Publisher: Bangkok University (Total: 2 journals)   [Sort by number of followers]

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Executive Journal
Number of Followers: 0  

  This is an Open Access Journal Open Access journal
ISSN (Online) 2651-0960
Published by Bangkok University Homepage  [2 journals]
  • The Antecedents of Accounting, Financial Literacy and Access to Finance on
           the Performance of Small and Medium Enterprises

    • Authors: Usanee Sengpanich
      Pages: 3 - 16
      Abstract: The objective of this research is to study the model of SMEs’ performance derived from accounting, financial literacy, and access to finance. Stratified sampling was applied to select 395 samples of SMEs in Phitsanulok province and questionnaires were distributed to collect data. Descriptive statistics and structural equation model technique were employed to analyze the data. The results revealed that the model of SMEs’ performance derived from accounting, financial literacy, and access to finance was consistent to the empirical data. The hypotheses were tested and revealed that accounting and financial literacy positively affected access to finance. Also, financial literacy and access to finance positively impacted the performance of SMEs. However, accounting had no significant effect on the performance of SMEs. Besides, the effects of all factors on the performance of SMEs were respectively ranked as follows: access to finance, financial literacy, and accounting. All factors explained 51.40 percent of the variance in the performance of SMEs.
      PubDate: 2021-12-14
      Issue No: Vol. 41, No. 2 (2021)
       
  • Mediating Role of Knowledge Management Capability on the Relationship
           between Knowledge-oriented Leadership and Organizational Innovativeness in
           Public Organizations

    • Authors: Panissara Naowakhoaksorn, Pornlapas Suwannarat, Karun Pratoom, Veeraya Pataraarechachai
      Pages: 17 - 36
      Abstract: The main purpose of this study is to verify the mediating role of knowledge management capability (i.e., accumulation of knowledge stocks and regulation of knowledge flows) in the relationship between knowledge-oriented leadership and public organizational innovativeness. The data from 784 tax administrative organizations in Thailand were analyzed via structural equation modeling (SEM) to test the posited hypotheses. The results indicated that knowledge-oriented leadership strongly and positively influenced both two components of knowledge management capability. Furthermore, knowledge management capability in the dimension of regulation of knowledge flows positively affected public organizational innovativeness whilst the accumulation of knowledge stocks did not affect. For the mediating effect of knowledge management capability, the findings showed that the regulation of knowledge flows positively mediated the relationship between knowledge-oriented leadership and organizational innovativeness while the accumulation of knowledge stocks did not mediate the relationship. Also, managerial implication has been provided from the study especially the important role of leadership that stimulates the creating of knowledge stock and knowledge flow for organization.
      PubDate: 2021-12-14
      Issue No: Vol. 41, No. 2 (2021)
       
  • The Development of Marketing and Brand Building Capability of Herbal
           

    • Authors: Nattawut Suwantip, Thatsanawadi Kaewsanit, Methawee Chamnian, Korrakot Chamnian
      Pages: 37 - 50
      Abstract: This research aims as following: 1) to build a network to jointly develop direction and drive marketing capabilities and branding of herbal products of the herbal city for entrepreneurs in Surat Thani Province, 2) to study and formulate marketing strategies for branding herbal products of the herbal city, and 3) to drive the brand of Surat Thani's herbal products under the concept of One Surat Thani One Herbal Brand. According to the research process, it was found that the network from many sectors in Surat Thani province with the direction to drive marketing and branding of herbal products was established. The marketing strategy for branding herbal products will be carried out under the brand "Monphrai" to be used as a brand to certify the quality of products in the Herb City Project in Surat Thani under the concept of One Surat Thani One Herbal Brand which drives the brand of herbal products of the herbal city of Surat Thani. A variety of integrated marketing communications should be used; especially, the development of video media in 3 languages ​​in the form of viral clip storytelling, Facebook fanpage, and QR code about Surat Thani herbal products.
      PubDate: 2021-12-14
      Issue No: Vol. 41, No. 2 (2021)
       
  • Process of Enterprise Risk Management in Public Higher Education
           Institutes

    • Authors: Siriluk Suesat, Taweesil Koolnaphadol, Chatupol Yongsorn
      Pages: 51 - 62
      Abstract: This qualitative research aims to study enterprise risk management process in Public Higher Education Institutes of Ministry of Higher Education, Science, Research and Innovation (MHESI). There were 9 key informants selected purposively with expert qualification of enterprise risk management. The in-depth interview data were collected by using semi-structured interview form of enterprise risk management, and analyzed by using content analysis. The results showed that enterprise risk management processes of MHESI in 4 aspects focused on 5 components of risk management, as follows: 1) The aspect of Good governance management focusing on 1 component: governance and culture, 2) The aspect of Budgeting management focusing on 4 components: governance and culture, strategy and objective setting, performance, & review and revision, 3) The aspect of Strategic plan management focusing on 4 components: strategy and objective setting, performance, review and revision, & information, communication and reporting, and  4) The aspect of Decision Making process focusing on 3 components: governance and culture, review and revision, & information, communication and reporting.
      PubDate: 2021-12-14
      Issue No: Vol. 41, No. 2 (2021)
       
 
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