Publisher: Burapha University (Total: 2 journals)   [Sort by number of followers]

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Burapha J. of Medicine     Open Access  
J. of Global Business Review     Open Access  
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Journal of Global Business Review
Number of Followers: 0  

  This is an Open Access Journal Open Access journal
ISSN (Print) 1689-7165
Published by Burapha University Homepage  [2 journals]
  • PUBLIC ADOPTION OF TELEHEALTH TECHNOLOGY IN THAILAND

    • Authors: Thanarerk Thanakijsombat, Veera Bhatiasevi, Chavisa Suwanposri
      Abstract: This study examines key determinants and challenges in the public adoption of telehealth technology in Thailand. It aims to provide managerial implication for Thai healthcare and telecommunication policy makers in designing and planning for the nation-wide adoption of the telehealth technology, in order to remedy long-standing healthcare problems such as medical staff shortage and inefficient care delivery. In addition, it aims to fill the gap in the existing literature whereas there are only a few related studies in the context of the telehealth technology adoption in rural areas. The TOE was employed as the framework to conduct a qualitative study using the in-depth interview method on 12 out of 35 Thai public primary, secondary, tertiary and specialized care centers, which participated in the pilot phase of the Telehealth project initiated by the National Broadcasting and Telecommunication Commission (NBTC) of Thailand. Findings reveal that the compatibility with disparate legacy information technology systems, the disagreement over the balance between data privacy and data usage, and the ineffectiveness in the requirement gathering process from key stakeholders are main technological barriers for adoption. Furthermore, organizational factors including continuous infrastructure and financial supports, work process redesigning, digital literacy training, and motivation schemes for a sustainable adoption are cited to be crucial. Lastly, concerned policy makers need to take into consideration environmental factors including needs for systematic collaboration among care centers at all levels, belief in physical meeting between care providers and receivers, and regulatory risk related to data privacy and intellectual property rights, for a successful adoption of the telehealth technology nationwide.
      PubDate: 2022-03-21
      Issue No: Vol. 24, No. 1 (2022)
       
  • RELATIONSHIP BETWEEN ACTIVITY AND BEHAVIOR OF SENIOR WORKERS AND READINESS
           FOR POST-RETIREMENT EMPLOYMENT OF SENIOR WORKERS

    • Authors: Wirittayaporn Luenam, Noppadon Dejprasert
      Pages: 1 - 13
      Abstract: This study aims to (1) examine difference between personal factors and activities and behavior of pre-retirement senior workers (aged between 50-55 years), (2) examine difference between personal factors and readiness for post-retirement employment of senior workers, (3) examine relationship between activities and behavior of senior workers and readiness for post-retirement employment of senior workers. This study uses quantitative research approach (A questionnaire that has confidence of 0.80) on 440 sampled senior workers in Eastern Economic Corridor (EEC) auto industry. The study finds that different personal factors result in different activities and behavior of senior workers with statistical significance of .05, in addition to different level of readiness for post-retirement employment of senior workers with statistical significance of .05. Activities and behavior of senior workers relate with readiness for post-retirement employment of senior workers with statistical significance of .05.
      PubDate: 2022-03-21
      Issue No: Vol. 24, No. 1 (2022)
       
  • FACTORS INFLUENCING CONSUMER PURCHASE DECISION OF INSURANCE TOWARDS WORD
           OF MOUTH: A CASE STUDY OF FOREIGNERS LIVEING IN THAILAND

    • Authors: Krisana Kitcharoen
      Pages: 34 - 50
      Abstract: The purpose of this study is to determine factors influencing consumer’s purchase decision on life, health and accidental insurance through word of mouth among foreigners living in Thailand. Customer satisfaction, trust and loyalty were hypothesized to have a significant relationship on word of mouth which mediates the consumer decision to purchase insurance packages. The conceptual framework of this study is adapted from the theoretical studies of the decision-making behavior, naturalistic decision-making and relative attitude behavior relationship. The pilot test of 35 respondents was accounted with Cronbach’s Alpha reliability test. The sample (n = 380) were collected from online and offline questionnaires by using convenience and snowball sampling method. The data was anatomized by using Confirmatory Factor Analysis (CFA) and Structural Equation Model (SEM) to confirm validity, reliability, goodness-of-fit and hypotheses testing. As a result, customer loyalty has the greatest influence on word of mount, followed by customer trust. Word of mount also significantly impacts buying decision. However, customer satisfaction is found to have no significant on word of mount. Marketers are recommended to build brand awareness and image to gain trust and loyalty, provide training programs for sales agents to increase customer satisfaction and bring new technology to enhance positive word of mouth to accomplish customer’s purchase decision.
      PubDate: 2022-03-21
      Issue No: Vol. 24, No. 1 (2022)
       
  • FACTORS AFFECTING COLLEGE STUDENTS' INTENTION TO USE U-LEARNING FOR
           ENGLISH STUDIES IN SICHUAN, CHINA

    • Authors: Xi Fan, Somsit Duangekanong, Mengyu Xu
      Pages: 51 - 70
      Abstract: This research aims to examine the effects of perceived ease of use, social influence, service quality, perceived usefulness, satisfaction, and attitude toward using on intention to use of u-learning system for English studies among college students. This study applied technology acceptance model (TAM), information systems success theory (IS success theory) and unified theory of acceptance and use of technology (UTAUT) to propose a conceptual framework. The quantitative approach was employed to collect the data. Prior to data collection, Item-Objective Congruence (IOC) and Cronbach’s Alpha (CA) were used to ensure validity and reliability of constructs. The data were gathered by using purposive and convenience sampling. For data analysis, confirmatory factor analysis (CFA) was carried out to test factor loadings, convergent validity, discriminant validity and fit model. Structural equation model (SEM) was utilized to confirm the hypotheses and relationships among constructs. The results indicated that perceived ease of use, social influence, service quality, perceived usefulness, satisfaction and attitude were factors affecting college students’ intention to use u-learning for their English studies. In addition, perceived ease of use has the strongest impact on intention to use. For practical application, system developers and academic practitioners are recommended to improve perceived ease of use and perceived usefulness of u-learning systems, to ensure the service quality of the system, to increase satisfaction level of students and promote a positive attitude to the systems. Furthermore, educators are suggested to emphasize the importance and advantages of u-learning for more efficient study and motivational environment of English classes among college students.
      PubDate: 2022-03-21
      Issue No: Vol. 24, No. 1 (2022)
       
  • FACTORS INFLUENCING INVESTORS’ INVESTMENT IN FOREIGN INVESTMENT FUND -
           THE CASE OF INVESTORS IN BANGKOK METROPOLITAN AREA

    • Authors: Thanaporn Sethjinda, Ditthaphon Thossarasmphokhin, Sahanon Tungbenchasirikul
      Pages: 71 - 90
      Abstract: Since the beginning of 2021, Foreign Investment Fund (FIF) grew by 27.5%, accounting for 20% shares of the Thai mutual fund industry. With the recent shift fueled by investment by retail investors, this research aims to deepen understanding on the factors influencing investment in foreign investment fund (FIF). More specifically, this study examines how fund related qualities, fund sponsor qualities, investor related services and demographic factors influence investors’ investment decision in FIF. Survey questionnaires were conducted among investors in Bangkok Metropolitan area with the target sample size of 267 based on Cochran’s approach. There were 359 usable sets of questionnaires. The majority of respondents was male (55%) in below 30 age group (32.6%) and 31 -40 age group (57.9%), with 6-10 years investment experience (64.6%). Logistic regression was used for quantitative analysis. Results showed that fund related qualities, fund sponsor qualities, investor related services and demographic factors had a statistically significant influence towards investors’ decision in FIF. More specifically, only gender had a statistically significant influence towards FIF investment. In terms of fund characteristics, results showed that fund performance, quality of AMC, and customer support were key influencing factors towards investment in FIF. For practical application, the result of this study provides information for customer targeting and segmentation for investment advisors for promoting Foreign Investment Fund.
      PubDate: 2022-03-21
      Issue No: Vol. 24, No. 1 (2022)
       
 
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