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Economics and Business Administration J. Thaksin University     Open Access   (Followers: 1)
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Economics and Business Administration Journal Thaksin University
Number of Followers: 1  

  This is an Open Access Journal Open Access journal
ISSN (Print) 1905-2421 - ISSN (Online) 2651-1592
Published by Thaksin University Homepage  [2 journals]
  • Editorial

    • Authors: Anuwat Songsom
      Abstract: -
      PubDate: 2023-01-05
      Issue No: Vol. 15, No. 1 (2023)
  • Personal Finance Management of the Accountancy Program Students during the
           Covid-19 Pandemic

    • Authors: Theeranuch Paisalopas, Plaifha PoeanPate, Sureerat Dumkhoo, Suranai Chuairuang, Naraporn Chairat
      Pages: 1 - 14
      Abstract: The purposes of this study were to investigate knowledge level of personal finance management and personal financial behavior of the accountancy program students during the Covid-19 Pandemic as well as to examine the comparison between personal factors, knowledge level of personal finance management, participation in government aid programs and financial behavior of those students. Online questionnaires were utilized as a tool for data collection. The statistics employed in analysis including frequency, percentage, independent sample t-test, one-way ANOVA and Chi-Square. The results revealed that the students had expenses equal to incomes, which average monthly of 3,001 to 6,000 baht. Majority of the accountancy program students had a relatively good level of financial knowledge and skills, yet it was not affect the personal financial behavior. The fourth year students had lower expenses on average than other years. Furthermore, the results also found that female students saved more money than male students. The most common channel to save money was to deposits with commercial banks. However, the students as a whole had little or no savings and investment, which had an average monthly savings of less than 1,000 baht. Briefly, it also found that the students participating in government aid programs were aware of how appropriate spending was and thus affected to their saving behaviors.
      PubDate: 2023-01-05
      DOI: 10.55164/ecbajournal.v15i1.251465
      Issue No: Vol. 15, No. 1 (2023)
  • Evaluation of Implementation Outcomes of the Livestock Farming Promotion
           Project in the Southern Border Provinces of the Narathiwat Food Processing

    • Authors: Wassana Suwanvijit
      Pages: 15 - 32
      Abstract: The purpose of this research was to evaluate the implementation outcomes of the livestock farming promotion project in the southern border provinces of the Narathiwat food processing group. The target group of the research were 34 farmers either working for or associating with the Narathiwat food processing group. Using the CIPP model to evaluate the implementation outcomes of the project, researcher gathered data from interviews and observations as well as evaluation forms. The qualitative method was employed for content analysis; meanwhile, Mu and Sigma (s) were used to analyze the level of success of the project implementation. The results indicated as follows. The Narathiwat food processing group was established by seven social innovators with the aim of using innovation to develop processed products from milk and meat in order to offer a wide range of products and respond to customer demand. Regarding the product development following the national policy on science, technology and innovation (STI) in 2021, the Narathiwat food processing group developed five processed food products including Kale Goatie Bake Cookie, Goatie Bake Brownies, Strew Beef in Brine, Beef Massamon Curry and Stewed Beef in Mushroom Soup. The input factors are manpower readiness, service providers, project coordinators. product development model and the availability of materials and equipment. The contextual are analysis of needs and necessities and objectives of the project. Process aspect, namely the survey of community needs, target audience selection, communication, service and follow-up. The results received include satisfaction with the project. In the whole picture, the implementation outcomes of the project of the Narathiwat food processing group were at good levels. When considering the individual aspects, the implementation outcomes of the project were at excellent, good and moderate levels. Sorting scores from the highest to lowest, the outcome in the product aspect was at excellent level; the outcome in the input aspect was at excellent level; the outcome in the context aspect was at good level; and the outcome in the process aspect was at moderate level. In addition, the results can be provided the recommendations on the utilization of research results about the communication of project details with related parties and policy recommendations for the development of the operations of the Narathiwat food processing group under the livestock farming promotion project in the southern border provinces to be more efficient and effective.
      PubDate: 2023-01-05
      DOI: 10.55164/ecbajournal.v15i1.263212
      Issue No: Vol. 15, No. 1 (2023)
  • The Study of Community Identity for Develop Tourism in Yala Province

    • Authors: Woraluck Lalitsasivimol, Nukool Chinfuk, Chatchaphong Phetkla, Chana Saeau, Irafan Dapa
      Pages: 33 - 50
      Abstract: The objectives of this research were: 1) to study the patterns of natural identity, culture, and wisdom, and architecture; and 2) to increase the value of community-based tourism as an identity. The target groups for this research were three communities in Yala Province: 1) Ban Na Tham Community, Na Tham Sub-district; 2) Ban Chulabhorn Phatthana 9 Community, Mae Wad Sub-district; and 3) Asong Community, Asong Subdistrict. Participation action research in finding community identity for tourism development in Yala Province used interviews and small group discussions with key figures from three communities in Yala provincial government agencies, private sectors, tour operators and related academics. An interview form was used to analyze urgent issues of the community, and small group discussions were utilized to find community identity patterns. Then the study proceeded to increase the value of community-based tourism. The results found that 1) the Ban Na Tham community wanted an identity that shows a story connected with Wat Khuha Phimuk, known for its dark cave. With the Ban Na Tham Community, it was decided that a travel map should be prepared for exploring the dark cave, and that the admission rate should be determined according to the distance explored, namely a short distance option of 100 meters, a medium distance option at 400 meters, and the longest at 800 meters. 2) The Ban Chulabhorn Phatthana 9 Community desired an identity that represents stories, ways of life, and dress that maintains traditions, but to also create a new selling point, namely around the Malaya Communist Costume Show. The Chulabhorn Phatthana 9 community proceeded to add a communist Malaya show set and a medicine in tourism program. A rental service for photo shoots was introduced, and new souvenirs on sale, namely communist Malaya hats. and 3) The brothel Asong community, under the brand Sureeya, produced a new product, a Silat pattern bag conveying the cultural performance of Pancak Silat. With regards to community product development, this community wanted a product that represents the Silat culture, so as a souvenir product, bags were selected as being the most suitable. The results of this study can be utilized to formulate development guidelines and measures to support community-based tourism effectively. This will promote, develop, and support tourism in the future.
      PubDate: 2023-01-05
      DOI: 10.55164/ecbajournal.v15i1.253000
      Issue No: Vol. 15, No. 1 (2023)
  • Synthesis of Factors Influencing Effectiveness of Organization in the
           Business Sector

    • Authors: Nutsana Na Phayap, Wiwat Jankingthong
      Pages: 51 - 72
      Abstract: This paper aim to synthesize factors influencing organizational effectiveness in the business sector based on the latest correlational research literature of business organizations. This research is documentary research using secondary data from the study of textbooks, documents, and articles from domestic and international databases during the years 2017-2021. A literature review is on the issues of effectiveness, competitive advantage, innovation, human capital management, corporate social responsibility social media and business adaptation. The results showed that competitive advantage directly affects effectiveness. It was also found that innovation directly affects effectiveness and indirectly affect the effectiveness through competitive advantage. While human capital management directly affects the effectiveness and indirectly affects the effectiveness through competitive advantages and through innovation. Corporate social responsibility also directly affects its effectiveness and indirectly affect the effectiveness through competitive advantage and through innovation. In addition, social media has a direct effect on effectiveness and indirectly on effectiveness through competitive advantage and through innovation. Ultimately, the business adaptation factor directly affects its effectiveness and indirectly affect effectiveness through competitive advantage and through innovation as well.
      PubDate: 2023-01-05
      DOI: 10.55164/ecbajournal.v15i1.251945
      Issue No: Vol. 15, No. 1 (2023)
  • Bank Specific Factors, Economic Factor and Profitability of Commercial
           Banks with Different Asset Sizes

    • Authors: Wikrant Paukmongkol
      Pages: 73 - 90
      Abstract: This research examines the relationship between bank-specific factors, economic factors and profitability of commercial banks in Thailand. This research divides banks into 3 groups based on asset size: large banks (5); medium banks (3) and small banks (6). Bank-specific factors are capital adequacy and asset quality. Economic factor are inflation, gross domestic product and policy interest rates. The data for the research were quarterly time series data from Q1-2006 to Q2-2021. Analysis using a multiple regression analysis by Ordinary Least Squares (OLS) method. The study found that capital adequacy was associated with different profitability among banks of different sizes. The profitability of small banks is supported by strong capital funds. Bank asset quality correlates with profitability differently between banks of different sizes. Profitability of large and medium-sized banks is negatively affected by deteriorating asset quality. In addition, the policy interest rate was found to be associated with different profitability among banks of different sizes. The profitability of large and small banks benefited from the increase in the policy rate. Finally, the results showed that profitability was affected by inflation and gross product growth was not different between banks of different sizes.
      PubDate: 2023-01-05
      DOI: 10.55164/ecbajournal.v15i1.251906
      Issue No: Vol. 15, No. 1 (2023)
  • Consumer Behavior and Marketing Strategies for Promoting Pottery Products
           around Songkhla Lake Basin

    • Authors: Bussagone Tavonprasith
      Pages: 91 - 106
      Abstract: This research aims to study consumer behavior, factors related to consumer behavior, the opinion level of the marketing strategy, and factors related to the opinion level of marketing strategies. Data were collected 200 samples from consumers in Songkhla Lake Basin areas include Phatthalung and Songkhla Provinces. The data analysis statistics included percentage, frequency, mean, standard deviation, Chi-square, t-test, and F-test. The results found that consumers had a buying behavior in terms of patterns was mostly vases with prices in the range of 201-400 baht, and various retail stores were an important source of purchase. Personal factors related to purchasing decision behavior were marital status, occupation and monthly income. The opinion level of the marketing strategy found that the overall was at a high level. The product aspect had the highest average, followed by price, distribution channel, and marketing promotion respectively. The factors related to the opinion level of the marketing strategy were age and monthly income at the statistical significance level of .05. Therefore, the marketing strategy should focus on product development and production in accordance with consumer behavior.
      PubDate: 2023-01-05
      DOI: 10.55164/ecbajournal.v15i1.257884
      Issue No: Vol. 15, No. 1 (2023)
  • The Causal Model of Relationship Among Job Demand, Work-Family Conflict,
           Job Burnout and Deviant Workplace Behavior

    • Authors: Pornpimon Lorlong, Jutamard Thaweepaiboonwong
      Pages: 107 - 124
      Abstract: The objective of this quantitative research was to study the causal model of the relationship among job demand, work-family conflict, job burnout, and deviant workplace behavior. The population was operational employees at an electrical home appliance store in Bangpakong District, Chachoengsao. A questionnaire was used to collect data from 301 employees by using a proportionate stratified random sampling technique. The statistics used for data analysis included frequency, percentage, mean, standard deviation, skewness, kurtosis, correlation coefficient, and structural equation modeling (SEM) to test the hypotheses. The study found that the hypothetical model fit the empirical data well, with model-fit indices of CMIN/DF = 2.042, GIF= 0.938, AGIF= 0.902, CFI=0.981, RMR= 0.015, RMSEA= 0.059. The relationship could be explained by the fact that job demand and work-family conflict have a direct influence on job burnout and also have a direct influence on deviant workplace behavior. Meanwhile, job burnout has a direct influence on deviant workplace behavior. The variables in the model can explain the variance of an employee's deviant workplace behavior by 65.5 percent.
      PubDate: 2023-01-05
      DOI: 10.55164/ecbajournal.v15i1.256445
      Issue No: Vol. 15, No. 1 (2023)
  • Tourism Routes in Phayao Province Based on the Concept of Creative Tourism

    • Authors: Phatpitta Sreesoompong
      Pages: 125 - 144
      Abstract: This research aims to 1) study the tourist​ attraction potential in Phayao province and 2) study the tourism routes in Phayao province based on the concept of creative tourism which was a qualitative research by evaluating the tourist attraction potential and in-depth interviewing from key informants who were included 1tourism academic person, 1 government official, 1 entrepreneur that concerned tourism sources in Phoyao province, 18 representatives who were responsible for 18 tourism sources and 90 tourists, 111 participants altogether. The information from the interviews was then analyzed by content analysis. It was found that 18 tourist attraction were divided as 8 ecotourism and nature attractions such as Mae Puem National Park, Champa Thong Waterfall, Doi Luang National Park, Nok Yung Square, Phu Sang Waterfall, Phu Langka Forest Park, Than Sawan Waterfall and Fang Ta. 10 religious and cultural attractions such as Analayo Thipphayaram Temple, Tilok Aram Temple, Sri Khom Kham Temple, Si Chum Temple, Phra That Chom Sin Temple, Phra That Khing Kaeng Temple, Wiang Lor archaeological site, Nantaram Temple, Phra Nang Din Temple and Tha Fa Tai Temple where were all average potential in every topic in moderate ( = 3.11). The highest potential was the area site that was moderate ( = 3.34). The inferior potentials were activity that was moderate ( = 3.31), the environmental was moderate ( = 3.34), the process was moderate ( = 2.88) and the administrative managing was moderate ( = 2.67) respectively. And the tourist attraction sources potentials were found that they were able to promote attraction sources in Phayao province for the arrival tourists creatively which were 2 routes such as routes “Unusual Travelling with the Nature of Phayao” that was the creative ecotourism in the nature attraction sources of Phayao province that had been intervened the environmental conservation activity in tourism such as the Creative natural activity, the Green area increasing activity, Pea cock finding and counting activity, Un waterfall overcoming activity, Big-headed Turtle activity. The other one was Route “Memorizing tourism with cultural diversity of Phayao” which was the creative religious and cultural attractions in historical and cultural attraction sources that had been intervened the creative activity about culture in tourism such as Making merit gets more merit activity, Herbal massage activity, Tung inventing activity, Way of Thai Lae life sightseeing activity and Delicious journey activity.
      PubDate: 2023-01-05
      DOI: 10.55164/ecbajournal.v15i1.252193
      Issue No: Vol. 15, No. 1 (2023)
  • Non-capitalist Development Path to the Modernization of the School of
           Political Economy

    • Authors: Shinasak Suwan-achariya
      Pages: 145 - 166
      Abstract: The purpose of the article is to study the conceptual sources for the formation and application of the school of Political Economy and analysis of the model of the community economy. The results of the study revealed that the source of thought for the School of Political Economy during the social transition comes mainly from the theory of Narodniks and NeoNarodniks, which divides the economy into the capitalist and non-capitalist economy . It is believed that the development of the community economy through the form of cooperation and mutual assistance instead of market and power mechanisms can bring happiness to the common people. The community economy model developed from the labor of peasant household . It is intended to satisfy consumption. The position of the household economy is in the precapitalist or quasicapitalist development stage among market relations. Using the categorization, the price of goods can clearly see the pre-capitalist and capitalist economy. The co-ordination of the family economy's inputs is characterized by being able to be directly owned before the exchange, which is different from that of conventional hired labor. The coordination of the household economy's inputs is characterized by being able to be directly owned before the exchange, which is different from that of conventional hired labor. The persistence of community organizations can extract the value of the produce or labor that is not the market price. The new findings are no longer needed to research the process of class differences in the peasant household economy.Due to household labor aims for survival is in the form of production, non-capitalism, and the path of social development is not a step of the mode of production. But it is an economic cycle that is mainly about the revolutionary advancement of technology.
      PubDate: 2023-01-05
      DOI: 10.55164/ecbajournal.v15i1.254310
      Issue No: Vol. 15, No. 1 (2023)
  • The Influence of Leadership, Organizational Culture, and Organizational
           Justice Perception towards Brownout Syndrome of the Employees in Southern
           Economic Corridor

    • Authors: Chetsada Noknoi
      Pages: 167 - 186
      Abstract: Brownout syndrome occurs in workers who feel unhappy and bored with their suffering from some organizational conditions and systems. This causes them to have a lower engagement and finally resign from an organization. Therefore, this research aims to investigate the influence of organizational factors including leadership style, organizational culture, and organizational justice perception, on the brownout syndrome of the employees in Southern Economic Corridor. The sample comprised 322 workers in the Southern Economic Corridor area covering 4 provinces, namely Chumphon, Ranong, Surat Thani, and Nakhon Si Thammarat. A questionnaire was employed as a tool for data collection. Statistics applied for the analysis included frequency, percentage, mean, standard deviation, and multiple regression. The findings revealed that the three factors most affecting the brownout syndrome of the employees in Southern Economic Corridor, sorted from high to low level of influence, were distributive justice perception, transformational leadership, and clan culture. Only transformational leadership had the same directional impact on the brownout syndrome, while the other two had an opposite effect. Altogether, the factors considered explaining 45.2% of the variance in the brownout syndrome of the employees in Southern Economic Corridor.
      PubDate: 2023-01-05
      DOI: 10.55164/ecbajournal.v15i1.257849
      Issue No: Vol. 15, No. 1 (2023)
  • The Influence of Service Quality Components on Behavioral Loyalty of
           Homestay Tourists: A Case Study of Libong Island, Trang Province

    • Authors: Xingjing Saelee, Patnaree Jepong, Wilawan Jansri
      Pages: 187 - 208
      Abstract: This research aimed to investigate the influence of service quality components, satisfaction with tourism resources and perceived value of homestay tourism on behavioral loyalty of tourists towards homestay tourism, Ko Libong, Trang Province.Samples of the study which were 385 tourists who had been stayed at homestay in Ko Libong, Trang Province within the past year were gathered by using purposive sampling method. An online questionnaire was used for conducting data. The data were analyzed by using Smart PLS technique for analyzing the causal relationship model using the partial least squares structural equation model (PLS-SEM). The results shown that service quality factors including concrete services and responsiveness to customers, and the satisfaction with tourism resources factors which consisted of activities, accessibility and accommodation influencing behavioral loyalty of homestay tourists in Ko Libong, Trang Province. Additionally, the perceived value of homestay tourism factors effects behavioral loyalty of homestay tourists in Ko Libong, Trang Province.
      PubDate: 2023-01-05
      DOI: 10.55164/ecbajournal.v15i1.257405
      Issue No: Vol. 15, No. 1 (2023)
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Heriot-Watt University
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