is an Open Access Article Open Access Article

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      Authors: Melika Kordrostami, Russell N. Laczniak
      Pages: 1 - 28
      Abstract: .

      Citation: International Journal of Advertising
      PubDate: 2021-12-30T05:23:48Z
      DOI: 10.1080/02650487.2021.1998878
       
  • Inspire me, please! The effect of calls to action and visual executions on
           customer inspiration in Instagram communications

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      Authors: Itziar Oltra, Carmen Camarero, Rebeca San José Cabezudo
      Pages: 1 - 26
      Abstract: .

      Citation: International Journal of Advertising
      PubDate: 2021-12-21T01:49:46Z
      DOI: 10.1080/02650487.2021.2014702
       
  • Differential effects of online review characteristics on innovators and
           imitators in new product adoption

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      Authors: Qiuli Su, Jianan Wu
      Pages: 1 - 20
      Abstract: .

      Citation: International Journal of Advertising
      PubDate: 2021-12-20T11:19:21Z
      DOI: 10.1080/02650487.2021.2017135
       
  • When endorsers behave badly: consumer self-expression and negative meaning
           transfer

         This is an Open Access Article Open Access Article

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      Authors: Jovica Breberina, Paurav Shukla, Veronica Rosendo-Rios
      Pages: 1 - 25
      Abstract: .

      Citation: International Journal of Advertising
      PubDate: 2021-12-20T11:04:03Z
      DOI: 10.1080/02650487.2021.2016267
       
  • Smiling AI agents: How anthropomorphism and broad smiles increase
           charitable giving

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      Authors: Tae Hyun Baek, Marat Bakpayev, Sukki Yoon, Seeun Kim
      Pages: 1 - 18
      Abstract: .

      Citation: International Journal of Advertising
      PubDate: 2021-12-14T05:44:25Z
      DOI: 10.1080/02650487.2021.2011654
       
  • Enduring consumer beliefs about advertising and mass media: implications
           for publicity and its impact

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      Authors: Debra Jones Ringold
      Pages: 1 - 25
      Abstract: .

      Citation: International Journal of Advertising
      PubDate: 2021-12-09T03:36:41Z
      DOI: 10.1080/02650487.2021.2011653
       
  • Engaging allies for better or worse: investigating the relationship
           between multiple-brand alliances and persuasion knowledge

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      Authors: Daniil Muravskii, Maria Smirnova, Snezhana Muravskaia
      Pages: 1 - 32
      Abstract: .

      Citation: International Journal of Advertising
      PubDate: 2021-11-30T11:44:34Z
      DOI: 10.1080/02650487.2021.2003668
       
  • The interactive effects of moral identity and humor on advertising
           evaluations: the mediating role of disgust

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      Authors: Widya Paramita, Felix Septianto, Reza Ashari Nasution
      Pages: 1 - 19
      Abstract: .

      Citation: International Journal of Advertising
      PubDate: 2021-11-09T06:22:45Z
      DOI: 10.1080/02650487.2021.1991680
       
  • Death primes in advertisements: how international advertisers can ensure
           their message is effective

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      Authors: Elizabeth A. Minton, Heejung Park, Nathalie Spielmann
      Pages: 1 - 34
      Abstract: .

      Citation: International Journal of Advertising
      PubDate: 2021-10-20T05:22:35Z
      DOI: 10.1080/02650487.2021.1979787
       
  • #Instafame: exploring the endorsement effectiveness of influencers
           compared to celebrities

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      Authors: Jan-Frederik Gräve, Fabian Bartsch
      Pages: 1 - 31
      Abstract: .

      Citation: International Journal of Advertising
      PubDate: 2021-10-19T02:14:06Z
      DOI: 10.1080/02650487.2021.1987041
       
  • Understanding online users by segmenting their search keywords: empirical
           analysis from online auto insurance search advertising

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      Authors: Sunghoon Kim, Moon Young Kang
      Pages: 1 - 18
      Abstract: .

      Citation: International Journal of Advertising
      PubDate: 2021-10-15T10:28:51Z
      DOI: 10.1080/02650487.2021.1988392
       
  • Exploring the functional distinction between Hindu religiosity and
           spirituality in direct and indirect domestic violence prevention PSAs: a
           study of bystander intervention in the era of COVID-19

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      Authors: Sidharth Muralidharan, Sanjukta Pookulangara
      Pages: 1 - 22
      Abstract: .

      Citation: International Journal of Advertising
      PubDate: 2021-10-08T10:56:40Z
      DOI: 10.1080/02650487.2021.1988219
       
  • Sponsored consumer-generated advertising in the digital era: what prompts
           individuals to generate video ads, and what creative strategies do they
           adopt'

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      Authors: Jesús Martínez-Navarro, Enrique Bigné
      Pages: 1 - 32
      Abstract: .

      Citation: International Journal of Advertising
      PubDate: 2021-09-10T03:54:28Z
      DOI: 10.1080/02650487.2021.1972586
       
  • The effects of mobile phone use motives on the intention to use
           location-based advertising: the mediating role of media affinity and
           perceived trust and risk

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      Authors: A-Reum Jung, Jun Heo
      Pages: 1 - 18
      Abstract: .

      Citation: International Journal of Advertising
      PubDate: 2021-09-08T03:26:49Z
      DOI: 10.1080/02650487.2021.1974204
       
  • Modeling and evaluating the effectiveness of AR advertising and the
           moderating role of personality traits

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      Authors: Rodrigo Uribe, Rafael Labra, Enrique Manzur
      Pages: 1 - 28
      Abstract: .

      Citation: International Journal of Advertising
      PubDate: 2021-08-24T05:16:32Z
      DOI: 10.1080/02650487.2021.1908784
       
  • Social media advertising endorsement: the role of endorser type, message
           appeal and brand familiarity

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      Authors: Haiyun Zhu, Mikyoung Kim, Yung Kyun Choi
      Pages: 1 - 22
      Abstract: .

      Citation: International Journal of Advertising
      PubDate: 2021-08-19T11:39:12Z
      DOI: 10.1080/02650487.2021.1966963
       
  • The effects of customer consumption goals on artificial intelligence
           driven recommendation agents: evidence from Stitch Fix

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      Authors: Juran Kim, Seungmook Kang, Joonheui Bae
      Pages: 1 - 20
      Abstract: .

      Citation: International Journal of Advertising
      PubDate: 2021-08-12T06:11:41Z
      DOI: 10.1080/02650487.2021.1963098
       
  • Message and media: the future of advertising research and practice in a
           digital environment

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      Authors: Scott Koslow, David W. Stewart
      Pages: 1 - 23
      Abstract: .

      Citation: International Journal of Advertising
      PubDate: 2021-07-27T05:38:46Z
      DOI: 10.1080/02650487.2021.1954804
       
  • Bots vs. humans: how schema congruity, contingency-based interactivity,
           and sympathy influence consumer perceptions and patronage intentions

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      Authors: Chen Lou, Hyunjin Kang, Caleb H. Tse
      Pages: 1 - 30
      Abstract: .

      Citation: International Journal of Advertising
      PubDate: 2021-07-21T12:47:15Z
      DOI: 10.1080/02650487.2021.1951510
       
  • Priming movie product placements: New insights from a Cross-National case
           study

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      Authors: Siva K. Balasubramanian, Giacomo Gistri
      Pages: 1 - 30
      Abstract: .

      Citation: International Journal of Advertising
      PubDate: 2021-07-13T11:27:12Z
      DOI: 10.1080/02650487.2021.1930349
       
  • What drives CSR communication effectiveness on social media' A
           process-based theoretical framework and research agenda

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      Authors: Paula Fernández, Patrick Hartmann, Vanessa Apaolaza
      Pages: 1 - 29
      Abstract: .

      Citation: International Journal of Advertising
      PubDate: 2021-07-12T08:15:21Z
      DOI: 10.1080/02650487.2021.1947016
       
  • The unintended effects of health information base rates on health risk
           estimates and behavioral intentions

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      Authors: Christopher L. Newman, Saim Kashmiri
      Pages: 1 - 26
      Abstract: .

      Citation: International Journal of Advertising
      PubDate: 2021-07-12T08:13:23Z
      DOI: 10.1080/02650487.2021.1947009
       
  • Meaning transfer in celebrity endorsement and co-branding: meaning
           valence, association type, and brand awareness

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      Authors: Shiyun Tian, Weiting Tao, Cheng Hong, Wan-Hsiu Sunny Tsai
      Pages: 1 - 21
      Abstract: .

      Citation: International Journal of Advertising
      PubDate: 2021-07-09T06:19:21Z
      DOI: 10.1080/02650487.2021.1940059
       
  • Interdependent self-construal and number of Twitter followers: consumer
           responses to alcohol industry corporate social responsibility (CSR)
           campaign on Twitter

    • Free pre-print version: Loading...

      Authors: Jinho Joo, Yoon-Joo Lee, Hye Jin Yoon
      Pages: 1 - 26
      Abstract: .

      Citation: International Journal of Advertising
      PubDate: 2021-06-04T07:55:26Z
      DOI: 10.1080/02650487.2021.1933802
       
  • Α path to our heart: Visual metaphors and “white” space in
           advertising aesthetic pleasure

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      Authors: Kostoula Margariti, Leonidas Hatzithomas, Christina Boutsouki, Yorgos Zotos
      Pages: 1 - 40
      Abstract: .

      Citation: International Journal of Advertising
      PubDate: 2021-06-01T07:06:24Z
      DOI: 10.1080/02650487.2021.1914446
       
  • Understanding Twitter conversations about artificial intelligence in
           advertising based on natural language processing

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      Authors: Linwan Wu, Naa Amponsah Dodoo, Taylor Jing Wen, Li Ke
      Pages: 1 - 18
      Abstract: .

      Citation: International Journal of Advertising
      PubDate: 2021-05-08T01:21:40Z
      DOI: 10.1080/02650487.2021.1920218
       
  • When verbal metaphors become more persuasive: the interplay between goal
           orientation of ad claims and metaphor

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      Authors: Hongmin Ahn, Mark Yi-Cheon Yim, Yongjun Sung
      Pages: 1 - 22
      Abstract: .

      Citation: International Journal of Advertising
      PubDate: 2021-04-14T05:31:40Z
      DOI: 10.1080/02650487.2021.1900502
       
  • Commercial audience retention of television programs: measurement and
           prediction

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      Authors: Lianlian Song, Yang Shi, Geoffrey Kwok Fai Tso
      Pages: 1 - 27
      Abstract: .

      Citation: International Journal of Advertising
      PubDate: 2021-04-04T06:05:20Z
      DOI: 10.1080/02650487.2021.1906541
       
  • Blurring luxury: the mediating role of self-gifting in consumer acceptance
           of phygital shopping experiences

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      Authors: Charles Aaron Lawry
      Pages: 1 - 27
      Abstract: .

      Citation: International Journal of Advertising
      PubDate: 2021-03-29T07:17:25Z
      DOI: 10.1080/02650487.2021.1903742
       
  • Managerial and organizational perspectives on online–offline integration
           within integrated marketing communication: toward a holistic conceptual
           framework

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      Authors: Maria Vernuccio, Ludovica Cesareo, Alberto Pastore, Philip J. Kitchen
      Pages: 1 - 22
      Abstract: .

      Citation: International Journal of Advertising
      PubDate: 2021-03-28T07:33:50Z
      DOI: 10.1080/02650487.2021.1897432
       
  • Digital advertising policy acceptance by out-of-home advertising firms: a
           combination of TAM and TOE framework

    • Free pre-print version: Loading...

      Authors: Jaesoo Cho, Yongseok Cheon, Jong Woo Jun, Sangwon Lee
      Pages: 1 - 19
      Abstract: .

      Citation: International Journal of Advertising
      PubDate: 2021-03-17T04:51:27Z
      DOI: 10.1080/02650487.2021.1888562
       
  • Keeping up with influencers: exploring the impact of social presence and
           parasocial interactions on Instagram

    • Free pre-print version: Loading...

      Authors: Hyosun Kim
      Pages: 1 - 21
      Abstract: .

      Citation: International Journal of Advertising
      PubDate: 2021-03-16T04:25:27Z
      DOI: 10.1080/02650487.2021.1886477
       
  • Influence for social good: exploring the roles of influencer identity and
           comment section in Instagram-based LGBTQ-centric corporate social
           responsibility advertising

    • Free pre-print version: Loading...

      Authors: Minjie Li
      Pages: 1 - 38
      Abstract: .

      Citation: International Journal of Advertising
      PubDate: 2021-03-08T08:18:58Z
      DOI: 10.1080/02650487.2021.1884399
       
 
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