Publisher: Hatyai University   (Total: 1 journals)   [Sort by number of followers]

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Hatyai Academic J.     Open Access  
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Hatyai Academic Journal
Number of Followers: 0  

  This is an Open Access Journal Open Access journal
ISSN (Print) 1686-1868 - ISSN (Online) 2651-1614
Published by Hatyai University Homepage  [1 journal]
  • The Relationship between Return and Risk of Securities in The Information
           and Communication Technology Sector in The Stock Exchange of Thailand

    • Authors: Raweepan Uttarin, Pitipat Nittayakamolphun
      Pages: 1 - 21
      Abstract: Information communication technology has contributed greatly to various connection systems of the country, including the system which deals with investment and economic development. Among many expectations of investors is investment security which brings high returns with low risk. This study aims to analyze the relationship between the return and risk of securities in the information and communication technology sector in the Stock Exchange of Thailand. The study employs the Capital Asset Pricing Model (CAPM) of 15 securities and Generalized Autoregressive Conditional Heteroscedasticity in Mean (GARCH-M) assessing daily stock exchange data from January 4, 2016 to December 30, 2020. The result reveals that the relationship between the rate of return and the systematic risk of 15 securities is in the same direction with statistical significance and is in accordance with the financial theorem under the market efficiency hypothesis. In addition, this approach is also applicable for analyzing the expected rate of return volatility.
      PubDate: 2023-02-28
      Issue No: Vol. 21, No. 1 (2023)
  • The Impacts of a Financial Structure on Performances

    • Authors: Chosita Pestonji
      Pages: 23 - 45
      Abstract: The purpose of this study was to determine 1) the impacts of a financial structure on profitability and firm value, and 2) the impact of profitability on firm value within the property and construction segment in the Stock Exchange of Thailand (SET). The data, mostly secondary, were derived from the financial statements before and during the COVID-19 pandemic periods. The outcomes show that the application of a conservative working capital financing policy increased the firm value during the pandemic. In addition, a capital structure based on the pecking order theory is also subsequently associated with increasing profitability both before and during the pandemic periods, which reflects the potential risk of leverage to investors’ stances. Finally, having high profitability also deliberately elevated the firm value both before and during the pandemic.
      PubDate: 2023-02-28
      Issue No: Vol. 21, No. 1 (2023)
  • The Applications of Partial Least Square Structural Equation Modeling for
           Technology Management Research: A Systematic Literature Review

    • Authors: Sakun Boon-itt
      Pages: 47 - 66
      Abstract: The purpose of this paper is to explore the application of Partial Least Square (PLS) used in technology management research. This systematic literature review aims to provide PLS trends of and the guidelines from previous studies. A systematic, comprehensive review of 155 studies from the technology management area from 2010 through 2020 was conducted. In this paper, the results from the data analysis are illustrated and discussed. These results summarize not only the trends of using PLS from 2010-2020 but also the guidelines for using PLS in data analysis. The findings of this review can be used as critical guidelines for future research in technology management.
      PubDate: 2023-02-28
      Issue No: Vol. 21, No. 1 (2023)
  • Migrant Workers’ Quality of Life on Thai Fishing Boats: A Study of Three
           Perspectives During a Time of Great Change in Thailand’s Sea Fishery

    • Authors: Yuranun Tamkarn
      Pages: 67 - 86
      Abstract: This research aims to study (1) Thai government officials’ actions in managing migrant workers’ quality of life on Thai fishing boats, (2) Thai sea-fishing business owners’ treatment of the migrant workers, and (3) migrant workers’ perception of their quality of life on Thai fishing boats, under the context of Thai fishery laws significant change from 2015 through 2018 as a result of EU’s “yellow card” against Thailand for its illegal, unreported and unregulated fishing (IUU Fishing). This qualitative research uses a purposive sampling technique and in-depth interviews to collect data from 29 Thai government officials working in related organizations, 14 fishery business owners employing migrant workers, and 21 migrant workers on Thai fishing boats from five coastal provinces (with the highest rates of migrant workers) such as Samut Sakhon, Samut Prakan, Chonburi, Surat Thani, and Songkhla. The finding indicates that migrant workers’ quality of life and work are much improved due to the change in sea fisheries laws and the establishment of the Port In and Port Out Control Center (PIPO). The sea-fishing business owners must strictly follow the laws and regulations in every aspect. According to government officials, business owners, and migrant workers, the quality of life and work of migrant workers has been improved.
      PubDate: 2023-02-28
      Issue No: Vol. 21, No. 1 (2023)
  • Determinants of Accounting Students’ Academic Performance in Online
           Teaching and Learning Platforms During the COVID-19 Pandemic

    • Authors: Amara Tirasriwat, Asha Mathew
      Pages: 87 - 109
      Abstract: This research aims to examine the relationship between predictor variables and measured variables. Predictor Variables consist of characteristics of an online classroom, the instructor’s enthusiasm, classroom management, interaction with the students, helpfulness, and fairness, including students’ learning performance, habits of self-study, and academic endurance. Meanwhile, measured variable refers to students’ academic performance in online accounting courses. An online questionnaire was used as the tool for collecting data from 370 accounting students of a private university from January to May 2020 (during the COVID-19 pandemic). The collected data was analyzed using multiple regression analysis. The study reveals that the characteristics of the online classroom, the instructor’s classroom management, fairness, students’ learning performance, and academic endurance are related to students’ academic performance. Meanwhile, the instructor’s enthusiasm, including helpfulness as well as his/her interaction with the students, and the students’ habits of self-study show no relation to the students’ performance. A major contribution of this finding is that it can help the instructors of a private university to develop and enhance the quality of online teaching and learning for accounting courses.
      PubDate: 2023-02-28
      Issue No: Vol. 21, No. 1 (2023)
  • Political Sociology Analysis of The Principles of The Political Culture of
           The Villagers: A Case Study of A Rural Village in The Upper Northeastern

    • Authors: Warunya Sririn, Pornamarin Promgird
      Pages: 111 - 131
      Abstract: This research article aims to analyze the principles of political culture from villager’s perspectives involving thoughts, beliefs, values, and behavior, which have appeared for a long time in the aspects of the political system. This study employs a qualitative research methodology. The data was collected from 22 key informants including leaders, villagers, academics, and politicians using in-depth interviews and non-participation observations. All the informants live in the upper rural areas in the Northeastern region. The results reveal that the political culture of the villagers is determined by two principles: a) subjective orientation of ideas, beliefs, and values towards the political system; and b) patterns of political behavior. The first principle consists of 1) the belief that politics is about elections and exchange of benefits; 2) the values of obedience and surrender to the authorities; and 3) the belief in destiny, fortune, and fate. The second principle consists of 1) the culture of being indifferent towards public interests; 2) the culture of having much awareness of political issues with less discussion; and 3) the practice of conflict-avoidance. This paper also describes the relationship between these principles and the occurrences of several political phenomena.
      PubDate: 2023-02-28
      Issue No: Vol. 21, No. 1 (2023)
  • Cultural Commodification of Anasyid of Thai Muslims in The Southern Border

    • Authors: Chaiyawut Matsaman, Punya Tepsing, Kettawa Boonprakarn
      Pages: 133 - 148
      Abstract: The objective of this research is to study the cultural commodification of Anasyid among Thai Muslims in the Southern Border Provinces including Pattani and Songkhla. Anasyid is a preaching song with important principles to reinforce the traditional beliefs of Islam since ancient times. This research employs the qualitative method, using in-depth interviews and non-participatory observation as data collection tools with the combination of information from related documents and previous studies as well as a content analysis technique to analyze the obtained data. The findings were descriptively presented in the form of a report. The results of the research showed that the Thai Muslims’ cultural commodification of Anasyid along with the following stages: (1) Anashyid meaning creation of the Anasyid; (2) organizing Anasyid competitions with social institutional support; (3) creating an Anasyid artist’s identity in society; (4) Anasyid production; and (5) product advertisements through various kinds of media channels which can provide a platform for an Anasyid learning area and continued development of the production systems afterward.
      PubDate: 2023-02-28
      Issue No: Vol. 21, No. 1 (2023)
  • Impacts of the Implementation of "New Normal" Practices: A Case Study of
           The Hotel Business in Phuket, Thailand

    • Authors: Patthawee Insuwanno
      Pages: 149 - 167
      Abstract: COVID-19 has significant impacts on economic activities and human lives globally. To avoid the risk of infections, safety, hygiene, and cleanliness become major concerns during the pandemic. All businesses were required to adopt a new strategic response to manage this new shift. In this regard, a new concept of living called "New Normal" was introduced and widely adopted as a new norm in both daily life and business operations. High-touch industries such as hospitality, aviation, and transportation were forced to encounter this situation along with having the decline of consumption rates. To maintain the business position and gain the trust and confidence of potential customers, various measures have been implemented to assure the survival of the industry. New Normal practices have caused many challenges and changes in business operations. Currently, most articles or studies present only a dimension that illustrates the impacts of COVID-19 on an industry, but there is not many that uncover the impacts of the implementation of new normal practices encountered by the hotel industy. This article aims to study the current implementations of new normal practices in the hotel industy in Phuket and investigate their impact. Moreover, the article also provides suggestions to eliminate the burdens that hotels experience.
      PubDate: 2023-02-28
      Issue No: Vol. 21, No. 1 (2023)
  • Organizing Non-formal Education Activities for Out-of-School Children

    • Authors: Worarat Pathumcharoenwattana, Wirathep Pathumcharoenwattana, Suwithida Charungkaittikul, Kotchaworn Chuymanee, Ravee Chudasring
      Pages: 169 - 185
      Abstract: Out-of-school children are children who do not have access to the education system and are not entitled to an education. These children include children with disabilities, children and youth in the justice system, stateless children, children of migrant workers, children in poor communities, ethnic minority children, and the children of Muslim immigrant parents across the country and in the southernmost border area. Educational activities for these children should involve non-formal educational activities that are likely to be flexible and consistent with their characteristics and needs, such as basic knowledge, life skills development, and career skill development. The process of organizing activities should start with studying the nature and characteristics of the children, analyzing their needs and basic interests, organizing, and monitoring as well as assessing the activities
      PubDate: 2023-02-28
      Issue No: Vol. 21, No. 1 (2023)
  • Discourse on Prostitutes in Thai Society Today (B.E. 2540 - 2563)

    • Authors: Tuvapon Tong-intarach, Madon Jaroonrat, Pennapha Suanthong
      Pages: 187 - 204
      Abstract: This academic article aimed to study the problems of prostitution, abolitionist policy, and the formation and discourses against the prostitution prevention policy in Thai society today. The researcher applied a policy discourse concept as the theory and methodology of the study. The findings suggest that the prostitution problem in Thai society was found in various forms and had accumulated over a long period. As a result, Thailand became the upstream, midstream, and downstream of prostitution activities. While being expected to efficiently solve the prostitution problem, the country is led to a change of the former prostitution policy from regular abolition to extreme abolition. However, such a policy is incapable of preventing the prostitution problem. This phenomenon raised social awareness to put an effort through a number of approaches to find a solution, i.e., academic discussions, proposals of legal measures, and movements against governmental policies. The important movement against prostitution prevention policies is currently driven by the Empower Foundation. This foundation has attempted to generate a counter-discourse on prostitution against the government’s discourse in order to legalize prostitution. While prostitution is still considered illegal according to abolitionist policy, this counter-discourse has remained unaccepted in Thai society
      PubDate: 2023-02-28
      Issue No: Vol. 21, No. 1 (2023)
School of Mathematical and Computer Sciences
Heriot-Watt University
Edinburgh, EH14 4AS, UK
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