Publisher: NIDA (Total: 3 journals)   [Sort alphabetically]

Showing 1 - 3 of 3 Journals sorted by number of followers
J. of Environmental Management     Open Access   (Followers: 1)
J. of Communication and Innovation NIDA     Open Access  
J. of Intl. and Thai Tourism     Open Access  
Similar Journals
Journal Cover
Journal of Communication and Innovation NIDA
Number of Followers: 0  

  This is an Open Access Journal Open Access journal
ISSN (Online) 2392-5566
Published by NIDA  [3 journals]
  • Strategic Political Marketing of Thanathorn Juangroongruangkit

    • Authors: Saikham Plewchan, Asawin Nedpogaeo
      Pages: 1 - 21
      Abstract: The research aims to study factors affecting political marketing concepts and  the implementation plan of Thanathorn Juangroongruangkit. Bruce I. Newman’s concept and political marketing theory are used as a  framework by using primary data collected by in-depth interviews and documentary  research.              The result shows that factors affecting Thanathorn’s political marketing  concepts in the political context, that affected Thanathorn's political campaign. This is  connected to a change (Structure Shifts) of political landscape in line with the 2017  constitution. The revised election law is a barrier for Thanathorn and The Future  Forward Party, while other political parties and politicians are a factor affecting his  political marketing concepts. Besides, the technological transformation has become a  positive factor for a successful political marketing strategy. For political-strategic approaches, Thanathorn has equally created his  positioning as prime minister before and after the election until the disqualification.  The target group is determined by attitudes, and preferences which are like-minded  person and familiar with social media. Also, his image, the understanding and ability to  use social media across multiple channels. This makes it easy to succeed with  teenagers, especially first-time voters. 
      PubDate: 2021-06-01
      Issue No: Vol. 8, No. 1 (2021)
       
  • Intertextuality of communication of art: A case study of intertextuality
           of Thawan Duchanee’s work

    • Authors: Muanfun Kongsomsawaeng, ‪Manoch Chummuangpak, Somsuk Hinviman
      Pages: 22 - 46
      Abstract: This research aimed to study the intertextuality of the form and the content of Thawan Duchanee’s painting to the secondary texts including its reasons. This research used qualitative research methods. The researcher used document analysis, textual analysis, field research and in-depth interviews with key informants to collect the data. The research found that the secondary texts could be divided into 3 types, i.e. imitation, extension/reduction, and modification that had an ascending distance from the primary text respectively. The secondary texts have respected the primary text. There were the secondary texts that were a visual art, an aural art, and an aural visual art that reproduced endless harmony with the contemporary context so that the work of Thawan Duchanee is always breath. Causing the expansion of the number of spectators, although the aura of the secondary texts has changed.
      PubDate: 2021-06-01
      Issue No: Vol. 8, No. 1 (2021)
       
  • Consumer’s Exposure, Engagement and Behavior of Ordering Food Via
           Application

    • Authors: Wannakarn Suwannamook, Suthiluck Vungsuntitum
      Pages: 47 - 71
      Abstract:             The objectives of this quantitative research studied consumer’s exposure, engagement and behavior of ordering food via food delivery application. The researcher used online questionnaires to collect the data from 390 respondents who is 18 – 45 years old, living in Bangkok and ordering food via food delivery application last 3 months, LINEMAN application 130 respondents GrabFood application 130 respondents and GET application 130 respondents. There are two sampling methods: 1. Non-probability sampling uses a specific sample selection method. 2. Volunteer sampling provides the sample as a candidate to respond to the questionnaire in person. The statistical techniques were used for analyzing the data were frequency distribute, mean, percentage, standard deviation, Pearson’s correlation coefficient and Multiple Regression Analysis.             The result showed that 1). Consumers’ exposures from food delivery application are a medium level, especially from the symbol at a shirt or a bag’s officer. 2). Engagement of consumers is a high level. Consumers are regrated by lacking of LINEMAN, GrabFood and GET! for ordering food. 3). Consumer’s decision making is a high level 4). Consumers’ exposure and engagement showed relationship with consumer’s decision making with statistical significance at 0.01. 5). Engagement of consumers affect consumer decision making, ordering food via application.
      PubDate: 2021-06-01
      Issue No: Vol. 8, No. 1 (2021)
       
  • Factors Predicting The Recognition of E-Sport Sponsors of Online Gamers

    • Authors: Angkanaphorn Singto, ‪Pitak Chumongkol‬
      Pages: 72 - 95
      Abstract: The objectives of this research were 1) to investigate the exposure to e-sports news and information, attitudes towards e-sports, perspectives on being an e-sports sponsor, and brand recognition of online gamers, 2) to examine the relationship of the exposure to e-sports news, attitudes towards e-sports, perspectives on being an e-sports sponsor, and brand recognition of online gamers, and 3) to study the variables which are able to predict brand recognition of online gamers. The samples of this study were 400 online gamers. The questionnaire was used to collect data. The results of this research revealed that the exposure to e-sport news and information was at a high level; the attitudes towards e-sports was at the highest level; the level of agreement towards being an e-sports sponsor was also highest; and the brand recognition was at a high level. In addition, the results indicated that the sponsorship though the communication channels was the most crucial, followed by the sponsorship for e-sports athletes. Furthermore, the exposure to e-sports news and information, attitudes towards e-sports, and perspectives on being an e-sport sponsor were found to have an influence on the brand recognition with statistical significance. In addition, the exposure to e-sports news and information as well as the perspectives on being an e-sports sponsor could be used to form an equation which could predict the brand recognition with statistical significance. They exhibited a linear relationship and could explain a high variability at 69.1 percent.
      PubDate: 2021-06-01
      Issue No: Vol. 8, No. 1 (2021)
       
  • The Study Digital Technology’s Perception and Ability Level of
           Elderly in Bangkok

    • Authors: Korakot Sanjit
      Pages: 96 - 123
      Abstract: The objective of this research is to study the level of elderly’s ability in digital media technology usage in Bangkok. The main purposes are 1) To study the knowledge of elderly’s digital technology usage, 2) To study the ability of elderly’s digital technology usage and 3) To compare the differences in the demographic characteristics of the elderly and their knowledge and ability to use digital media technology. 4) To study  the relationship between the knowledge and the ability of digital technology usage of elderly in Bangkok. The process of data collections was collected from the elderly who are living in Bangkok area by multistage sampling research technique. The statistical research techniques that were used in this research are; Frequency, Average rate, Percentage, Median, Standard Deviation, T -Test, One – Way ANOVA and Pearson’s Product Moment Correlation Coefficient.             The main findings of this research can be pointed that; The average knowledge and ability scores of equipment and technical usage on smart phones or tablets are considered to be at the primary level is at 0.92, at the secondary level at 0.70 and at the highest level a 0.79. The average knowledge and ability scores of internet surfing and application usage on smart phones or tablets are considered to be at the primary level is at 0.79, at the secondary level is at 0.66 and at the highest level is at 0.57.             The primary level of the device and its function usage is at 2.77, the secondary level is at 2.31, the highest level is at 2.21. The primary level of the ability of internet connectivity is at 2.21, the secondary level is at 2.13 and at the highest level is at 1.75.
      PubDate: 2021-06-29
      Issue No: Vol. 8, No. 1 (2021)
       
 
JournalTOCs
School of Mathematical and Computer Sciences
Heriot-Watt University
Edinburgh, EH14 4AS, UK
Email: journaltocs@hw.ac.uk
Tel: +00 44 (0)131 4513762
 


Your IP address: 44.210.85.190
 
Home (Search)
API
About JournalTOCs
News (blog, publications)
JournalTOCs on Twitter   JournalTOCs on Facebook

JournalTOCs © 2009-