Subjects -> ADVERTISING AND PUBLIC RELATIONS (Total: 23 journals)
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Book History     Full-text available via subscription   (Followers: 120)
Journal of Marketing Research     Full-text available via subscription   (Followers: 71)
Journal of Marketing     Full-text available via subscription   (Followers: 50)
Journal of Consumer Psychology     Hybrid Journal   (Followers: 44)
International Journal of Complexity in Leadership and Management     Hybrid Journal   (Followers: 28)
Design and Culture : The Journal of the Design Studies Forum     Hybrid Journal   (Followers: 26)
Journal of International Marketing     Full-text available via subscription   (Followers: 24)
International Journal of Advertising     Full-text available via subscription   (Followers: 22)
Journal of Advertising     Hybrid Journal   (Followers: 20)
Public Relations Review     Hybrid Journal   (Followers: 16)
International Journal of Market Research     Hybrid Journal   (Followers: 14)
Journal of Advertising Research     Full-text available via subscription   (Followers: 14)
Journal of Public Policy & Marketing     Full-text available via subscription   (Followers: 14)
Journal of Public Relations Research     Hybrid Journal   (Followers: 12)
Foundations and Trends® in Marketing     Full-text available via subscription   (Followers: 12)
Advertising & Society Review     Full-text available via subscription   (Followers: 10)
Journal of Interactive Advertising     Open Access   (Followers: 7)
Public Relations Inquiry     Hybrid Journal   (Followers: 5)
Journal of Current Issues & Research in Advertising     Hybrid Journal   (Followers: 5)
Young Consumers: Insight and Ideas for Responsible Marketers     Hybrid Journal   (Followers: 4)
Place Branding and Public Diplomacy     Hybrid Journal   (Followers: 1)
Revista Internacional de Relaciones Públicas     Open Access   (Followers: 1)
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Place Branding and Public Diplomacy
Journal Prestige (SJR): 0.303
Citation Impact (citeScore): 1
Number of Followers: 1  
 
  Hybrid Journal Hybrid journal (It can contain Open Access articles)
ISSN (Print) 1751-8040 - ISSN (Online) 1751-8059
Published by Springer-Verlag Homepage  [2469 journals]
  • Revamping heritage brand: a case of Murshidabad, West Bengal, India

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      Abstract: Abstract In the recent past, city and state branding became essential to the respective state officials in different parts of the world. However, in the unorganized tourism market of India, the primary challenge is to create brand differentiation. Heritage tourism is one of the important models of India's tourism industry, and Murshidabad brand is positioned as a heritage brand as the place is famous for its history for years. Murshidabad district of West Bengal, India, was famous for its heritage sites and culture of Nawabs of Bengal. In pre-independence time, Murshidabad, during the era of Nawabs of Bengal, was the most critical place of economic activities of the state. The case study dealt with the branding initiatives of the state of West Bengal to make Murshidabad a heritage brand in the tourism market. It touched on the difficulties faced by the Government to maintain sustainable brand-building initiatives and maintaining the same for long-run success. The study explained the underlying issues confronted by the place and the brand and how they were addressed. The current study's focus is to explain place branding strategies that marketers may adopt to create heritage brands in the tourism market. Besides, it touches on the difficulties faced by the Government to maintain sustainable brand-building initiatives and maintaining the same for long-run success.
      PubDate: 2022-06-01
       
  • Polish smart power in terms of NGOs activity and intersections between
           development aid and public diplomacy

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      Abstract: Abstract Intersections and links between public diplomacy and development aid have so far seldom been a subject of scientific analysis. Development aid as a component of niche diplomacy in the case of medium-sized countries, such as Poland, was eventually noticed by researchers of public diplomacy, and considered in terms of a state’s power. This article presents the results of a study whose goals were to find out in which areas Polish development aid and public diplomacy had common points, what the NGOs’ participation in both fields was, and whether the participation of the non-governmental sector in the implementation of development aid could itself be treated as public diplomacy. Subsequently, the study aimed to establish to what extent those possible common points, supported by NGOs’ activities, could become a Polish specialty, a niche that could be used by Poland in building its smart power. I claimed that public diplomacy is a form of political communication, used in the implementation of foreign policy, in cooperation with non-state actors, and in two contexts: building the image of the state and building its relationships with the international community; Whereas I understand development aid as the entire activity of the donor’s government for supporting developing countries, including humanitarian aid. The aid initiatives are carried out with non-state entities involvement; and the global education as a part of development cooperation is included here too. Referring my study’s assumptions to the concept of J. Pamment concerning three levels of intersections between public diplomacy and development aid, I divided Polish activity into development, humanitarian, and voluntary projects; branding, marketing, promotional and global education activities, and finally the discourse on projects and communication activities. Both public diplomacy and development aid were considered in terms of power. However in the case of development aid, both soft and hard resources were noticed, whereas in public diplomacy—only the soft ones. It prompted me to analyse both areas in terms of smart power, which—according to J.S. Nye’s concept—is understood here as the combination of hard and soft resources. To achieve that I found the methods such as foreign policy analysis (documents content analysis, institutional analysis), case study, desk research, as well as participant observation, to be very useful. It turned out that many areas in which Poland, after joining the European Union in 2004, could build its international social relationships within its smart power have already been taken over by more developed countries. Nevertheless, the results of the study proved that between 2004 and 2012 a successful transformation and democracy promotion became components of Poland’s narrative as a country of smart democratic changes, and Polish NGOs’ significantly participated these processes. Additionally, as a result of my study I proposed the possibility of examining both areas based on NGOs’ activity in terms of Polish smart power, also in the future.
      PubDate: 2022-06-01
       
  • Trump-Kim 2018 Singapore Summit and culinary diplomacy: the role of food
           and symbols in international relations

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      Abstract: Abstract Summit lunches celebrate commensality, the practice of eating together, which provides a convivial setting for leaders to sit together, negotiate agreements, and smooth out differences. A diplomatic event can be splendid and ceremonial, or a private working lunch, with symbols embedded that can have impact on global issues. The dishes represent national values and attend to personal favorites, recognizing the identity and relationship of those present. As instruments in the art of diplomacy, meals give participants the opportunity to identify and understand the messages such occasions create. Understanding the social semiotics of culinary diplomacy allows researchers to analyze summit lunches and other diplomatically significant events. Drawing on culinary diplomacy and social semiotics, this article explores the semiotics associated with culinary diplomacy by analyzing the working lunch of the Trump-Kim 2018 Summit between American President Donald Trump and North Korean Chairman Kim Jong-un held in Singapore. In a qualitative analysis of the media reporting of this summit, this study proposes that the strategic setting made by the protocol and food of the working lunch conveys messages of status and symbolism that impact foreign diplomacy. Insight gained from this study highlights how a dining table can trump the conference table in initiating a conversation, especially among enemies.
      PubDate: 2022-06-01
       
  • Branding the city: the case of Casablanca-Morocco

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      Abstract: Abstract Over the past two decades, a new paradigm has emerged in the field of public management, which advocates place branding as a determining and impacting strategy of differentiation, recognition and commodification of places. The interest of this article is to approach the city branding strategy of the city of Casablanca, consecrated as being the first experience of its kind in Morocco and even in Africa. Thus, we will try to discover its operating mode, in particular by analyzing the instrumentalization process of the couple «identity/image» of the city for the purposes of attractiveness and competitiveness. We will also discuss the pillars on which this strategy is based, in particular through the operationalization of the city’s development plan 2015–2020, the deployment of its communication and the involvement of its various stakeholders.
      PubDate: 2022-06-01
       
  • Soviet public diplomacy

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      Abstract: Abstract The research gives an overview of Soviet public diplomacy, and the expectations Soviet people have had for it. In this article we examine how Soviet public diplomacy has contributed to promoting the country’s policy priorities worldwide since the 1920s. In particular, we first reveal how cultural diplomacy was used with the purpose of gaining international recognition and terminating starvation in the 1920s. Afterwards, we examine the practice of increasing the number of Soviet friends and proponents in the 1930s through friendship societies and cultural diplomacy tools. Additionally, the role of public diplomacy in WWII as anti-fascism resistance committees, friendship societies and international broadcasting cooperation of allied nations, including within the sphere of anti-Nazi disinformation, is discovered. Following this, the methods of Soviet public diplomacy during the Cold war confrontation are analysed through people-to-people diplomacy mechanisms, science diplomacy and development assistance to the "non-alignment" countries. Lastly, the target audience of Soviet public diplomacy is defined, along with the analysis of the main Soviet public diplomacy institutions under the lens of their activities. The article states that the Soviet Union had a strong centralized public diplomacy system aimed at the needs of foreign policy. During the Cold war, huge amounts of money were spent on the battle of two ideologies. Dogmatism, the impossibility of critical thinking within the framework of the existing system, closed borders did not contribute to the formation of a favorable image of the country. While internal problems undermined the image and attractiveness of the late USSR, for decades it was successful in winning the hearts and minds of foreign "movers and shakers".
      PubDate: 2022-06-01
       
  • Impact of country image on relationship maintenance: a case study of
           Korean Government Scholarship Program alumni

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      Abstract: Abstract Governments sponsor student-mobility programs with the expectation that students will build a more favorable and informed opinion of the host country which, in turn, will determine more favorable behavior towards the host country. Nevertheless, assessments of this logic are rare. Based on a survey of the Korean Government Scholarship Program’s alumni (n = 579), we analyze the alumni’s country image of South Korea and how this image determines their relationship maintenance behavior with South Korean people. Our findings show that the KGSP alumni’s image of South Korea partly explains the variance in their personal and professional relationship maintenance with South Koreans. Our findings show that the alumni’s emotions about South Korea influence their personal relationship maintenance behavior more than does each of the cognitive dimensions of the country image, while the functional dimension, which evaluates their beliefs about the country’s competencies and the competitiveness of its economic and political systems, has the highest influence on the alumni’s professional relationship maintenance.
      PubDate: 2022-06-01
       
  • Is digital diplomacy an effective foreign policy tool' Evaluating
           India’s digital diplomacy through agenda-building in South Asia

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      Abstract: Abstract A question often raised in digital diplomacy literature is whether it is an effective tool in advancing a nation’s foreign policy agendas. Studies exploring this aspect have either taken a theoretical approach or analyzed only government-generated content. Very little attention has been paid to the content receivers. To address this literature gap, this study considers the digital diplomacy of India toward South Asia. Based on the agenda-building perspective, the study examines the following: (i) the agendas the Indian government builds on social media and (ii) the rank-order of these agendas with the agendas of its South Asian followers. Quantitative content analyses of 6000 tweets and status updates published on the 15 Indian diplomatic accounts along with a survey of 387 followers were conducted. Content metrics were also considered to assess prominent agendas. Results showed that a few prominent Indian policy agendas on social media correlated with the agendas of their ‘foreign’ South Asian followers—indicating an agenda-building function. The prominent agendas on social media also aligned with India’s foreign policy priorities in South Asia—indicating effective digital diplomacy at work. A few prominent agendas in terms of content metrics aligned with the foreign followers’ agendas, but none matched with the priority agendas of the Indian government on social media.
      PubDate: 2022-06-01
       
  • The overlooked public: examining citizens’ perceptions of and perceived
           role in hosting mega-events

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      Abstract: Abstract This research aims to answer questions about how citizens perceive the hosting of mega-events, how they view their role in interacting with foreign visitors (e.g., person-to-person diplomacy), and to what extent they communicate in support of, or against, their country’s mega-event efforts. By focusing inward and examining citizen perceptions and communicative actions, this research expands the work that has been done around nation branding and the impact of hosting mega-events, which usually foregrounds the response of foreign publics. Internal/citizen publics are largely overlooked and bear great importance from a communication, public relations, and public diplomacy standpoint. A convenience sample of 426 Italian citizens completed the online survey. Results indicate that citizens who placed high importance on their interactions with foreigners reported significantly higher scores on attitudes toward Italy hosting the World Exposition (Expo), positive megaphoning behaviors about Italy hosting the Expo and perceived themselves as ambassadors during the mega-event. The findings highlight that the important role citizens can play as ambassadors, both of their country and on behalf of the mega-event. Their megaphoning behavior and perception of the importance of interacting with foreign visitors have the potential to magnify the positive impact of hosting mega-events both internally and abroad.
      PubDate: 2022-06-01
       
  • Sport-tech diplomacy: exploring the intersections between the sport-tech
           ecosystem, innovation, and diplomacy in Israel

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      Abstract: Abstract The purpose of this article is to explore and discuss the role of the growing sport-tech ecosystem and the branding of Israel as a start-up nation in the country’s sports diplomacy. When analysing Israel’s deteriorating image, scholars and practitioners recommended to focus the country’s branding and diplomatic efforts on micro-marketing and in creating bypassing messages to the Israeli–Arab dispute. While other countries manage to use sports for such purposes, international politics often limited Israel’s possibilities. Being the number one country in the world in start-ups per capita, and having a growing sport-tech ecosystem used by some of the biggest international sport-related organizations, embody new opportunities especially in the context of “sport-tech diplomacy”. The article is significant as it contributes to existing literature on the branding of Israel as a “start-up nation”, on Israel’s sports diplomacy, and on public diplomacy and soft power through exploring the intersections of technology, innovation, sports, and diplomacy, using the term “sport-tech diplomacy”.
      PubDate: 2022-06-01
       
  • New Zealand’s public diplomacy in the Pacific: a reset, or more of
           the same'

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      Abstract: Abstract New Zealand’s Pacific Reset, a significant shift in New Zealand’s foreign policy towards the Pacific Islands region, was launched in 2018 by the government of Prime Minister Jacinda Ardern. The Pacific Reset emphasises engagement, partnerships, and collaboration, and a greater focus on soft power, public diplomacy and people-to-people measures. It has resulted in an increase in New Zealand public diplomacy in the Pacific, including a new broadcasting initiative, and enhanced domestic public diplomacy. The language and objectives of the Pacific Reset replicate key characteristics of the New Public Diplomacy, which is frequently distinguished from the ‘old’ on the basis of two way engagement. This article argues that whilst the Pacific Reset seeks to reflect the ethos of the New Public Diplomacy, in practice, New Zealand’s Pacific public diplomacy is a mixed bag. In a contested and crowded strategic and public diplomacy environment, putting into practice a New Public Diplomacy demands a greater focus on listening.
      PubDate: 2022-06-01
       
  • City citizenship behavior and participation in promotion

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      Abstract: Abstract Over the past few years, residents' participation in public matters has gained increased importance along with the involvement of internal stakeholder groups in the decision-making process. This trend has also been embodied across city branding theory and practice. Therefore, the paper focuses on residents' role as citizens. The main objective of the study is to understand citizens' participation in local matters and the relationship between citizenship behavior and involvement in the city brand promotion practice. The study is based on the survey data (CAWI) acquired from citizens (n = 503) from Poznan, Poland. According to the research findings, citizens with a high level of so-called citizenship behavior are likely to also engage in the city branding process, namely in the promotion. The findings also highlight relationship between citizens' age and participation intensity. The survey results are valuable to local government authorities. The findings also suggest they should treat the residents as the most relevant stakeholders and encourage citizen participation by stimulating the feeling of citizenship. The study empirically proves that citizen participation in real-life directly correlates to their involvement online. The concept of citizenship behavior is adapted to the specificity of a CEE market and proved to be a reliable measurement tool.
      PubDate: 2022-06-01
       
  • Film as cultural diplomacy: South Korea’s nation branding through
           Parasite (2019)

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      Abstract: Abstract This study examines the nation branding of South Korea through the Oscar-winning film Parasite (2019) to understand the South Korean government’s approach toward cultural diplomacy, and its outcomes. Despite growing depoliticalization and decentralization, South Korea’s cultural diplomacy policy remains unilateral in embracing Parasite’s success for nation branding while drawing on expanding private-sector resources to produce and market the film. To explicate South Korea’s nation brand vis-à-vis Parasite, a Leximancer analysis of 8808 texts investigated concepts that are associated with the film as a complex bundle of images, meanings, associations, and experiences in the minds of international audiences. The texts associate Parasite with the national entity of South Korea and the country’s most significant cultural content export, the Korean Wave. Sentiment analyses through Leximancer also show positive attitudes, thus helping to reinforce the nation branding of Parasite and its successes as a tangible South Korean national resource, consistent with a soft power approach.
      PubDate: 2022-06-01
       
  • Post-covid China: ‘vaccine diplomacy’ and the new developments
           of Chinese foreign policy

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      Abstract: Abstract The COVID-19 pandemic that hit the world in early 2020 changed it unimaginably. China was forced to face many new challenges at the international level, not only those related to the handling of a health crisis. After overcoming the first wave of the pandemic, China had to focus on foreign policy and public diplomacy efforts to secure its main interests. As the world continues to struggle with COVID-19, China is using the pandemic for its own foreign policy purposes, mainly by using vaccines as a new foreign policy tool. The purpose of the research is to investigate the position of recent Chinese ‘vaccine diplomacy’ with reference to its traditional and contemporary public diplomacy and foreign policy strategies. The investigation has a qualitative character and is based on a content analysis of official press conferences conducted by the Chinese Ministry for Foreign Affairs.
      PubDate: 2022-05-14
       
  • The Greatest Show on Earth' Considering Expo 2020, Dubai

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      PubDate: 2022-05-03
       
  • Centering gender in public diplomacy and nation branding: an invitation to
           reimagine the future of the field

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      Abstract: Abstract Inspired by feminist thought, this special issue aims to disturb conventional ways of thinking about public diplomacy and nation branding as “soft power” tools of the state. A feminist rethinking of the soft/hard power metaphor reveals its implicit masculinist logic and invites a critical exploration of the gendering of geopolitical contestations. This issue takes one step in addressing this gap and aims to inspire further inquiry into the gender dynamics of geopolitical influence. This introductory essay is organized in four parts. First, it reviews how gender is currently addressed in public diplomacy and nation branding research. Next, it points out several social and geopolitical trends that contextualize the need for a greater engagement with questions of gender. Third, the six articles included in the issue are introduced. Finally, the concluding section outlines directions for future research, organized around the themes of performativity, relationality, and ethics of care. The essay’s key argument is that a focus on gender dynamics in public diplomacy and nation branding must involve more than a challenge to structures of gender inequality and oppression; it must also include a rethinking of the foundational assumptions about human autonomy, rationality, and ethical action that underpin international relations.
      PubDate: 2022-04-16
      DOI: 10.1057/s41254-022-00265-3
       
  • Exploring relationships between nation branding and foreign direct
           investment

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      Abstract: Abstract This study explores the influence of nation branding on a country’s ability to send and receive foreign direct investment (FDI). Employing Anholt’s Nation Brand Index (NBI) and FDI data, the relationship is analyzed using valued exponential random graph models (ERGM) to account for interdependence between FDI flows while simultaneously estimating the changes in FDI flows in respect to differences in NBI scores. The study finds that while a stronger nation brand does contribute positively to both incoming and outgoing FDI flows, there are important differences in how different categories of nation branding contribute to FDI flows. Namely, the Export category is strongly associated with outgoing FDI, the Investment, Government, and Culture categories are positively associated with incoming FDI, and that the People and Tourism categories are negatively associated with incoming FDI. This study contributes to the nascent literature on place branding in that it combines the prominent Eclectic Paradigm for FDI from the economics literature with marketing and communication literature’s theories on nation branding.
      PubDate: 2022-03-26
      DOI: 10.1057/s41254-022-00264-4
       
  • Natalia Tsvetkova (2021) The Cold War in Universities: U.S. and Soviet
           Cultural Diplomacy, 1945–1990

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      PubDate: 2022-03-23
      DOI: 10.1057/s41254-022-00262-6
       
  • Moving public diplomacy research forward: methodological approaches

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      PubDate: 2022-03-23
      DOI: 10.1057/s41254-022-00263-5
       
  • Damsels in distress: gender and negative place branding

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      Abstract: Abstract This article provides a historical perspective on how institutionalized articulations of gender in visual news narratives may contribute towards the erosion of a country’s soft power potential. It analyses thirty years of photographic coverage given by an elite western publication, Time magazine to women from two countries with problematic place brands: Iran and Pakistan. This study documents how iterative longitudinal patterns of visual grammar contribute towards the layered marginalization of women within narratives. Women are much less visible in terms of image frequency, with selective value placed on certain kinds of female subjects across the decades, choices often shaped by stereotypes as well as foreign policy preferences. For Iranian women, the visual discourse empowers women resisting conservative forces, and valorizes trailblazers redefining the public space. For Pakistani women, a narrative showcasing political activism devolves into one highlighting victims/activists in the context of gender-based discrimination. The choice of ‘valuable’ bodies in both instances, expressed with the help of quantifiable semiotic trends in camera angles, shot and gaze, is imbued with indirect judgment of the political leadership and cultural and socio-political systems of the countries themselves. In both cases, the overall narrative is of a system pre-disposed to oppress women, thus negatively juxtaposing the ‘people’ aspect of the Anholt Nation Brand Index against the elements of governance, culture and heritage, to the overall detriment of both place brands.
      PubDate: 2022-03-08
      DOI: 10.1057/s41254-022-00260-8
       
  • Experimental methods in public diplomacy

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      Abstract: Abstract Public diplomacy (PD) as a field of study lacks both theoretical and methodological depth. Although a wide range of methodology is used to study the field, case studies, surveys, and content analyses are the most frequently used. While these methods are necessary to study PD, they lack the ability to establish a causal relationship between variables. A lot of attention in PD scholarship is now on digitalization and the use of social media in PD. Similarly, a significant portion of scholarship is devoted to analyzing PD messages. This article argues that experimental methodology is an important but under-utilized tool for scholars in the field. Controlled experiments are believed to be the best method to determine cause-and-effect relationships among variables. The article aims to help scholars of the discipline conduct controlled experiments that further their understanding of PD campaigns and messages. It does so by detailing experiments as a methodology, indicating what type of research questions can be answered by this approach and how to carry out an experiment.
      PubDate: 2022-03-03
      DOI: 10.1057/s41254-022-00261-7
       
 
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