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Journal of Business and Management Studies
Number of Followers: 1  

  This is an Open Access Journal Open Access journal
ISSN (Online) 2709-0876
Published by Al-Kindi Center for Research and Development Homepage  [14 journals]
  • Penetrating through Distractions: Analyzing the Function of Storytelling
           Advertisements in Attracting the Focus of Gen Z Customers

    • Authors: Donn Enrique Moreno; Rocky Angelo Gabatin, Mical Angela Agleron, Christian Gavasan, Emmanuel Hiro Santos, Shan Rowell Tiongson
      Abstract: Advertising is a crucial tool for businesses to reach out to their consumers. However, with constantly evolving consumer attitudes, preferences, and behavior, it is challenging to determine the most effective advertising approach. Therefore, marketers need to understand consumers at a deeper level to create effective advertising materials. The objective of this research is to identify the correlation between Gen Z's attention span, content preference, and financial behavior with purchase intention, along with the impact of demographic attributes such as age, household income, and educational attainment as moderating variables on this relationship. The study collected data from 204 Gen Z respondents using purposive sampling. A quantitative, descriptive correlation design was used, and non-parametric tests were conducted to determine the correlation between the independent and dependent variables. The results indicated that attention span and content preference had a moderate positive effect on purchase intention, while financial behavior had a negligible positive effect, and all were significantly correlated. A regression analysis was also conducted to determine the moderating effects of demographic attributes. The results revealed that all demographic variables moderates attention span and content preference with purchase intention, while financial behavior did not. The study suggests that despite being categorized with similar consumer behaviors, a deeper analysis of Gen Z's financial behavior is necessary to create a better understanding of the generation. Overall, the findings provide valuable insights for marketers to create more effective advertising strategies that cater to Gen Z's unique characteristics and preferences.
      PubDate: Wed, 03 May 2023 00:00:00 +000
  • Labor Standards Enforcement Program and Code of Ethics of Labor Inspectors
           in Region XII

    • Authors: Ernesto H. Coloso
      Abstract: The study focused on the labor standards enforcement program and code of ethics practices among the labor inspectors of the Department of Labor and Employment in Region 12. The study utilized primary data through one-on-one interviews coming from the Labor Inspectors of the Department of Labor and Employment Region 12, specifically in areas of South Cotabato, Sultan Kudarat, North Cotabato, Sarangani, General Santos City, Regional Office, and TSI. A total of twenty-two participants, which are Region 12 Labor Inspectors, answered the qualitative questionnaire, with the data gathered to be analyzed through thematic analysis. The results show that the Labor Standard Enforcement Program under the Department of Labor and Employment is an effective program and tool in the enforcement of Labor Standards laws, statutes, and orders through Proper Implementation and actual Inspection; however, they have an insufficient workforce. In terms of Labor Inspectors’ performance, they adhere to norms and conduct, yet they also commit violations. Lastly, the norms of conduct that are commonly ignored by the Labor Inspectors are they become biased, receive gifts in exchange for a favor, and they are more into “sarili muna” than “bayan muna”.
      PubDate: Sat, 29 Apr 2023 00:00:00 +000
School of Mathematical and Computer Sciences
Heriot-Watt University
Edinburgh, EH14 4AS, UK
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