Subjects -> ADVERTISING AND PUBLIC RELATIONS (Total: 23 journals)
Showing 1 - 8 of 8 Journals sorted by number of followers
Book History     Full-text available via subscription   (Followers: 180)
Journal of Marketing Research     Full-text available via subscription   (Followers: 77)
Journal of Marketing     Full-text available via subscription   (Followers: 56)
Journal of Consumer Psychology     Hybrid Journal   (Followers: 50)
International Journal of Complexity in Leadership and Management     Hybrid Journal   (Followers: 28)
Journal of International Marketing     Full-text available via subscription   (Followers: 27)
Design and Culture : The Journal of the Design Studies Forum     Hybrid Journal   (Followers: 26)
Journal of Advertising     Hybrid Journal   (Followers: 24)
International Journal of Advertising     Full-text available via subscription   (Followers: 24)
Journal of Public Policy & Marketing     Full-text available via subscription   (Followers: 16)
International Journal of Market Research     Hybrid Journal   (Followers: 16)
Journal of Advertising Research     Full-text available via subscription   (Followers: 16)
Public Relations Review     Hybrid Journal   (Followers: 15)
Journal of Public Relations Research     Hybrid Journal   (Followers: 12)
Foundations and Trends® in Marketing     Full-text available via subscription   (Followers: 11)
Advertising & Society Review     Full-text available via subscription   (Followers: 10)
Journal of Interactive Advertising     Open Access   (Followers: 8)
Journal of Current Issues & Research in Advertising     Hybrid Journal   (Followers: 7)
Young Consumers: Insight and Ideas for Responsible Marketers     Hybrid Journal   (Followers: 5)
Public Relations Inquiry     Hybrid Journal   (Followers: 5)
Place Branding and Public Diplomacy     Hybrid Journal   (Followers: 2)
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Place Branding and Public Diplomacy
Journal Prestige (SJR): 0.303
Citation Impact (citeScore): 1
Number of Followers: 2  
 
  Hybrid Journal Hybrid journal (It can contain Open Access articles)
ISSN (Print) 1751-8040 - ISSN (Online) 1751-8059
Published by Springer-Verlag Homepage  [2468 journals]
  • Vernacular branding: sustaining city identity through vernacular
           architecture of indigenous villages

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      Abstract: Abstract This qualitative research explores the intricate relationship between city branding and vernacular architecture within the context of indigenous villages, focusing on sustaining city identity. Leveraging data from various tourism sources, traveler blogs, and big social media data, the study identifies the most sought-after indigenous village destinations and corroborates visitor experiences. In-depth interviews further enrich and verify the collected data, incorporating research from 19 indigenous villages across Indonesia, with a specific focus on two case studies: Indigenous villages Trusmi in Cirebon, West Java, and Kajang in Makassar, South Sulawesi, Indonesia. The research uncovers a novel substantive theory in city branding, highlighting the profound connection between vernacular architecture and the perception of a city's identity. Indigenous villages, renowned for their rich cultural heritage, offer a unique lens through which to examine this symbiotic relationship. By reviewing the architectural elements of these villages and understanding how they contribute to the city's overall image, this study sheds light on innovative approaches to city branding. One of the significant findings of this research is the development of the "vernacular branding" theory, which elucidates how indigenous vernacular architecture plays a pivotal role in shaping a city's brand identity. Through an interdisciplinary lens that merges architecture, tourism, and cultural preservation, this research informs urban planners, policymakers, and city marketers about the potential of incorporating vernacular architecture as a cornerstone of city branding strategies. The findings the importance of nurturing indigenous villages as authentic cultural assets that sustain their identity and contribute significantly to the broader narrative of urban branding and city development.
      PubDate: 2024-07-13
       
  • City branding, discourse and politics: a case study on Compassionate
           Louisville

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      Abstract: Abstract Using the case of Louisville’s “Compassionate City” brand, the paper shows that city branding can produce discourses that can influence local politics. In 2011, Louisville became a signatory of the Charter of Compassion and began its journey of branding itself as the “Compassionate City”. The branding process created and popularized a discourse of “compassion” with the premise that acts of individual benevolence are honorable, apolitical and can solve the socio-economic issues of Louisville. The discourse of compassion gained popularity in Louisville and became the narrative of political claim-making, contestations, policy rationale, and everyday politics. The discourse reverberated in Louisville’s formal political debates, including fiscal policy, minimum wage, public safety, and neighborhood development. Additionally, it was actively used by citizens to make political claims on a wide range of issues, including LGBTQ, racial justice, homelessness, immigrant rights, and abortion. The narrative of compassion gained such momentum that it was being strategically used by various groups in Louisville, including politicians, city officials, religious organizations, activists, non-profits, and businesses. The paper also takes a critical jab at the popularity of the discourse of compassion, citing that it could be contentious with right-based politics.
      PubDate: 2024-07-13
       
  • District branding: content analysis toward identifying brand dimensions at
           the district scale

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      Abstract: Abstract Place branding studies and practices have gained much attention in the last decades. Specifically in the globalized world, we are witnessing where both economic and marketing strategies transcend geographical boundaries. Nations, countries, and regions usually compete to attract more people to boost their economy. Similarly, districts within a city are also in intense competition with each other. However, this intimate scale has not met much attention from scholars. There seems to be a recognizable gap in the literature addressing the district scale in place branding theories. The objective of this literature review paper is to shed the light on the importance of district branding, and extract dimensions for guidance for future studies and empirical applications on this scale of branding. The research aims to answer the following questions: Why is place branding important on the district level' How is district branding addressed in literature' What are the branding dimensions related to the district level' Possible answers to these questions are given throughout the paper through a content analysis of place branding literature. Content analysis was used to elicit distinct scale place brand approaches within various articles, dissertations, books, and conference proceedings published in different disciplines. Findings confirm the significant effect of district branding on both the individual and the city. The paper also proposes dimensions for district branding that involves social and functional aspects. Future studies should aim to integrate this theoretical approach to the practice of place branding.
      PubDate: 2024-06-26
       
  • Using AI in the creation of municipality slogans

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      Abstract: Abstract In this exploratory study, Chat Generative Pre-trained Transformer (ChatGPT), a chatbot developed by OpenAI, is utilized in the creation of slogans for Finnish municipalities in their place-branding efforts. The purpose is to investigate whether ChatGPT could provide the basis for a constructive slogan invention process for a city. Ideally, by adopting ChatGPT into their branding efforts, municipalities could save time and money. The issue is empirically explored in two phases: the first utilizes ChatGPT in the creation of slogans for the 20 largest municipalities in Finland. The second introduces an expert human perspective on the matter by interviewing representatives of three major Finnish cities to garner their thoughts on the use of AI in place branding and on AI-generated slogans.Place branding is more complex than mere promotional elements (Govers in Place Brand Public Diplomacy 9:71–75, 2013), yet, slogans are being widely used by municipalities as traditionally also by companies.
      PubDate: 2024-06-15
       
  • The effect of self-city brand connection on city brand ambassadorial
           behavior in a cultural city: the mediating role of city attachment

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      Abstract: Abstract Cities construct attractive urban images by formulating brand strategies to gain a competitive advantage, with widespread application of the cultural city brand. However, the mutual influence and effects between brand construction and urban residents still require further exploration. Therefore, this study explores the relationships among cultural city characteristics, self-city brand connection, city attachment, and city brand ambassadorial behavior. Through an online survey of residents in Chengdu, a cultural city in China, 285 valid questionnaires were collected, and structural equation modeling was employed to test the research hypotheses. The findings indicate that cultural city characteristics significantly and positively impact the formation of the self-city brand connection. Self-city brand connection plays a significant positive role in city attachment and city brand ambassadorial behavior. Moreover, city attachment acts not only as a driving factor for city brand ambassadorial behavior but also as a mediating factor between self-city brand connection and brand ambassadorial behavior. The results of this study contribute to a more comprehensive understanding of the impact of the cultural city brand on residents, providing a deeper theoretical foundation and practical guidance for future urban brand management and development.
      PubDate: 2024-06-08
       
  • Unpacking soft power for cities: a theoretical approach

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      Abstract: Abstract Recently, there has been a resurgence of cities asserting their presence in the international arena, from engaging in collaborations with global actors to address pressing challenges, to competing to attract investments, visitors, and residents. While existing studies in city diplomacy and city branding offer insights into some of these activities, they often fail to provide a comprehensive account for three main reasons: a lack of dialog between these two fields, activities of cities that transcend the boundaries of either fields, and a disregard for the linkages between nation-states and cities. This article proposes a framework aimed at clarifying the international activities of cities and their relationships with their respective home countries, drawing upon the concept of soft power. The framework has the potential to generate theoretical and practical implications. From a theoretical perspective, it offers a more inclusive analytical lens suitable for integration into future comparative studies examining the international activities of cities. From a practical standpoint, it facilitates strategic planning and policymaking processes.
      PubDate: 2024-06-08
       
  • “We are a hub for tech, innovation, and entrepreneurship”: how places
           use tech-driven storytelling for nation branding

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      Abstract: Abstract Innovation is essential for all entities today, including cities, states, regions, and nations. These entities not only establish policies to drive actual innovation but also implement marketing strategies to maintain an image of innovation. This study highlights the strategic role of the innovation-messaging of places around the world. It explores the potential benefits of employing innovation-messaging at the national level for branding purposes, emphasizing its role in job creation, the utilization of inherent resources, as well as its ability to stimulate tourism and economic growth. Through content analysis comparing the ‘most innovative nations’ and ‘less innovative nations’ worldwide, this paper underscores the necessity of innovation-centered storytelling and high-tech marketing strategies in shaping the image of nations. The study also discusses innovation diplomacy and the soft power adopted by nations to promote such messaging for nation branding.
      PubDate: 2024-06-07
       
  • Exploring place branding in the Global South: the case of Johannesburg,
           South Africa

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      Abstract: Abstract This paper presents two points of discussion. Firstly, the paper contends that through the efforts made by the city of Johannesburg (CoJ, the council) in branding, there is scope to explore cities in the Global South from other perspectives other than the popular obsessions of poverty, informality and violence that currently litter literature on exploring urban issues in these settings especially amongst scholars in the developed world. Secondly, it argues that the CoJ, through its consecutive place brands, has complicated its relationship with different stakeholders including residents and businesses. This is because in comparison to other cities in South Africa and in Africa more generally, the city of Johannesburg has managed to develop strong, recognisable place brands over time. While this is lauded, it leaves room to ruminate about the necessity of place branding in a city that is encumbered by huge socio-economic divides.
      PubDate: 2024-06-01
       
  • The multiple edges of gastrodiplomacy: the paradoxes of the Basque case

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      Abstract: Abstract Building on current approaches to gastrodiplomacy and expanding on them, this article will highlight (1) the anthropological and political dimensions of diplomacy and gastronomy, as well as their potential to explore, reflect on, and work on forms of coexistence and relationship with others. For this, it will analyse (2) the role of gastronomy in the affirmation of identities while promoting forms of coexistence and mediation of estrangement. Without contradicting the above but showing the antinomies and paradoxes revealed by the current political and economic system, this work will also try to (3) expose the way in which food has become a source of multiple inequalities within and between communities. Finally, (4) the concept of gastrology will be deepened to explore the potential of gastrodiplomacy as a tool, practice, and political logic through which to ‘mediate estrangement’, act in critical areas, labour the difference and think and make the way we want to live in it.
      PubDate: 2024-06-01
       
  • Exploration of the concept of brand love in city branding: antecedents and
           consequences

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      Abstract: Abstract Recent years have seen a growing interest in city marketing as tourist destinations, as cities become increasingly competitive to attract tourists. Drawing on the literature on brand-consumer relations in an attempt to apply the concept of brand love to an urban tourism destination, the present research explores the antecedents and consequences of city brand love. An analysis of 330 international tourists who visited six Iranian cities was conducted using quantitative research and cluster sampling. The research model is tested using partial least square (PLS) structural equation modeling. According to the results, city brand attractiveness, identification, and memorable brand experience are the antecedents of city brand love. Moreover, the city brand attractiveness, both directly and indirectly through memorable experiences and identification with the city brand, is one of the antecedents of city brand love. Finally, the results suggest that word of mouth and revisit intention are significant behavioral outcomes of city brand love. Understanding what items can create strong bonds between city destinations and tourists is of great importance. By providing a validated conceptual model that traces the antecedents and consequences of city brand love, this study attempts to answer prior calls for examination from the viewpoint of city tourism scholars.
      PubDate: 2024-06-01
       
  • Theorizing network diplomacy on Twitter: a symbolic interactionist
           approach

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      Abstract: Abstract We theorize network diplomacy as a form of symbolic interaction and examine Twitter as an arena for such interaction by comparing the social networks of U.S. missions in Britain, India, and China. Network analysis of a year’s sample of tweets, followed by manual coding of “strong ties” in each country, reveals the three networks reflect and reproduce different national identities for the United States—a friend to Britain, an ally to India, and a rival to China. Our study develops a three-dimensional framework of account-level variables—including Verification, Location, and Type—to evaluate the symbolic significance of diplomatic networking practices.
      PubDate: 2024-06-01
       
  • Evaluations of Guangzhou’s brand building through intangible cultural
           heritage: a brand equity model

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      Abstract: Abstract Culture is an indispensable indicator for the promotion of city image that has always been regarded as an important dimension of a city brand. This study uses the brand equity model, takes Guangzhou’s intangible cultural heritage (ICH) as an example, analyses the overall value of ICH in city branding, and further discusses the promotion mechanism of the brand equity of Guangzhou’s ICH by constructing a structural equation model. The results show that (1) Guangzhou’s ICH has a good reputation among residents and tourists, reflecting high brand equity; (2) the promotion of brand equity of Guangzhou’s ICH is mainly realized through three paths: brand awareness → brand loyalty, brand awareness → brand perceived quality → brand loyalty and brand awareness → brand associations → brand loyalty. The research combines cultural development and city branding to provide a certain value reference for urban cultural regulation and city branding.
      PubDate: 2024-06-01
       
  • Public diplomacy and nation branding in action: Swiss Embassy's
           participation in the Night of Museums Event in Warsaw

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      Abstract: Abstract The article explores the public diplomacy (PD) and nation branding (NB) implications of the Swiss Embassy in Warsaw opening its premises to visitors during the Night of Museum celebrations in 2021. The research aims to answer three research questions: what messages did the Swiss Embassy in Poland attempt to communicate to the public through its participation in the Night of Museums event; what was the motivation of the Embassy to engage in such action, and how the participation in the event related to the Swiss PD strategic goals. The study employs data collection through field visit and semi-structured interview. Obtained data was analyzed in connection to Swiss PD and NB strategies. The article argues that participation in the Night of Museums offers a convenient way of attracting and engaging the public of the host country. It may serve as a tool for communicating the main narratives included within states’ PD and NB strategies. Thus, the Night of Museums can serve as a platform for PD and NB at a relatively low cost.
      PubDate: 2024-06-01
       
  • Decoding Nordic cities: uncovering multi-level place experiences from
           tweets for effective city branding

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      Abstract: Abstract This research focuses on the significance of place experiences in shaping effective place branding strategies. It introduces a novel method that leverages social media data analytics to uncover and understand place experiences, addressing the challenges of capturing these elusive experiences. The study examines the 20 major cities in the Nordic region, investigating both common and distinctive place experiences among them. Additionally, it explores the changes in place experiences during the COVID-19 pandemic, shedding light on the impact of the crisis on people’s experiences in those cities. The research collected a dataset of 1,943,772 tweets associated with the 20 cities from 2017 to 2022, and employed various analytical techniques including topic modelling, associative word analysis, and principal component analysis to analyse and visualise the place experiences. Furthermore, the study demonstrates the practical applications of generative AI in place branding by using Midjourney and GPT-4 to create branding materials that capture the unique experiences of a city. Overall, the research contributes to the understanding of place experiences, introduces a multi-level perspective, and highlights the potential of generative AI in place branding.
      PubDate: 2024-06-01
       
  • Measuring soft power via positive spontaneous actions of foreign
           publics: The harder power of voluntary experience, voluntary megaphoning,
           and general interest

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      Abstract: Abstract This study places voluntarism, one of the key dimensions of soft power, at the center and argues that the extent of soft power can be determined by measuring the positive voluntary actions of non-government individuals toward a foreign country. Additionally, it adopts a relationship management perspective and acknowledges the significance of general interest toward a country can be considered a manifestation of soft power. To support these arguments, the study employs a secondary data analysis study design with a sample size of 1550, collected by the Korean Cultural Center in Indonesia in 2016. The t-test results demonstrate that voluntary indirect experience (watching Korean dramas) significantly impacts increased interest in Korea and individuals' pro-Korea communication actions (i.e., positive megaphoning). On the other hand, the direct experience (visiting South Korea) does not show a significant impact. In the multiple regression analysis, it is found that general interest in Korea, which represents an ongoing relationship between a country and foreign publics, makes the impact of direct experience and indirect experience disappear. The study offers a new approach to quantify soft power empirically and highlights the importance of general interest as a concept that aids researchers in examining the value of maintaining relationships.
      PubDate: 2024-06-01
       
  • The implementation of the digital diplomacy of the United States, the UK,
           and China in Kenya

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      Abstract: Abstract This paper examines the digital diplomacy used by the United States (US), the United Kingdom (UK), and China as great power rivals in Africa, focusing on Kenya. Digital diplomacy has arisen as an essential topic in communication studies, especially in international relations, political communication, and place branding. As a result, even though little is known about the current approach, challenges, and strategies of these significant actors, it has attracted scholarly interest in recent years. Due to social media's prevalence, diplomacy now requires transparency, public involvement, openness, and real-time communication. Through interviews with diplomats, the study compares the implementation of digital diplomacy employed by the three diplomatic players. While each of these diplomatic players may exhibit distinct digital profiles, the study reveals a fascinating interplay of complementarity among them, especially when confronted with shared global challenges such as climate change. Anonymity and managing interactions emerge as key concerns, with diplomats navigating the potential distortion of their messages and contending with anonymous negativity. Moreover, the study acknowledges the cross-cultural dynamics of digital diplomacy, necessitating adaptive strategies to bridge divides and resonate with diverse audiences. The implication of this study on practice points toward regular developing and updating the capacity of diplomats to identify the challenges created by new technologies such as artificial intelligence and human learning machines.
      PubDate: 2024-06-01
       
  • Clashes of cultures at the FIFA World Cup: Reflections on soft power,
           nation building, and sportswashing in Qatar 2022

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      Abstract: Abstract The purpose of this article is to discuss clashing narratives around the Qatar 2022 FIFA World Cup through the lenses of nation branding, public diplomacy, and country image. Beyond the athletic competition, Qatar 2022 was also a cultural clash between East and West, or the Global North and the Global South as it was the first time such a significant mega-event was held in the Arab and Muslim world. While western countries and media framed the event as a sportswashing attempt by Qatar to distract from the death toll of migrant workers, corruption, discriminative policies against the LGBTQ community, and environmental damage, the Qataris positioned the competition as part of a long-term nation building strategy, while counter-criticizing using whataboutism and even through accusations of orientalism and Islamophobia. This case study discusses five areas of dualities in which nation branding and related fields manifested through Qatar 2022: (a) Clashes of civilizations and colonial imperialism, (b) Sportswashing, soft Power, and nation building, (c) Nationalism in a globalized world, (d) Everyone can engage in cultural diplomacy, and (e) Sustainability, inclusion, and greenwashing. The study is significant as it contributes to existing literature nuanced, critical, and at times self-contradicting discussion on sports, nation branding, and related fields, in the context of globalization and the complexity of Middle East geopolitics.
      PubDate: 2024-06-01
       
  • Nation branding and sports diplomacy: country image games in times of
           change

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      PubDate: 2024-05-25
       
  • Place branding and sustainable development: a scoping review

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      Abstract: Place branding is a multidisciplinary field of research and practice that plays an important role in sustainable development by stimulating economic growth, social prosperity and environmental sustainability. Despite the significance of this intersection, research on place branding and sustainable development is limited. This article contributes to fill this gap by examining the main characteristics of this domain. Additionally, this study analyses the relationship between place branding and sustainable development literature and the Sustainable Development Goals (SDGs). A scoping review of research published from 2013 to 2023 indexed in Scopus and Web of Science is undertaken, involving the analysis of 33 articles. The results find literature is scattered across several journals and focused mainly on single-place case studies located in Europe. While there is a growing interest in the topic of place branding and sustainable development, articles tend to address sustainable development in an abstract or generic way without explicitly incorporating the 2030 Agenda in their methodology or result outcomes. This exploratory review contributes to existing literature on place branding by highlighting its linkages with sustainable development. It also underscores the need for further research on this topic and the importance of incorporating the SDGs in the place branding discussion.
      PubDate: 2024-05-21
       
  • Diplomacy for Professionals and Everyone by Alisher Faizullaev, Brill
           Nijhoff, 2022 Series: diplomatic studies 1872–8863; volume 20

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      PubDate: 2024-03-23
      DOI: 10.1057/s41254-024-00337-6
       
 
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  Subjects -> ADVERTISING AND PUBLIC RELATIONS (Total: 23 journals)
Showing 1 - 8 of 8 Journals sorted by number of followers
Book History     Full-text available via subscription   (Followers: 180)
Journal of Marketing Research     Full-text available via subscription   (Followers: 77)
Journal of Marketing     Full-text available via subscription   (Followers: 56)
Journal of Consumer Psychology     Hybrid Journal   (Followers: 50)
International Journal of Complexity in Leadership and Management     Hybrid Journal   (Followers: 28)
Journal of International Marketing     Full-text available via subscription   (Followers: 27)
Design and Culture : The Journal of the Design Studies Forum     Hybrid Journal   (Followers: 26)
Journal of Advertising     Hybrid Journal   (Followers: 24)
International Journal of Advertising     Full-text available via subscription   (Followers: 24)
Journal of Public Policy & Marketing     Full-text available via subscription   (Followers: 16)
International Journal of Market Research     Hybrid Journal   (Followers: 16)
Journal of Advertising Research     Full-text available via subscription   (Followers: 16)
Public Relations Review     Hybrid Journal   (Followers: 15)
Journal of Public Relations Research     Hybrid Journal   (Followers: 12)
Foundations and Trends® in Marketing     Full-text available via subscription   (Followers: 11)
Advertising & Society Review     Full-text available via subscription   (Followers: 10)
Journal of Interactive Advertising     Open Access   (Followers: 8)
Journal of Current Issues & Research in Advertising     Hybrid Journal   (Followers: 7)
Young Consumers: Insight and Ideas for Responsible Marketers     Hybrid Journal   (Followers: 5)
Public Relations Inquiry     Hybrid Journal   (Followers: 5)
Place Branding and Public Diplomacy     Hybrid Journal   (Followers: 2)
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JournalTOCs
School of Mathematical and Computer Sciences
Heriot-Watt University
Edinburgh, EH14 4AS, UK
Email: journaltocs@hw.ac.uk
Tel: +00 44 (0)131 4513762
 


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