Publisher: Mahachulalongkornrajavidyalaya University (Total: 5 journals)   [Sort alphabetically]

 Showing 1 - 5 of 5 Journals sorted by number of followers J. of Graduate Studies Review J. of Educational Review Faculty of Education in MCU J. of Buddhist Studies J. of Arts Management Dhammathas Academic J.
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 Journal of Arts ManagementNumber of Followers: 0     Open Access journal ISSN (Online) 2630-0427 Published by Mahachulalongkornrajavidyalaya University  [5 journals]
• Causal Factors Influencing the Adoption of Social Media Platform as a Tool
for Collaborative Learning among Higher Education Students: The New Normal
Post-COVID-19 Outlook

Pages: 1604 - 1627
Abstract: This article aimed to study 1) causal factors influencing the adoption of social media platforms as a tool for collaborative learning among higher education students; and 2) causal relationships between factors influencing the adoption of social media platforms as a tool for collaborative learning among higher education students. This research was a quantitative approach. The sample size was calculated from the sample-size ratio of Hair et al. (2010). The sample consisted of 371 higher education students who had experience using a social media platform for collaborative learning. They were selected by purposive sampling. The instrument for collecting data was a questionnaire. Analysis of data by analyzing the structural equations with PLS-SEM procedures. The results found that the most influential causal factors affecting the adoption of social media platforms as a tool for collaborative learning among higher education students are the capacity to support collaborative teamwork and perceived enjoyment, respectively. The implications of this study reveal the importance of understanding the causal factors that affect social media platforms as a tool for collaborative learning among higher education students. The study recommends that educational institutions and stakeholders enhance the level of social media platforms as a tool for collaborative learning among higher education students related to the current situation and transforming to the new normal of learning patterns.
PubDate: 2022-11-23
Issue No: Vol. 6, No. 4 (2022)

• Characteristics of New Successful Entrepreneurs in Food and Beverage

• Authors: Kunlaya Sroysing, Ongart Naiyapatana, Ornuma Charoensuk
Pages: 1628 - 1646
Abstract: The purposes of this research were: 1) to study the meaning of new successful entrepreneurs in the food and beverage business during the COVID-19 Pandemic; and 2) to study the characteristics of the food and beverage business during the crisis of COVID-19. This research was a qualitative research study using the grounded theory methodology. Twelve new successful entrepreneurs in the food and beverage business were purposefully selected as the key informants of this research study. Data were collected by in-depth interviews by employing semi-structured guideline questions and analyzed by using content analysis to define the meaning and characteristics of a new successful entrepreneur. It was found that: 1. The new successful entrepreneur in the food and beverage business may differ in several ways due to the entrepreneur’s goal; satisfaction with business success; and happiness in doing business. There were four key components to being successful in business: financial return, customer’s satisfaction, employee’s satisfaction, and entrepreneur’s personality; and 2. The finding showed the key characteristics of the new successful entrepreneur in the food and beverage business were reflected in the soft skills, which consisted of five main components: 1) creativity; 2) learning and self-development; 3) service minded; 4) determination and patience; and 5) self-confidence.
PubDate: 2022-11-23
Issue No: Vol. 6, No. 4 (2022)

• A Study of Diseases or Symptoms and Treatment Procedures in the Krasai
Scripture, which Appears in Textbook of Medicine, Royal Issue of Rama V,
Volume 1

• Authors: Phakamas Paratang, Supaporn Wisungre, Kanyarat Duenngai, Sumalin Deechan, Nawarat Meechai
Pages: 1647 - 1666
Abstract: A study of diseases or symptoms and treatment procedures in the Krasai scripture, which appears in the Textbook of Medicine, Royal Issue of Rama V, Volume 1, was a qualitative investigation based on the study recorded in old textbooks. The comprehensive analysis and transcription of the recorded data was the first step in this study. Then, using the processed data from the study, they categorize the knowledge according to a defined definition and the Krasai scripture's procedures for curing diseases. The results showed that traditional Thai medicine had 22 diseases, 4 symptoms, and 79 pharmacological therapy formulas in the Krasai scripture from the Royal Textbook of Medicine, Rama V, Volume 1. This study's findings provide an excellent beginning point for the development of Thai traditional medical knowledge, which has been documented in textbooks passed down from generation to generation. It can also be used as a guideline for exploring diseases and symptoms of Thai traditional medicine in the public health service system. As a result, there will be more options for public health care that are both diverse and effective.
PubDate: 2022-11-23
Issue No: Vol. 6, No. 4 (2022)

• Creating Community Based Tourism Routes by Train to Support Free
Independent Tourists in The Western Region of Thailand

• Authors: Pimchanok Mulmit, Pitak Siriwong
Pages: 1667 - 1690
Abstract: This article aimed to study 1) the behavior and needs of independent tourists traveling by train; 2) the context and assess the potential of community tourist attractions in the western region; and 3) the creation of community-based tourism routes by railway to support free-independent tourists in the western region. The areas studied include Nakhon Pathom, Ratchaburi, Kanchanaburi, Phetchaburi, and Prachuap Khiri Khan. It was mixed-method research. The research results were found as follows: 1. The behavior and needs of independent tourists traveling by train in the western region's community-based tourism in the following areas: The FIT tourist’s behavior travels for relaxation with friends once per month. Most of them traveled sightseeing, and the average cost throughout the trip was 1,001–3,000 baht. They have traveled to community-based attractions in the western region by getting information about tourist attractions from the internet. Their tourist motivation was self-improvement, including the tourist needs composed of 1) ease of access, 2) facilities, and 3) attractiveness in community-based tourist attractions. 2. Contextualize and assess the potential of community tourist attractions in the western region, including waterfront community-based tourist attractions, old market community-based tourist attractions, multicultural community-based tourist attractions, Thai Song Dam community-based tourist attractions, eco-community-based tourism sites, and a local fishermen's community-based tourist attraction. 3. There were four routes to build community-based tourism by train in the western region, as follows: 1) community-based tourism route by train for leisure and fishing along the sea; 2) community-based tourism route by train to learn outside the classroom and get a local lifestyle; 3) community-based tourism route by train to experience the local culture and wisdom along the historic railway line; and 4) community-based tourism route by train to respond to emotions of lifestyle along the railroad and river.
PubDate: 2022-11-23
Issue No: Vol. 6, No. 4 (2022)

• A Study of Special Orthographic Words of the Tai Ahom Soul-Calling
Manuscripts “Khon Ming Lung Phai”

• Authors: Kanokwan Jayadat, U-Tain Wongsathit
Pages: 1691 - 1712
Abstract: The purposes of this research were to 1) study the form of special orthographic words found in the Tai Ahom soul-calling manuscript "Khon Ming Lung Phai"; 2) categorise and analyse special orthographic words from Khon Ming Lung Phai manuscripts; and 3) use the special orthographic words as a device to help date the age of Tai Ahom manuscripts. This research used documentary research as a qualitative method to study the 104 pages of Khon Ming Lung Phai manuscripts by translating, categorising, and analysing the data of special orthographic words. Ultimately, the data was compiled in a descriptive analysis and concluded in the form of the research article. The results showed that special orthographic words used in the Tai Ahom Soul calling manuscripts "Khon Ming Lung Phai" appeared in the form of abbreviated words, which can be divided into five different forms: 1) deleting the similar alphabet, 2) using a diacritic mark (Nikhahit) to replace ending consonants, 3) Using for writing duplication words, 4) using a unique word form, and 5) writing the vocative word as a particle. The knowledge of special orthographic words would make it possible to understand the meaning of abbreviations which have remained unknown for quite a number of Tai Ahom Manuscripts. Moreover, the study showed that the special orthographic words could help to date the age of the Tai Ahom manuscripts by comparing the forms of the special orthographic words found. Last but not least, knowing the Tai Ahom special orthographic words would be profoundly constructive for scholars interested in Tai Ahom manuscript studies as a guideline to help in reading, translating, and comprehending many invaluable stories of Tai Ahom manuscripts in the future.
PubDate: 2022-11-23
Issue No: Vol. 6, No. 4 (2022)

• Components of Electronic Service Quality of E-commerce Business in
Thailand

• Authors: Pongsan Tanyong , Patcharakan Nimitsadikul
Pages: 1713 - 1732
Abstract: The article aimed to study 1) the components of electronic service quality of e-commerce businesses in Thailand; and 2) the guidelines for improving the quality of electronic services of e-commerce businesses in Thailand. This research was a mixed method research. The instruments for collecting data were questionnaires and in-depth interviews. The statistics used to analyze the data were frequency, percentage, mean, standard deviation, statistical models of structural equations, second order confirmatory factor analysis method, and content analysis. The research results were found as follows: 1) Electronic service quality components of e-commerce business in Thailand consist of 8 components according to the conceptual framework created. The highest component weight in the top three was responsiveness, reliability, and compensation, with weights as high as 0.93, 0.92 and 0.86, and predictive power (R2) as high as 86, 84 and 73 percent, respectively. 2) Guidelines for improving the quality of electronic services for e-commerce businesses in Thailand. Entrepreneurs should focus on responsiveness quickly, whether it is asking for product information. delivery status check, responding to complaints, the next issue is privacy. There should be a good data retention system and maximum security. Do not disclose the user's information. or a weakness for those who do not wish to come in to hack the system to steal information. In addition, in terms of efficiency and system availability. It should make the system easy to use and stable, as well as compensate in the event of damaged shipments.
PubDate: 2022-11-23
Issue No: Vol. 6, No. 4 (2022)

• Structural Relationship Model of Digital Entrepreneurship, New Product
Development, Customer Response and Competitive Advantage: An Empirical
Investigation from E-Commerce Business in Thailand

• Authors: Pattarika Chinchang, Thareerat Kuleelung
Pages: 1733 - 1755
Abstract: Digital entrepreneurship is reckoned to be a crucial driver of e-commerce businesses in Thailand for developing economic growth. This article aimed to (1) develop a causal relationship model of digital entrepreneurship, new product development, customer response, and competitive advantage, and (2) study the characteristics of the developed model. This study was quantitative research methodology, employing questionnaires as a data collection tool. A total of 285 e-commerce businesses in Thailand were included as samples in this study. Descriptive analysis (percentage, mean, standard deviation), Pearson correlation, factor analysis, and path analysis were used for data analysis, with structural equation models (SEM) employed to find out the causal relationship of the studied parameters. The research results were as follows: (1) digital entrepreneurship had a positive influence on both new product development and customer response at a significance level of 0.01, and in a similar manner, not only new product development but also customer response displayed a positive impact on competitive advantage at a significance level of 0.01; and (2) the characteristics of the developed model were consistent with the empirical data, revealing the statistical values of $\chi$2/df = 1.357, df = 114, p-value = 0.095, GFI = 0.951, CFI = 0.994, AGFI = 0.926, and RMSEA = 0.025.
PubDate: 2022-11-23
Issue No: Vol. 6, No. 4 (2022)

• Development of Innovative media to Solve the Problems of Literacy and
Analytical Thinking Problems of the students in Small Network Schools

Pages: 1756 - 1772
Abstract: Solving problems in literacy, writing, and analytical thinking among students in the age of technology. Teachers need to have knowledge of creating innovative media for use in learning management. and develop students. This article aimed to study (1) the problems and needs for the development of innovative media for solving literacy problems. and analytical thinking; (2) create innovative media to solve literacy problems and analytical thinking; and (3) assess the usefulness of innovative media for solving literacy problems and analyze. It was a research that combines both quantitative and qualitative methods. The group of informants consisted of the director and two teachers per school, totaling 20 people. The usefulness assessment group consisted of 3 media development experts. The tool used to collect the data. including questionnaires, group chat logs, and assessment forms. The statistics used to analyze the data were mean, standard deviation, The results were found as follows: 1. Problems in literacy and analyze Overall, it was at a high level. Reading problems, problems with illiteracy and reading errors, and writing problems, problems in writing words, misspellings, problems with analytical thinking. The problem was encountered and could not be reasoned with inability to think of linking knowledge. There was a demand for innovative media development. It was found that teachers needed to develop innovative media for making booklets. 2. Creation of innovative media to solve literacy problems and analyze them by using the training process, it was found that teachers were satisfied at a high level. 3. The results of the evaluation of the usefulness of innovative media for literacy problems and analysis found that innovative media are convenient and easy to implement in learning activities.
PubDate: 2022-11-23
Issue No: Vol. 6, No. 4 (2022)

• Effects Of Using Petanque to Enhance the Well-Being of The Elderly Through
the Participation Process in Muang District, Surin Province

• Authors: Kittithorn Klangpraphan
Pages: 1773 - 1790
Abstract: The objectives of this paper were: 1) to study the problems and needs to enhance the elderly's well-being; 2) to create an activity program to improve the well-being of the elderly; and 3) to study the satisfaction of the aged towards health-enhancing activities. The elderly in the Surin neighborhood used sport as a base. This research was applied research that integrates participatory research with the community. Health research and health education research, physical education, and health. The sample group used in this research consisted of 38 elderly people in Mueang District, Surin Province. The tools used to collect data were questionnaires, interview forms, and statistics used for data analysis, such as the percentage, mean, and standard deviation. The results showed that 1) Problems and needs to enhance the well-being of the elderly found that 1.1) problems of petanque sports in community areas averaged 4.88 parts 1.2) petanque sports opinions were averaged at 4.38, and 1.3) the demand for using petanque sports to promote the health of the elderly in the community was averaged at 4.48. 2) As for the development of an activity program to enhance the health of the elderly, it was found that there were 4 aspects: 2.1) provides knowledge about petanque sports. preliminary 2.2) warm-up techniques; 2.3) petanque playing methods and practice forms; and 2.4) petanque playing techniques and international rules; and 3) Elderly satisfaction with health-promoting activities in urban areas. Surin By using petanque as a base, it was found that 3.1) the knowledge of playing petanque for the elderly had an average of 3.73, 3.2) the physical health of the elderly in playing petanque had an average of 4.54, and 3.3) their health. The mentality of the elderly in playing petanque was an average of 4.78.
PubDate: 2022-11-23
Issue No: Vol. 6, No. 4 (2022)

• The Influence of Risk Perception on Religious Tourism Destination Loyalty
in Chiang Mai in the Context of the COVID-19 Pandemic

• Authors: Waret Ruttanavisanon
Pages: 1791 - 1804
Abstract: This article aimed to study (1) the risk perception of religious tourists in Chiang Mai; (2) the loyalty of religious tourists to religious tourism destinations in Chiang Mai; and 3) the influence of risk perception on religious tourism destination loyalty in Chiang Mai in the context of the COVID-19 pandemic. This research was a quantitative method. The instrument for collecting data was a questionnaire. Analysis of data by descriptive statistics and multiple linear regression analysis. The research results were found as follows: 1. The overall risk perception of religious tourists in Chiang Mai in the context of the COVID-19 pandemic was at a moderate level, and risk perception in all four components, namely performance risks, social risks, health risks, and financial risks, was also at a moderate level. 2. The overall loyalty of religious tourists to religious tourism destinations in Chiang Mai in the context of the COVID-19 pandemic is at a high level. The level at which tourists recommend and share positive experiences of Chiang Mai as a religious tourism destination with others was at a high level. 3. The influence of risk perception on religious tourism destination loyalty in Chiang Mai in the context of the COVID-19 pandemic was statistically significant at the 0.05 level, with only one component being perceived health risks.
PubDate: 2022-11-23
Issue No: Vol. 6, No. 4 (2022)

• The Development of Educational Management Model in The Digital Era for
Secondary School in The Central Region Under the Office of The Basic
Education Commission

• Authors: Tanyaporn Najampa, Apithee Songbandit, Yothin Srisopha
Pages: 1805 - 1820
Abstract: The objectives of this research are as follows: 1) to study the factors of school management in the digital era 2) to examine the model of educational institution administration in the digital era and 3) to evaluate the model of educational institution administration in the digital era. The data was collected from a sample group of 381 school administrators and teachers of secondary schools in the central region under the Office of the Basic Education Commission by multi-stage random sampling and was analyzed by statistics software. The research instrument was a 5-level questionnaire with a IOC .60 -1.00 and a reliability value of 0.99. The results showed that 1. The factor of educational institution administration in the digital era for secondary schools in the central region Under the Office of the Basic Education Commission consists of 6 aspects: 1) director 2) teacher 3) learner 4) learning 5) technology and 6) process. 2. The model of educational institution administration model in the digital era for secondary schools in the central region Under the Office of the Basic Education Commission shows congruence with empirical data consists of 6 main components and 29 subcomponents with Relative Chi-square=0.977, CFI =1.00, TLI = 1.00, RMSEA = 0.000, SRMR=0.024. 3. The model of educational institutions administration model in the digital era for secondary schools in the central region Under the Office of the Basic Education Commission is accurate, appropriate, useful and feasible.
PubDate: 2022-11-23
Issue No: Vol. 6, No. 4 (2022)

• The Development of Academic Network Management Model in Small Sized
Primary Schools of Primary Education Service Area Office, Office of The
Basic Education

• Authors: Sakkarin Sompidnapa, Jantarat Phutiariyawat, Marut Patphol
Pages: 1821 - 1843
Abstract: This article aimed as follows: 1) to study problematic conditions and their components; 2) to develop and test the model of academic network management in small-sized primary schools under the Office of the Basic Education Commission; and 3) to estimate a model of academic network management in small-sized primary schools under the Office of the Basic Education Commission. This study employed mixed-method research. The qualitative research was an interview with seven experts selected by the purposive sampling method. In terms of the quantitative research, the sample group for the quantitative approach consisted of 334 directors and teachers in small-sized primary schools under the Office of the Basic Education Commission using a multi-stage random sampling method. The statistics used for analyzing the data were content analysis, frequency, percentage, mean, standard deviation, and confirmatory factor analysis. The results showed that the model of academic cooperation network management can be used to formulate guidelines for the preparation of a manual for the administration of academic cooperation networks for small primary schools of the Office of Primary Education Service Areas under the Office of the Education Commission, which consists of 3 parts: 1) There are five problems in small schools; 2) The model of academic network management in small-sized primary schools under the Office of the Basic Education Commission consisted of nine components; 3) To estimate the model of academic network management in small-sized primary schools under the Office of the Basic Education Commission. In general, suitability was at the highest level.
PubDate: 2022-11-23
Issue No: Vol. 6, No. 4 (2022)

• The Educational Innovative Organization for Secondary Schools Which
Awarded from Office of the Basic Education Quality Awards

• Authors: Natpapt Sakunpatrada, Jantarat Phutiariyawat
Pages: 1844 - 1861
Abstract: This article aimed to (1) study the composition of educational innovation organizations of secondary schools that were awarded from the Office of the Basic Education Quality Awards; and (2) propose guidelines for developing secondary schools under the Office of the Basic Education Commission for educational innovation organizations. This research was mixed method research. For quantitative research, there were 13,931 school administrators and teachers from secondary schools who were awarded by the Office of the Basic Education Quality Awards in the central and eastern regions of Thailand. The sample consisted of 375 They were selected by multi-stage random sampling. Research instrument was the questionnaire scale estimates the 5 levels with reliability value 0f 0.94 and data were analyzed by using descriptive statistics and exploratory factor analysis. For qualitative research, the target group consisted of 5 eminent people from a purposive sample. The research instrument was a semi-structured interview and analyzed by content analysis. The research results were found as follows: 1) the components of the educational innovative organization of secondary schools which awarded from Office of the Basic Education Quality Awards consisted of 5 components, which were 1) innovative leadership and competency of personnel 2) vision, strategy and goals of being an innovative organization 3) a network for cooperation in education management 4) information and communication technology within educational institutions and 5) culture and innovative atmosphere of educational institutions. 2) guidelines for developing secondary schools under the Office of the Basic Education Commission for educational innovative organization found that administrators must keep up with the changes. Encourage personnel to have independent thinking. Involve teachers in defining the vision of the school. There is a network of cooperation in education management with all sectors. Management based on good governance. Build manpower to have the potential to use information and communication technology.
PubDate: 2022-11-23
Issue No: Vol. 6, No. 4 (2022)

• A Model of Empowering Leadership to Affect Organizational Citizenship
Behavior in Basic Education Institutions

• Authors: Pawinee Anamai, Taweesil Koolnaphadol, Somboon Burasirirak
Pages: 1862 - 1882
Abstract: The objectives of this paper were: 1) to study the causal model of empowered leadership that affects organizational membership behavior of teachers in primary schools; and 2) to examine the coherence of the causal model of empowered leadership affecting organizational membership behavior of teachers in basic education schools with empirical data. The research model was quantitative research. The sample group consisted of 400 administrators and teachers in educational institutes under the Phetchaburi Secondary Education Service Area Office, which consisted of using Multi-Stage Random Sampling. using basic statistics and analysis of the Structural Equation Model (SEM). The results were found: 1) The results of the analysis and harmonization of the theoretical model of the causal relationship structure model of empowered leadership affecting organizational membership behavior of teachers in basic education institutions were consistent. with empirical data The statistical harmonization of the Empowered Leadership Model that affects the organizational membership behavior of teachers in basic education institutions is as follows: x2 = 272.11, P-Value = 0.668, df = 283, GFI = 0.96, AGFI = 0.93, CFI = 1.00, SRMR = 0.04, RMSEA = 0.001, 2) The latent variables of empowerment leadership that indirectly influenced through various factor variables to the good organizational membership behavior of teachers in basic education institutions. can be described as 94 percent.
PubDate: 2022-11-23
Issue No: Vol. 6, No. 4 (2022)

• Effectiveness of Online Dance Teaching in College Dance Majors: Case of
Jinjiang College of Sichuan University

• Authors: Peili Yin, Chai Ching Tan
Pages: 1883 - 1907
Abstract: Online is a popular media or pedagogical approach in schools these days, and dancing courses are no exception. Empirical research about the perceptions of students towards online dancing classes is rare. As a result, the goal of this study was to develop a model that explains students’ continuing support for online dance classes: based on the three stages of learning (pre-class preparation, in-class learning, and post-class revision) as a predictive base for student satisfaction, following the theory of planned behavior model. The comparative and parallel plots demonstrate considerable changes in perceptions between online and traditional dance learning phases, which have significant consequences. Furthermore, to confirm the suggested model guided by the theory of planned behavior, this work used structural equation modeling (SEM) analysis. Specifically, this study discovered that the quality of online dancing learning is the weakest link during the learning stage, after-class revisions and feedback have received favorable comparative responses compared to traditional online dancing learning, which has less revision demand; and the traditional dancing learning mode demonstrates the weakest link in the after-class stage, relating to revision materials provision. Similarly, the traditional learning approach has demonstrated some laxity in terms of pre-class preparation compared to online, which provides more extensive preparation by its very nature. The most significant contributions are twofold, first, satisfaction has been shown to be an important driver in influencing the attitudes, subjective norms, and perceived behavioral control of the students towards the online dance teaching mode, and thus, secondly, this study contributes to the theory of planned behavior from the role of satisfaction. For this study, the theory of planned behavior culminates in students showing continuing support for online dance teaching, which infers and reflects the effectiveness of the pedagogical interventions.
PubDate: 2022-11-23
Issue No: Vol. 6, No. 4 (2022)

• A Successful Encouragement in the Vipassana Meditation Practice According
to the Sappaya Principle

Pages: 1908 - 1922
Abstract: This article aimed 1) to study the practice of Vipassana meditation in the Buddhist scriptures; 2) to study the practice of Vipassana according to the Sappaya principle; and (3) to provide guidelines for promoting the practice of Vipassana according to the Sappaya principle. This research was qualitative research, analyzing document data using the 6'Cs technique and field research with an in-depth interview of 11 key informants. The findings of the research were as follows: 1. Vipassana meditation practice according to the Buddhist scriptures indicates foundations of mindfulness comprising of; 1) contemplation of the body, 2) contemplation of feelings, 3) contemplation of mind, and 4) contemplation of mind objects. 2. The sappāya principle whom encouragement to Vipassana meditation practice is that one who enters into practice (1) must have fewer burdens (2) not let day and night pass without any profit, (3) associate with fewer people, (4) hear of the Dhamma, (5) proficiency in-out meditation, (6) continuity practice with the Sappaya principle, (7) strengthen spiritual faculties, and (8) apply the suitable method of practice. 3. The encouragement of success in meditation practice with the Sappaya principle is that of the adjustment of the environment around practical places to suit meditation practice. The way to the successful encouragement of meditation practice with the Sappaya principle according to Model 4–7–7 is concluded with meditation practice conformed to the four pillars of mindful contemplation, the seven Sappaya principles, and the seven successful encouragements. These are the advisable guidelines for meditation centers, the masters, and ordinary practitioners.
PubDate: 2022-11-23
Issue No: Vol. 6, No. 4 (2022)

• Analysis of Perspectives on Social Phenomena Concerning 100 Million
Ordination Ceremony According to Theravãda Buddhist Principles

• Authors: Amnat Yodthong
Pages: 1923 - 1938
Abstract: This research article was a documentary research aimed at analyzing the perspectives on the social phenomena of 100 million ordination ceremonies according to Theravāda Buddhist principles in terms of 1) the prospective ordainees’ purposes, 2) the ordination ceremony, 3) the objectives of ordination, and 4) the relationship among those three points. The study found as follows: 1) The prospective ordainees’ purposes, they had the intention behind ordination to repay their parents' favors. It was considered a secondary purpose that they had to fulfil; 2) A typical ordination ceremony was considered a festive event although it was suitable to the economic status of the ordainees and their families. However, an ordination festive event also included vice as its disadvantage; 3) As for the objectives of ordination, it is assumed that the ordained monks had reached the primary state of sensual pleasures; that is, they observed the monastic codes and did not commit misconduct in monkhood; and 4) The relationship among the ordainees’ purposes, the ordination ceremony, and the objectives of ordination was considered as an "A2B3C1" relationship. In other words, the ordainees’ secondary purpose for their parents (A2), a festive ordination ceremony (B3), and their compliance with the monastic codes in monkhood in order to arrive at the primary state of sensual pleasure (C1) were related.
PubDate: 2022-11-23
Issue No: Vol. 6, No. 4 (2022)

• Health Information Categorization for Patient Referral in Thailand: The
Perceptions of Patients and Healthcare Professionals

• Authors: Veerawan Aumpanseang, Kamonchanok Suthiwartnarueput, Pongsa Pornchaiwiseskul
Pages: 1939 - 1963
Abstract: This article aimed to explore the standard set of healthcare information for patient safety and care efficiency in time and cost. Therefore, the findings will benefit the development of a management platform that may possibly be a constitutional concept to respond to the need for national healthcare data standards and lead to the standardization of healthcare information for patients' referral process. In this study, the total number of subjects was 903 participants, including 424 healthcare professionals and 479 patients or relatives. They were selected by the specific inclusion criteria, which are their experiences of healthcare services in patients' referral systems. The instrument for collecting data was a mixed-methods research methodology; quantitative and qualitative mechanisms were conducted. The statistical tools for data analysis were descriptive statistics and factor analysis. The research results were: first, the in-depth interview with healthcare professionals confirmed the commonly used information in patient referrals, including Personal Information, Medical treatment expenses, drug addiction growth, Clinical Data, Drug Utilization, Principal or Specific diagnosis, Diagnosis-related, Treatment Historical Report, Psychotherapy, HIV/AID infection, Monitor, Emergency, Symptoms/conditions, Original-Recipient Hospital details, Referral objectives, Informant, Witness details, and Data usage. Furthermore, the survey result revealed that the given 19 information categories could be condensed into three data groups: Patient-specific, Expert-based and administrative data. This research's findings will aid stakeholders, e.g., policymakers and healthcare organizations, to achieve meaningful use, facilitating the adoption and implementation of EHRs and HIE.
PubDate: 2022-11-23
Issue No: Vol. 6, No. 4 (2022)

• Sustainability Key Performance Indicators for Thailand’s Upstream
Oil and Gas Industry

• Authors: Chatrudee Atsavakovith, Kamonchanok Suthiwartnarueput, Pongsa Pornchaiwiseskul
Pages: 1964 - 1989
Abstract: This article aimed to study and propose key performance indicators and sustainability models for Thailand's upstream oil and gas industry. This propose is based on a literature review and a survey of academicians and industry experts to achieve sustainable operations. The analytical hierarchy process adopted prioritizes indicators based on triple bottom line aspects. The oil and gas exploration and production industry is one of the most important for driving a nation’s economy. Additional income is generated through royalty payments, special remuneration benefits, petroleum income tax, and revenues from joint development. However, the business carries high risk, including the uncertainty of unproven geological reserves; high cost of production; high intervention and maintenance costs; dependency of production capability on the weather; price fluctuations; and cost of treatment of waste and spills. Therefore, the industry makes efforts to be more sustainable by causing less harm to the environment and society while making profits, building relationships with partners and investors, and enhancing its competitive advantage for long-term benefits to the bottom line. Even in times of low energy demand, the momentum and intensity to measure sustainability in the upstream oil and gas industry are maintained. As we move towards a more sustainable future, the upstream oil and gas sector should be considered a sustainable indicator to verify overall performance and measurable. Moreover, the oil and gas industries in Thailand's upstream sector are increasingly challenged to maintain business integrity. To ensure national energy security, the proposed sustainability KPIs and sustainability model could be used as guidance.
PubDate: 2022-11-23
Issue No: Vol. 6, No. 4 (2022)

• The Influence of Corporate Governance, Corporate Social Responsibility
Disclosure, and Intellectual Capital Disclosure towards Firm Value:
Evidence from Companies Listed in the Stock Exchange of Thailand

• Authors: Supattra Apichaimongkol, Sannudee Selaratana, Poomthan Rangkakulnuwat
Pages: 1990 - 2008
Abstract: The objective of this study was to explore the influences of corporate governance, corporate social responsibility disclosure, and intellectual capital disclosure on firm value of companies listed on the Stock Exchange of Thailand with 896 observations during the years 2018 and 2019. Tobin’s Q ratio was used for the measurement of firm value variables. The corporate governance variables consisted of corporate governance score, major shareholder ratio, number of meetings of the board of directors, and directors’ remuneration. Disclosure variables were measured using content analysis with 5 score levels (minimum 0=no disclosure, maximum 4=disclosure of text; monetary and non-monetary). The corporate social responsibility disclosure variable consisted of 43 indicators covering 4 areas, which were: environment, community, workplace, and marketplace. The intellectual capital disclosure variable consisted of 32 indicators covering 6 areas, which were: employees, information technology, processes, research and development, customers, and strategy. Control variables include firm size, firm age, financial leverage, dividend policy, investment opportunity, productivity of the firm and industry sector. In terms of hypothesis testing, multiple linear regression was applied. The findings revealed that corporate governance and intellectual capital disclosure significantly and positively impacted firm value. In addition, control variables that significantly impacted firm value consisted of investment opportunity, productivity of the firm, firm age, and financial leverage. A suggestion for future research is to extend the period of study because the measurement of efficiency and effectiveness of corporate social responsibility disclosure might take a long period of time.
PubDate: 2022-11-23
Issue No: Vol. 6, No. 4 (2022)

• Transferring the Social Missions to Local Government Organization:
Conditions, Obstacles, and Future Trends

• Authors: Wanwipha Tailangka, Panawan Premsri, Watinee Wongsaros, Phasakorn Dokchan
Pages: 2009 - 2023
Abstract: The purpose of this article was to study general information on the transfer of social missions. Track progress and obstacles caused by the process of transferring and presenting guidelines for social missions in the future. It was found that social missions transferred to local government organizations have 11 government departments in 6 ministries and 15 missions. The reason why social missions have slowed down is because it is a sensitive mission that directly impacts on people's livelihoods. While using the operating principle of availability of volunteers, local government organizations have to pass assessment conditions with a large number of indicators. Therefore, I propose: 1) The central administration has changed its role to be a supporter and reducing the constraints on budget allocation for social missions. 2) In current local management, the executives can't perform independently, so they should reduce mission duplication between provincial administration and local administration. 3) Once the locals get authorities, they must have its own action plans to transfer each individual mission. In order to visualize the operation before the acceptance of mission transfer. 4) True fiscal independence will result in effective and timely management. And 5) To generate participation from the citizens, the business sector and civil society will help to promote sustainability in local development
PubDate: 2022-11-23
Issue No: Vol. 6, No. 4 (2022)

• The Study of People’s Life and Emotion in Rong Wongsawan’s Nonfiction
Writings B.E. 2515-2516

Pages: 2024 - 2040
Abstract: The article was based on the study concerning three nonfiction books by Rong Wongsawan: Takhli Tear without Cry, Sattahip don’t say goodbye, Ruby’s junction which considered the lives and emotions of people in his books during BE 2515-2516. The findings contained three important changes. First, they reflected on the lives of people who were moving on in search of a better life in the area of the American base and gemstone mine, changing their minds and forming a network as entrepreneurs. Second, the aspect introduced the emotion of the people in the cases of hope and nostalgia. Third, introduced conflict of value system and emotional regimes to their profession and the life that seemed not to be accepted by society. These three aspects were deemed to shed light on a better image of the changing moments of people’s lives and emotions during that period.
PubDate: 2022-11-23
Issue No: Vol. 6, No. 4 (2022)

• Investigating the Relationship Between Corporate Social Responsibility and
Innovation

• Authors: Kanokkarn Tevapitak Cooke
Pages: 2041 - 2059
Abstract: This article aimed to investigate the relationship between corporate social responsibility practices and innovation performance by reviewing the literature on these topics. This article reviewed thirty-five papers and analyzed them according to the research stream. The research streams were classified into: (1) conceptual papers, (2) literature reviews of papers, and (3) research papers. This article also grouped them into four main groups according to the nature of the relationship between CSR and innovation: (1) a direct relationship between CSR and innovation; (2) an indirect relationship between CSR and innovation; (3) no relationship between CSR and innovation; and (4) diverse relationships between CSR and innovation. The indirect relationship presents both CSR and innovation as (1) a representative of other variables, (2) a moderator or mediator between CSR/innovation and other independent variables, such as growth, performance, and sustainability, and (3) a controlled variable. The classification of research articles provides a clear picture of the relationship between CSR and innovation, which is more complicated than how the linear positive relationship of CSR influences innovation.
PubDate: 2022-11-23
Issue No: Vol. 6, No. 4 (2022)

• Philosophy of Law in Tatiya Parajika

• Authors: Apichoke Kerdpon, Phramahamaghavin Purisuttamo
Pages: 2060 - 2081
Abstract: The objectives of this research article were: 1) to study the philosophy of law about manslaughtering; 2) to study Tatiya Parajika; and 3) to analyze the philosophy of law in Tatiya Parajika. This study used qualitative research methodology. The results of the study found that: 1) The philosophy of law about manslaughtering, in the metaphysical aspect, is comprised of both legal naturalism concept, in content of regulation, and legal positivism concept, in punishment determining and enforcement; 2) Tatiya Parajika, whole Vinaya pitaka also, has quality of norm. Tatiya Parajika is a complete diagnostic conduct system using elements of the offence. It has examples of applying the norm to the cases, which introduces different sanctions in cases that have different elements of the offence; and 3) There are similar philosophy of law concepts in Tatiya Parajika and positive law. So, the law about manslaughtering and Tatiya Parajika have very close ideas to each other, the integration of legal positivism concept and legal naturalism concept, the way of ethics, which is not just deontology or teleology, and the norm applying method or legal method to diagnosis.
PubDate: 2022-11-23
Issue No: Vol. 6, No. 4 (2022)

• The Development of Responsible Tourism Routes for Supporting Corporate
Tourists in the Western Region

• Authors: Prapon Leksuma, Pitak Siriwong
Pages: 2082 - 2106
Abstract: This article aimed to 1) study the needs, behaviors, and factors affecting responsible travel destination decision-making in the western region of corporate tourists; 2) analyze the potential of tourist attractions that can be arranged with CSR activities for responsible tourist attractions in the western region; and 3) design responsible tourism routes to accommodate corporate tourists in the western region. This study used a mixed-methods technique. Collecting data involved a questionnaire with 400 tourists, an in-depth interview with 65 key informants, and a focus group with 34 stakeholders. Analysis of the data using descriptive statistics with frequency, percentage, mean, standard deviation, regression analysis, and content analysis The research results were found as follows: 1. The majority of corporate tourists were traveling for meetings and seminars. The tourists demanded responsible tourism routes in the western region, consisting of accommodation, tourist attractions, prices, activities, program format, safety, and souvenir products. Their overall need was at the highest level. 2. The potential of being a responsible tourist destination in the western region had an attractive pattern in terms of solving community problems, conserving and restoring nature, and helping the underprivileged, including the handicapped and the elderly. Useful activities in tourist attractions can help society, conveniently accessible tourist attractions, fully equipped facilities, and standardized accommodation. 3. Three responsible tourism routes can be created: environment and nature responsible tourism routes; local people and community responsible tourism routes; and charity and social donation responsible tourism routes.
PubDate: 2022-11-23
Issue No: Vol. 6, No. 4 (2022)

• Social Impacts of Phuket Vegetarian Festival

• Authors: Phattamon Polrong, Santidhorn Pooripakdee
Pages: 2107 - 2121
Abstract: The Phuket Vegetarian Festival attracted tens of thousands of tourists, forcing local residents to share services and facilities with them. Consequently, the activities taking place in the area have both positive and negative social impacts on the local residents. Therefore, the social impacts should be researched and developed further in order to promote social values that aid in minimizing or resolving the impacts in a tangible manner. The purpose of this article is to analyze the confirmatory factor about the social impacts of the Phuket Vegetarian Festival with quantitative research. The sample size was determined using the Taro Yamane method. The sample comprised 400 individuals who lived in close proximity to the activities of the Phuket Vegetarian Festival and who had attended the festival in the past. Using the approach of purposive sampling, the sample was collected. The questionnaire instrument evaluating the social impacts of the Phuket Vegetarian Festival contained eighteen items on a five-point Likert scale. The statistics used to analyze the data were descriptive statistics and confirmatory factor analysis. The result of the study found that there were two elements to the social impacts of the Phuket Vegetarian Festival, which were social benefits and social costs, with the factor loading ranging from 0.574 to 0.883. The model was consistent with the empirical data. The goodness of fit statistics were: chi-square test = 55.610, df = 48, relative $\chi$2 = 1.159, p-value = 0.210, GFI = 0.985, NFI = 0.990, TLI = 0.995, CFI = 0.999, RMSEA = 0.020, and RMR = 0.043.
PubDate: 2022-11-23
Issue No: Vol. 6, No. 4 (2022)

• Development of Training Course for Enhancing Information Technology
Competency Based on Teachers' Secondary School Under the Office of
the Basic Education Commission in the Supervisory District 11

• Authors: Suttichai Nakain, Waro Pengsawat, Suphirun Jantarak
Pages: 2122 - 2136
Abstract: This article aimed to (1) study the needs and requirements for enhancing information technology competency in the performance of teachers; 2) develop training courses to enhance information technology competency in the performance of teachers; and 3) assess the effectiveness of training courses to enhance the competence of information technology in the performance of teachers. Statistics used in data analysis were mean, standard deviation (S.D.) and PNI. The research results were found as follows: The necessary needs to enhance the capacity of information technology in the performance of teachers' duties consisted of seven areas, namely the use of Microsoft Office programs and the use of computers. Fundamentals of Information Technology: Knowledge of the Law and Code of Ethics in the Use of Information Technology; Development of Innovative Teaching and Learning Media Using a portable computer for teaching and knowledge of the Internet and network systems, the development of training courses lasting 12 hours and containing seven learning units is appropriate at the highest level. Guidelines for measuring training evaluation and training unit media are appropriate at the highest level. Evaluation of the effectiveness of training courses for enhancing information technology competence. The satisfaction was at the highest level, and an assessment of information technology competency in performing duties by teachers found that after training in the information technology competency training course, teachers had more information technology competency in performing their duties than before training.
PubDate: 2022-11-23
Issue No: Vol. 6, No. 4 (2022)

• Strategic Management for Education Learning Career in Opportunity
Expansion Schools Primary Educational Service Area Office Kamphaeng Phet

• Authors: Suppakij Daengseeda, Soontree Dongtipya, Charlee Trakul
Pages: 2137 - 2152
Abstract: The objectives of this article were to study conditions, problems, and factors related to educational management for professional learning in order to develop educational management strategies for professional learning and evaluate strategies. Data were collected using questionnaires, group discussions, interviews, and workshops. Expert-based seminars and strategy assessments provided the data, which were analyzed by finding percentages, means, standard deviations, and content analysis. The results showed that: (1) The condition of education management for vocational learning in schools to expand educational opportunities found that meetings were needed to clarify those involved in planning to appoint personnel and plan educational administration for career learning; (2) Nine strategies were developed, namely: 1) Develop a system and mechanism for developing management plans that are conducive to professional learning and development; 2) Strengthen the organizational structure of educational institutions. in the field of educational management to be appropriate to the context and participation of the public, private, and public sectors; 3) Encourage learners to have knowledge, good attitudes, vocational skills, and entrepreneurship; 4) Develop a system and mechanism for measuring and evaluating vocational skills and entrepreneurship; 5) Develop a monitoring system; 6) Develop a curriculum for career learning in accordance with the current and future career contexts; 7) Strengthen the capacity of personnel in educational management for career learning; 8) Promote a network of cooperation; 9) Improve the management of educational management resources to be effective, and (3) The results of the evaluation of the developed strategies found that the strategies were consistent, appropriate, feasible, and useful, which is at the highest level.
PubDate: 2022-11-23
Issue No: Vol. 6, No. 4 (2022)

• Development of Strategies for Community-Based Drug Addiction Treatment and
Rehabilitation in Kamphaeng Phet Province

• Authors: Somnuk Nualkum, Tuanthong Chaowakeeratipong, Charoenwit Sompongtam
Pages: 2153 - 2174
Abstract: The objectives of this research were 1) to study the states, problems, and factors related to community-based drug addiction treatment and rehabilitation in Kamphaeng Phet; 2) to develop strategies for community-based drug addiction treatment and rehabilitation in Kamphaeng Phet; and 3) to assess the strategies. This research was mixed-methods research. The samples consisted of 423 people who answered the questionnaires, including subdistrict headmen, village headmen, deputy district security officers, police officers, directors of subdistrict health promotion hospitals, and chief executives of the subdistrict administrative organizations in Kamphaeng Phet. The qualitative data informants consisted of subdistrict headmen, village headmen, deputy district chiefs, police officers, chief executives of the subdistrict administrative organizations, personnel responsible for drug abuse cases, and scholars. Data were collected using questionnaires, a focus group discussion, interviews, workshops, connoisseurship, and strategy assessment forms. The data were then analyzed using frequency, percentage, mean, standard deviation, and content analysis. The research results revealed that: 1) community-based drug addiction treatment and rehabilitation showed that the implementation of all items was higher than 50 percent. The overall problem was at a high level, whereas most of the related factors were at a low level. 2) There were nine strategies developed for community-centered drug addiction treatment and rehabilitation. and 3) The developed strategies were consistent, appropriate, feasible, and acceptable from a high level to the highest level.
PubDate: 2022-11-23
Issue No: Vol. 6, No. 4 (2022)

• The Learning during New Normal under the Coronavirus Disease Pandemic
Situation

• Authors: Rajavikram Aditya Charoen-Rajapark, Varaporn Charoen-Rajapark
Pages: 2175 - 2185
Abstract: This academic article aimed to introduce some problem-solving ideas on learning during the “New normal” of the coronavirus disease pandemic situation. Around the world, not only in Thailand, students and teachers were facing problems from the online school, such as time lost, attention lost, alertness lost, efficiency in learning lost, efficiency in teaching lost, output inaccurate, and outcome inaccurate. The source of these online school collected problems were from newspaper articles daily and online, teacher teaching reports, conversation with student parents, and university faculties. Some proposal ideas for solving these problems, and at the same time, for enhancing the learners by all means, are presented in this article. It is not only for use during the pandemic but also for the future, such as: 1) use constructivism Learning Theory more–to develop learners’ ability to think, analyze, synthesize and perform; 2) use Knowledge Banking Tutoring–offer frequently to the students, by the students in every subject which are compulsory from the Ministry of Education; 3) use meditation to develop learner potential–this article uses ranscendental Meditation Technique as an example with its’ scientific research references in Education, as the most effective scientific proven technique; and 4) use Exercises to develop learners’ brain–this article uses Yoga Asana as an example with particular pose called Sun Salutation.
PubDate: 2022-11-29
Issue No: Vol. 6, No. 4 (2022)

• The Effect of COVID–19 Pandemic Crisis on Financial Risk of Hotels
and Resorts in Thailand

• Authors: Pimonwan Tripattanasit, Yodsawinkan Kobkanjanapued, Wanrudee Suksanguan, Phatnatcha Chotkunakitti
Pages: 2186 - 2207
Abstract: The COVID-19 situation is a severe pandemic crisis that has affected a wide area of the world. Especially hotel and resort businesses had a lot of revenue decline due to the state of emergency and the government's lockdown measures, causing the hotel and resort business to be disrupted, lack of working capital for management, which may cause financial risks of the business in the future. Then, this research is aimed at studying the impact of the COVID-19 pandemic crisis on the debt to total assets ratio, interest coverage ratio, and working capital to total assets ratio of hotels and resorts in Thailand, totaling 171 firms business from the list published on the website of the Association for Domestic Travel (ADT). After selecting the sample group by a specific method according to the specified characteristics, the sample group totaled 115 firms after collecting data for the period 2018–2020. The statistics used in the analysis included 1) descriptive statistics, 2) correlation analysis, and 3) multiple regression analysis. The research results showed that the COVID-19 pandemic crisis happening in Thailand during 2020 caused a decrease in the interest coverage ratio compared with the years of 2019 and 2018, the year before the COVID-19 pandemic. In other words, firms have increased financial risk. Whereas the debts to assets and working capital to total assets ratios were not affected by the COVID-19 pandemic.
PubDate: 2022-11-29
Issue No: Vol. 6, No. 4 (2022)

• Developing the Wildlife Tourism Routes in the Natural World Heritage Area
of Dong Phayayen-Khao Yai

• Authors: Usaradee Phumalee, Warong Suksavate, Akekawat Vitheepradit, Chutipong Romsonthi, Chawaporn Saksri
Pages: 2208 - 2228
Abstract: This article aimed to 1) assess the resource potential for supporting wildlife tourism in the Natural World Heritage Area of Dong Phayayen-Khao Yai and 2) develop the wildlife tourism routes in the Natural World Heritage Area of Dong Phayayen-Khao Yai. The data were collected using the resource potential assessment form for supporting wildlife tourism and were statistically analyzed using frequency and percentage. The assessment of tourism resource potential in six sites revealed that Nong Phak Chi Wildlife Watching Tower and Khao Yai National Park had a very high resource potential score of the total score, followed by the viewpoint at kilometer 30 (Route 2090). As for the Butapod Wildlife Watching Tower of Pang Sida National Park and the Thung Krating Wildlife Watching Tower of Ta Phraya National Park, the resource potential scores were at moderate levels. Meanwhile, Pha Men of Thap Lan National Park had an inappropriate resource potential score of 45.3%. Regarding the study of wildlife tourism routes in the Natural World Heritage Area of Dong Phayayen-Khao Yai, it was found that the designs of wildlife tourism route 1 (Big Five Wildlife Tourism Route, the Natural World Heritage Area of Dong Phayayen-Khao Yai, 4 days and 3 nights stay), Route 2 (Bird Watching of Khao Yai National Park, day trip), and Route 3 (Butterfly Watching of Pang Sida National Park) had 8 attractions that had potential to connect tourism inside the national park.
PubDate: 2022-12-13
Issue No: Vol. 6, No. 4 (2022)

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