| Publisher: Universitas Ibn Khaldun Bogor (Total: 3 journals) [Sort alphabetically]
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Number of Followers: 0  Open Access journalISSN (Online) 2301-4628 Published by Universitas Ibn Khaldun Bogor  [3 journals]
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- Analysis of Segmentation Profile on Online Shopping Consumers in Padang
City Based on Demographic and Psychographic Characteristics
Authors: Wiry Utami, Linda Wati, Listiana Sri Mulatsih, Lulu Nadhira
Pages: 297 - 316
Abstract: Online shopping has become a more accessible way of purchasing. Customer segmentation play important role in online retailing industry. The main objective of this study is to analysis of segmentation profile of online shopping consumers in Padang City based on demographic and psychographic characteristics. This type of research was descriptive analysis. The data are subsequently related to demographics and psychographic. The sampling technique in this research was purposive sampling. Total samples in this research were 150. The data analysis technique used in this research was cluster analysis. We demonstrate that such cluster related to demographic as well as psychographic characteristics. The results of demographic segmentation, the majority of respondents are female (74.4%) and the most of respondents 21-30 years old. Cluster analysis was applied to segment the customer into eight clusters that have distinct online customer profiles. These segments are named as risk taking consumers, adventurous consumers, active consumers, practical consumers, socialite consumers, economical consumers, passive consumers and independent consumers.
PubDate: 2022-10-01
DOI: 10.32832/jm-uika.v13i3.5971
Issue No: Vol. 13, No. 3 (2022)
- Pemasaran Kampanye Sosial Yuk Nabung Saham dan Teori of Reasoned Action
dalam Memperkirakan Niat Ber-investasi Saham (Studi Kasus pada new
investor PT Reliance sekuritas Indonesia Tbk Cabang Tasikmalaya)
Authors: Apri Budianto, Tine Badriatin, Lucky Radi Rinandiyana
Pages: 317 - 328
Abstract: Penelitian ini dilakukan untuk mengetahui keefektifan Social Marketing Yuk Nabung Saham dan Rational Action Theory dalam memprediksi niat berinvestasi saham investor baru pada Cabang PT. Reliance Securitas Indonesia Tbk Tasikmalaya. Metode yang dipakai yaitu metode deskriptif kualitatif. Hasil penelitian memperlihatkan bahwa kampanye social marketing Yuk Nabung Saham cukup efektif dalam memprediksi niat berinvestasi saham. Dengan kampanye pemasaran sosial Yuk Nabung Saham, kita berikan pemahaman baru kepada audiens tentang manfaat menyimpan saham. Teori tindakan rasional cukup efektif dalam memprediksi niat berinvestasi saham. Mengingat teori tindakan rasional yang merupakan salah satu cara untuk menyempurnakan penelitian ini, ternyata jika teori of reasoned action yang diterapkan oleh PT Reliance Securitas Indonesia Tbk Cabang Tasikmalaya lebih baik, maka harus dapat berniat untuk berinvestasi saham, meskipun persentasenya cukup rendah. Kampanye Pemasaran Sosial Yuk Nabung Saham dan Theory of Rational Action cukup efektif dalam memprediksi niat berinvestasi saham. Dengan kampanye pemasaran sosial Yuk Nabung Saham dan teori of Reasoned Action merupakan cara untuk meningkatkanniat berinvestasi penelitian ini membuktikan kampanye marketing social Yuk Nabung Saham yang lebih baik dan Teori of Reasoned Action yang dipimpin oleh PT Reliance Securitas Indonesia Tbk Cabang Tasikmalaya efektif dalam memprediksi niat untuk berinvestasi di saham, bahkan jika persentasenya cukup rendah..
PubDate: 2022-10-01
DOI: 10.32832/jm-uika.v13i3.6308
Issue No: Vol. 13, No. 3 (2022)
- Competitiveness of the Commodity Indonesian Coffee Beans the International
Market
Authors: Adnan Adnan, Alwin Teniro, Zainudin - Zainudin
Pages: 329 - 342
Abstract: The Geographical Indication Program (IG) with the application of fairtrade standardization has been launched by the Indonesian government in 2001, to increase the competitiveness of local products in the international market. This study seeks to identify the strength of competitiveness and the position of Indonesian bean coffee commodities in the international market and each of the national markets of the importing country. Panel data used during the period 2010-2021 covered 11 exporter countries and 6 importer countries, analyzed with the RCA index. The results showed that Coffee not Roasted or Decaffeinated has strong competitiveness in the international market and some national markets of importing countries, and competitiveness is weak for Coffee Roasted, not Decaffeinated. The competitiveness position of the two coffee bean commodities is in the 6th position. The occurrence of a positive correlation between the contribution of exports and the competitiveness of coffee beans indicates the positive impact of the IG program and suggests that the position of competitiveness be improved through the provision of adequate and affordable organic production facilities, farmer counseling, and partnership and promotion cooperation.
PubDate: 2022-10-01
DOI: 10.32832/jm-uika.v13i3.7104
Issue No: Vol. 13, No. 3 (2022)
- Implementation of Personality Tests in the Learning Process in Era 4.0
Based on the Concept of Pumping HR Model for the world of Education in
Indonesia
Authors: Amir Tengku Ramly
Pages: 343 - 352
Abstract: Understanding the character of learning is one of the important factors for success in learning and in the future. The era of 4.0 and the COVID-19 pandemic today has forced major changes in the teaching and learning system so that it is not disruptive. The learning process in the 4.0 era requires all-digital and effective breakthroughs. This condition is also supported by the COVID-19 pandemic which is predicted not to end soon. This study aims to (1) design a digital student character understanding test tool (2) develop students through a character approach to learning the Pumping HR Model concept, (3) develop teaching-learning techniques based on student character development through strengthening personality, competence and values. - spirituality values. The research method used is a qualitative study of literature and evaluation of the test equipment used for decades. The results of the study indicate that the implementation of personality tests (behavior and character) in the learning process in the 4.0 era greatly determines the effectiveness of the teaching and learning process. This effectiveness is strongly influenced by the implementation of three main components, namely (1) teacher integrity, (2) teacher competence, and (3) teacher personality in teaching, as part of the Pumping-HR Model framework.
PubDate: 2022-10-01
DOI: 10.32832/jm-uika.v13i3.7135
Issue No: Vol. 13, No. 3 (2022)
- Peran Cyberloafing Terhadap Produktivitas Karyawan Dengan Kesehatan Mental
Sebagai Pemediasi
Authors: Triyanti Triyanti, Windharti Amelia, Anita Maharani, Thenry Linda Sharron Pandu
Pages: 353 - 364
Abstract: This study aims to determine the effect of Cyberloafing and Productivity with Mental Health as a mediator. This research uses a quantitative approach method and the sample is taken using a random probability sampling technique with the population being employees of companies in Indonesia that carry out cyberloafing. Data collection was done online using google form and resulted in 193 responses that could be used. The results showed that all hypotheses were not supported, which means that cyberloafing had no effect on mental health and productivity. Further testing with Multi-Group Analysis (MGA) found that the characteristics of the respondents showed different results. In male respondents, cyberloafing had a positive effect on productivity. The respondents from service industry employee group also showed similar results, cyberloafing had a positive effect on productivity. Meanwhile, in respondents with married status showed that cyberloafing had a negative effect on mental health and productivity. These interesting findings from the test results on different characteristics of respondents can enrich studies on cyberloafing, mental health and employee productivity. The results obtained from this study are expected to provide benefits for company management in regulating internet use policies during working hours to ensure employee productivity is maintained.
PubDate: 2022-10-01
DOI: 10.32832/jm-uika.v13i3.7317
Issue No: Vol. 13, No. 3 (2022)
- The Mediating Effect of Work Engagement on competence, work environment
and job satisfaction
Authors: Diah Pranitasari, Julian -, Meldasari Said, Sukmo Hadi Nugroho
Pages: 365 - 380
Abstract: This study aims to determine the competence and work environment on job engagement and job satisfaction of employees for PT. Yamaha Music Manufacturing Indonesia. The sample in this study was 100 contract employees, using purposive sampling technique. The analysis used is SEM PLS research to test the Inner model, outer model and hypotheses. The results of the study stated: (1) Competence has an effect on work engagement by 55.2%. (2) The work environment has an effect on work engagement by 39.1%. (3) Competence has an effect on job satisfaction by 36.2%. (4) The work environment has an effect on job satisfaction by 35.2%. (5) Work engagement has no significant effect on job satisfaction. (6) Work engagement does not mediate competence in influencing job satisfaction. (7). Work engagement does not mediate the work environment in influencing job satisfaction.
PubDate: 2022-10-01
DOI: 10.32832/jm-uika.v13i3.7346
Issue No: Vol. 13, No. 3 (2022)
- Pengaruh Kualitas Pelayanan Mopeling Sarasa Terhadap Kepuasan Masyarakat
Pada Dinas Kependudukan dan Pencatatan Sipil Kabupaten Sukabumi
Authors: Nenden Apriliyanty, Andi Mulyadi, Yana Fajar FY Basori
Pages: 381 - 395
Abstract: Motor Pelayanan Keliling Saba Rahayat Desa (Mopeling Sarasa) is one of the efforts of the Sukabumi Regency Population and Civil Registration Service in providing optimal services to help the people of Sukabumi Regency to more easily have population administration documents such as Family Cards, e-KTP, Birth Certificates , death certificates, and so on.. However, there are still problems, namely the community still has to wait for the issuance of e-KTP which is not in accordance with the Mopeling Sarasa service announcement, namely "The service is completed on the spot, can be called and one day is completed ( On Site, On Call and One Day Service). In this study, researchers used data collection techniques, namely observation, questionnaires/questionnaires, and literature study. Data analysis techniques in quantitative research use statistics, namely validity test, reliability test, correlation coefficient, coefficient of determination, regression analysis, and t test. The results showed that there was a significant effect of service quality on user satisfaction of Mopeling Sarasa.
PubDate: 2022-10-01
DOI: 10.32832/jm-uika.v13i3.7517
Issue No: Vol. 13, No. 3 (2022)
- Analisis Strategi Pengembangan Bisnis Jasa Konstruksi (Studi Kasus: PT Tri
Manunggal Karya)
Authors: Hilal Firmansyah, Heny K Daryanto, Rizal Syarief
Pages: 396 - 411
Abstract: Increasing competition of construction business in Indonesia forces PT Tri Manunggal Karya (PT TMK) to innovate to survive in the construction industry. One way is by having a competitive strategy for its business development. As a holding company, a proper strategy is highly required by PT TMK to open up market opportunities for the company and its subsidiaries and to avoid the risk of business failure and financial losses. This study aims to analyze internal and external factors and analyze the priority strategies for PT TMK development. The analytical methods used were Internal Factor Evaluation (IFE) Analysis, External Factor Evaluation (IFE) Analysis, Strength, Weakness, Opportunity, and Threats (SWOT) Analysis, Analytical Hierarchy Process (AHP) Analysis. The result shows that the external condition of PT TMK is in a high position in responding to opportunities and threats. Its internal figures are in a strong stand in utilizing strengths and overcoming its weaknesses. Opportunity in the company's industry can be concluded because infrastructure development and competent human resources are still limited in the Eastern parts of Indonesia. The threats are post-pandemic conditions and fast-growing construction technology. The result of the Analytical Hierarchy Process (AHP) shows the strategy of acquiring new business units is considered as the main priorities, followed by expansion out of Java Island.
PubDate: 2022-10-01
DOI: 10.32832/jm-uika.v13i3.8081
Issue No: Vol. 13, No. 3 (2022)
- Faktor Penentu Perilaku Hijau untuk Mengurangi Kantong Belanja Plastik
Authors: Humairoh Humairoh, Mohammad Annas
Pages: 412 - 433
Abstract: The environmental damage because by plastic waste is very stressful. Indonesia is the second country in the world to supply plastic waste into the ocean after China. one of the prevention efforts is to reduce using plastic shopping bags originating from the modern retail industry. This examines goals to analyze the impact of green promotion, green e-wom, and green consumer satisfaction factors on interest in the usage of zero plastic shopping bags and consumer behavior in reducing plastic shopping bags. The sample in this examination had 98 respondents who shop at modern retailers within the Tangerang area, Banten Province in assembly their each-day desires. The sampling approach used was purposive sampling. statistics collection used a survey approach with a questionnaire that was distributed thru the G-shape electronically. The statistics are processed with the assistance of the smart-PLS software program. The results display the positive effect of green marketing, green e-wom, green satisfaction, and interest in the use of zero plastic shopping bags on consumer behavior to reduce plastic shopping bags, both in part or simultaneously.
PubDate: 2022-10-01
DOI: 10.32832/jm-uika.v13i3.8095
Issue No: Vol. 13, No. 3 (2022)
- Pengaruh Implementasi Standar Akreditasi, Nilai - Nilai Islam Dan
Pengalaman Pasien Terhadap Loyalitas Pasien Rumah Sakit Rumah Sehat
Terpadu Dompet Dhuafa
Authors: Wasiah Mahary, Indupurnahayu Indupurnahayu, Suherman Suherman
Pages: 434 - 453
Abstract: Implementation of Accreditation Standards, Islamic Values and Patient Experience are important things that can influence patient decisions in choosing a hospital. The purpose of this study was to analyze the effect of implementation of hospital accreditation standards, the effect of implementation of Islamic values, and the effect of inpatient experience on inpatient loyalty at the Rumah Sehat Terpadu Dompet Dhuafa. Data was collected through interviews using a questionnaire and analysis of hypotheses using SPSS tools to 110 patients or families of inpatients as respondents. Data analysis uses quantitative methods, descriptive approaches and associative analysis, because there are variables that will be studied to present an overview of the relationship between these variables. The results showed that there were F test results on the variables of patient experience, implementation of accreditation standards and Islamic values simultaneously on patient loyalty. The results of the R Square test are 0.280, meaning that the variable implementation of accreditation standards, Islamic values and patient experience simultaneously affects the patient loyalty variable is 28%. The results of the T-test showed that the variables of implementation of accreditation standards and Islamic values have no effect on patient loyalty, while the patient experience variable has an effect on patient loyalty.
PubDate: 2022-10-01
DOI: 10.32832/jm-uika.v13i3.7533
Issue No: Vol. 13, No. 3 (2022)
