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Humanities, Arts and Social Sciences Studies (HASSS)
Number of Followers: 1  

  This is an Open Access Journal Open Access journal
ISSN (Online) 2630-0079
Published by Silpakorn University Homepage  [4 journals]
  • The new beginnings of comparative literature in Germany 1945-1975: an
           outsider’s view

    • Authors: Chetana Nagavajara
      Pages: 493 - 508
      Abstract: The new beginnings of Comparative Literature after the Second World War in Germany were more than an academic phenomenon. Its transnational nature was expected to contribute to the rebirth of a new Germany committed to international understanding. The Allies, especially France, were particularly supportive of building up this discipline, and the German academic tradition itself possessed a great potential, with its strengths in foreign languages, literatures and cultures, philosophy, hermeneutics, history, in other words, the humanities in general. The awakening to foreign literatures, accessible again after the fall of the Nazi dictatorship, prepared the groundwork for comparative literary studies, buttressed by philological rigour and erudition as well as receptivity to theoretical thinking. Post-war German comparatism knew how to learn from the past, to foster dialogues with international colleagues, and to charter its own ‘middle path’ distinguished by collective work such as scholarly journals, monograph series, reference works, Festschriften of various kinds, and conference volumes, rather than those few monumental opera magna generated miraculously during the war years. Teaching and research, a unity inherited from Wilhelm von Humboldt, continues to serve as a firm basis for the discipline, now known as ‘General and Comparative Literature’. The legacy of those 30 formative years has been substantial.
      PubDate: 2022-09-02
      DOI: 10.14456/hasss.2022.43
       
  • Reading between the lines: translating the Indonesian herbal product
           labels

    • Authors: Tgk Maya Silviyanti, Yunisrina Qismullah Yusuf, Nurul Aida, Amirul Mukminin
      Pages: 509 - 522
      Abstract: This study is carried out to analyze the translation method used by the translator(s) in the labels of Indonesian herbal products. About 20 labels of Indonesian herbal products (for medication and health drinks) were purposively chosen as the subject of this study. A number of 92 sentences in the labels were analyzed and classified based on the form-based and meaning-based types of translations, and within these types, they were further categorized into the composition, function, and direction parts. The results showed that within the composition part, non-translated translation had the highest percentage of use (50%), followed by free translation, and word-for-word translation. While in the function part, almost half of the sentences were free translation (40.74%), followed by word-for-word translation, and communicative translation. Then in the direction part, the free translation had the highest percentage of use (77.78%), with literal translation as the least (4.44%). Among all of the parts, non-translated translations in composition were most employed, perhaps because most herbal names were presented in Latin, and thus, they were not appropriate or less effective to be translated into English. Technical terms in the pharmaceutical field were also prevalent in Latin. Meanwhile, in the function and direction parts, the translation method mostly used was free translation because the words used in both of these parts were commonly used to attract readers or consumers commendably. It can be concluded that the translation method used in different types of texts from Indonesian to English on the herbal product labels still bears problems, and should be further adjusted to the norm of the target language to produce effective and acceptable translation results.
      PubDate: 2022-09-13
      DOI: 10.14456/hasss.2022.44
       
  • Insights into cultural tourist behavior: a mixed-methods study

    • Authors: Chidchanok Anantamongkolkul, Kanyapat Pattanapokinsakul
      Pages: 523 - 535
      Abstract: As well as being a famous beach destination, Phuket is also a rich cultural destination where the local government has been promoting this type of special interest tourism internationally. The purpose of this research is to explore cultural tourist behavior in Phuket. This research also measures significant predictors of the behavioral intention of cultural tourists. Sequential mixed methods research is utilized. Domestic and international tourists were recruited for in-depth interviews and survey questionnaires, respectively. The in-depth interview was adopted in the first stage of the investigation and 15 domestic and international cultural tourists were approached. Then the interview data was analyzed thematically and used for the survey instrument in the second stage of the study. In the quantitative survey study, 500 questionnaires were distributed, and 403 cases were usable. It was found that cultural travel motivations include life fulfilment, wanting local cultural contact, and desiring unique local participation. These factors are significant predictors of cultural tourist behavior. The value of co-creation is suggested, and theoretical and practical implications are provided. Tourism and hospitality businesses can adopt the findings to provide services to potential customers. This will further contribute a higher level of GDP generated for a country.
      PubDate: 2022-09-13
      DOI: 10.14456/hasss.2022.45
       
  • Khum Chao: the changes of style in Chiang Mai’s governor houses in the
           period of Western-colonization

    • Authors: Piyadech Arkarapotiwong
      Pages: 536 - 547
      Abstract: The Western-style Khum Chao (governor’s house) is a building complex that can still be seen in the city of Chiang Mai. The buildings were influenced by Western architecture in terms of architectural style, decoration, and functionality. This research aimed to study the reasons for building Western-style governor’s houses in Chiang Mai despite the fact that the buildings were formerly built in the traditional Lanna style. Presumably, Siamese influences on Chiang Mai affected the construction of Western-style governor’s houses. In this research, it was found that the Western-style governor’s house was clearly identifiable in the period of Chao Inthawichayanon, the seventh ruler of Chiang Mai. The popularity for building Western-style governor’s houses continued until the period when Chiang Mai was annexed as part of Siam, when the administration of Monthon Thesapiban (literally, local government) was adopted. The Western-style governor’s house changed from its original pattern to a functional layout. However, the research found that during the transformation indicates that the rulers of Chiang Mai did not directly accept architectural styles from foreign countries but through Siam, with its growing influence on Chiang Mai. Thus, the Western-style governor’s house in the framework discovered in this research may be called Siamese-influenced building.
      PubDate: 2022-09-13
      DOI: 10.14456/hasss.2022.46
       
  • Developing an index for measuring retirement readiness in Thailand: the
           national retirement readiness Index

    • Authors: Anirut Pisedtasalasai, Roongkiat Ratanabanchuen, Pornanong Budsaratragoon, Ruttachai Seelajaroen, Narongrid Asavaroungpipop, Tanawit Sae-Sue
      Pages: 548 - 560
      Abstract: Many countries are facing challenges regarding the inclusiveness and sustainability of pension systems, including Thailand. With increasing life expectancy, both the government and people need to efficiently manage their financial situations and plan for their retirement. To achieve this goal, a benchmark for measuring the state of retirement readiness is imperative but is lacking in Thailand. Thus, this study aimed to develop a framework to construct the National Retirement Readiness Index (NRRI) for the country. The developed NRRI was based on “Financial Retirement Readiness Index (F-RRI)” and “Quality of Life Retirement Readiness Index (Q-RRI)”. The F-RRI and Q-RRI were constructed separately from their four respective sub-dimensions, including State of Financial (or Health) Adequacy, Financial (or Health) Preparedness, Employer (or Institution) Enabler and Financial (or Health) Literacy. Scores from each dimension were computed from questionnaires by surveying working individuals aged 18-59 years from the government sector (G1), private sector who registered for provident funds or the government’s social security fund (G2), and low-income individuals who registered in the government welfare program (G3). The scores from the sub-dimensions were then aggregated using Principal Component Analysis (PCA) and used to calculate the NRRI. Results showed that G2 received the highest averaged NRRI score and ranged in high retirement readiness threshold. Government employees (G1) also performed well with averaged NRRI score slightly lower than that of the private sector employee group. However, G3 was the most vulnerable to retirement. Thus, retirement policies targeting this group are urgently needed. The NRRI allows working individuals to compare their scores to the national ones, thus identifying their state of retirement readiness. Furthermore, the index provides useful information for policy makers to design effective retirement programs that can prepare individuals for a happy retirement.
      PubDate: 2022-09-14
      DOI: 10.14456/hasss.2022.47
       
  • ASEAN identity in higher education through literary pedagogy perceived by
           teaching personnel at universities in Southern Tagalog Region, the
           Philippines

    • Authors: Richard Mendoza Bañez, Eden Caceres Callo
      Pages: 561 - 567
      Abstract: As regionalism has become a prime interest within the Asia Pacific, participating member states of the Association of Southeast Asian Nations (ASEAN) aspire to consolidate unity despite cultural diversity through forging an ASEAN identity. Institutions of higher learning are expected to explore educational innovations and curriculum reforms to facilitate the regional identity formation. Hence, this correlational research determined the awareness of ASEAN of teaching personnel (N=153) handling language, literature, humanities and social studies courses among state universities in the Southern Tagalog region of the Philippines. It also examined their assessment on the importance of literature curriculum practices as pedagogic tools in institutionalizing ASEAN identity in higher education. Through utilizing a researcher-made questionnaire and appropriate statistical measures, the results revealed that the teaching personnel are aware of the dimensions of ASEAN and considered the literary curriculum practices very important in instilling regional identity. Moreover, awareness of political integration in ASEAN of the teaching personnel significantly predicted their assessment on the importance of literary curriculum practices as this dimension of regional awareness is relevant and supportive to the cultural modelling tradition to literary study.
      PubDate: 2022-10-25
       
  • Soft skills development training program to enhance Cambodian university
           students’ entrepreneurial capabilities

    • Authors: Sarom Tem, Ariyabhorn Kuroda, Keow Ngang Tang
      Pages: 568 - 578
      Abstract: This study aimed to explore the impacts of three soft skills, namely leadership, critical thinking and problem-solving, and communication skills to enhance entrepreneurial capabilities. A preliminary study has been conducted to develop a soft skills development training program. Therefore, this paper focuses on the relevancy assessment, implementation, and evaluation of the soft skills development training program as the subsequent study. The researchers employed a two-phase research process encompassing to check the relevancy of the soft skills development training program, then implemented a three-day training using the constructivist approach, and finally evaluated its effectiveness. A total of five experts, two assessors, and 15 undergraduate university students were the participants of the respective phases of this study.  A qualitative method was employed. The relevancy results from the first phase showed that the soft skills development training program was found relevant as it has been improved and modified in three steps. Firstly, the drafted soft skills training program was piloted and improved based on the comments in ‘Plus, Minus and Delta’ three score format chart. Secondly, the five experts’ evaluations showed that the overall mean score was 4.04 (SD = 0.19) and rated at “agree” level. At the last step, the researchers improved the training program based on the interview results from the five experts. The observation results of the final phase revealed that the two assessors were satisfied with the trainer’s performance in conducting the three-day training by following the soft skills development training program and utilized the constructivist approach. Finally, group interview results indicated that the 15 participants admitted that they possess the three soft skills and these are useful for them to excel in the competitive business environment.
      PubDate: 2022-10-26
       
  • The investigation of Chinese TFL learners’ abilities to distinguish Thai
           initial consonant sounds

    • Authors: Orrathip Geerativudhipong, Songsri Soranasataporn, Vannaporn Phongpheng
      Pages: 579 - 588
      Abstract: This study investigates the ability of Chinese learners of Thai as a Foreign Language, (TFL), to distinguish between pairs of Thai initial consonant sounds. There were two groups of participants: (i) Chinese undergraduate students and Thai language instructors participated in a survey and; (ii) Chinese undergraduate students took part in listening experiments to explore these potential challenges. Research instruments included: (i) needs analysis questionnaires, one for Chinese TFL undergraduate students and another for Thai language instructors, to assess perception of difficulty, and; (ii) a minimal pair listening task. The results identified the Thai initial consonant sound pairs /ŋ/ and /ʔ/, /d/ and /t/, /b/ and /p/, and /r/ and /l/ as being difficult for Chinese TFL learners to be distinguished, whereas /t/ and /th/, /k/ and /kh/, and /p/ and /ph/ did not present serious problems for this group of Chinese students. In terms of underlying causes of Chinese TFL learners’ listening and speaking errors, the interference from Chinese phonology and the irregular learning of Thai phonology are the two main causes for their listening and speaking errors. These findings may prove useful for teaching the Thai language to Chinese TFL learners, especially in the design of learning materials to improve understanding of Thai initial consonant sounds.
      PubDate: 2022-10-26
       
  • Social media, body norms, and gendered bodies: the case study of
           conformity and plausible negotiation with the ideal body image

    • Authors: Porranee Singpliam
      Pages: 589 - 600
      Abstract: Thai society has witnessed debates centering around body image in many arenas. This paper argues that the media, especially online media, acts as a site for ideological contestation, a site for body norm reproduction, and a site for power struggle. This research examines the recurring body norm, the gendering process of the body, and the negotiation process from social media users. The data gathered from a selected locality consist of written responses from Thai undergraduate students, which reveal normative body images that will later produce materialized and felt impacts upon the individuals’ lives through their experiences. The data that were gathered from the generation Y cohort show that there is a possible negotiation with the hegemonic representation of body ideals in the media – the ideal that fits in the heteronormative genderscape. Such data disclose a new finding in the context of the Thai media. This article looks into three main themes which are the historical traces of the pervasive normative body images, the creation of gendered bodies through hyperreality, and the embodied feelings based on the perceived body images and nonconformity. The research ultimately contemplates further into the politics of representation and how media is a site of power relations which has the ability to discursively shape viable bodies in the society, as well as a site of contestation by youth’s criticism in contemporary Thai settings.
      PubDate: 2022-10-28
       
  • Discursive anarchism in J. M. Coetzee’s Waiting for the Barbarians

    • Authors: Morakot Pan-Iam
      Pages: 601 - 611
      Abstract: Drawing on Walter Benjamin’s concept of allegory, and Gilles Deleuze and Felix Guattari’s theoretical framework of anarchism, this paper explores J. M. Coetzee’s discursive practices in Waiting for the Barbarians with particular attention to the textual perception and employment of allegory as language and language as allegory. My argument is formed by the analyses offered by Derek Attridge in J. M. Coetzee & The Ethics of Reading (2004), and Jan Wilm in The Slow Philosophy of J. M. Coetzee (2016). I shall argue that Coetzee’s practice of language and representation envisions an aesthetic articulation of discursive anarchism, a term which is taken to describe a kind of wild dispersing or disordering of order/language. A close examination of the novel’s pointed employment of the term “allegory” including its textual representation both in form and concept will be presented in the first section to highlight allegory as an art of fragmentation. The discussion in the following sections will revolve around the analyses of dream sequences, which shall expand Coetzee’s spatial and political discursivity. The exploration of language and discursive anarchism will also be discussed to reinforce the claim that Coetzee’s Waiting for the Barbarians is a novel of discursive fragmentation and anarchism.
      PubDate: 2022-10-28
       
  • Lecture capture as learning resource in teaching law subject for non-law
           students under the new normal

    • Authors: Imee Esguerra
      Pages: 612 - 623
      Abstract: An action research was conducted to determine the efficacy of using lecture capture as learning resource in teaching law subject to Bachelor of Science in Business Administration (BSBA) third year students under the new normal during the First Semester of A.Y. 2020-2021. A total of 53 BSBA 3A students enrolled in Law on Obligations and Contracts served as respondents. Data on the efficacy of lecture capture on students' performance were gathered through the pre-tests and post-tests administered to them while students' acceptability of lecture capture was measured using a modified survey questionnaire sent via Google form. Results showed that using lecture capture as a learning resource is effective in teaching law subject under the new normal as evidenced by the highly significant difference (p=0.000) between the scores of pre-tests and post-tests of the students using Paired Sample T-Test. Lecture capture was also highly acceptable (μ=4.44) to the respondents in terms of technical quality, instructional quality, instructional design and organization, and usefulness. Lecture capture can be a useful instructional material in understanding hard subjects like law which can be further improved though the incorporation of constructive feedbacks from the students. Finding a quiet place to avoid background noise when recording, inclusion of other post activities per topic, maintaining the high volume of the lecturer's voice, and uploading it to the Instructor's YouTube Channel were the recommendations of the respondents on how to further improve the lecture capture material.
      PubDate: 2022-11-14
       
  • Relationship between the image of food and food satisfaction of
           international tourists: the moderating effect of tourist groups

    • Authors: Charoenchai Agmapisarn, Hyung-Min Choi, Siriporn Khetjenkarn
      Pages: 624 - 640
      Abstract: Thailand enjoys growing tourism revenues from the increasing number of tourists year by year. Food tourism is a core component of the tourism experience in Thailand; it contributes to the growth of its sustainable tourism and highlights the country’s unique identity and local culture. Food tourism and local food attributes are vital in attracting tourists to visit a particular destination and engage in food-related activities. This type of tourism has been regarded as a form of promoted tourism that has received much attention from tourists due to its stimulating effect on their satisfaction. As a tourism strategy, food tourism has become increasingly significant for many countries in attracting tourists to revisit and in increasing revenues
      for the economy. Although Thailand actively promotes food tourism, with European tourists being the highest spenders in its tourist market, several issues need to be clarified. This study examines the effect of food image on the food satisfaction of tourists and compares the impact of food image in Thailand on two groups of tourists, namely, European and non-European tourists, by performing structural equation modelling and multiple group analysis. Results indicated that food image significantly influences tourists’ food satisfaction, with tourist groups playing a moderating role. The European tourist group shows a higher level of satisfaction toward food image than the non-European group. This study’s results can provide managerial implications that can aid in the development of a food tourism strategy for Thailand. Practical suggestions are proposed to sustain and improve food tourism in Thailand to suit a diverse tourist group and help stakeholders in developing and supporting food image factors that contribute to food tourism.
      PubDate: 2022-11-14
       
  • Pilgrimage and social division at a Hindu miracle shrine in India

    • Authors: R. Jeremy Saul
      Pages: 641 - 647
      Abstract: This article considers whether shared devotion to the same deity in religious pilgrimage is conducive to solidarity across otherwise diverse social groups. It presents qualitative evidence from the author’s ethnographic fieldwork on a local manifestation of Hanuman at a temple in the village of Salasar in Rajasthan, India. Starting from the theoretical premise that pilgrimage has been central to the construction of nationwide Hinduism, the article argues that while pilgrimage can indeed intensify solidarity within preexisting groups, it may also exacerbate social divisions between them as they seek to perpetuate or contest unequal socioeconomic privileges in acts of devotion. In the case discussed here, the author identifies several distinct groups who revere the deity but approach devotion from decidedly community-conscious perspectives. The most elite devotional group comprises merchants from distant cities who trace ancestry to the region of the temple and receive privileged treatment there because of their generous donations. Brahmin priests collaborate in this arrangement for their own benefit, in taking commissions for conducting rituals in the god’s name to increase the merchants’ wealth. Meanwhile, a second group of Brahmins, from various other lineages, is denied the lucrative career of the priests, and so they devise other services for pilgrims that do not impinge on the priests’ prerogatives. And lastly, farmers and other non-merchants from the surrounding area have been attracted by the temple’s reputation for wealth creation, but remain deeply suspicious of both merchants and Brahmins because of negative past experiences with them. This balkanized devotional public thus plays out rival agendas of community interest as they share in the exultation of one deity. The article concludes that pilgrimage in a context where it is a group-mediated experience with unequal economic stakes is more likely to reinforce established social divisions than bridge them.
      PubDate: 2022-11-14
       
  • Virtual historical sense of place in multimedia web tourism: a case of
           Bang Lamphu

    • Authors: Thirathep Chonmaitree, Eakachat Joneurairatana, Pairoj Jamuni
      Pages: 648 - 662
      Abstract: In the normal world of tourism, Bang Lamphu is considered being a good historical location in Bangkok. It is rich in historical architecture, openness gastronomy, friendly people, and easy-going atmosphere. During and after the COVID-19 pandemic, tourism industry has changed dramatically to protect the virus from spreading. The interaction between tourist and attraction place, sense of place, has not happened. Digital media can deliver visual information to demonstrate attraction place. How digital media interact with tourists can create a sense of place along with the relationship developed during the new digital media exploration. Letting tourists explore the place through different media can determine the preferred media in triggering a sense of place in each tourist. The purpose of this study is to explore and find the appropriate media in representing sense of place for virtual tourism environment. Qualitative method with design thinking process has been used to develop this research. Developing different media is based on primary and secondary research with survey with photography and in-depth interview. Each type of media has its own production or process. It was found that different media triggered different ways for each tourist, in this case, expert in user interface and multimedia. Pondering at the storytelling way of delivering the historical story can stimulate tourists and elevate the memory of the related experience. From the historian's point of view, looking through the history in visual or video storytelling can be quite difficult to interpret without text information alongside. The conclusion of this research is that the amount of visual information consumes can be determined, based on each experience of the place without any further research of the place information. Therefore, the connection between place and tourist created toward the interpretation of visual information from each individual who experience it.
      PubDate: 2022-11-14
       
  • Reproductive rights of women in India with focus on tea plantation workers
           of Sonitpur District of Assam, India

    • Authors: Mridula Sarmah, Bhuban Chandra Barooah
      Pages: 663 - 672
      Abstract: Health is the pillar of all human activities and a crucial element of human happiness. Generally, reproductive health refers to the healthiness of reproductive systems of both males and females, during all life stages. Good reproductive health ensures that individuals will reproduce and have the liberty to determine whether to reproduce, when and how often to reproduce. In this regard, information and access to a practical, affordable, safe, and acceptable method of contraception and the right to standard healthcare services that enable safe pregnancy and childbirth are essential. Women's reproductive health encompasses numerous human rights viz. the right to health, the right to education, the right to privacy, the right to be free from torture, and the prohibition of discrimination. This paper highlights women's reproductive rights under the ambit of the Indian Constitution, legislative provisions, and various National and State policies. The paper further throws light on the current status of availing safeguards envisaged by these provisions by a particular section of the population, viz. tea garden workers. The study area pertains to some of the Tea Estates in the Sonitpur District of Assam, India. The study depicts the status of reproductive health of women in the study area. It is observed that the health status of these women presents a bleak picture. The paper suggests remedial measures to bring the status of the study area to an acceptable level.
      PubDate: 2022-11-14
       
 
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