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Journal of Humanities and Social Sciences, Rajapruk University
Number of Followers: 0  Open Access journalISSN (Print) 2408-2473 Published by Rajapruk University  [1 journal]
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- Editorial
Authors: Arunee Sumpaothong
Abstract: -
PubDate: 2022-12-25
Issue No: Vol. 8, No. 3 (2022)
- Editor
Authors: Arunee Sumpaothong
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Issue No: Vol. 8, No. 3 (2022)
- Peer Reviewers
Authors: Arunee Sumpaothong
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Issue No: Vol. 8, No. 3 (2022)
- Content
Authors: Arunee Sumpaothong
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Issue No: Vol. 8, No. 3 (2022)
- Journal Manual
Authors: Arunee Sumpaothong
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Issue No: Vol. 8, No. 3 (2022)
- Full Paper
Authors: Arunee Sumpaothong
Abstract: -
PubDate: 2022-12-25
Issue No: Vol. 8, No. 3 (2022)
- Language Style in the Thai Novel, “Phrom Li Khit,” Authored by
Romphang
Authors: Teavakorn Khumsat
Pages: 1 - 16
Abstract: This paper aimed to explore the language style in the Thai novel “Phrom Li Khit,” authored by Romphang using descriptive analysis. The study was analyzed using documentary research methodology and the analytical results were presented using descriptive research methodology. The result revealed that the author mostly used slang to enhance the readers’ aesthetic appreciation of the novel and allowed them to assess the main character who traveled through time to the Ayutthaya period from the Rattanakosin period during the reign of King Rama X. The author used English loanwords and transliterations to present the modern Thai society where most people were educated. in addition, old Thai words were used to reflect the language use during the Ayutthaya period. In terms of figure of speech, simile and metaphor were used to enhance the readers’ visualization, allowing them to feel as if they were part of the story. Furthermore, the comparison between old things in the Ayutthaya period and modern things in the Rattanakosin period was found. Finally. daily Thai expressions used in the present and in the Ayutthaya period were found.
PubDate: 2022-12-25
Issue No: Vol. 8, No. 3 (2022)
- Influences of Service Quality and Logistics Operation Factors on Customer
Loyalty to J&T Express Company Limited in Pathum Thani Province
Authors: Pruksachat Sae-tiao, Duangporn Puttawong
Pages: 17 - 33
Abstract: This research aimed to investigate: 1) the level of service quality and logistics operation factors of J&T Express Company Limited, and 2) the influences of service quality and logistics operation factors on customers’ loyalty to J&T Express Company Limited. The sample used in this study comprised of 400 people who use the service of J&T Express Company Limited in Pathum Thani province. The instrument used to collect data was a questionnaire. Statistical methods used to analyze the data were percentage, mean, standard deviation, independent sample t-test, one-way ANOVA, and multiple linear regression analysis. The study results revealed that: 1) the overall and individual dimensions of both service quality and logistics operation factors delivered by J&T Express were rated at a high level, and 2) the service quality dimensions of responsiveness and empathy, together with logistics operation factors including company image and the speed and duration of service, both demonstrated influences on customer loyalty at a statistically significant level of .05.
PubDate: 2022-12-25
Issue No: Vol. 8, No. 3 (2022)
- Increasing Efficiency of Inventory Management: A Case Study of Air
Conditioner Manufacturers
Authors: Noparat Ratchinda, Thitima Wonginta
Pages: 34 - 49
Abstract: The objectives of this research were to study the appropriate forecasting methods for the prediction of air conditioner demand and to study the inventory control policy for the management of air conditioner inventory. It is found that the customer forecasting order is based on the staff’s experience and determines the policy to control the electronics raw material causing too much or too little of raw material inventory. This research has studied the appropriate forecasting method of air conditioner demand by applying the Minitab program using the time series method. Then, the product value and uncertain demand condition are also applied to prioritize the electronics raw materials to select the important group of raw materials to formulate inventory management policies. The result shows that the Winters’ method is the most suitable method for air conditioner demand forecasting due to the lowest forecasting error. As a result of raw material inventory prioritization, there are 20 items of the most important raw materials. The researcher then analyses Economic Order Quantity (EOQ), Safety Stock (SS), and Reorder point (ROP) from the raw material demand obtained from the forecasting by Winters’ method in 2020. Comparing the total cost incurred from this research with the current inventory management of the air conditioner manufacturer found that the total cost can be reduced by 308,669.22 Baht or 43.90 percent.
PubDate: 2022-12-25
Issue No: Vol. 8, No. 3 (2022)
- Service Marketing Mix Factors Affecting Post Lava Shrimp Purchasing
Process of Songkhla Province Farmers
Authors: Hathaipat Rammak, Rawida Wiriyakitjar
Pages: 50 - 65
Abstract: This research objectives were to study the personal factors affecting post lava shrimp purchasing of Songkhla province farmers, to study the consumer behavior factors affecting post lava shrimp purchasing of Songkhla province farmers, and to study the factors of service marketing mix affecting post lava shrimp purchasing of Songkhla province farmers. A questionnaire was used to collect data from the 400 samples who are shrimp farming operators in Songkhla province. The statistics used for data analysis consisted of percentage, mean and standard deviation. Hypotheses were tested by Independent-Sample t-test analysis, One-way ANOVA, and Multiple Regression Analysis. The results showed that the majority of respondents were male (218 people) between 22-40 years of age with marital statuses. They had a bachelor's degree and over 10 years of raising shrimp experience with the range of farm size one to five rai. Most of the respondents buy the number 300,000-600,000 per order in summer May to September and one-five times annually. Most of the respondents decided to buy post lava shrimp by themself. Different groups of consumer behaviors in a type of post lava shrimps, time of buying, and influencers have different purchasing decision levels. For Multiple Regression Analysis results, it was found that product, price, place, marketing promotion, process management, and physical facilities affected post lava shrimp purchasing by Songkhla province farmers. Significantly at the .05 level.
PubDate: 2022-12-25
Issue No: Vol. 8, No. 3 (2022)
- The Study of Marketing Mix on Cultural Tourism within the Vicinity Central
Provincial Cluster
Authors: Jessada Kwamkhunkoei, Chawalee Na Thalang
Pages: 66 - 81
Abstract: The purposes of this research were to: 1) Study the behavior of Thai Tourists within cultural tourism in the Vicinity Central Provincial Cluster; 2) Study Thai tourists and their opinions on the importance of marketing mix within cultural tourism in the Vicinity Central Provincial Cluster; 3) Study the Relationships between Personal Characteristics of Thai Tourists and the behavior within Cultural Tourism in the Vicinity Central Provincial Cluster. And 4) compare opinions on the significant effects of marketing mix according to personal characteristics and preferences of Thai tourists. This research is quantitative research. The group studied were Thai tourists who traveled to the Vicinity Central Provincial Cluster. The Methodology used to collect information comes from questionnaires of 400 tourists. The data statistics were analyzed for frequency distribution, percentage, mean, and standard deviation. Therefore, a hypothesis was formed by using the Chi-Square test, t-test, One-way ANOVA, and Least Significant Difference Test (LSD). The results showed that: 1) Thai tourists traveling for cultural tourism travel with the intention of rest and relaxation. The majority travel with families and relatives during Saturday - Sunday. Their total trip average expenses are less than 2,000 baht. Most Thai tourists travel in groups of 2-3 people and make a trip in less than 3 months/time. 2) Thai tourists’ opinions on marketing mix within cultural tourism in the Vicinity Central Provincial Cluster showed a high level 3) The Relationship between personal Characteristics of Thai tourists and Behavior within Culture tourism in the Vicinity Central Provincial Cluster has to relationship the mode of travel. and 4) In general, the different personal characteristics and preferences of Thai tourists did not influence a significant difference in opinion on the level of importance of marketing mix about cultural tourism in the Vicinity Central Provincial Cluster.
PubDate: 2022-12-25
Issue No: Vol. 8, No. 3 (2022)
- Strategic Leadership of School Administrators Affecting Teachers’
Teamwork in Schools under The Office of Nonthaburi Primary Educational
Service Area 2
Authors: Wipada Ketloy, Ratikorn Niyamajan, Sirirat Thongmeesri
Pages: 82 - 96
Abstract: The objectives of this research were 1) to study the level of the strategic leadership of school administrators, 2) to study the level of teachers’ teamwork in schools 3) to study the strategic leadership of school administrators affecting teachers’ teamwork in schools under the office of Nonthaburi primary educational service area 2. The population consisted of 1,523 teachers in schools under the office of Nonthaburi primary educational service area 2. The sample size consisted of 317 teachers. The research instrument was a questionnaire about the strategic leadership of school administrators and teachers’ teamwork in schools which is a 5-level valuation scale. The descriptive statistics for data analysis were percentages, means, standard deviations, and Stepwise Multiple Regression. The results showed that 1) the overall strategic leadership of school administrators was at a high level. When considering each aspect, there was a high level every aspect. When sorting from high to low aspects, the 3 rankings were the ability to bring various factors into the strategy, vision determination, and a high level of thinking and understanding respectively. 2) the overall and each aspect of teachers’ teamwork in schools were at high levels. When sorting from high to low aspects, the 3 rankings were human development, the balanced role and openness to one another, and confrontation for solving problems, respectively. 3)The relationship between the strategic leadership of school administrators and teachers’ teamwork in schools under the office of Nonthaburi primary educational service area 2 found that overall there was a positive significant relationship at a high level of .01 level of significance. 4) the strategic leadership of school administrators affecting teachers’ teamwork in schools found that the strategic leadership of school administrators in 3 aspects the expectation and creating opportunities for the future, vision determination, and having a high level of thinking and understanding. It was able to predict that it affected teachers’ teamwork in schools by 47 percent at a .01 level of significance.
PubDate: 2022-12-25
Issue No: Vol. 8, No. 3 (2022)
- The Critical Factors that Affect Workplace Stress of Officials in
Bangkwang Central Correction Office
Authors: Kittichai Chairat, Kowit Kangsanan
Pages: 97 - 112
Abstract: This research aimed 1) to study the level of workplace stress of Bangkwang Central Correction Office (BCCO) Officials, and 2) to compare the level of workplace stress factors classified by personal factors. The survey study was designed to include 178 BCCO Officials as samples. Aquestionnaire utilized as a data collection tool. For data analysis and interpretation, some statistical procedures were applied such as frequency, percentage, mean, standard deviation, t-test, and One-way ANOVA. The study results revealed that the overall critical factors that affected the workplace stress of the BCCO officials were at the middle level. When subdivided into individual aspects, namely progress in career, administrative work policy, characteristics of compensation and welfare, workplace environment, and work relations among colleagues, the study found that each aspect was affected at the middle level. On the comparative side, the study indicated that personal factors of the BCCO officials regarding sex, age, educational level, position level, and current monthly salary made no differences in the critical factors that affect workplace stress in the BCCO.
PubDate: 2022-12-25
Issue No: Vol. 8, No. 3 (2022)
- Criminal Liability for Sexual Relationship between Secondary Educators and
Students
Authors: Phimprang Punyasmita
Pages: 113 - 129
Abstract: According to the Thai Criminal Code, the sexual act between an educator and student at public or private secondary or vocational educational institutions is a criminal offense and legally liable only if the student is under the age of 15, regardless of their consent, or if the act amounts to sexual assault. Furthermore, the laws protecting students under the age of 18 have several flaws: They are incomprehensive, thus failing to protect the child from all cases of sexual misconduct, and the penalty is disproportionate to the severity of the offense. It is also a compoundable offense under such provisions. A recent study shows that the problem of sexual misconduct of this nature in Thai educational institutions usually occurs in a teacher-student sexual relationship. In some cases, educators use grooming techniques to build trust with vulnerable targets and manipulate them into consensual sex acts, thus making the case fall outside of the criteria of sexual assault according to the Criminal Code and resulting in students over age 15 being unprotected under the existing provisions. Taking into account (1) the relationship between educator and students; (2) the educator’s position of trust; (3) the criminality of the act; (4) the effects on the student and the education system as a whole; and (5) the criminalization of sexual act by an educator with the student over the age of consent in other countries which deems the common notion of sexual freedom inapplicable; the author proposes that Thai legislation adds criminal provisions which specifically deals with the case of educator sexual misconduct with secondary school students.
PubDate: 2022-12-25
Issue No: Vol. 8, No. 3 (2022)
- The Development of an Enrichment Curriculum on Mathematics Problem Solving
Skills using DAPIC Problem Solving Process for Sixth Grade Students
Authors: Apichayada Boonwirat, Parinyapast Seethong
Pages: 130 - 145
Abstract: The objectives of this research were 1) to establish and explore the effectiveness of a curriculum for solving mathematical problems by using the concept of the DAPIC problem-solving process for sixth-grade students, and 2) to study the results of using the enrichment curriculum for the sixth-grade students. The samples were 17 sixth-grade students, studying in 2nd semester, Academic Year 2020 at Ban Nong Pla Sawai School, and were obtained by cluster random sampling. The research instruments were the enrichment curriculum for solving mathematical problems, its manual, and a test of measuring mathematical problem-solving skills. The data were statistically analyzed by applying means, standard deviation, and t-test dependent. The results of the research were as follows: 1. The enrichment curriculum on Mathematical problem-solving skills using the concept of the DAPIC problem-solving process for the sixth-grade students included 7 elements: 1) background and significances 2) principles 3) aims 4) content structure 5) learning activities 6) learning materials and resources and 7) assessment. The results of the curriculum quality examination by the expert panel found that the enrichment curriculum on mathematical problem-solving skills using the concept of the DAPIC problem-solving process for sixth-grade students obtained a high overall suitability (mean=4.48, SD=0.52). The effectiveness of the enrichment curriculum on mathematical problem-solving skills using the concept of the DAPIC problem-solving process for sixth-grade students was 0.73 which indicated that the students’ learning progress post-studying was higher than pre-studying at a percentage of 73.22. 2. Students who studied with the enrichment curriculum on mathematical problem-solving using the concept of the DAPIC problem-solving process had significantly higher Mathematical problem-solving skills post-study than pre-study at a statistical level of .05.
PubDate: 2022-12-25
Issue No: Vol. 8, No. 3 (2022)
- Development of Large-Scale Farming Policies
Authors: Rattanaphorn Nammontri
Pages: 146 - 164
Abstract: This article aims to study the development of large-scale farming policies: A case study of the Sam Bundit large-scale farming group community enterprises. Sam Bundit Subdistrict, Uthai District, Phra Nakhon Si Ayutthaya Province. This study used a documentary research and in-depth interviews with 6 members of the large-scale farming Community Enterprise Group. The results of the study revealed that the development of large-scale farming policies consisted of 1. Develop and promote farmers to become Smart Farmers. 2. Promote government personnel to have knowledge and expertise in the policy. 3. Increase research and development of rice seeds. 4. Develop an irrigation system to cover all areas. 5. Develop a wireless network system 6. Determine the process of creating a new body of knowledge to have a clear direction in accordance with the development mechanism for driving large-scale farming policies to help farmers reduce costs Increase efficiency and develop sustainable rice quality. 7. Set clear directions on the need for technology to be used in production. 8. Give importance to soil and water ecosystems.
PubDate: 2022-12-25
Issue No: Vol. 8, No. 3 (2022)
- The Priority Needs of Secondary School Academic Management Based on the
concept of Real Life Applications of STEM Education
Authors: Watcharaporn Amonsak, Ponglikit Petpon, Pruet Siribanpitak
Pages: 165 - 181
Abstract: The purpose of this research was to study the priority needs of secondary school management based on the concept of Real Life Applications of STEM Education. This research applied a quantitative approach. The population was secondary schools under the Office of the Basic Education Commission total of 2,358 schools. The sample was 345 secondary schools, selected by multi-stage random sampling. The key respondents were 2,070 people including principals, heads of academic administration, and teachers of STEM subjects. The research instrument was a questionnaire. The data were analyzed by frequency, percentage, means, standard deviation, and PNImodified. The research result turned out as follows. The priority needs of secondary school management based on the concept of Real Life Applications of STEM Education could be classified with regards to secondary school academic management, the first priority needs index fell on Assessment with STEM integration (PNImodified=0.3000), the second is the pedagogy with STEM integration (PNImodified=0.2926) and the third is pedagogy with creating innovations that benefit work and economy (PNImodified=0.2871) and Assessment with creating innovations that benefit work and economy (PNImodified=0.2871), that priority needs index are equal.
PubDate: 2022-12-25
Issue No: Vol. 8, No. 3 (2022)
- The Influence of Digital Marketing Tools on Consumers' Purchasing
Decisions via Mobile Application of Food Delivery Businesses in Nonthaburi
Province
Authors: Saowanee Srichannil
Pages: 182 - 195
Abstract: The objectives of this research were 1) to study the purchasing decision through mobile application of food delivery business of consumers in Nonthaburi Province, 2) to study the personal factors related to the purchase decision through the mobile application of the food delivery business of consumers in Nonthaburi Province, and 3) to study digital marketing tools that affect purchasing decisions through mobile applications of food delivery businesses of consumers in Nonthaburi Province. The sample consisted of 400 people. The tool was used for data collecting was an online questionnaire via Google Forms. The statistics used were percentage, mean, standard deviation, Chi-square test, and multiple regression analysis. The results of the research found that: 1) The decision to buy goods and services through the mobile application of the food delivery business found that the consumers are most satisfied after purchasing products via food delivery business mobile application (45.00 percent). 2) The relationship between personal factors and purchasing decisions via mobile application of food delivery business of consumers in Nonthaburi found that 1) gender and education level the purchase decision was made with the awareness of the need and behavior after purchase no difference 2) male and female make a purchase decision by searching for information. Alternative assessment purchase decision and behavior after purchase were different in all aspects different. 3) Digital marketing tools that influence purchasing decisions through mobile applications of food delivery businesses of consumers in Nonthaburi Province. It was found that the awareness of demand was a result of the website (B=.515), the result of the content marketing aspect (B=.436), the assessment of the alternatives was the result of the e-mail aspect (B=.003), the purchase decision was the result of the first page possession (B=.285), and post-purchase behavior is a result of social media (B=.202).
PubDate: 2022-12-25
Issue No: Vol. 8, No. 3 (2022)
- Factors Influencing Consumers’ Purchasing Decisions from Traditional
Retail Stores in Bangkok Metropolitan Region
Authors: Sorawat Suksomboon, Kanitta Richkamroph
Pages: 196 - 215
Abstract: This research aimed to study the factors of personal characteristics influencing the consumers’ purchase decisions, the factors of consumers’ purchase behavior relating to purchase decisions and the factors of the marketing mix for services influencing the consumers’ Purchasing Decisions from traditional retail stores in Bangkok metropolitan region. Data were collected with mixed method research in both quantitative and qualitative research. Questionnaires were the research instrument. The samples consisted of 405 respondents who had experience in purchasing products from traditional retail stores in Bangkok metropolitan region and 8 in-depth interviewers who were experts on traditional retail business. The hypothesis testing consisted of a t-test, F-test, Chi-square, Pearson’s Product Moment Correlation coefficient, and Multiple Regression Analysis. The findings revealed that the factors of personal characteristics in with different age, marital status, and income average per month were related to the consumers’ purchasing decisions from traditional retail stores in Bangkok Metropolitan region at a statistically significant level .05. And the factors of consumers’ purchase behavior in with different frequency, expense, reason, Influencer, and family members were related to the consumers’ purchasing decisions from traditional retail stores in Bangkok Metropolitan region at statistically significant level .05. Moreover, the factors of the marketing mix for services influencing consumers’ purchasing decisions from traditional retail stores in Bangkok Metropolitan region were the product, price, place, promotion, and people at statistically significant level .01.
PubDate: 2022-12-25
Issue No: Vol. 8, No. 3 (2022)
- Service Marketing Mix Factors Affecting the Loyalty of K PLUS Application
Users of Kasikorn Bank that Living in Bangkok
Authors: Aphicha Pangchalee, Pordee Sukpun
Pages: 216 - 232
Abstract: The objectives of this research: 1) To study the level of opinions on the factors of the marketing mix, service, and loyalty of K PLUS application users of Kasikorn Bank. 2) To study the factors of the service marketing mix that affect the loyalty of K PLUS application users of Kasikorn Bank. Living in Bangkok Which is quantitative research (Quantitative Research) by the samples used in research are Users of the K PLUS application, Kasikorn Bank 400 samples who lived in Bangkok by using questionnaires as a tool for data collection. The statistics used were mean, standard deviation,and multiple regression analysis. The research results found that most of the questionnaires had a level of opinion on the channel marketing mix factor. At a high level, followed by service processes Physical characteristics Product and service, price, marketing promotion, and personnel. Analysis of the service marketing mix factors affecting the loyalty of K PLUS application users, Kasikorn Bank Residents in Bangkok found that the loyalty of the application users was predicted by 58.9%, word-of-mouth for 57.9%, preference for 52.8%, and repeat service. 52.0 percent.
PubDate: 2022-12-25
Issue No: Vol. 8, No. 3 (2022)
- The Priority Needs of Developing Management toward Excellence of Private
Schools in Phatthalung Province Based on the Concept of Life and Career
Skills
Authors: Korawee Khaodee, Chayapim Usaho
Pages: 233 - 247
Abstract: This research aimed to: study the need of developing management toward excellence of Private schools in Phatthalung province based on Life and career skills using descriptive research methods. The population consisted of 21 private schools in Phatthalung province. The informants consisted of 21 school directors and 168 teachers. The research instrument was a questionnaire that had an index of item objective congruence (IOC) of 0.67-1.00. The questionnaire was a checklist form and a rating scale with a total of 129 questions. The data were analyzed using frequency, percentage, mean, standard deviation and priority needs index modified (PNIModified). The results of the research revealed that the highest priority needs of the result of developing management toward excellence are student and stakeholder-focused results (PNIModified=0.383) and the element of Life and career skills is flexibility has the highest priority development needs (PAN Modified=0.308). The highest priority needs of the sub-elements of the result of developing management toward excellence is Student and Stakeholder Listening and the element of life and career skills is responsibility has the highest priority developing needs (PNIModified=0.323). The highest priority need of developing management toward excellence is a strategy (PNIModified=0.469) and the element of Life and career skills is initiative has the highest priority developing needs (PNIModified=0.488). The highest priority needs of the sub-elements of the developing management toward excellence are strategic planning and the element of life and career skills is initiative has the highest priority developing needs (PNIModified=0.536).
PubDate: 2022-12-25
Issue No: Vol. 8, No. 3 (2022)
- Administration According to the Guidelines for the Prevention and Solution
of Drug Problems of Educational Institutions under the Office of Secondary
Education Service Area Nonthaburi
Authors: Thichanon Na bangchang, Kosoom Saichai
Pages: 248 - 263
Abstract: This research aims to study comparison and recommendations for the development of drug prevention and problem solving in educational institutions under the Office of Secondary Education Service Area, Nonthaburi. Sample group is teachers were 313 by simple random sampling. The research instruments were test form with accuracy 0.67-1.00, coefficient of 0.91 and the interview form. The statistical analyzes of the data were frequency, percentage, mean, standard deviation, t-test, one-way ANOVA, LSD, and content analysis. The results of the research revealed that the administration according to the guidelines for the prevention and solution of drug problems of educational institutions Under the Office of Secondary Educational Service Area, Nonthaburi found that, overall, all aspects were at a high level. Where the highest mean is Drug prevention in educational institutions, followed by addiction suppression in educational institutions. Management of drug problems in educational institutions and drug addiction treatment The comparison results found that teachers with education levels And different school sizes had no different opinions on the administration according to the drug prevention and problem solving guidelines of educational institutions under the Nonthaburi Secondary Education Service Area Office. Teacher with different working experience, there was a statistically significant difference at the .05 level. The guideline for developing prevention and remediation is that management should focus and promote budgets. Collaborate with external agencies to develop treatment, control, monitor and manage drug problems in a friendly way. Create atmosphere Changing experiences brings benefits to support and develop as a role model for other teachers. The suppression should be taken seriously. Should be randomly checked regularly should create awareness of the danger and public relations campaigns for prevention and surveillance to build immunity for learners.
PubDate: 2022-12-25
Issue No: Vol. 8, No. 3 (2022)
- People's Attitudes towards Public Service Management of Mueang
Nonthaburi Provincial Police Station
Authors: Pol.Snr.Sgt.Maj.Phachara Sang-arun, Saovanard Leklersindhu
Pages: 264 - 282
Abstract: The objectives of this research were to investigate and to compare people's attitudes towards public service management of Mueang Nonthaburi Provincial Police Station. The sample of this research was 399 service users in the area of responsibility of Mueang Nonthaburi Police Station. The questionnaire was used as a research tool. The statistics used in the data analysis were frequency, percentage, mean, standard deviation, t-test, and one-way ANOVA. The major findings indicated that people's attitude towards the overall public service management of Mueang Nonthaburi Provincial Police Station was at a high level. When individual aspects were considered, all aspects, namely: tangibility, reliability, responsiveness, assurance, and empathy were at a high level respectively. The results of comparing people's attitudes towards public service management of Mueang Nonthaburi Provincial Police Station, classified by personal status. It was found that people who used services at Muang Nonthaburi Police Station with different gender, age, educational level, marital status and average monthly income had no different level of attitude towards the public service arrangement of the Muang Nonthaburi Provincial Police Station.
PubDate: 2022-12-25
Issue No: Vol. 8, No. 3 (2022)
- The Priority Needs of Academic Management Development of Sports Classroom
Program of School in The Secondary Educational Service Area Office
Ratchaburi Province Based on the Concept of the Theory of Multiple
Intelligences
Authors: Kittipitch Aedsang, Chayapim Usaho
Pages: 283 - 295
Abstract: This research aimed to: study the academic management development of the sports classroom program of the school in the Secondary Educational Service Area Office, Ratchaburi Province based on the Concept of the Theory of Multiple Intelligences using descriptive research methods. The population consisted of 26 schools in the Secondary Educational Service Area Office, Ratchaburi Province. The informants consisted of 5 school directors, 20 school deputy directors, 45 heads of subjects, and 245 teachers. The research instrument was a questionnaire that had an index of item objective congruence (IOC) of 0.67-1.00. The data were analyzed using the priority needs index modified (PNIModified). The results of the research revealed that the highest priority needs of academic management are curriculum development (PNIModified=0.120), evaluation and assessment (PNIModified=0.111), and teaching and learning had the lowest priority needs of academic management. The highest priority needs of the theory of multiple intelligences were Musical Intelligence PNIModified=0.122, Linguistic-Verbal Intelligence (PNIModified=0.121) and Interpersonal Intelligence had the lowest priority needs of the theory of multiple intelligences (PNIModified=0.105).
PubDate: 2022-12-25
Issue No: Vol. 8, No. 3 (2022)
- Adaptation of Small and Medium Enterprises (SMEs) Under the Pandemic
Situation of the Coronavirus Disease 2019 (COVID -19) in Bangkok
Metropolis
Authors: Chidapa Thanrattanavanich
Pages: 296 - 310
Abstract: The objectives of this research were 1) to study the impact on entrepreneurs under the situation of the epidemic of Coronavirus Disease 2019 (COVID-19) in Bangkok Metropolis, and 2) to compare the level of adaptation of small and medium enterprises (SMEs) under the circumstances the epidemic of Coronavirus Disease 2019 (COVID-19) in Bangkok Metropolis classified by demographic. The sample used in the research were small and medium enterprise entrepreneurs registered as a juristic person in Bangkok. A questionnaire was used to collect data by the Convenience Sampling method for 400 samples. The instrument used was a questionnaire.The statistics used in the research were frequency, percentage, mean, standard deviation, t-test, and One–way ANOVA. The results of the research found that Entrepreneurs affected by the epidemic Coronavirus Disease 2019 (COVID-19) mostly on 1) Sustainability in business decreased by 358 people, representing 90% 2) Profits from Business operations decreased by 334 people, equivalent to 84 percent and 3) Business sustainability decreased by 359 people, equivalent to 90 percent. The adjustment of entrepreneurs was found that the overall level was at a moderate level (mean=3.45, SD=0.81). The highest average was service (mean=3.91, SD=0.76), followed by the adjustment in distribution channels (mean=3.61, SD=0.80), the adjustment in price (mean=3.58, SD= 0.72), Production factor adjustment (mean=3.25, SD=0.72), and Marketing promotion adjustment (mean=2.92, SD=1.04), respectively. The respondents with different gender and level of education had no different adaptation to the COVID situation. the respondents with different ages, experiences in business operation, type business model, and different fixed asset values had different level of adaptation under the epidemic of coronavirus infection 2019 circumstances with statistically significant at .05 level.
PubDate: 2022-12-25
Issue No: Vol. 8, No. 3 (2022)
- Behaviors and Perspectives of Thai Tourists on a Zipline Eco-Adventure
Tourism Venture in Phuket Province
Authors: Watcharin Keadsap
Pages: 311 - 323
Abstract: The purposes of this research were to study as follows: (1) Zipline Eco-Adventure tourism behavior 2) Thai tourist perspectives on a Zipline Eco-Adventure tourism venture 3) the relationship between personal status and behaviors of Thai tourists on Zipline Eco-Adventure in Phuket and 4) Relationship between personal status and perspectives of Thai tourists on Zipline Eco-Adventure in Phuket. The sample consisted of 384 people using random sampling. The questionnaire was used as a tool for data collection. The used statistics for data analysis were frequency, percentage, mean, standard deviation, Chi-Square, t-test, and one-way ANOVA. The research results were as follows: 1) Thai tourist behaviors on Zipline Eco-Adventure tourism in Phuket, most of them participated in activity about 1-2 times, used internet media, traveled with family/ friends, travel duration about 1-2 days with a budget of 1,001-2,000 baht, and traveled by private car. Furthermore, they had an opinion that the activities should be focused on pleasure and relaxation. 2) Thai tourist perspectives on a Zipline Eco-Adventure tourism venture were at a high level, in descending order such as motivation, perception, and expectation before participation in Zipline Eco-Adventure tourism, respectively. The results of the hypothesis testing found that (1) The personal status of Thai tourists was related to behaviors on Zipline Eco-Adventure tourism in Phuket with statistical significance at the level of .05 in every aspect, and (2) Thai tourists with different personal status of gender and education level had different perspectives on zipline Eco-Adventure tourism in Phuket with statistical significance at the level of .05.
PubDate: 2022-12-25
Issue No: Vol. 8, No. 3 (2022)
- Development of Functional Competency Teacher Model in Sahabumrung Wittaya
School
Authors: Miriam Saisin, Patcharaporn Duangchurn, Chomsak Intrarak
Pages: 324 - 339
Abstract: The purpose of this research was to develop a model of competency for teachers in Sahabamrung Wittaya School. The population for the experiment consisted of 16 teachers. The instruments were four sets namely; the questionnaire for analyzing the problems of functional competency teachers, the constructed model of functional competency teachers by the Professional Learning Community (PLC), the action plan, and the questionnaire for checking the effects of the study, efficiency, effectiveness, value, and satisfaction. The statistical analysis used were percentage, arithmetic mean, standard deviation, and content analysis. The results of the study showed that the problems of Functional Competency Teachers in Sahabumrung Wittaya School as a whole were at a moderate level. The developed model composed of four factors were: P-Plan, A–Act, C–Coaching, and E–Evaluating. This model was called “PACE Model”. The four activities in the experiment were teacher meetings participating, establishing an activity action plan, supervision, and evaluation of the activities, performance report summary, and propose a point that should be developed. The effects of the implemented model showed at a high level of efficiency (mean=4.04, SD=0.58), effectiveness (mean=4.41, SD=0.55), value (mean=4.36, SD=0.57), and satisfaction (mean=4.24, SD=0.50). Most significantly, based on the findings of this research, it was suggested that in implementing the said model, there should be a manual for functional competency teachers to be distributed in the school and to be extended to other schools.
PubDate: 2022-12-25
Issue No: Vol. 8, No. 3 (2022)
- Legal Problems and Obstacles Regarding the Power and Duties of the Housing
Community Juristic Person According to the National Housing Act BE 2537
Authors: Jittin Rotboonsongsri
Pages: 340 - 356
Abstract: The objectives of this research were to study 1) Background, concepts, theories, and general principles concerning the housing community juristic person as well as the powers and duties of the housing community juristic person, 2) Legal Measures Related to Housing Community Juristic Persons, 3) Analyze legal problems and obstacles regarding the powers and duties of the housing community juristic person, and 4) Suggest solutions to the housing community juristic person problem. The results of the research revealed that the establishment of a housing community juristic person was not as successful as it should be, been due to problems of powers and duties in the management of public utilities and assets that are used together, problems with the power and duty of collecting central expenses of the housing community juristic person, problems with penalties for members of the housing community juristic person who does not pay for service or late payment, problems on the right to litigate the Housing Community Juristic Person and the Housing Community Juristic Person Member. Therefore, it has studied facts and legal issues related to the powers and duties of the housing community juristic person. The study was compared with the juristic person housing under the Land Allocation Act B.E. 2543 and related laws of foreign countries. To be used as a guideline for improvement Additional provisions of the law to be able to be effectively enforced in accordance with the intent of the National Housing Act, B.E.2537.
PubDate: 2022-12-25
Issue No: Vol. 8, No. 3 (2022)
- A Development Model for the Descendants, Young-Smart Farmers According to
the King's Philosophy in the Upper Northern Region
Authors: Waraduang Sommanasak, Pensri Chirinung, Somboon Sirisunhirun, Prapart Pintobtang
Pages: 357 - 371
Abstract: This research aims 1) to analyze factors in developing the descendants, young-smart farmers according to the King's Philosophy in the Upper Northern Region, 2) to construct a model for developing the descendants, young-smart farmers according to the King's Philosophy in the Upper Northern Region, and 3) to determine a model for developing the descendants, young-smart farmers according to the King's Philosophy in the Upper Northern Region. The population in this study was divided into 3 groups. The descendants are young-smart farmers in the upper northern region of 400 people, the second group, 3 main informant groups, a total of 30 people, and the third group. 3 groups of key informants, a total of 33 people. The research instrument had three parts of the questionnaire, the interview form, and the interview evaluation form. Exploratory factor analysis, percentage, mean, standard deviation, and content analysis were employed to carry out the data analysis of important factors. The findings were found as follows: 1) the factors in developing the descendants, young-smart farmers following the king’s philosophy in the Upper Northern Region consist of 5 important factors as follows: participation in the decision-making process, access to promotion policies of public sectors, management development, understanding and participation in the procedure. 2) A development model for the descendants, young-smart farmers According to the King's Philosophy in the Upper Northern Region consists of 6 parts as follows: context, input, process consisting of 4 dimensions 5 steps 10 processes, output, outcome, and measure of success. And 3) There are four aspects of the form validation: validity, usefulness. possibility and image suitability are included in the criteria by which the model can be implemented.
PubDate: 2022-12-25
Issue No: Vol. 8, No. 3 (2022)
- Service Marketing Model Influencing Consumer’S Buying Decision of
Healthy Cereal Bakery in Bangkok Area
Authors: Prajet Wiroonsri, Theerawee Waratornpaibul , Narupon Sengsuebphol
Pages: 372 - 386
Abstract: This research aimed 1) to study the factors of personal characteristics influencing the consumers’ purchase decision, and 2) to study the factors of marketing for services influencing the consumers’ purchasing decision of healthy cereal bakery in Bangkok. Data were collected with quantitative research. A questionnaire was the research instrument. The samples consisted of 400 respondents who had experience in purchasing Healthy cereal bakeries in Bangkok. The statistics used for data analysis were One-way ANOVA, Pearson’s Product Moment Correlation coefficient, and Multiple Regression Analysis. The findings revealed that the factors of personal characteristics in occupation, status, and income per month affect the consumers’ purchasing decision of healthy cereal bakery in Bangkok region at a statistically significant level .05. And the factors of marketing for services influencing consumers’ purchasing decision of healthy cereal bakery in Bangkok region were product, place, promotion, physical evidence, and process at statistically significant level .05.and the influencing factors were effective at 46.40 percent.
PubDate: 2022-12-25
Issue No: Vol. 8, No. 3 (2022)
- Effectiveness of Sport Sciences training Program for Municipal Sports and
Exercise Personnel in Pathum Thani Province
Authors: Jakkrapan Chupthaisong, Paak Phantumabamrung
Pages: 387 - 403
Abstract: The objectives of this research were 1) to study the effectiveness of the training program, 2) to study the satisfaction of public towards the service of sports personnel, and 3) to study the factors affecting public satisfaction with the service of the government personnel. Municipal sports and exercise in Pathum Thani The target group consisted of 30 sport and exercise staff and 400 people receiving services. The research instruments were 2 sets of questionnaires, questionnaire 1 with an IOC of 0.96, reliability was 0.913, and questionnaire 2 was an IOC of 0.98 and reliability of 0.878. The statistics used for data analysis were as follows: percentage, mean, standard deviation, t-test, and multiple regression analyzes. The research results were as follows: 1) The Effectiveness of training in sport science personnel had a significantly higher level of knowledge and operational skills after training at .05, 2) the level of public satisfaction towards the service of sports personnel was at a moderate level, and 3) For the predictive equation of factors affecting satisfaction in the form of a standard score, it was found that age, average income length of time to receive health care services having been trained in sports science and exercise behavior or playing sports increased by 1 unit, resulting in an increase of .121, .206, .319, .219 and .281, respectively, when other factor variables are similarly stabilized.
PubDate: 2022-12-25
Issue No: Vol. 8, No. 3 (2022)
- Production Work Orders Management for Back Order
Authors: Songyot Keawvijit, Pairoj Raothanachonkun
Pages: 404 - 417
Abstract: The purpose of this research study was to study the method of arranging production orders to solve problems in case of incomplete deliveries. It is a guideline for organizing the production system to be able to fully meet the needs of customers. Able to adjust production plans in situations that fluctuate from both internal and external factors. It is a study of the cause of the problem using sales data, production information, and product information from the company case study. To be analyzed, compiled, and understood the sequence of working processes and production processes by using Flow chart diagrams to write an overview of the process to apply a fishbone chart to find the cause of the problem, causal factors, corrective measures, manage conditional requirements and how to arrange production orders using mathematical models linear equations (Linear programming). Apply the analysis results to develop computer and information systems. The results of the research by processing from the company production data, and case studies from January to May 2021. It was found that the number of production orders in the system was reduced at a rate of 28%, the number of times to set up the machine was reduced at the rate of 18%, and the total production run time was reduced by 49.5 hours. From the information obtained, the total time spent on production resources in machinery and manpower is reduced. Increasing the production of products in the bill of materials (% Scrap) compensates for the number of products that are not fully produced according to the sales order. The production information display system (WIP tracking report) helps to show the production status, recognize the production status, and adjust the production plan at any time, reducing the chances that the product will not be delivered to the customers.
PubDate: 2022-12-25
Issue No: Vol. 8, No. 3 (2022)
- Tourist demand towards Thai Song Dam Ethnic Tourism Central Province Group
Authors: Siripa Nantakit , Seri Wongmonta
Pages: 418 - 432
Abstract: This research aims to: 1) Study the personal attributes and behavior of tourists as well as their needs towards ‘Thai Song Dam’ ethnic tourism in the Central Provinces region. 2) Compare the needs of tourists towards ‘Thai Song Dam’ ethnic tourism of the Central Provinces region, classified by the tourists’ personal characteristics, and behaviors, and 3) Study the relationship between personal attributes and travel behavior of Thai Tourists. Focus on the ‘Thai Song Dam’ ethnic tourism attractions of the central provinces region. The research collected information from 400 Thai tourists who traveled to the central provinces region and visited the ‘Thai Song Dam’ ethnic tourism attractions. The methodology used for this research was data collection from questionnaires. The data were analyzed with statistical analysis for frequency, mean, standard deviation, t-test F-test, and LSD Square and Cramer's-V values. The results showed that: 1) The majority of tourists are male aged between 20-29 years old with education below a bachelor’s degree, self-employed, single with a monthly income between 15,001-20,000 Baht, and domicile in the central/perimeter regions of Thailand. Thai tourists travel with the intention of rest and relaxation. They travel with families and relatives during Saturday-Sunday and public holidays. Their total trip average expenses are less than 2,000 Baht. The majority travel within Phetchaburi Province in groups of 4-5 people and make a trip in less than 3 months/time. Thai tourists like local cultural attractions and they search for travel resources from online media. There is a demand from Thai tourists for promotion guidelines for ‘Thai Song Dam’ ethnic tourism of the central provinces region. Overall the average of the highest level of demand was the process of organizing ethnic tourism activities. The average is also at a high level on product aspects, price aspects, distribution channels, marketing promotions, sales personnel, tourism attractions, business cooperation, and ethnic tourism promotion by the government. 2) The various personal attributes and behaviors of tourists have a different levels of demand towards promotion guidelines of the ‘Thai Song Dam’ ethnic tourism of the central provinces region. And 3) Thai tourists' personal attributes have related to low to medium level of Thai tourism behavior towards ‘Thai Song Dam’ ethnic tourism in the central provinces region.
PubDate: 2022-12-25
Issue No: Vol. 8, No. 3 (2022)
- Important Marketing Mix Factors Affecting Condominium Purchase Decision at
Thong Lor Area, Sukhumvit Rd, Bangkok
Authors: Chaloempon Chaloemsean, Jirasek Trimetsoontorn, Nannaphat Sawangkan
Pages: 433 - 446
Abstract: This research aimed to 1) study the level of important marketing mix factors affecting condominium purchase decisions at Thong Lor area, Sukhumvit Rd., Bangkok, and 2) compare the important marketing mix factors affecting condominium purchase decision at Thong Lor area Sukhumvit Rd., Bangkok, classified by personal factors. The samples consisted of 385 visitors (potential customers) at the condominium’s sale office in the Thong Lor area, Sukhumvit Rd, Bangkok. By determining the sample size according to Suzie Sangren’s formula for sample size calculation in the case of an unknown population, with a 95% confidence level and 5% acceptable error, and using accidental sampling. The instrument used for the study was a questionnaire with an Index of item-objective congruence (IOC) between 0.67-1.00 and an overall reliability of 0.84. The statistics used for data analysis were percentage, mean, standard deviation, t-test and One-way ANOVA (F-test) for testing of variance as well as pair-wise comparison by means of Scheffé’s method. The results were as follows: 1) The important marketing mix factors affecting the condominium purchase decision at Thong Lor area, Sukhumvit Rd., Bangkok. Overall, it was at a high level. The most important factor in a condominium purchase decision was the product, followed by the price, the places (the distribution channels), and the promotion respectively. 2) The consumers who were of different gender, ages, educational levels, occupations, and incomes gave priority toward marketing mix factors on condominium purchase decisions in the Thong Lor area, Sukhumvit Rd., Bangkok. Overall, it was not different at a statistical significance level of .05.
PubDate: 2022-12-25
Issue No: Vol. 8, No. 3 (2022)
- Management Guidelines for Private Early Childhood Learning Centers towards
Authors: Yada Janejatupat, Kriangkrai Satjaharuthai, Pattrawadee Makmee
Pages: 447 - 462
Abstract: The purposes of this research were to study the components of management and develop guidelines for the management of private early childhood education learning centers in order to reach the National Childhood Center Standards, Ministry of Social Development and Human Security. This research employs a qualitative research methodology by documentary research, in-depth interviews, and brainstorming sessions. The respondents were representatives of private early childhood learning centers at Received the National Quality Assessment Award 2017 for 10 people. By using a selective approach to centers with the context of private early childhood learning centers with children aged from birth to 6 years. The results of the study on the components of the management of private early childhood education learning centers revealed that the management was in accordance with the guidelines of the private early childhood learning centers. Qualifications of early childhood care and development requirements, early childhood education learning centers are in a suitable environment, there is a good level of cleaning, drills are practiced, fire and accident prevention plans are available, and they are involved with related external departments. Guidelines for the management of early childhood education learning centers should adopt the POSDCoRB principle in management and the self-assessment manual should be used to assess private early childhood learning centers in the analysis of the assessment results. Themselves in order to use the results as a guideline for improvement to meet the criteria of the learning center more effectively.
PubDate: 2022-12-25
Issue No: Vol. 8, No. 3 (2022)
- Cultural Tourism Development: A Case Study of a Vegetarian Tradition and
Worshipping at Shrines in Phuket Province
Authors: Bunpa Kamwiset
Pages: 463 - 477
Abstract: This research aimed to study peoples’ behavior of cultural tourism: a case study of vegetarian festival and worship at shrines in Phuket. To compare Thai tourists’ opinions towards factors influencing of cultural tourism: a case study of vegetarian festival and worship at shrines in Phuket. To study correlation towards factors influencing of cultural tourism: a case study of vegetarian festival and worship at shrines in Phuket and to determine the guidelines for the development of cultural tourism. The samples in this study were a group of 60 officers from 6 shrines, representatives from government agencies involved in cultural tourism development. In Phuket such as Phuket Tourism Authority A total of 10 people were selected by purposive sampling. As for determining the groups of tourists visiting the 6 shrines of 330 people and using the accidental sampling method, data were analyzed by percentage, mean, standard deviation, t-test, One-way ANOVA, and Pearson Product Moment Correlation. It was found that; 1) Cultural tourism behavior found that the frequency of traveling for more than 3 periods of travel time was regular vacation and weekend. Relaxation and study culture traditional were purpose of traveling in Phuket. Media that provides information of cultural tourism was an online media and telling. 2) Comparison of the opinions of Thai tourists on cultural tourism factors found that different genders of tourists were factors that affect tourism are not different., age, status, occupation, average monthly income Different education and domiciles of tourists had different factors affecting tourism as a whole with a statistically significant difference at the .05. 3) The relationship of factors in frequency, duration, time period, purpose of travel and media receiving information affect cultural tourism at the level of statistical significance of .05 4) Suggestions for the development of cultural tourism: a case study of a Vegetarian Tradition and Worshipping at Shrines in Phuket Province is the concept of promoting the restoration of Chinese shrines and nearby areas. For the convenience of tourists, the service and attitude of the host should be adjusted and standardized for better service. Overall the service is satisfactory. Public relations media should be distributed to tourists to get good information and more vegetarian food should be provided.
PubDate: 2022-12-25
Issue No: Vol. 8, No. 3 (2022)
