Subjects -> ADVERTISING AND PUBLIC RELATIONS (Total: 23 journals)
Showing 1 - 8 of 8 Journals sorted alphabetically
Advertising & Society Review     Full-text available via subscription   (Followers: 16)
Book History     Full-text available via subscription   (Followers: 203)
Design and Culture : The Journal of the Design Studies Forum     Hybrid Journal   (Followers: 30)
Foundations and Trends® in Marketing     Full-text available via subscription   (Followers: 18)
International Journal of Advertising     Full-text available via subscription   (Followers: 33)
International Journal of Complexity in Leadership and Management     Hybrid Journal   (Followers: 31)
International Journal of Market Research     Hybrid Journal   (Followers: 19)
Journal of Advertising     Hybrid Journal   (Followers: 30)
Journal of Advertising Research     Full-text available via subscription   (Followers: 27)
Journal of Consumer Psychology     Hybrid Journal   (Followers: 45)
Journal of Current Issues & Research in Advertising     Hybrid Journal   (Followers: 10)
Journal of Interactive Advertising     Open Access   (Followers: 16)
Journal of International Marketing     Full-text available via subscription   (Followers: 30)
Journal of Marketing     Full-text available via subscription   (Followers: 60)
Journal of Marketing Research     Full-text available via subscription   (Followers: 75)
Journal of Public Policy & Marketing     Full-text available via subscription   (Followers: 19)
Journal of Public Relations Research     Hybrid Journal   (Followers: 23)
Opinião Pública     Open Access  
Place Branding and Public Diplomacy     Hybrid Journal   (Followers: 5)
Public Relations Inquiry     Hybrid Journal   (Followers: 10)
Public Relations Review     Hybrid Journal   (Followers: 21)
RAE-eletrônica     Open Access   (Followers: 2)
Revista Internacional de Relaciones Públicas     Open Access   (Followers: 1)
Young Consumers: Insight and Ideas for Responsible Marketers     Hybrid Journal   (Followers: 5)
Similar Journals
Journal Cover
Place Branding and Public Diplomacy
Journal Prestige (SJR): 0.303
Citation Impact (citeScore): 1
Number of Followers: 5  
 
  Hybrid Journal Hybrid journal (It can contain Open Access articles)
ISSN (Print) 1751-8040 - ISSN (Online) 1751-8059
Published by Springer-Verlag Homepage  [2658 journals]
  • Correction to: So near, so far, so what is social distancing' A
           fundamental ontological account of a mobile place brand

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      Abstract: A correction to this paper has been published: https://doi.org/10.1057/s41254-020-00186-z.
      PubDate: 2021-12-01
       
  • Simon Anholt, The good country equation: how we can repair the world in
           one generation

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      PubDate: 2021-12-01
       
  • Exploring the relationship between transparency, attractiveness factors,
           and the location of foreign companies: what matters most'

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      Abstract: Increasingly described in the literature and international reports as a key factor in business decisions, transparent economic policies have become central to investment and the establishment of foreign companies in a specific area. In this sense, a plethora of rankings consider transparency—almost always linked with stability—as one of the most important location factors, stressing the importance of a predictable environment and trust among all stakeholders. However, the lack of evidence calls for an empirical assessment of the relationship between transparency and economic attractiveness. This contribution addresses this issue through data collected from a survey targeting economic development agencies in Switzerland, data on the presence of companies in the country’s federated entities, and factors commonly used to assess cantonal attractiveness in the Swiss case. The findings indicate that transparency matters to all the economic developers surveyed, although more traditional factors of attractiveness are regarded as more essential. Among these, quality of the workforce is considered as the most important variable. This observation is reinforced by the empirical analysis conducted here, mostly based on tangible variables provided by the locational quality indicator from Credit Suisse.
      PubDate: 2021-12-01
       
  • Authenticity in tension with homogeneity in grassroots place branding

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      Abstract: This article considers a group of residents from South Bend, Indiana who sought to visually rebrand their city using Instagram. It asks how a group that sees itself as prizing authenticity, ultimately settled on a single, coherent style. The resident artists as a group of primarily young, white professionals in creative fields, sought to capture the authentic South Bend; that is, the city as they experience it as residents. By tracing the development of this community of resident artists and the strategies they pursued to shift perceptions of the city for the better, this study argues that the dynamics of grassroots, resident-initiated branding lead to homogeneity, even among those attentive to the representation of diverse perspectives in their content. To advance their own account of the city, these resident artists cultivated a community of like-minded individuals through recruitment and a process of socialization into their approach to civic boosterism using photography meetups and collaborative content creation. Their meetups and their attention to the photos’ reception by those on the platform for their efforts—Instagram—ultimately facilitated the group’s convergence on a single style.
      PubDate: 2021-12-01
       
  • So near, so far, so what is social distancing' A fundamental
           ontological account of a mobile place brand

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      Abstract: This paper offers a social phenomenological reading of the globally binding practice of ‘social distancing’ in light of the precautionary measures against the spreading of the Covid-19 virus. Amid speculation about the far-reaching effects of temporarily applicable measures and foresights about the advent of an ethos that has been heralded by the media as the ‘new normal’, the ubiquitous phenomenon of social distancing calls for a fundamental ontological elucidation. The purported hermeneutic that is situated in the broader place branding and experiential marketing literatures places Covid-19 in the shoes of Being, and, therefore, imagines how Being would behave ontologically if it were a virus. By arguing that the virus does operate like Being, five theses are put forward as experiential interpretive categories with regard to the ontological status of Covid-19. The adopted approach makes the following contributions to the extant literature: First, it addresses a wholly new phenomenon in place branding, namely a pre-branded place whose meaning is non-negotiable, globally applicable and seemingly equivalent to pure void. Second, it advances the application of phenomenological research in place branding and experiential consumption by highlighting the aptness of the so far peripheral (in the marketing discipline) strand of Heideggerian fundamental ontology. Third, it extends the meaning of place in the place branding literature, by showing how spatialization is the outcome of temporalization, in line with the adopted phenomenological perspective.
      PubDate: 2021-12-01
       
  • Nation branding in the COVID-19 era: South Korea’s pandemic public
           diplomacy

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      Abstract: In a global pandemic, public health outcomes are not the only variables at stake. Also at stake are countries’ nation brands and influence, which hinge on how a country responded to the crisis. Based on a case study of a middle power, South Korea, one of the more successful COVID-19 national responses so far, we offer an exploratory conceptual explication of pandemic public diplomacy that is grounded in a normative framework of substance, information, trust, collaboration, and mutual benefit. Sentiment analyses of social media and international news media suggest that the country is perceived as a model on how to cope with the pandemic by international audiences. Unlike other public diplomacy contexts, pandemic public diplomacy challenge conventional assumptions about public diplomacy and nation branding. As nation-states confront a common enemy, how public diplomacy and nation branding play out in COVID-19—arguably the most socially disruptive event in modern history—helps to shed light on the dynamics of mutual interdependence in an interconnected yet competitive world fraught with fear, uncertainty, and information deficiency.
      PubDate: 2021-12-01
       
  • Aviation diplomacy: a conceptual framework for analyzing the relationship
           between aviation and international relations

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      Abstract: The article aimed to conceptualize the term aviation diplomacy and to map the most typical forms of use of civil aviation for diplomatic reasons. The research included a review of approaches to aviation diplomacy and similar terms available in the scientific literature. The considerations presented in the article allowed for a proposition of tripartite framework for aviation diplomacy, with specific aspects referring either to the location of the diplomatic engagement or the actors engaged. The framework includes aviation as a foreign policy tool, aviation as a means of promoting the state’s international image, and aviation subjects as diplomatic actors.
      PubDate: 2021-12-01
       
  • Factors impacting state branding communication success: a mediating and
           multigroup analysis

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      Abstract: State branding communication tends to be challenging for state authorities as it involves employing a comprehensive branding approach to make the state equally attractive to all target groups. This study attempts to unearth empirically established factors responsible for shaping positive perceptions about the state through state branding communication. Mediation analysis was undertaken to explore the real relationship between constructs. Multigroup analysis was conducted to estimate moderation effect of the residential status of respondents. The result shows that increasing awareness of state branding has a positive impact on framing attitudes towards branding initiatives and, in turn, inculcates a positive outlook towards the state as a favorable destination for residents, tourists, and investors. The result suggests that this is possible only if state brand communication ensures relevant and correct connection with the target groups. This finding is significant because such communication mediates the relationship between attitude and perception about the state. The result of the multigroup analysis reveals that respondents’ residential status moderates the relationship between predictors and outcome variables of the model. From the result, we may argue that one-size-fits-all approach is insufficient for state branding communication and that state authorities should plan customized brand communication for residents and non-residents.
      PubDate: 2021-12-01
       
  • Evaluating Estonian E-residency as a tool of soft power

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      Abstract: Estonia, a country well known for its digital savviness, introduced e-residency in 2014. The initiative, which allows foreign nationals to access the public and private services of Estonia with the use of a digital ID, is a positive example of how small states can build soft power. I argue that e-residency has attracted freelancers and entrepreneurs from around the world to state-projected values and beliefs, creating a network of individuals that admire and identify with Estonia. I also discuss how the concept and implementation of e-residency can undermine or boost a country's influence.
      PubDate: 2021-12-01
       
  • Rural place branding processes: a meta-synthesis

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      Abstract: Like cities and nations, rural places have adopted the practice of place branding to improve their reputation and increase their competitiveness to attract residents, tourists, and consumers. This review aims to synthesize case studies of rural place branding in order to identify different types of processes applied and relating them to the contextual factors underlying their application. A typology of five rural place branding processes (PBP) is proposed, based on the existence and dominance of a focal actor, and other actors involved in the process. Six contextual factors that affect the application of the various PBP are identified: (1) type of place distinguishing between places with or without administrative power, (2) initiative referring to the difference between political/administrative, community, mixed, (3) support base for the branding distinguishing between strong political/organizational, strong community, strong identity, (4) brand purpose, i.e., competitiveness, identity, conservation; (5) target group, and (6) type of place brand referring to the difference between sectoral and integrated place brands. Patterns of the contextual factors have been identified that seem to be typical for the application of the different PBP types. The findings provide guidance to rural place managers and communities to apply a PBP that matches their specific context.
      PubDate: 2021-12-01
       
  • Personality association and celebrity museumification of George Best (with
           nods to John Lennon)

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      Abstract: It is common practice for cities to be associated with celebrated sons and (sometimes) daughters. This is tied to aligning the branding process to a selected individual’s personality, achievements or celebrityhood to ‘sex up’ the city’s image. In this paper, we compare and contrast the ‘museumification’ of George Best in Belfast and John Lennon in Liverpool. Our findings show, as expected, similarities in how both artists have been museumified in their respective cities; more importantly, however, we also demonstrate significant differences in how the celebrity museumification and associated landscaping has been received in Belfast and Liverpool. Firstly, it is claimed that Liverpool’s association with Lennon is based on a ‘highly selective’ reading of his life and ‘cleaning up’ of his past; however, this is not the case with Best in Belfast. Secondly, the celebrity museumification of Lennon received widespread local support; this is not the case with Best due to an ongoing debate about his suitability as a Belfast icon. We problematise this situation and ruminate as to why Best is seemingly more divisive compared to Lennon. Beyond the spatial spotlight of Belfast and Liverpool, the findings from this paper offer insights and lessons for place branding professionals and practitioners in other cities around the world.
      PubDate: 2021-12-01
       
  • ‘Respect’ and ‘agency’ as driving forces for
           China–Africa relations

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      Abstract: Relations between China and African countries have blossomed in recent years. This paper uses the theory of respect and recognition in social and political philosophy to examine how China is engaging with African countries within the context of two specific instruments of China’s public diplomacy. While pursuing its self-interest, China has anchored its engagements with African countries on a peculiar brand of public diplomacy encapsulated in the rhetoric of non-intervention in Africa’s domestic affairs, as well as the symbolism of frequent and reciprocal official visits by the highest political leaders and bureaucrats from China and African states. These characteristics, which are perceived by Africans as China’s show of equality-based respect for African countries, have facilitated China–Africa relations. Using the emerging dynamic of China–Africa relations, this paper affirms the proposition that given asymmetric information on the real motivations of nations in adopting specific foreign policy, it is perception that determines how one party responds to signals from the other.
      PubDate: 2021-12-01
       
  • Sports, Brand America and U.S. public diplomacy during the presidency of
           Donald Trump

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      Abstract: During Donald Trump’s chaotic presidency, the intersections between sports and society transcended from the American context into a global one. While Trump’s rhetoric and policies caused divisions in the United States and abroad, they also provoked counter-reactions from different stakeholders in American sports that led to long-overdue needed structural change and even diplomatic achievement when bidding for international events. The article explores, discusses, and analyzes the roles of sports in Brand America and in U.S. public diplomacy during Trump’s time in the White House. The article is significant as it furthers the discussion on future trends in sports, nation branding, public diplomacy, and country image, and on the place of the United States in the international system of a changing world.
      PubDate: 2021-09-14
       
  • Emotional branding of a city for inciting resident and visitor place
           attachment

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      Abstract: Previous literature has focused on the antecedents of place attachment and the effects on place satisfaction and place loyalty. However, little is known about the relationship between emotional place branding and place attachment. This study analyses the process of creating an emotional city brand in order to promote emotional bonds and achieve resident and visitor place attachment. The northern Portuguese town of Viana do Castelo was chosen as case study to conduct a mixed-method approach. The authors conducted document analysis regarding the creation of the city brand and interviewed a city councillor to understand the way it was managed. A notable resident and a notable visitor with a strong bond with the city were also interviewed. Then the authors developed a focus group with heterogeneous profiles of residents and visitors in order to understand their perceptions of the city’s image. Finally, place attachment was measured through a survey, with a sample of 285 respondents. The results not only show good acceptance of the city brand by residents and visitors but also reveal expectations of a more engaging and active communication strategy to achieve affective commitment. Place attachment is strong, especially concerning emotional factors, suggesting that city branding strategies evoking emotional bonds may reinforce place attachment. Place identity is stronger than place dependence as regards residents and visitors.
      PubDate: 2021-09-13
       
  • Using Q methodology to augment evaluation of public diplomacy programs

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      Abstract: The evaluation of public diplomacy programs presents complicated challenges. Discernment of impact is complicated by statistical and practical issues: the nature of individualized personal experiences; the large number of factors that can influence an individual’s response to any experience; the long time horizon required for impact to develop; the influence of politics on defining desired outcomes; and a longrunning debate within the discipline over the proper objectives of exchange programs (mutual understanding for its own sake or the pursuit of foreign policy agendas). Researcher asked current and former participants in the Hubert H. Humphrey Exchange Program at Syracuse University for opinions on the outcomes, benefits, and attributes they expect of exchange programs, and used Q methodology, a scientific method for the study of subjectivity, to discern and describe differing perspectives. Results obtained revealed distinct differences in the opinion patterns of different groups of participants, including identifying participants who valued more agenda- and policy-driven objectives. Demographic information obtained was insufficient to identify the drivers of those groups and additional research, including expansion of the respondent pool and analysis of individual participants, is needed to refine the precise drivers.
      PubDate: 2021-09-03
       
  • Place branding research in times of pandemic

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      PubDate: 2021-09-01
       
  • Traditional products and crafts as main elements in the effort to
           establish a city brand linked to sustainable tourism: promoting
           silversmithing in Ioannina and silk production in Soufli, Greece

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      Abstract: City officials around the world are in search of a tourism model that will be linked to a positive impact on local communities, create jobs, and boost development in other sectors. Establishing an attractive city brand becomes part of this effort and research shows that the discussion on city branding methods has attracted attention over the last two decades not only on an academic level but also among practitioners (Metaxas 2010; Oliveira 2016). Recently, a shift can be witnessed in city marketing/branding practices toward a more inclusive and less finance-driven approach (Govers 2018; Deffner et al. 2020). Reviving traditional products and craftsmanship fits in this new approach. To which extent can local products influence the visitors to travel to specific destinations' How are traditional products linked to sustainable tourism development in smaller cities' Could the local products and crafts facilitate a positive city brand' Searching for a way to establish an identity that is based on a tradition in a strategy means that both local stakeholder groups and inhabitants should cooperate. This paper aims to explore how cities in Greece are promoting their traditional products and artisanal crafts to determine their contemporary identity. Two case studies have been selected: Soufli with its traditional silk production and Ioannina with its strong silversmithing legacy. A common element of the two cities is that recently two relevant thematic museums were initiated, leading to a discussion among local stakeholders regarding the revival and further promotion of these traditional production processes. The paper presents the results of qualitative and quantitative research; a visitor survey was conducted and interviews with stakeholder representatives/key informants were held in each city. The future perspectives and the sustainability of the process in the two cities are cross-compared and the common elements and differences are discussed critically, drawing on the results of the field research. The results of the interviews and the questionnaires showed that for both cities traditional craftsmanship form a key identity but also a vital element of the local economy. The paths that have been followed are different, but some main common elements have been detected and highlighted.
      PubDate: 2021-09-01
       
  • A gentler structure to life: co-creation in branding a cultural route

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      Abstract: The study explores how a cultural route supports the identity of a place. The study applies co-creative and identity-based place-branding theory and advances research on the significant role of culture when various actors identify with the brand of a place. Moreover, cultural sustainability is seen as a form of meta-narrative that frames the symbiosis of a place brand and its cultural values. Contributing to the previous research on branding a cultural route, this study discusses the value of a person (an architect) to the branding of a cultural route. The study also contributes to place-branding theory by linking the discourse on architectural heritage and branding an emerging cultural route. We used a single and critical case approach focusing on one of the sites representing a group of cities involved in the branding of the Alvar Aalto cultural route. Various qualitative research methods including interviews and publicly available material were utilized. The study presents empirical findings on branding an emergent cultural route. As a key theoretical contribution, the study shows how the culture and image of an individual site are expressed in the cohesive brand identity of that cultural route. Communication and co-creation are revealed to be prerequisites of efficient collaboration.
      PubDate: 2021-09-01
       
  • The role of social capital in the institutionalization of regional place
           marketing activity

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      Abstract: This paper aims to study the outcomes of the regional level place marketing projects, which contribute towards the fruition of long-term place marketing or branding goals. It applies a theoretical framework based on institutional and social capital theories. Hence, it highlights the role of networks, norms of behavior and values, and trust regarding the institutionalization of regional place marketing activity. Two ERDF (European Structural Development Funding)-funded regional place marketing projects carried out in eastern Finland are explored. The empirical material consists of 23 semi-structured interviews of steering group members of the projects and documentary data on the later developments of the place marketing activity in the regions. The findings show that social capital generated during the projects contributed to the institutionalization of place marketing activity by reinforcing the will to do place marketing together, forming information-sharing practices, and expanding and strengthening stakeholder networks. Results indicate that social relations and structures that are formed during the place marketing collaborations can extend the lifespan of regional place marketing activity beyond short-lived projects, while there remains a need to develop this perspective into a measurable variable.
      PubDate: 2021-09-01
       
  • “My green heart”: an inclusive place branding process
           facilitated by Design Thinking

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      Abstract: Today it is commonly known that the most effective place branding initiatives are those involving a wide range of place stakeholders. However, few empirical studies show how this can be carried out in practice and little is known about how residents experience participating in place branding initiatives. Design Thinking uses divergent and convergent thinking, creativity, visualization and prototyping to develop ideas and solutions. Inspired by participatory action research, the current study develops and evaluates a framework inspired by Design Thinking for how stakeholders can be involved in a place branding process and value the outcome of such an approach. Observations are complemented by qualitative questionnaires capturing the stakeholders’ perceptions and interviews with public officials. The study shows that Design Thinking facilitates an inclusive place branding process, as the framework developed, titled “The Inclusive Place Diamond”, encourages inclusion and strengthens the sense of meaning making at the same time as it reinforces a broad sense of ownership. Still, conflicting images complicate the process and some resistance towards losing power is observed. One of the key insights is that a process inspired by Design Thinking entails that the implementation of the place brand starts already when stakeholders are invited to the process and continues as a key feature of the evolving process.
      PubDate: 2021-09-01
       
 
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