Publisher: Far Eastern University (Total: 1 journals)   [Sort by number of followers]

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FEU Academic Review     Open Access  
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FEU Academic Review
Number of Followers: 0  

  This is an Open Access Journal Open Access journal
ISSN (Print) 1905-9590 - ISSN (Online) 2651-107X
Published by Far Eastern University Homepage  [1 journal]
  • Full Issue Vol.16 No.2

    • Authors: feujournal Suwannachin
      PubDate: 2022-08-31
      Issue No: Vol. 16, No. 2 (2022)
       
  • Front Section

    • Authors: feujournal Suwannachin
      PubDate: 2022-08-31
      Issue No: Vol. 16, No. 2 (2022)
       
  • Back Section

    • Authors: feujournal Suwannachin
      PubDate: 2022-08-31
      Issue No: Vol. 16, No. 2 (2022)
       
  • Teacher Attributes of the School Practicum Students in the Department of
           Teaching English, Faculty of Education, Mahamakut Buddhist University,
           Lanna Campus

    • Authors: Sangad Chienjuntuk, Phunsuk Kannarik, Nopparat Kantapikul
      Pages: 1 - 14
      Abstract: This research article aimed to study supervising teachers' opinions on teacher attributes based on Teacher Professional Experience Standards of the school practicum students in the Department of Teaching English, Faculty of Education, Mahamakut Buddhist University, Lanna Campus. The population in this research were 41 supervising teachers who supervised the school practicum students. The research instruments was a questionnaire for teacher attributes based on Teacher Professional Experience Standards of the school practicum students. Data were analyzed using Frequency, Percentage, Mean and Standard Deviation. The results of the research revealed that opinions of supervising teachers towards teacher attributes based on Teacher Professional Experience Standards was rated at a high level (4.48) in all aspects. When considered in each aspect found that the supervising teachers had the highest level of opinions on two aspects: behavior suitable for being a teacher (4.48) and the development of teacher attributes (4.77), respectively. However, the supervising teachers had additional suggestions and ideas that the school practicum students need to be developed and trained in order to have teacher attributes desirable to the educational community.
      PubDate: 2022-08-31
      Issue No: Vol. 16, No. 2 (2022)
       
  • The Causal Relationship Model of Local Food Restaurants in Chiang Rai
           Province Affecting Tourists’ Satisfaction

    • Authors: Prapaphun Chaiyanont, Sasiwimon Puphoung
      Pages: 15 - 34
      Abstract: This research is quantitative research focused on discovering facts and quantitative summary that aimed to study and analyze causal relationship model affecting tourists’ satisfaction towards local food restaurants in Chiang Rai Province. The research methodology used questionnaire to validate the causal relationship model hypothesis that affected the tourists’ satisfaction towards local food restaurants in Chiang Rai Province. The population and samples were 310 Thai tourists visiting Chiang Rai Province. Descriptive statistics and inferential statistics were employed to determine the causal relationship of variables and examine the level of factors showing direct and indirect influence towards the variables by means of Structural Equation Model (SEM) showed that the structural equation model was consistent with empirical data (x2 = 102.909, df = 98, p-value = .058, x2/df = 1.234, GFI = .957, NFI = .972, IFI = .995, CFI = .994, RMR = 0.018, RMSEA = .028) meaning satisfaction was consistent with the theoretical model at an acceptable level. The results showed that image showed positive influence on tourists’ satisfaction towards local food restaurant in Chiang Rai Province with statistical significance. In addition, image also showed influence through the mediator variable i.e. service quality of local food restaurants in Chiang Rai Province. Also, service quality showed positive influence on tourists’ satisfaction towards local food restaurants in Chiang Rai Province with statistical significance.
      PubDate: 2022-08-31
      Issue No: Vol. 16, No. 2 (2022)
       
  • The Creation of Volleyball Skills Training Aid of Youth Network in Sisaket
           Province

    • Authors: Dumrongrit Chantra
      Pages: 35 - 47
      Abstract: The research objectives of “The Creation of Volleyball Skills Training Aid of Youth Network in Sisaket Province” were 1) to create a training aid volleyball setting skills. 2) to determine the effectiveness of the skill training aid setting of volleyball. 3) to study the satisfaction of volleyball setting skill training aids. The research tools were skills Training Assessment from the experts an analysis of the test scores of the sample group 2 related groups and satisfaction assessment of trainers and athletes taken to find the mean, percentage, and standard deviation. The sample group studied in this research s an athlete at the youth level A total of 10 people. by specific selection the results showed that 1) the results of evaluating the quality of training equipment of volleyball experts found to be at a high level. 2) The results of the hypothesis testing of the two groups of samples were related to each other. When testing the mean difference, it was found that the group trained by the device had a higher average statistically significant at the .05 level 3) Satisfaction results of coaches and athletes found to be at the highest level. In conclusion, volleyball training equipment can be used for training to develop athletes to excellence and can develop to improve the ability of volleyball players better.
      PubDate: 2022-08-31
      Issue No: Vol. 16, No. 2 (2022)
       
  • Technology Leadership of School Administrators affects to the
           administration in Digital Age at The Secondary Educational Service Area
           Office Bangkok 2 in Benjawirot district, Thailand

    • Authors: Natsuda Kesa, Kitthanet Kesa, Benjporn Banpasan, Sirinthorn Sinjindawong
      Pages: 48 - 64
      Abstract: The objectives of this research were 1) To study the level of leadership in information technology of educational institution administrators, 2) To study the results of administration in the digital age of administrators, 3) To study the factors of information technology in educational institute administrators affecting to the digital era management at the Secondary Educational Service Area Office Bangkok 2 in Benjawirot District. The samples of this were 214 teachers from the Secondary Educational Service Area Office Bangkok 2 in Benjawirot Distric and they are obtained from the stratified random sampling. The tool is a questionnaire with 5-level of estimation scale and IOC value between 0.6-1.0 and reliability 0.92. This study was analyzed using frequency, percentage, arithmetic mean. Standard deviation and content analysis. The results found that 1. The level of leadership in information technology administrators overall was high 2. The Management results in the digital age of administrators overall was high. 3. The factors of Information technology administrators of school in all fields can predict the outcome of educational administration in the digital era at the Secondary Educational Service Area Office Bangkok 2 in Benjawirot District statistically significant at the 0.05 level, with the explanation of 30.7%
      PubDate: 2022-08-31
      Issue No: Vol. 16, No. 2 (2022)
       
  • Customer Journey That Influences Consumers’ Choices of Restaurants via
           Grab Food Application in Muang District, Chiang Mai Province

    • Authors: Varisa Luangla, Kallaya Jairak, Parasee Anek
      Pages: 65 - 81
      Abstract: The objectives of this quantitative research were to explore consumers' behaviors in using restaurant services via the Grab Food application and to investigate customer journey strategy that influences consumers’ choices of restaurants via the application in Muang district, Chiang Mai province. The data were collected using an online questionnaire obtained from 385 samples who had used restaurant services via the Grab Food application in Muang district, Chiang Mai Province and were statistically analyzed for frequency, percentage, and standard deviation. The multiple regression analysis was also conducted. The research results revealed that most of the sample group liked to order Thai food; and convenience was the main reason for ordering with the frequency of one to two times a week. The average expense was 101 to 200 baht a time and the opportunity of buying was on a regular basis for personal and/or family consumption. The channel to know restaurants the most was through the application and the individual influencing the decision to buy food the most was oneself. For the customer journey strategy, the factors influencing the decision to buy food via the application were Act, Ask, Appeal, Advocate, and Aware.
      PubDate: 2022-08-31
      Issue No: Vol. 16, No. 2 (2022)
       
  • Development of Media for Creative Military Tourism for Elders and Tourists
           with Disabilities: A case study of Northern Petroleum Development Center

    • Authors: Raktida Siri
      Pages: 82 - 106
      Abstract: This research is a mix of qualitative and quantitative approach. Its objectives are 1) to study behavior in perceiving media for tourists who are disables and elderlies in military area attraction, 2) to develop and produce promotion media suitable for creative tourism for tourists who are disables and elderlies in military area attraction, including evaluation of experience and satisfaction in using promotion media supporting disables and elderlies in in military area attraction. For quantitative analysis, samples include 1) 150 persons with motion disabilities and 2) 150 elderlies who are Baby Boomers, and questionnaire is a tool for data collection, from which techniques used are data percentage, frequency, average, MANOVA with research methods such as population, sampling, sample selection, statistical data analysis, research and validation tools. For qualitative analysis, group discussion for promotion media development participatorily that is suitable and supportive for the need of disables and elderlies. Participants include a total of 25 tourists including 13 disable and elderly, five military officers at museum and learning center for petroleum of power, two researchers, and five physical therapists, to participate in a participatory promotion media development suitable and supportive for the need of disables and elderlies. The study finds that medias that have the most influence in decision making and suggesting the attraction including media used in finding information about the attraction of the study samples i.e., disables and elderlies are social media (e.g., Facebook, Line, and reviews) and the Internet (e.g., tourism websites). The least influential medias are radio and newspapers. In addition, the study also finds that the contents that each group of the participants value are different. Elderlies value the content about the accommodation, while the tourists with motion disabilities value the content about facilities (such as handicap restrooms, wheelchairs, nearby hospitals for instance). The qualitative analysis of the participants enables the development of promotion medias that are suitable for both target groups, which are brochure and short clip. A short clip is found to help stimulate the desire to travel more than the brochure.
      PubDate: 2022-08-31
      Issue No: Vol. 16, No. 2 (2022)
       
  • Branding in Digital Marketing

    • Authors: Suradat Sumatapiwat
      Pages: 107 - 119
      Abstract: The competition in the digital marketing of goods and services in the online social world Branding competition is a must. to create competitive advantages. Entrepreneurs or brand owners will create a brand that is known in digital marketing. Knowledge of brand-related marketing strategies is required. with both a single brand strategy and using Multi Brand strategy. Knowing how to build a brand based on understanding of 5 key elements, namely, consumer behavior in the digital age. online communication channel, brand value, creation Build an engaging brand and reputation management in the digital age to make the brand valuable different from other brands in the online market able to expand new customer base and also create a long-lasting memory for customers. marketing. And branding are equally important and should go hand in hand with branding, which is your first impression and your ability to connect with your target audience. to get the perfect branding. There must be 3 elements: building a strong brand identity, creating a brand book and creating beautiful artwork. This will enable customers to create sustainable brand loyalty in the future.
      PubDate: 2022-08-31
      Issue No: Vol. 16, No. 2 (2022)
       
  • Designing Teaching Profession Curriculum Based on Outcome–Based
           Education Approach

    • Authors: Somkiart Intasingh, Kanokwan Angkasith, Priyanee Homsuwan, Pitsanu Rodkomil, Chaiyasit Wiriyachanphrai
      Pages: 120 - 134
      Abstract: Outcome-based education focuses on defining learners' characteristics upon completion of the curriculum to guide faculty members in designing all experiences of particular courses which cover the content, course learning outcomes, learning activities, and measurement and evaluation. The focus also includes learning support which facilitates learners to achieve the program learning outcomes. The current teaching profession curriculum focuses on developing students' competency in order for them to be ready to work in schools with quality. The teaching profession curriculum is still subject to the regulations of the Teachers’ Council of Thailand and specified curriculum standards. Using an outcome-based education approach in curriculum design is an interesting perspective, and it can encourage students to achieve their expected performances. This can occur through the design of the program learning outcomes, course learning outcomes, course content, learning activities, and measurements and assessments which are systematically linked and interrelated to lead to the development of students to achieve the program learning outcomes of the prescribed curriculum.
      PubDate: 2022-08-31
      Issue No: Vol. 16, No. 2 (2022)
       
 
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