Subjects -> ADVERTISING AND PUBLIC RELATIONS (Total: 23 journals)
Showing 1 - 8 of 8 Journals sorted alphabetically
Advertising & Society Review     Full-text available via subscription   (Followers: 10)
Book History     Full-text available via subscription   (Followers: 112)
Design and Culture : The Journal of the Design Studies Forum     Hybrid Journal   (Followers: 26)
Foundations and Trends® in Marketing     Full-text available via subscription   (Followers: 11)
International Journal of Advertising     Full-text available via subscription   (Followers: 22)
International Journal of Complexity in Leadership and Management     Hybrid Journal   (Followers: 27)
International Journal of Market Research     Hybrid Journal   (Followers: 14)
Journal of Advertising     Hybrid Journal   (Followers: 20)
Journal of Advertising Research     Full-text available via subscription   (Followers: 14)
Journal of Consumer Psychology     Hybrid Journal   (Followers: 44)
Journal of Current Issues & Research in Advertising     Hybrid Journal   (Followers: 5)
Journal of Interactive Advertising     Open Access   (Followers: 7)
Journal of International Marketing     Full-text available via subscription   (Followers: 24)
Journal of Marketing     Full-text available via subscription   (Followers: 51)
Journal of Marketing Research     Full-text available via subscription   (Followers: 70)
Journal of Public Policy & Marketing     Full-text available via subscription   (Followers: 14)
Journal of Public Relations Research     Hybrid Journal   (Followers: 12)
Place Branding and Public Diplomacy     Hybrid Journal   (Followers: 1)
Public Relations Inquiry     Hybrid Journal   (Followers: 5)
Public Relations Review     Hybrid Journal   (Followers: 16)
Revista Internacional de Relaciones Públicas     Open Access   (Followers: 1)
Young Consumers: Insight and Ideas for Responsible Marketers     Hybrid Journal   (Followers: 4)
Similar Journals
Journal Cover
Place Branding and Public Diplomacy
Journal Prestige (SJR): 0.303
Citation Impact (citeScore): 1
Number of Followers: 1  
 
  Hybrid Journal Hybrid journal (It can contain Open Access articles)
ISSN (Print) 1751-8040 - ISSN (Online) 1751-8059
Published by Springer-Verlag Homepage  [2469 journals]
  • Post-covid China: ‘vaccine diplomacy’ and the new developments
           of Chinese foreign policy

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      Abstract: Abstract The COVID-19 pandemic that hit the world in early 2020 changed it unimaginably. China was forced to face many new challenges at the international level, not only those related to the handling of a health crisis. After overcoming the first wave of the pandemic, China had to focus on foreign policy and public diplomacy efforts to secure its main interests. As the world continues to struggle with COVID-19, China is using the pandemic for its own foreign policy purposes, mainly by using vaccines as a new foreign policy tool. The purpose of the research is to investigate the position of recent Chinese ‘vaccine diplomacy’ with reference to its traditional and contemporary public diplomacy and foreign policy strategies. The investigation has a qualitative character and is based on a content analysis of official press conferences conducted by the Chinese Ministry for Foreign Affairs.
      PubDate: 2022-05-14
       
  • The Greatest Show on Earth' Considering Expo 2020, Dubai

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      PubDate: 2022-05-03
       
  • Centering gender in public diplomacy and nation branding: an invitation to
           reimagine the future of the field

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      Abstract: Abstract Inspired by feminist thought, this special issue aims to disturb conventional ways of thinking about public diplomacy and nation branding as “soft power” tools of the state. A feminist rethinking of the soft/hard power metaphor reveals its implicit masculinist logic and invites a critical exploration of the gendering of geopolitical contestations. This issue takes one step in addressing this gap and aims to inspire further inquiry into the gender dynamics of geopolitical influence. This introductory essay is organized in four parts. First, it reviews how gender is currently addressed in public diplomacy and nation branding research. Next, it points out several social and geopolitical trends that contextualize the need for a greater engagement with questions of gender. Third, the six articles included in the issue are introduced. Finally, the concluding section outlines directions for future research, organized around the themes of performativity, relationality, and ethics of care. The essay’s key argument is that a focus on gender dynamics in public diplomacy and nation branding must involve more than a challenge to structures of gender inequality and oppression; it must also include a rethinking of the foundational assumptions about human autonomy, rationality, and ethical action that underpin international relations.
      PubDate: 2022-04-16
       
  • Exploring relationships between nation branding and foreign direct
           investment

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      Abstract: Abstract This study explores the influence of nation branding on a country’s ability to send and receive foreign direct investment (FDI). Employing Anholt’s Nation Brand Index (NBI) and FDI data, the relationship is analyzed using valued exponential random graph models (ERGM) to account for interdependence between FDI flows while simultaneously estimating the changes in FDI flows in respect to differences in NBI scores. The study finds that while a stronger nation brand does contribute positively to both incoming and outgoing FDI flows, there are important differences in how different categories of nation branding contribute to FDI flows. Namely, the Export category is strongly associated with outgoing FDI, the Investment, Government, and Culture categories are positively associated with incoming FDI, and that the People and Tourism categories are negatively associated with incoming FDI. This study contributes to the nascent literature on place branding in that it combines the prominent Eclectic Paradigm for FDI from the economics literature with marketing and communication literature’s theories on nation branding.
      PubDate: 2022-03-26
       
  • Natalia Tsvetkova (2021) The Cold War in Universities: U.S. and Soviet
           Cultural Diplomacy, 1945–1990

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      PubDate: 2022-03-23
       
  • Moving public diplomacy research forward: methodological approaches

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      PubDate: 2022-03-23
       
  • Damsels in distress: gender and negative place branding

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      Abstract: Abstract This article provides a historical perspective on how institutionalized articulations of gender in visual news narratives may contribute towards the erosion of a country’s soft power potential. It analyses thirty years of photographic coverage given by an elite western publication, Time magazine to women from two countries with problematic place brands: Iran and Pakistan. This study documents how iterative longitudinal patterns of visual grammar contribute towards the layered marginalization of women within narratives. Women are much less visible in terms of image frequency, with selective value placed on certain kinds of female subjects across the decades, choices often shaped by stereotypes as well as foreign policy preferences. For Iranian women, the visual discourse empowers women resisting conservative forces, and valorizes trailblazers redefining the public space. For Pakistani women, a narrative showcasing political activism devolves into one highlighting victims/activists in the context of gender-based discrimination. The choice of ‘valuable’ bodies in both instances, expressed with the help of quantifiable semiotic trends in camera angles, shot and gaze, is imbued with indirect judgment of the political leadership and cultural and socio-political systems of the countries themselves. In both cases, the overall narrative is of a system pre-disposed to oppress women, thus negatively juxtaposing the ‘people’ aspect of the Anholt Nation Brand Index against the elements of governance, culture and heritage, to the overall detriment of both place brands.
      PubDate: 2022-03-08
       
  • Experimental methods in public diplomacy

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      Abstract: Abstract Public diplomacy (PD) as a field of study lacks both theoretical and methodological depth. Although a wide range of methodology is used to study the field, case studies, surveys, and content analyses are the most frequently used. While these methods are necessary to study PD, they lack the ability to establish a causal relationship between variables. A lot of attention in PD scholarship is now on digitalization and the use of social media in PD. Similarly, a significant portion of scholarship is devoted to analyzing PD messages. This article argues that experimental methodology is an important but under-utilized tool for scholars in the field. Controlled experiments are believed to be the best method to determine cause-and-effect relationships among variables. The article aims to help scholars of the discipline conduct controlled experiments that further their understanding of PD campaigns and messages. It does so by detailing experiments as a methodology, indicating what type of research questions can be answered by this approach and how to carry out an experiment.
      PubDate: 2022-03-03
      DOI: 10.1057/s41254-022-00261-7
       
  • From Gagarin to Sputnik: the role of nostalgia in Russian public diplomacy

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      PubDate: 2022-03-01
      DOI: 10.1057/s41254-021-00233-3
       
  • From soft power to reputational security: rethinking public diplomacy and
           cultural diplomacy for a dangerous age

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      Abstract: Abstract This paper identifies four rhetorical strategies used during the COVID 19 pandemic by communicators associated with nation states to either enhance their own security through protecting or improving their reputation or to diminish that of a competitor or rival. These strategies are: praising the self; criticizing the other; engaging others through gifts and a strategy of multilateral cooperation. The examples cited come chiefly from March and April 2020 revealing how early the key communication strategies solidified. The piece notes preliminary evidence of reputational impact with slippage in the standing of the USA and a major drop in the standing of China visible in the Nation Brands Index and other polls. It concludes with an endorsement of cooperation/collaboration as the optimal strategy to use not only against COVID but in the face of other transnational challenges too.
      PubDate: 2022-03-01
      DOI: 10.1057/s41254-021-00236-0
       
  • Transnational diaspora diplomacy, emotions and COVID-19: the Romanian
           diaspora in the UK

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      PubDate: 2022-03-01
      DOI: 10.1057/s41254-021-00243-1
       
  • Nordic neighbors in pandemic crisis: the communication battle between
           Sweden and Norway

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      Abstract: Abstract This essay is focusing how the strategic communication about the COVID-19 pandemic created tensions between Sweden and Norway, nations that from an outside view are very much alike when it comes to political, economic and cultural aspects. Both countries, together with Denmark, Finland, and Iceland, belong to the Nordic region, with a common history, plenty of collaboration forms and high levels of trade exchange, as well as a common high level of trust in society and governments. In the essay secondary data (news media content and national statistics) is used to describe and analyze how the communication battle between Norway and Sweden developed. It is concluded that it is possible to see the handling of the pandemic, and the strategic communication about this, as part of a grand and negative narrative about Sweden's societal development since the 1990s. Sweden has in some aspects become a negative international projection surface for many countries. From a public diplomacy approach the pandemic led to constant international comparisons, providing states both risks and opportunities. Drawing comparisons between states risks alienating certain publics, opens one to attacks from other countries and may harm a nation’s image.
      PubDate: 2022-03-01
      DOI: 10.1057/s41254-021-00234-2
       
  • Celebrity diplomacy during the Covid-19 pandemic' The chief state
           epidemiologist as “the face of the Swedish experiment”

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      PubDate: 2022-03-01
      DOI: 10.1057/s41254-021-00239-x
       
  • “Wolf Warrior” and China’s digital public diplomacy
           during the COVID-19 crisis

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      Abstract: Abstract This forum article aims to question the polysemy of China's “wolf warrior public diplomacy”. This expression not only explains China’s current efforts in foreign affairs and the transition of its diplomatic communication strategy from a soft, defensive, and convergent tone to a progressively harsh, offensive, and aggressive one but also allows Beijing to manage and employ nationalist public opinion at the domestic level through the creation of a heroic image in order to disseminate a vision of Chinacentrism, even a Chinese chauvinism. “Wolf warrior” contains a serious nationalist sentiment that provides mechanisms and conditions for the Communist Party of China to maintain its dominant power in Chinese society and conquer discursive power on the international stage.
      PubDate: 2022-03-01
      DOI: 10.1057/s41254-021-00241-3
       
  • The pandemic’s wake-up call for humanity-centered public diplomacy

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      Abstract: Abstract The pandemic is re-shaping the global public’s perspective of state-centric public diplomacy in a way that prioritizes the shared connection of humanity and a humanity-centered public diplomacy. This piece explores the gaps of where public diplomacy is and public diplomacy’s new global mandate for collaborative problem solving for the global good.
      PubDate: 2022-03-01
      DOI: 10.1057/s41254-021-00244-0
       
  • The public as a problem: protest, public diplomacy and the pandemic

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      Abstract: Abstract With the coronavirus pandemic deepening pre-existing social issues, protests have re-emerged around the world. It is, however, noteworthy that debates in public diplomacy and place branding have remained largely silent about these episodes. This contribution argues that protests should be taken into account within the field. They not only stress the contested nature of nationhood, but crucially, they also shed light on the troubled relationship that practitioners and scholars have with the ‘public’, which is usually approached as a mere problem or a resource to be exploited in order to benefit those in power.
      PubDate: 2022-03-01
      DOI: 10.1057/s41254-021-00235-1
       
  • Digital diplomacy as world disclosure: the case of the COVID-19 pandemic

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      Abstract: Abstract The arrival of the COVID-19 pandemic took world diplomats by surprise, partly because of the novelty of the situation and partly because of the speed with which the pandemic travelled around the world. Drawing on the concept of world disclosure, the paper argues that MFAs’ digital responses to the pandemic offer an excellent analytical lens for understanding how MFAs have made sense and reacted to the crisis. By examining the tweets posted by German diplomats in the early stage of the pandemic, the paper finds that the German MFAs moved slowly in sensing the nature and severity of the crisis, but it then managed to regroup and formulate a credible strategy to balance its domestic priorities and international responsibilities.
      PubDate: 2022-03-01
      DOI: 10.1057/s41254-021-00242-2
       
  • Japan’s strategic miscommunications: in the shadow of the pandemic
           Olympics

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      Abstract: Abstract Japan's government failed in its management, but the people involved did not. Going forward, much will depend on the country’s ability to re-tell its story to the world beyond a pandemic Olympics to that of trusted sustainability partner and place that, post-pandemic, everyone will want a chance to get to know or visit.
      PubDate: 2022-02-02
      DOI: 10.1057/s41254-022-00259-1
       
  • COVID-19 and national images: the case of #ResignModi

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      Abstract: Abstract Prior research suggests that a country’s national image is dependent on how effectively it keeps informed key stakeholders, and counter misinformation and disinformation being transmitted to both diaspora and foreign audiences during a pandemic. In the light of this argument, this forum article critically analyzed the Indian government’s efforts to manage COVID-19 information crisis on social media during the second surge of the pandemic. Consequently, we suggest that despite restricting #ResignModi on social media and eventually curtailing the free flow of information to portray its competent management of the pandemic, such efforts seem to be counterproductive.
      PubDate: 2022-01-13
      DOI: 10.1057/s41254-021-00253-z
       
  • At a crossroads: examining Covid-19’s impact on public and digital
           diplomacy

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      PubDate: 2022-01-13
      DOI: 10.1057/s41254-021-00249-9
       
 
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