Publisher: Bangkok University (Total: 2 journals)   [Sort by number of followers]

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Executive Journal
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  This is an Open Access Journal Open Access journal
ISSN (Online) 2651-0960
Published by Bangkok University Homepage  [2 journals]
  • Factors Affecting Employee’s Behavioural Intention to Use the SAP System
           as the Enterprise Resource Planning (ERP) Software: A Case study of an
           Automotive Parts Manufacturer in Samut Prakarn Province

    • Authors: Patcharapon Aungkanawin, Jutamard Thaweepaiboonwong
      Pages: 3 - 16
      Abstract: This quantitative research aimed to analyze the effects of the multiple factors, namely task-technology fit, facilitating conditions, social influence, perceived usefulness, perceived ease of use, and attitude, on adopting the SAP system as the Enterprise Resource Planning (ERP) system, toward employees’ behavioural intention to use it. Data collection was conducted through questionnaire with 225 employees involved in the system in an automotive parts manufacturer in Samut Prakarn Province. A stratified random sampling was used to ensure a proportionately distributing sample size across departments. Both descriptive and inferential statistics, namely structural equation modeling, were employed for data analysis. The results revealed that the behavioural intention to use the system was directly influenced by perceived usefulness and the attitude towards adopting the technology. In addition, it was also indirectly influenced by the task-technology fit, facilitating conditions, and social influence, with perceived usefulness, perceived ease of use, and attitude towards adopting the technology serving as mediator variables at a significant level of 0.05.
      PubDate: 2022-06-28
      Issue No: Vol. 42, No. 1 (2022)
  • Relationship between Organizational Communication Climate and Employee
           Performance, the Role of Employee Work Satisfaction as a Mediator

    • Authors: Supreya Pitisiri, Jutamard Thaweepaiboonwong
      Pages: 17 - 30
      Abstract: This study was quantitative research that aimed to analyse the relationship between organizational communication climate and the performance of employees in a consumer and chemical manufacturer in Amata City industrial estate, Chon Buri, using job satisfaction as a mediator. The questionnaire was used to collect the data from 200 employees who work in an operating position selected by using a proportionate stratified random sampling technique. Statistics of frequency, percentage, mean, standard deviation, skewness, kurtosis, and structural equation modeling (SEM) were all used in this study. The result found the communication climate had a significant direct and indirect effect on performance, with work satisfaction as a mediating variable (direct effect = 0.72 and direct effect = 0.09). Moreover, work satisfaction also had a direct effect on performance (DE = 0.19) at a statistical significance level of 0.01. The communication climate and work accounted for 67.90 percent of the variance in employee performance. The research provides recommendations to supervisors for creating a positive communication climate in the organization for increasing employee performance, including encouraging bottom-up communication, promoting a cooperative attitude, using openness in top-down communication, and communicating with honesty.
      PubDate: 2022-06-28
      Issue No: Vol. 42, No. 1 (2022)
  • The Effects of Transformational Leadership on Employer Branding and
           Performance of Employee at Terminal A0-A5 in Laem Chabang Port Chon Buri

    • Authors: Punrasa Iamla-ong, Jutamard Thaweepaiboonwong
      Pages: 31 - 43
      Abstract: This research aimed to analyze the effects of transformational leadership on employer branding and the performance of employees. Data collection was conducted by distributing questionnaires to 243 employees. The sample consisted of employees who held a bachelor's degree and were working in the operations level at Terminal A0-A5 in Laem Chabang Port, Chon, Buri Province. A proportional stratified sampling was used by considering the number of employees in each company. The statistics used to analyze the data were percentage, mean, skewness, kurtosis, standard deviation, correlation, and structural equation modeling analysis. The results of the study found that the levels of transformational leadership, employer branding, and employee performance all averaged at 4.15 to 4.23, indicating that they are all perceived at high levels. According to the analysis of the structural equation model, it was found that transformational leadership has a positive influence on employer branding where development value and attractiveness value are the main components of employee branding. Employer branding also has a positive influence on employee performance with a significance level of 0.05.
      PubDate: 2022-06-28
      Issue No: Vol. 42, No. 1 (2022)
  • The Relationship between Board of Director’s Characteristics and
           Corporate Tax Planning of Listed Companies in the Stock Exchange of

    • Authors: Teerachai Arunruangsirilert, Chantra Srihirunpunlop, Karuntarat Boonyawat
      Pages: 44 - 58
      Abstract: This research aims to study the relationship between board of directors’ characteristics and tax planning as measured by the effective corporate income tax rate. This study used panel data analysis using fixed effect regression model to analyze data of listed companies in the Stock Exchange of Thailand in SET 100 between 2013 and 2017, totally 394 samples. The results show a significant negative relationship between the frequency of board meetings and the effective corporate income tax rate. A significant positive relationship was found between the proportion of female directors and the effective corporate income tax rate. This could imply that allocating more time to board meetings leads to more tax planning of listed companies, while a higher proportion of female directors leads to less tax planning of listed companies.
      PubDate: 2022-06-28
      Issue No: Vol. 42, No. 1 (2022)
  • Strategies for Developing Workplace Spirituality: Case Studies of
           Non-Profit and For-Profit Organizations

    • Authors: Duangporn Arbhasil
      Pages: 59 - 78
      Abstract: Workplace Spirituality (WPS) is an ever-growing topic, with the concept that it is beneficial to employees and organizations. There still are study gaps regarding organizations with different objectives and successful international organizations (for Thai studies). This paper explores values ​​and WPS development strategies for Non-Profit and For-Profit organizations (NPOs/FPOs) through content and narrative analysis of each organization and comparative analysis. The sample is four foreign (United States and Canadian) organizations that received International Faith and Spirit at Work Awards. The results show that the NPOs/FPOs have values consistent with their mission/vision and reflect WPS; the social mission versus the mission to create business value induce different values ​​in the inner life dimension. The research benefit is the relationship between different WPS dimensions and values, vision/mission, and leadership. Suggested application is the continued coherence between policies/processes, actions/activities, and supporting facilities for effective WPS development.
      PubDate: 2022-06-28
      Issue No: Vol. 42, No. 1 (2022)
  • Competitiveness of Thai Para Rubber Industry in the People's Republic
           of China Market

    • Authors: Parichat Tengsuwan, Aticha Intong, Woraruethai Suntornsanit
      Pages: 79 - 93
      Abstract: This research aims as following: 1) to analyze the situation of Para Rubber imports in the People's Republic of China Market, and 2) to compare the market structure and competitiveness of Thai rubber with major competitors in the People's Republic of China market. The results found that 1) the value of concentration ratio was greater than 67.00 percent which implies the Chinese rubber import market was a relatively monopolized structure at the top 4 vendors, mainly including Thailand, Malaysia, Indonesia, and Vietnam. 2) The revealed comparative advantage analysis found that Thailand has the comparative advantage in the export to the People's Republic of China market. 3) Thailand Competitiveness Matrix analysis (TCM) found that the competitiveness of Thai Para Rubber in the People's Republic of China market was during a high market demand range, but the competitive capacity is moderate. Therefore, Thai rubber entrepreneurs and related agencies should adjust their strategies by emphasizing on building trade cooperation networks to maintain monopoly power and increase market share.
      PubDate: 2022-06-28
      Issue No: Vol. 42, No. 1 (2022)
  • Cooperative Communication for Building Youth Awareness Network on
           Environmental Issues

    • Authors: Aachavit Krishnasuvarna
      Pages: 94 - 114
      Abstract: This participatory action research is a joint project between Thailand Science Research and Innovation (TSRI) and the Department of Environmental Quality Promotion (DEQP). The work aims to create participatory communication among new generations on a wide range of environmental issues. The data collection was done through documentary research and from related individuals along with knowledge capturing from camp activities. The study shows that participatory communication can drive environmental issues among youths and create their network in raising environmental concerns especially on climate change. Through camp participation, skills and potentials on different social movement issues are developed. Those issues are 1) garbage problem, 2) agricultural air pollution, 3) impact of coastal fisheries on marine ecosystem, 4) energy saving and alternative energy, and 5) impact of climate change on agriculture and the lives of community.
      PubDate: 2022-06-28
      Issue No: Vol. 42, No. 1 (2022)
  • The Effect of the Good Service and Accounting Professional Ethics on the
           Creditability and Decision to Choose Accounting

    • Authors: Punyavee Theerachotnavanun, Daranee Uachanachit
      Pages: 115 - 126
      Abstract: The objective of this research is to study the effect of the Good Service (Service Quality and Service Process) and Accounting Professional Ethics (Integrity, Take Care and Keep Perform Standard, Confidentiality and Transparency) on the Creditability and the Decision to Choose Accounting Service Firm. The data were collected by using questionnaire from 409 accountants in enterprises those register with DBD. The statistics used in this research were frequency, percentage, mean, standard deviation, and multiple regression analysis. The research results showed that: 1) the Good Service in Service Process and Accounting Professional Ethics regarding Take Care and Keep Perform Standard, Confidentiality, had positively affected the Creditability and the Decision to Choose Accounting Service Firm; 2) the Integrity and Transparency had positively affected the Creditability; and 3) the Creditability had positively affected the Decision to Choose Accounting Service Firm with 0.1 statistically significant level.
      PubDate: 2022-06-28
      Issue No: Vol. 42, No. 1 (2022)
  • Life Satisfaction Amongst Bank Employees: The Mediating Role of Work-Life

    • Authors: Kulteera Thongyai, Paisal Rittigul, Wisanupong Potipiroon
      Pages: 127 - 144
      Abstract: This research aims to study the factors affecting the work-life balance of bank employees and the life satisfaction of bank employees, and to examine the mediating roles of work-life balance in the relationship between six factors and life satisfaction. We operationalized the six factors in terms of workaholics, work stressors, consideration leadership, perceived team support, perceived family support, and welfare. Data were collected from 225 commercial bank employees. The online questionnaire was used to collect the data. Structural equation modeling was used to test all the study hypotheses. The results showed that workaholics was negatively related to work-life balance with a statistical significance level at 0.01. Consideration leadership and welfare were positively related to the work-life balance with a statistical significance level at 0.05 and 0.01, respectively. Perceived family support and welfare were positively related to the life satisfaction with a statistical significance level at 0.01 and 0.001, respectively. Furthermore, the results indicated that work-life balance mediated the relationship between workaholic and life satisfaction, consideration leadership and life satisfaction, and welfare and life satisfaction.
      PubDate: 2022-06-28
      Issue No: Vol. 42, No. 1 (2022)
  • Guidelines for Developing Innovations in Management by Using Design
           Thinking Concept

    • Authors: Krisada Chienwattanasook, Teetut Tresirichod
      Pages: 145 - 161
      Abstract: The global situations in terms of technology, competition, and the domestic and international business environment have changed rapidly. Organizational leaders must be ready to manage these situations, which are challenging for them to understand and adapt to them in a timely manner. This article reviewed the principles and methods of applying design thinking in adapting innovation, and presented the guidelines for implementing this concept by describing five key steps: 1) a survey to create a deeper understanding of the work; 2) an indication/determination to frame problems from involved parties in the work process, and to collect the information received from everyone as well as to find a link to group the problem patterns in the workflow; 3) brainstorming to collect and screen ideas by stimulating the idea of proposing a possible method or approach that will help to comprehensively and deeply consider the problem and also aid to find a concise problem solution; 4) prototype development, in the aspect of management innovation, aiming to create a problem solution prototype or a new working system prototype that will require pilot testing before actual implementation; and 5) implementation, which is the step of testing the prototype to find accuracy and to quickly fix possible problems. Even though it is discovered that the prototype can solve the problem or be a good guideline, it still cannot be completely confident until the prototype is actually tested throughout the organization. This article presented solutions to recurring business problems in creative ways and increases productivity in the workplace by developing new processes and workflows through the use of design thinking that will lead to creating a competitive advantage over competitors.
      PubDate: 2022-06-28
      Issue No: Vol. 42, No. 1 (2022)
  • Outsourced Internal Auditing and Financial Statements Creditability: A

    • Authors: Nuttapol Chongpitaksakun
      Pages: 162 - 174
      Abstract: This academic article aims to review the past studies about the firm’s rationale and determinants of outsourced internal auditing function (IAF) and factors that indiscriminate the external auditor’s independence and objectivity which advocate the financial statements' creditability among in-house developed or outsourced IAF. Initially, IAF is non-value added activity which a firm tends to transfer to outsourced entity like external auditors for cost saving. Some argue that IAF performed by its external auditors is skeptical to auditor’s objectivity and independence but there are some studies to present that IAF either in-house or outsourced still promotes the external auditor independence and objectivity. Specifically, the firm’s financial statements with higher inherent risk will be more creditable if they hire experienced outsourced IAF.
      PubDate: 2022-06-28
      Issue No: Vol. 42, No. 1 (2022)
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Heriot-Watt University
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