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J. of Humanities and Social Sciences, Rajapruk University     Open Access  
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Journal of Humanities and Social Sciences, Rajapruk University
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  This is an Open Access Journal Open Access journal
ISSN (Print) 2408-2473
Published by Rajapruk University Homepage  [1 journal]
  • Editorial

    • Authors: Arunee Sumpaothong
      Abstract: -
      PubDate: 2022-08-25
      Issue No: Vol. 8, No. 2 (2022)
       
  • Editor

    • Authors: Arunee Sumpaothong
      Abstract: -
      PubDate: 2022-08-25
      Issue No: Vol. 8, No. 2 (2022)
       
  • Peer Reviewers

    • Authors: Arunee Sumpaothong
      Abstract: -
      PubDate: 2022-08-25
      Issue No: Vol. 8, No. 2 (2022)
       
  • Content

    • Authors: Arunee Sumpaothong
      Abstract: -
      PubDate: 2022-08-25
      Issue No: Vol. 8, No. 2 (2022)
       
  • Journal Manual

    • Authors: Arunee Sumpaothong
      Abstract: -
      PubDate: 2022-08-25
      Issue No: Vol. 8, No. 2 (2022)
       
  • Correlation in Statistics: How to Use

    • Authors: Somtawin Wijitwanna
      Pages: 1 - 15
      Abstract: Correlation in statistics is used to describe the relevance of two or more variables. The aim of this article is how to select and interpret the statistics used in correlation analysis. The selection of correlation statistics takes into account measurement scale of the variables and the specific conditions of those statistics. In this paper, Phi coefficient and Chi Square statistic are used to analyze the relationship of nominal scale variables. Spearman coefficient is used to analyze the relationship of the ordinal-scale variables. The Pearson coefficient is used to analyze the relationship of the interval and the ratio scale variables. The interpretations of correlation statistics are not the similar meaning. Researchers need to understand these correlation statistics. In addition, caution is required to use of correlation analysis results.
      PubDate: 2022-08-25
      Issue No: Vol. 8, No. 2 (2022)
       
  • Factors Affecting Consumers’ Usage Intention of Contactless Payment
           Systems

    • Authors: Siriporn Mongkolrattanasit, Sasivimol Meeampol
      Pages: 16 - 32
      Abstract: The purposes of this research were to study consumer behavior, factors that affect contactless payments, Demographic Factors Affecting Intention for Use, and to find relationships between various factors Data were collected by using online questionnaires from 463 residents of Bangkok and the Metropolitan Region between December 2020 and February 2021. Data were analyzed by using percentage, frequency, average values, standard deviations, independent sample analysis standard t-test, f-test (One-Way ANOVA), Least Significant Difference (LSD), and Multiple Linear Regression. The number of male and female respondents was similar. Age 41-50 years, single, bachelor's degree. Being a company employee earning 15,001-30,000 baht/month. The survey found that they used to use a contactless payment service through a credit card 1-3 times a week, payment of 501-1,000 baht per time at the supermarket because it is convenient and fast. Interested in giving rebates and discounts. It was introduced by a bank employee, shop, cashier, and a contactless payment system. The research results showed that the sample group strongly agreed that the performance expectancy and effort expectancy affect contactless payment. Price value, facility condition, social influences, trust, habit, hedonic motivation, and perceived risk were in descending order. From the hypothesis testing, it was found that different age, education level, occupation, and monthly income is significantly related to the usage intention of contactless payment systems at the significance level of .05. The study also shows the findings of a correlation between the factors found that satisfaction, value, price, and habit were positively correlated with the continued willingness to use contactless payment services.
      PubDate: 2022-08-25
      Issue No: Vol. 8, No. 2 (2022)
       
  • Overcoming the Economic Crisis through Financial Capital

    • Authors: Shinasak Suwan-achariya
      Pages: 33 - 50
      Abstract: The objective of this article was aimed to examine the economic crisis solutions based on financial capital and to analyze the release from the economic crisis through the technology infrastructure transformation. Methodologically, analysis of economic data was performed using numerical comparison in the economic cycle, finding causes and effects to explain, and the category precision in economics was used to analyze economic phenomena. The scope of the study covers the 1970-2021 US economic data. The results showed that the only way to overcome the economic crisis in the condition of declined efficiency in capital return and an abundant accumulated capital requires the innovative technology infrastructure transformation with the investment in more advanced technical elements that are potential to hedge the risks to investors, market expansion, and demand and purchasing power simulation, thereby resulting in the confidence in the US currency. In such a situation, trade zones by regional financial zones (yuan, rubles, euros, etc.) is proposed to the Thai economy to reduce the risk of crisis of reduced capital efficiency and a suitable period for long-term investment in commercial scientific and technical advances.
      PubDate: 2022-08-25
      Issue No: Vol. 8, No. 2 (2022)
       
  • Technology Acceptance Factors Affecting Consumer’s Buying Decision
           Process of Furniture and Home Decoration via Online

    • Authors: Chanattha Phopueannoi, Sirirat Kosakarika
      Pages: 51 - 65
      Abstract: The purposes of this research were: 1) to consumer’s buying decision process of furniture and home decoration via online channels in Bangkok with different demographic characteristics and 2) to investigate technology acceptance factors affecting consumer’s buying decision process of furniture and home decoration via online channels in Bangkok. The sample size concluded 400 customers, who bought furniture and home decoration via online channels and also lived in Bangkok. A research tool was the questionnaires with a confidence index of 0.95. The statistics used in the research were frequency, percentage, mean, standard deviation, t-test, F-test and multiple regression analysis at a statistical significance level of .05. The research result revealed that most of the samples are female; age between 21-30 years old; Bachelor's degree; employee and having income between 25,001-35,000 THB per month. The overall level technology acceptance factors were at the agree level of opinion. The overall buying decision process were at a high level. Results of the hypotheses indicated that the consumers with different average monthly incomes affect the buying decision of furniture and home decoration via online channels differently all process and consumers of different ages influence the buying decision process in the information search, evaluation of alternative and post - buying behavior. Furthermore, perceived ease of use significantly affected on buying decision of furniture and home decoration via online channels all process and perceived usefulness significantly affected on buying decision process in the problem recognition, information search, evaluation of alternative and decision making.
      PubDate: 2022-08-25
      Issue No: Vol. 8, No. 2 (2022)
       
  • Thai Tourist's Opinion toward Level of Problem Effecting Tourism in
           Talad Noi Community Samphanthawong District, B

    • Authors: Wuntika Hirunthet
      Pages: 66 - 81
      Abstract: This research aims to 1) study Thai tourist's opinions on the Level of problems affecting tourism in Talad Noi Community Samphanthawong District, Bangkok,  following the 6As tourism components 2) compare Thai tourist's opinions on the level of problems affecting tourism in this area by gender, age, occupation and income variable and 3) compare their opinion by travel experiences variable. The sample used in this study comprises 400 people selected randomly by Convenient Random Sampling. The tool for collecting data is a questionnaire. The data were analyzed by descriptive statistics for frequency, percentage, mean and standard deviation and by inferential statistics for t-test and one-way ANOVA. The result of the study found that Thai tourists' opinions on Level of problems affecting tourism in Talad Noi Community Samphanthawong District, Bangkok,  following the 6As tourism components about amenities, and activities were high level. Attraction and accommodations were fair levels and accessibility and ancillary services were Low levels. The significant statistic number of comparing the opinions of Thai tourists about The problems affecting tourism in the opinion of Thai tourists toward traveling in Talad Noi Community Samphanthawong District, Bangkok by gender and age are difference at .05 and by occupation, income and travel experiences are difference at .05.
      PubDate: 2022-08-25
      Issue No: Vol. 8, No. 2 (2022)
       
  • Development to a Smoke-Free University by Participation

    • Authors: Veenust Sakoonhom, Ponthep Leethong-in, Mongkolchai Boonkaew, Asada Ploysopon
      Pages: 82 - 97
      Abstract: The proposes of this research were to 1) study the state of development of a smoke-free university by participation model and 2) develop a smoke-free university by participation model. This participatory action research method. The participants of this study of the state were 620 personnel of Suan Dusit University, using stratified simple random sampling. The target group for 8 interviews, 17 in the focus group. The instrument was a questionnaire about survey problems, and interviews. The statistics used for data analysis were frequency, percentage, mean, content analysis. The findings of this research were as follows: 1) The state of development of a smoke-free university by participation model was found with Bangkok area with the highest number of smokers, Attitudes are strongly opposed to smoking behavior. 2) The 6 components of the development of a smoke-free university by participation model, were The guidelines for the management of a smoke-free university. The university environment is smoke-free. Insertion of smoking in teaching and learning and extracurricular activities. Participation in the driving process of a smoke-free university. Support, care, and counseling. Monitoring of smoke-free university.
      PubDate: 2022-08-25
      Issue No: Vol. 8, No. 2 (2022)
       
  • Development of Fables Infographic and Mapping Activities Package to
           Enhance English Reading Comprehension of Primar

    • Authors: Phannarai Netrabukkana
      Pages: 98 - 108
      Abstract: The purposes of the study were to develop fables infographic and mapping activities package to attain the criteria of 80/80 and to study the English reading comprehension achievements of Primary VI students by using the fables infographic and mapping activities package. The participants were 17 Primary VI students in the second semester of the 2021 academic year at Banprathuphlik school, Phrasaeng district,  Suratthani province. The results of the research showed that the effectiveness of the fables infographic and mapping activities package was 85.62/88.82 The students’ reading comprehension achievement by using the fables infographic and mapping activities package was increased significantly at the .01 level.
      PubDate: 2022-08-25
      Issue No: Vol. 8, No. 2 (2022)
       
  • Marketing Factors Influencing Thai Tourist Purchasing Selection of Indigo
           Dye Fabric fo

    • Authors: Tinnakorn Suttiprom, Pariwat Somnuek, Pornchai Suksirisopon
      Pages: 109 - 125
      Abstract: This study aimed to find 1) Thai visitors’ purchasing behaviors of indigo dyed fabric in Ban Bok Community Enterprise, 2) marketing factors influencing purchasing behaviors, and 3) development guidelines of the marketing factors. For the quantitative method, the sample was a total of 400 Thai tourists visiting the Ban Bok community, collecting data from questionnaires and analyzing data by Multiple Regression. For the qualitative method, the research data was collected from eight respondents comprising committees of Ban Bok Community Enterprise, officers in Na Tan Community Development Office, and designers by using semi-structured interview forms and descriptive analysis was used for data analysis. The findings indicated that 1) most respondents purchased the indigo-dyed fabric in the forms of skirts, trousers, and sarongs, one to two pieces per purchase within 1,001-1,500 baht in two months, for their personal uses. They made their decisions for buying by themselves and they bought the fabric at business fairs or exhibitions. However, some of them didn’t want to buy it because its design was not outstanding. 2) Predictor Variable revealed that the fabric design, the production procedures, and the product factor influenced the purchasing behaviors at 41.3%. 3) From a product perspective, the fabric design and production should be more remarkable and genuine than in other communities. Concerning the design and production, a new beautiful design and process should be established for over one using objectives by employing delicate making and applying the concept of Productive Design in order to set product qualifications.
      PubDate: 2022-08-25
      Issue No: Vol. 8, No. 2 (2022)
       
  • Motivation, Reference Group and Online Review Influencing the Decision in
           Online Food Shopping of Customer in Muang

    • Authors: Paninee Pukao, Napawan Netpradit
      Pages: 126 - 142
      Abstract: The objects of this study are 1) studying the important level of motivation, reference group, online review, and decision on online food shopping of customers in Amphoe Muang Lampang, Lampang province, and 2) studying the factor influencing the decision in online food shopping of customer in Muang Lampang, Lampang. The sample group of buyers consisted of 385 people who used to buy food via online shopping in Amphoe Muang Lampang, Lampang province. In this study, an online questionnaire was used for gathering data. The statistic for data analysis consisted of descriptive statistics (frequency, the percentage, the average, standard derivation) and inference statistics (enter multiple regression analysis). It was found that 1) the important level of motivation, reference group, online review, and decision in online food shopping of customers was at the highest level. 2) enter multiple regression analysis found that motivation, reference group, and online review had influenced the decision in online food shopping of customers in Amphoe Muang Lampang at a level of .01 of statistical significance.
      PubDate: 2022-08-25
      Issue No: Vol. 8, No. 2 (2022)
       
  • Developing Teachers’ Competency on Assessment of 21st Century Skills

    • Authors: Somtawin Wijitwanna, Arunee Sumpaothong
      Pages: 143 - 158
      Abstract: The objectives of this research were 1) to develop a distance training package on the assessment of 21st century skills and 2) to develop teachers’ competency in assessment of 21st century skills. The samples were 38 teachers who participated in this distance training in Nonthaburi and neighboring provinces. The research tools include: 1) the distance training package which is composed of 4 units; 2) a learning achievement test. The data were analyzed by frequency, percentage, mean, standard deviation, and the effect size calculation. The research findings were: 1) The experts assessed the training package as a whole. was at the highest level, two aspects that content and utilization had the most appropriate, the presentation aspect was appropriate at a high level, and 2) teachers’ competency after the training had higher scores than before the training with a large difference. The effect size was 1.472, with the learning improvement score after training increased by 39.68 percent from before the training.
      PubDate: 2022-08-25
      Issue No: Vol. 8, No. 2 (2022)
       
  • Guidelines for Developing Personnel Potential of Local Government
           Organizations Case Studies in Muang Phitsanulok District Phitsanulok
           Province

    • Authors: Kritwarit Chanidthai, Chot Bodeerat
      Pages: 159 - 174
      Abstract: The objectives of this research were 1) to study the approach to the development of personnel, and local government organizations, 2) to study the performance of local government personnel, and 3) to factors affecting the development of personnel. and 4) to study the approach to the development of personnel, local government organizations Case Studies in Mueang Phitsanulok District, Phitsanulok Province Defines a sample to represent the population, namely, the personnel of the local administrative organization. 350 cases in Phitsanulok district, Phitsanulok province, using Taro Yamane's formula at a 95% confidence level. The research tools are questionnaire and interview. Described statistics are distributed in the form of frequency, percentage, average, and standard deviation. Inference statistics The statistics used in test analysis are t-test, F-test, and Multiple Regression Analysis. The results of the study were as follows: 1) The respondents expressed their opinions. level of the development of personnel, and local government organizations the overall average was at a high level. 2) the performance of local government personnel, there was a high average and 3) The factors affecting the personnel potential development approach were found that personal factors Work experience Different Affecting the guidelines for the development of personnel potential of local government organizations difference was statistically significant at the .05 level. and the competency of the personnel of the local government organization, overall, affected the guidelines for the development of personnel potential of local government organizations. Case studies in Muang Phitsanulok District Phitsanulok Province In the same direction were statistically significant at a level of .05. 4) There are 4 guidelines for developing the personnel potential of the local government organization, namely, approach 1. Design according to the needs of personnel with different personal factors, approach 2. Human resource management and management Guideline 3. Development or improvement of development methods and approaches 4. Development monitoring
      PubDate: 2022-08-25
      Issue No: Vol. 8, No. 2 (2022)
       
  • The Relationship between School Administration and Effectiveness of The
           Schools in Nonthaburi Province under The Secondary

    • Authors: Chanitsara Phomkhot, Laddawan Petchroj
      Pages: 175 - 191
      Abstract: This research aimed 1) to study the educational administration of schools in Nonthaburi Province Under the Office of the Secondary Educational Service Area Nonthaburi, 2) to study the effectiveness of the school In Nonthaburi Province Under the Office of the Secondary Educational Service Area Nonthaburi, and 3) to study the relationship between school administration and school effectiveness in Nonthaburi Province Under the Office of the Secondary Educational Service Area Nonthaburi. The sample group was teachers in Nonthaburi Province Under the supervision of the Nonthaburi Secondary Educational Service Area Office in the academic year 2020, the number of 217 students was stratified randomly by school size. The research tool was a questionnaire. A 5-level approximation with the entire IOC accuracy of 0.67-1.00, and the alpha coefficient accuracy of 0.90. Analyzed the data by distributing frequency, percentage, means, standard deviation and Pearson correlation coefficient.The results of the research showed that 1) The school administration In Nonthaburi Province Under the Office of the Secondary Educational Service Area Nonthaburi is very high (mean=4.18, SD=0.28), Personnel management (mean=4.22, SD=0.37), followed by general management (mean=4.19, SD=0.36), academic administration ( 4.18, SD=0.33), and budget management (mean=4.14, SD=0.39) 2). The school effectiveness was at a high level ( 4.18, SD=0.27), The highest average is The ability to develop school and adapts to the environment (mean=4.22, SD=0.31), followed by the ability of teachers to produce students Develop a thinking system Responsibility Learning for higher achievement (mean=4.20, SD=0.31). The ability to solve problems in school (mean=4.20, SD=0.33), and the ability of administrators to develop students teachers parents community to have a positive attitude ( 4.11, SD=0.35), and 3) The relationship between school administration and school effectiveness. There was a statistically significant correlation at the .01 level with The overall relationship was a high level (r=0.92), Human resource management and the ability to develop school to adapt to the environment (r=0.89), followed by academic administration and the ability of administrators to develop students teachers parents community to have a positive attitude (r=0.83), budget management and the ability of administrators to develop students teachers parents community to have a positive attitude (r=0.82), general administration and problem solving ability in school (r=0.75), and The ability to develop and adapt the school to the environment (r=0.71).
      PubDate: 2022-08-25
      Issue No: Vol. 8, No. 2 (2022)
       
  • Evaluation of Work-integrated Learning with Internship and Cooperative
           Education of Student in Rajapruk University

    • Authors: Nuttavut Wiset, Piangduan Kerdumpang
      Pages: 192 - 204
      Abstract: The purposes of this research study were 1) to study the opinion of internship and cooperative students at Rajapruek University, 2) to study the opinion of Work-integrated Learning students at Rajapruek University, and 3) to compare the level of the opinion of internship, cooperative, and Work-integrated Learning students in Rajapruek University. The samples were the students who studied in internship, cooperative, and Working-integrated Learning course in Rajapruek University, which contained 295 samples, with purposive sampling method. All samples were selected. The instrument of this research study was a questionnaire. Data were analyzed by frequency, percentage, mean, standard deviation, t-test, and F-test (One–Way ANOVA). The results showed that most respondents had expectations of integrating their study with work: To gain practical experience during the doing internship and There were mentors in the workplace. These mentors were someone who had appointed at the workplace and will support you at your work to achieve the integration of study and work. Lastly, most respondent were receiving information about the WiL course clearly. For evaluating the feedback on the internship, the respondents were overall at a high level. Consideration for each aspect, the key main challenges in working with learning were overall picture at a high level and there is a critical attitude based on the experience of total quality at a high level. For testing hypothesis, the difference in faculties to which students are studying and types of internships differed the several challenges working with learning at the level .05 of significant. Finally, gender and workplace of the respondents did not differ in the feeling with WiL internships, the several challenges working with learning and attitudes associated with experiential learning at the level .05 of significant.
      PubDate: 2022-08-25
      Issue No: Vol. 8, No. 2 (2022)
       
  • Behaviors and Factors Affecting Decision to Submit Auto Insurance
           Voluntary Sector of Non-Life Insurance Brokers to Tokio Marine Safety
           Insurance (Thailand) Public Company Limited in Bangkok

    • Authors: Marspong Tantayanont, Gp.Capt.Panya Srising
      Pages: 205 - 220
      Abstract: This research aims to study 1) the comparison of non-life insurance brokers’ decisions to submit the voluntary motor insurance classified by the decision behaviours submitting the voluntary motor insurance, and 2) the services marketing mix factors affecting the decision of submitting the voluntary motor insurance to Tokio Marine Safety Insurance (Thailand) Public Company Limited. Furthermore, this study is quantitative research by using the questionnaire as an instrument, and the sample group is the non-life insurance brokers who live in Bangkok areas and submitted the voluntary motor insurance to Tokio Marine Safety Insurance (Thailand) Public Company Limited in the number of 417 persons. To analyse the data, the statistics of frequency, percentage, average, and standard deviation are used; additionally, the hypotheses are tested by using One-Way ANOVA, and multiple regression analysis at .05 level of statistical significance. As a result of this study, it is presented that 1) the different decision behaviours to submit the voluntary motor insurance in the terms of car category and premium rate affect decisions of submitting the voluntary motor insurance differently, and 2) the marketing mix that influences the decision of submitting the voluntary motor insurance includes product, price and process. According to the recommendation, the company should focus on designing products to meet the consumers’ needs and should have the appropriate premium rate which is worth the sum insured and the conditions of coverage. In addition, the company should improve the working process to be more automated in order to provide the fast and accurate service and to build a reputation and image to the organization to be recognized.
      PubDate: 2022-08-25
      Issue No: Vol. 8, No. 2 (2022)
       
  • The Priority Needs of Developing Management toward Excellence of
           Rajanagarindra Consortium School based on the Concept of

    • Authors: Kenika Boriboon, Chayapim Usaho
      Pages: 221 - 234
      Abstract: This research aimed to study the needs of developing management toward excellence of Rajanagarindra Consortium School based on the concept of Critical Thinker’s Characteristic using descriptive research methods. The population consisted of 5 schools in the Rajanagarindra Consortium School. The informants consisted of 5 school directors, 20 school deputy directors, 40 heads of subjects, and 109 teachers. The research instrument was a questionnaire that had an index of item objective congruence (IOC) of 0.67-1.00. The data were analyzed using the priority needs index modified (PNIModified). The results of the research revealed that the highest priority needs of the result of developing management toward excellence are Student and Stakeholder-Focused Results (PNIModified=0.386) and the element of critical thinker’s characteristic is thinking for the question and open-mindedness have the highest priority developing needs (PNIModified=0.462). The highest priority need of developing management toward excellence is Workforce (PNIModified=0.386) and the element of critical thinker’s characteristic is open-mindedness has the highest priority developing needs (PNIModified=0.476). The highest priority needs of the sub-elements of the result of developing management toward excellence is Student and Stakeholder Listening and the element of critical thinker’s characteristic is open-mindedness has the highest priority developing needs (PNIModified=0.499). The highest priority needs of the sub-elements of developing management toward excellence are Workforce Environment and the element of the critical thinker’s characteristic is making a rational decision has the highest priority developing needs (PNIModified=0.508).
      PubDate: 2022-08-25
      Issue No: Vol. 8, No. 2 (2022)
       
  • Cooperation Management Using Social Media of School Administrators and
           Teachers under Nonthaburi Primary Education Service Offic

    • Authors: Phattharawan Ninrakphet, Chalabhorn Suwansumrit
      Pages: 235 - 248
      Abstract: The objectives of this research were 1) to study cooperation management by using social media,2) to compare the opinions of school administrators and teachers on cooperation management by using social media of school administrators and teachers, classified by personal status and school sizes, and 3) to propose guidelines of the cooperation management by using social media according to the opinions of school administrators and teachers. The sample group consisted of 329 school administrators and teachers, selected through stratified random sampling. The research instrument was a 5-rating scale questionnaire with an IOC validity level of 0.67–1.00 and reliability of 0.95 The data were statistically analyzed by using percentage, mean, standard deviation, t-test, One-Way ANOVA, LSD, and content analysis. The research results were as follows: 1) the level of the cooperation management by using social media of school administrators and teachers under Nonthaburi Primary Education Service Area Office 1 was at the high level in overall and particular aspects in which, the highest mean was the relationship between social media users, followed by the social media selection and social the media method determination respectively, and the lowest mean was to define the content to be used for social media, 2) opinions of school administrators and teachers on the cooperation management by using social media classified by gender, age, educational background, work position, and school sizes had a difference with a statistically significant at .05 level, and 3) the guidelines of the cooperation management by using social media according to the opinions of school administrators and teachers should be focused on social media skill assessment for school administrators, teachers, and parents, especially, it should be developed about media production for personal working in schools, and prepared the equipment for social media accessibility in accordance with the needs of school administrators, teachers, and parents.
      PubDate: 2022-08-25
      Issue No: Vol. 8, No. 2 (2022)
       
  • Work Morale of Officers in Immigration Division 1 during COVID-19 Pandemic

    • Authors: Pol.Col.Pakpong Sai-ubol, Supot Boonwises
      Pages: 249 - 264
      Abstract: The objectives of this research were to investigate and compare the work morale of officers in Immigration Division 1 during COVID-19 pandemic. The sample consisted of 173 officers from six government sections under Immigration Division 1. The questionnaire was used as a research tool. The statistics used in the data analysis were frequency, percentage, mean, standard deviation, t-test, and One-Way ANOVA. The major findings indicated that the overall work morale of officers in Immigration Division 1 during COVID-19 pandemic was at a high level. When considering individual aspects, all aspects had mean scores at the high level, including salary, work safety, being trusted at work to achieve successful performance, good and compatible relationships with co-workers, relationship with supervisors, the opportunity for work and organizational advancement, and welfare and other compensation. Furthermore, the pandemic revealed that the respondents with different gender, lengths of government service, and monthly incomes had indifferent opinions towards the work morale. In contrast, different opinions towards work morale were found among the respondents of different ages, educational levels, and work positions with a statistical significance level of .05.
      PubDate: 2022-08-25
      Issue No: Vol. 8, No. 2 (2022)
       
  • The Priority Needs of Developing Academic Management in Secondary Schools
           under the Secondary Ed

    • Authors: Meawadee Deepoon, Sukanya Chaemchoy
      Pages: 265 - 280
      Abstract: This research aims to study the current and desirable states and assess the priority needs of Developing Academic Management in Secondary Schools under the Secondary Educational Service Area Office Bangkok 1 based on the Concept Growth Mindset. Information contributors were 285 personnel, including school directors, deputy directors, and teachers in the school of Group 5 under the Secondary Educational Service Area Office Bangkok 1. The research instrument was a questionnaire that had an index of item objective congruence (IOC) of 0.67-1.00. The data were analyzed by mean, standard deviation and priority needs index modified (PNImodified). The results found that the overall current and desirable of Developing Academic Management in Secondary Schools under the Secondary Educational Service Area Office Bangkok 1 based on the Concept Growth Mindset were at the medium level ( =3.548) and the highest level ( =4.690), respectively. The first priority needs was curriculum development (PNImodified=0.321) followed by instructional management (PNImodified=0.312) and measurement and evaluation (PNImodified=0.307), respectively.
      PubDate: 2022-08-25
      Issue No: Vol. 8, No. 2 (2022)
       
  • Social Media Usage Patterns and Consumer Purchasing Decision Making
           Processes of Notebook Computer in Nonthaburi Province

    • Authors: Wipada Srimuang, Karanpat Imprasert
      Pages: 281 - 295
      Abstract: The objectives of this research were: 1) to study the demographic characteristics of consumers who purchased laptop computers in Nonthaburi Province; 2) to study the importance of social media usage patterns among consumers in Nonthaburi Province; 3) to study the importance of the consumer's decision making toward purchasing notebook computers in Nonthaburi Province; 4) to compare the patterns of social media usage in consumer decision making to purchase notebook computers in Nonthaburi, which were classified by demographic characteristics; and   5) to compare the decision-making processes to purchase notebook computers in Nonthaburi province, which were classified by demographic characteristics. This research adopted questionnaires as a research tool. The sample was 400 people who bought notebook computers and used social media lived in Nonthaburi Province. The statistics used were frequency, percentage, mean, standard deviation, t-test, One-Way ANOVA, and pair testing by LSD (Least Significant Difference) method. The results of the research revealed that most of the respondents were female, aged between 20-30 years, with bachelor's degrees, currently working as an occupational employee of a private company that has a monthly income between 20,001-30,000 baht and living in the city of Nonthaburi district. The overall social media usage patterns of consumers in Nonthaburi were at a high level, Facebook had become first with the highest average rating, followed by Instagram, Line, YouTube, and Twitter respectively. The overall purchasing decision making process for notebook computers is at a high level where purchasing decision became first with the highest mean, followed by alternative evaluation, searching for information perception of need and feelings after purchase respectively. The hypothesis testing found that age, education level, occupation, and residential districts were different. There are different social media usage patterns influenced by different levels of education, occupation, and residential districts resulting in different purchasing decisions, which was statistically significant at the .05 level.
      PubDate: 2022-08-25
      Issue No: Vol. 8, No. 2 (2022)
       
  • Development of Promoting Moral and Ethical Model for Students in Christian
           University of Thailand

    • Authors: Sorapong Sriboonthai, Apinun Untaweesin, Chomsak Intrarak
      Pages: 296 - 313
      Abstract: The purpose of this study was to develop the Promoting Moral and Ethical Model for Students at the Christian University of Thailand. The sample was the committee for the development of undergraduate students and full-time lecturers, 34 people and 336 first-year students of the academic year 2020, 183 students were random with a simple drawn for the study of problem conditions by selecting representatives of each course, a total of 44 people. The research instruments consisted of a problem condition interview form, problem condition questionnaire, model of action to strengthen students' morality and ethics, model Efficiency Evaluation Form by measuring the consistency of the pattern with objectives, model trial action plan, pre-and post-test model evaluation form, evaluation form the use of the efficiency, effectiveness and value model, the model satisfaction assessment form. The investigation of the quality of the research instruments was performed by using the index of consistency of question and objective consistency by five experts. The statistics used for data analysis were percentage, mean, standard deviation, Content analysis, and t-test. The results found that the problems in the moral and ethical enhancement of Christian university students were moderate level. The model was composed of 3Hs activities: Head, Heart, and Hand. The efficiency value by the Item-Objective Congruence (IOC) was 1.00 for every item.  The experiment was processed with the action plan and found that the scores of post-test were higher than pre-test at the statistical significant .01 level. The moral and ethical enhancement model was the highest levels of efficiency, effectiveness, value, and satisfaction. The recommendations for the application of the moral and ethical enhancement model for university students should be varied with the various activities for different years of the students.
      PubDate: 2022-08-25
      Issue No: Vol. 8, No. 2 (2022)
       
  • Reference Groups Factors Affecting Cosmetic Purchase Intention via Online
           Channels of Generation Y Consumers in Bangkok

    • Authors: Thunyaporn Chanthawong, Sirirat Kosakarika
      Pages: 314 - 329
      Abstract: The purposes of this research were: 1) to study the differences of personal factors that affect cosmetic purchase intention via online channels of Generation Y consumers in Bangkok and 2) to study reference groups factors that influence cosmetic purchase intention via online channels of Generation Y consumers in Bangkok. The data were collected from 400 consumer generation Y in Bangkok by using a questionnaire. The statistic used for data analysis by descriptive Statistics were Frequency, Percentage, Mean and Standard Deviation. Besides data analysis hypothesis Testing were One-Way ANOVA (F-test), Fisher’s Least Significant Difference (LSD), and Multiple Linear Regression Analysis. The research result revealed that demographic factors of Generation Y consumers consisting of different gender, ages, education level, and occupations have no effect on cosmetic purchase intention via online channels of Generation Y consumers in Bangkok. Only A monthly incomes differently affect with cosmetic purchase intention for the future at the .05 level and the factors of the 5 reference groups family, expert, knowledgeable, celebrity, friends, and Internet users had a significant affecting on Cosmetic Purchase Intention via Online Channels of Generation Y Consumers in Bangkok at the .05 level
      PubDate: 2022-08-25
      Issue No: Vol. 8, No. 2 (2022)
       
  • Teachers’ Performance Motivation Large Private Primary Schools in
           Bangkok

    • Authors: Thiankhwan Sraptanamun, Laddawan Petchroj
      Pages: 330 - 344
      Abstract: The objectives of this research were 1) to study the motivation for the performance of teachers and 2) to compare teacher performance motivations in large private primary schools in Bangkok classified by gender, age, education levels, positions, and work experience. The sample consisted of 364 teachers in a large private primary school in Bangkok. The instrument used questionnaires having content validity=0.67-1.00 and reliability=0.98. The statistics used percentage, mean, standard deviation, t-test, One-Way ANOVA, and LSD. The results showed that the motivation for the performance of teachers was very high. The highest average motivation factor was job success, and the second was job characteristics, responsibility, progression, and respectability. The highest average composition of supporting factors was the working environment, the second was management, relationships with colleagues, job security, and compensation. 2) Comparing teacher performance motivations found that the difference in teacher gender overall was not different. In the age, education level, job title, and work experience, there were different motivations for the operation with statistically significant at level .05.
      PubDate: 2022-08-25
      Issue No: Vol. 8, No. 2 (2022)
       
  • The Relationship between Administrative Factors and Operations of Internal
           Quality Assurance in Small

    • Authors: Ronnayut Samgsut, Somtawin Wijitwanna
      Pages: 345 - 362
      Abstract: The research aimed 1) to study administrative factors in small schools under the Secondary Educational Service Area Office Bangkok 1, 2) to study operations of Internal quality assurance in small schools under the Secondary Educational Service Area Office Bangkok 1, and 3) to study the relationship between administrative factors and operations of Internal quality assurance in small schools under the Secondary Educational Service Area Office Bangkok 1. Subjects used in the research consisted of 215 school administrators and teachers, through stratified random sampling. The instrument used a questionnaire form. The statistics used percentage, mean, standard deviation, and Pearson product moment correlation coefficient The results of the research were as follows: 1) The administrative factors in small schools under the Secondary Educational Service Area Office Bangkok 1, as a whole, were at a high level, ranking by the mean scores from high to low; task, human, technology, and structure respectively. 2) The operations of Internal Quality Assurance in small schools under the Secondary Educational Service Area Office Bangkok 1, as a whole, were at a high level, ranking by the mean scores from high to low; reporting of annual educational quality, the educational quality development plan arrangement, Implementation of the educational quality development plan, educational quality assessment, audit and review of educational quality, development of educational standards and improve educational quality from the results of self-assessment. 3) The relationship between administrative factors and operations of internal quality assurance in small schools under the Secondary Educational Service Area Office Bangkok 1 was a moderate positive correlation with statistically significant at .01 level.
      PubDate: 2022-08-25
      Issue No: Vol. 8, No. 2 (2022)
       
  • The Priority Needs of Academic Management Development of School under
           UNESCO Associated Sch

    • Authors: Sarinapat Dhamabus, Chayapim Usaho, Pruet Siribanpitak
      Pages: 363 - 380_
      Abstract: The purpose of this research was to study the priority needs of academic management development of schools under the UNESCO Associated Schools Network in Thailand based on the concept of holistic leadership. This research applied a quantitative approach. The population was schools under UNESCO Associated Schools Network (ASPnet) in Thailand, total of 105 schools. The samples were 84 schools, selected by applying the multi-stage random sampling. A total of 336 subjects including school directors or deputy directors, head teachers of the class, class teachers, and student council presidents were used in this study. The research instrument was a 5-level rating scaled questionnaire with overall reliability of 0.984. The data were analyzed by frequency distribution, percentage, mean, standard deviation and Modified Priority Needs Index (PNImodified). The results of this study revealed that the priority needs of academic management development of schools under the UNESCO Associated Schools Network in Thailand based on the concept of holistic leadership could be classified into two groups. According to academic management, the highest priority needs index was Assessment and Evaluation (PNImodified=0.271), followed by Instructional Media and Learning Resource Development (PNImodified=0.261), Instructional Management (PNImodified=0.244), and Curriculum Development (PNImodified=0.232), respectively. In terms of the concept of holistic leadership, the highest priority needs index was Human Competencies or People Skills (PNImodified=0.260), followed by Self Competencies or Self Skills (PNImodified=0.254) and Technical Competencies or Work Skills (PNImodified=0.245), respectively.
      PubDate: 2022-08-25
      Issue No: Vol. 8, No. 2 (2022)
       
  • The Administration of Student Support System in Student Affairs for
           Preventing Drug Problems in the Secondary

    • Authors: Thanaart Thananakkarn, Chalabhorn Suwansumrit
      Pages: 381 - 398
      Abstract: The objectives of this research were 1) to study the level of administration of the student care support system for student affairs in order to prevent drug problems in schools, nder the Office of Secondary Education Nonthaburi Educational Service Area (Nonthaburi PSU) and 2) to Compare the opinions of  School administrators and teachers to the administration of the student care system for student affairs in order to prevent drug problems of the schools under 3) Propose guidelines for the administration of the student care support system in student affairs to prevent drug problems of the schools under (Nonthaburi POIs). The sample group was administrators. and 322 teachers using stratified random sampling. The instruments used in the research were questionnaires. The statistics used were frequency distribution, percentage, mean, standard deviation, t-test, and One-Way ANOVA, which compared pairs by methods LSD and content analysis. the results showed that 1) the level of administration of the student care system to assist students in student affairs to prevent drug problems in the school  Both overall and each aspect were at a high level, namely the prevention and problem solving system, followed by the consulting system. on the management system 2) The results of the comparison of the opinions of the administrators of the educational institutions. It was found that school administrators and teachers with different genders, positions, educational levels, and work experiences. found that there were no different opinions. As for school administrators and teachers of different ages and sizes of schools. There were significantly different opinions at the .05 level. 3) Guidelines for the administration of the student care system to assist students in student affairs to prevent drug problems in schools. The management should have a continuous and serious promotion, support, and problem solving of drug problems.
      PubDate: 2022-08-25
      Issue No: Vol. 8, No. 2 (2022)
       
  • Village Fund Management Study Guideline According To The Good Governance,
           A Case Study Of The Villa

    • Authors: Vichuda Soisud, Chot Bodeerat
      Pages: 399 - 413
      Abstract: The objectives of this research were 1) to study the level of guidelines for village fund management, 2) to study the participation of communities in the management of village funds and village funds, and 3) to study factors affecting the approach to the development of personnel potential of the local administrative organization in case of Study of village funds in Srinakorn Sub-district The sample group to represent the population was village fund members. In the district of Srinakorn Sub-district, amounting to 308 people. calculated by Taro Yamane's formula at a 95% confidence level, this research tool is a questionnaire. the researcher chose to use statistics for data analysis. as follows: Descriptive statistics. by distributing it in terms of frequency, percentage, mean and standard deviation. Inferential statistics the statistics used in the test analysis are the t-test, F-test, and Multiple Regression Analysis The results of the study were as follows: 1) The respondents expressed their opinions. Level of village fund management guidelines The overall average was at a high level. 2) community participation in village fund management. Overall, there was a high average and 3) personal factors, age. Education level And the length of time to join the fund differently affect the way village fund management. The difference was statistically significant at the .05 level. Community Participation in Village Fund Management in accordance with Good Governance Principles Participation in planning affects the fund committee's approach to village fund management. In managing the work according to good governance, a case study of village funds in Srinakorn Sub-district, Srinakorn District, Sukhothai Province With statistical significance at the .05 level.
      PubDate: 2022-08-25
      Issue No: Vol. 8, No. 2 (2022)
       
  • The Operation of Prevention and Suppression in Forest Resources
           Encroachment and Destruction Guidelines of the Prevention and Suppression
           Ce

    • Authors: Phusit Hirunpruk, Thanakorn Lattirasuvan, Piyapit Khonkaen, Teeka Yothapakdee
      Pages: 414 - 433
      Abstract: The objectives of this study were to analyze the statistics of forestry cases and areas at risk of an offense related to forestry, compare the statistics of cases during 2010-2014 and 2015–2019, to study forest officers' satisfaction levels, to study factors influencing the operation of forest resources encroachment and destruction, and to study the operation guidelines for enhancing of prevention and suppression of intrusion of forest resources in the central region. The study was using a questionnaire to collect data from 211 forest officers under the Prevention and Suppression Center 1 (Central Region) and the Forest Resources Management Office in the central region. The statistics used to test the hypothesis were multiple linear regression, with the given significance level of .05 (p-value = .05) Results of the study found that statistics of central forestry offenses incurred in the central region in the period 2015-2019 were a total of 2,653 cases, classified as 1) 1,464 trespassing cases, and 2) 1,189 deforestation cases. The top 3 provinces with the highest overall record of forestry offense cases were Kanchanaburi, Sa Kaeo, and Chachoengsao provinces. Comparing the statistics of cases during 2010-2014 and 2015-2019 found that there was a downward trend with statistics of forest encroachment and logging cases were 1,799: 1,464 and 1,464: 1,234 cases, respectively. The forestry officers were satisfied with the operation of prevention and suppression of forest resources encroachment and destruction at a moderate level, with an average score of 2.78. Factors influencing forest resource encroachment and destruction were officers' rates and vehicles. The operation of the prevention and suppression of intrusion of forest resources guidelines in the central region was as follows; 1) coordinate working on the operation of forest resource prevention and suppression with other departments 2) prepare a memorandum of understanding (MOU) with organizations that have a concrete mission of prevention and suppression encroachment on forest resources 3) publicity campaign to promote knowledge and awareness of forest resource conservation to all sectors thoroughly 4) establish a systematic network for cooperation in reporting offenses from all sectors in the area and 5) purchase of vehicles for use in the mission of prevention and suppression the encroachment of additional forest resources.
      PubDate: 2022-08-25
      Issue No: Vol. 8, No. 2 (2022)
       
  • The Priority Needs of Development of Secondary School Academic Management
           Based on the Concept of Building Trust

    • Authors: Paralee Aramduang, Pruet Siribanpitak, Chayapim Usaho
      Pages: 434 - 448
      Abstract: The objective of this research was to study the priority needs of secondary school management based on the concept of building trust. The population was 2,358 secondary schools under the office of the basic education commission (OBEC). The samples were 342 secondary schools that were selected by applying multi-stage random sampling. The key respondents were 1,595 persons including the school director or deputy director, lead teacher, class teacher, head of the student council, and parent representatives from the parent network. The research instrument was a questionnaire. The data were analyzed by frequency, percentage, means, standard deviation, and PNImodified. The results were as follows. The priority needs of secondary school academic management based on the concept of building trust could be classified with regard to secondary school management. Overall, the highest priority needs index fell on the development of media and learning sources (PNImodified=0.325), the development of the school curriculum (PNImodified=0.324), the measurement and evaluation (PNImodified=0.312), and the teaching management (PNImodified =0.307), respectively. When classified with the concept of building trust, the highest priority needs index fell on the competence-based behavior (PNImodified=0.322), communication-based behavior (PNImodified=0.320), and character-based behavior (PNImodified=0.310), respectively. The recommendation is that the school should conduct the plan of school management based on the concept of building trust; especially, the competence-based behavior, in order to achieve learners receiving trust from others.
      PubDate: 2022-08-25
      Issue No: Vol. 8, No. 2 (2022)
       
  • Participation of Government-Sponsored Occupational Groups in Taling Chan
           Sub-district, Ban Dan Lan Hoi District, Sukhothai Province

    • Authors: Wichitar Yawiloeng, Tanastha Rojanatrakul
      Pages: 449 - 464
      Abstract: The objectives of this research were 1) to study the level of participation of members of government-sponsored occupation groups, 2) to compare the differences of personal factors with the participation of members of government-sponsored occupational groups, and 3) to study a proposal for a guideline for the development of participation of members of the government-supported occupational group in the Taling Chan area, Ban Dan Lan Hoi District. The population of Sukhothai was the sample group in the research study and respondents, 288 people. The research tool was a questionnaire. The researcher chose to use statistics for data analysis as follows. By distributing it in terms of frequency, percentage, mean and standard deviation. Inferential statistics The statistics used in the test analysis are the t-test, and F-test. The results of the study were as follows: 1) the degree of participation of government-supported occupational group members, the average was at a high level. 2) Personal factors, gender, age, level of education, and occupation. This affects the participation of members of government-sponsored occupational groups, differed statistically at the level 0.05 and 3) suggesting the development of participation of members of the public sector-sponsored occupation group. Professional integration and participation of professional group members are required. Believe in the power of a professional group, as well as having the same views or goals as its members. It also requires coordination with relevant agencies and support agencies in order for the group's activities to be successful, resulting in a stable and sustainable career group.
      PubDate: 2022-08-25
      Issue No: Vol. 8, No. 2 (2022)
       
  • The Development of an Enrichment Curriculum on Mathematics Problem Solving
           Skills using DAPIC Problem Solving Process for Sixth

    • Authors: Apichayada Boonwirat, Parinyapast Seethong
      Pages: 465 - 480
      Abstract: The objectives of this research were to establish and explore the effectiveness of a curriculum for solving mathematical problems by using the concept of DAPIC problem-solving process for sixth-grade students and study the results of using the enrichment curriculum for sixth-grade students. The samples were 17 sixthgrade students, studying in the 2nd semester, the Academic Year 2020 at Ban Nong Pla Sawai School were obtained by cluster random sampling. The research instruments were the enrichment curriculum for solving mathematical problems, its manual, and a test for measuring mathematical problem solving skills. The data were statistically analyzed by applying means, standard deviation, and t-test dependent. The results of the research were as follows: 1. The enrichment curriculum on Mathematical problem-solving skills using the concept of DAPIC problem-solving process for the sixth-grade students included 7 elements: 1) background and significances 2) principles 3) aims 4) content structure 5) learning activities 6) learning materials and resources and 7) assessment. The results of the curriculum quality examination by an expert panel found that the enrichment curriculum on mathematical problem-solving skills using the concept of DAPIC problem-solving process for sixth-grade students obtained high overall suitability ( =4.48, SD=0.52). The effectiveness of the enrichment curriculum on mathematical problem-solving skills using the concept of DAPIC problem-solving process for sixth-grade students was 0.7322 which indicated that the student's learning progress post-studying was higher than pre-studying at a percentage of 73.22. 2. Students who studied with the enrichment curriculum on mathematical problems-solving using the concept of DAPIC problem-solving process had significantly higher Mathematical problem-solving skills of post-study than pre-study with statistically significant at a level of .05.
      PubDate: 2022-08-25
      Issue No: Vol. 8, No. 2 (2022)
       
 
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