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International Journals Digital Communication and Analog Signals
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ISSN (Online) 2455-0329
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[21 journals]

Analyzing A Public Opinion towards Recent Trends of Advertising: A
Literature Review
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  Authors: Dipamkumar Raval, Rhuta Mehta
  Abstract: This literature study aims to analyze the ever-changing landscape of public opinion toward advertising and its recent trends, including several elements that impact individual perceptions and preferences. This writing provides a comprehensive analysis of the complex interplay of the general population, media outlets, and the advertising sector. This literature analysis examines the influence of emerging technology, ethical considerations, the significance of cultural diversity, and the evolving notion of consumer empowerment within the developing advertising domain. The findings of the study highlight the need to protect individual privacy, the potential impact of utilizing social media and celebrity endorsements in advertising campaigns, the persuasive influence of comedy and nostalgia, and the crucial role that trust plays in the effectiveness of advertisements. The research highlights the significance of strategic placement of advertisements and the implementation of advertising tactics that are sensitive to gender. In the context of a more varied global society, the recognition of inclusion as a crucial approach in advertising campaigns has emerged as a strategic imperative for effectively engaging a wider and more receptive target audience.
  PubDate: 2024-03-19
  DOI: 10.37628/jdcas.v9i2.1943
  Issue No: Vol. 9, No. 2 (2024)
Teachings of Bhagavad Gita through IoT (Internet of Things)
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  Authors: Ashutosh Satpathy, Nikhil Basanwal, Akshay Sharma, Abhishek Verma, Ajay Mehta, Krati Sharma
  Pages: 1 - 6
  Abstract: In the present paper, it has been observed that the youth of this world is entrapped in the net of the “Material World” which is fully based on the system of the Receiver’s personal end. Most of them seek physical facilities to satisfy their senses. Most of their decisions are dubious and incorrect! which, in the end, resulted in the obliteration of this planet and the depletion of human values. It has been seen that Many people seem to believe that the Bhagavad Gita is a religious book/text but, it is the way of life. It needs to get wider public acceptance. In the present paper, Bhagavad Gita, Lord Krishna's Universal teachings, is being attempted to be preached with the help of the Internet of Things (IoT). we embark on an innovative journey to bridge the wisdom of the Bhagavad Gita, as imparted by Lord Krishna, with the modern era's technological marvels, specifically the Internet of Things (IoT). By leveraging the power of IoT, we aim to disseminate the timeless teachings of the Bhagavad Gita to a global audience. This fusion of ancient wisdom and cutting-edge technology has the potential to not only preserve and promote essential human values but also usher in a harmonious coexistence between humanity and the planet we call home. In doing so, we aim to catalyze a positive shift away from the relentless pursuit of materialism and towards a more balanced, sustainable, and spiritually enriched way of life.
  PubDate: 2024-05-20
  Issue No: Vol. 9, No. 2 (2024)
Development of SpendWise Website: A Website to Tracks your Expenses
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  Authors: Sujeet ., Amit Kumar, Utkarsh ., Vishal ., Saksham ., Vikas .
  Pages: 7 - 13
  Abstract: The SpendWise platform has been developed to aid individuals in maintaining an electronic record of their monthly expenditures. The software provides users with the capability to monitor their monthly expenditures and analyze their spending patterns based on several categories. By utilizing this software, individuals could monitor and record their monthly expenditures. The application facilitates adherence to budgetary constraints by offering consumers a comprehensive overview of their expenditures. Diagrams were used during the application development process. Following development, the application was built using Java and MySQL. The program generates a monthly report that presents the expenses in a graphical representation. To enhance customers' comprehension of their expenditure patterns, the website additionally has a distinctive feature that classifies the incurred costs. The program additionally provides a user-accessible spending history that can be accessed at any given moment. The spendWise program enables users to effectively manage their expenses and make informed financial choices, leading to enhanced cost control and improved decision-making.
  PubDate: 2024-04-03
  Issue No: Vol. 9, No. 2 (2024)
Virtual Reality and Its Contribution in Mediation and Psychological
Treatment
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  Authors: Kapil Kumar Gupta, Namrata Dhanda
  Pages: 13 - 21
  Abstract: Nowadays we are surrounded by blends of technologies, there is a rainbow of various technologies in our everyday lives. Increasingly these technologies are getting integrated to provide us with the best of abilities and services which are more efficient than in the past. Virtual Reality ear (computer generated reality) is a developing innovation that is winding up progressively common with time. Its uses for well-being and entertainment rehearses are underwhelming. Virtual reality works by tracking physical motions in the real world and redrawing the virtual world accordingly. The output of the modified virtual environment (to the real-world user). We guessed that because of the vivid impact of virtual reality, the officially found constructive outcomes of reflection will be intensified. Our exploratory outcomes did not bolster this. We found a huge decrease in pulse and circulatory strain after the routine with regard to non-virtual reality contemplation. Interestingly, just breath rate demonstrated a critical decrease after computer-generated experience contemplation. Be that as it may, since breath rate for virtual reality and non-computer-generated reality contemplation was not factually extraordinary.
  PubDate: 2024-05-20
  Issue No: Vol. 9, No. 2 (2024)
Leveraging IT to Promote Women's Entrepreneurship and Innovation
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  Authors: Suryakant Jaiswar, Manoj Kumawat
  Pages: 29 - 35
  Abstract: Women's business innovation is important for economic growth. However, women face problems accessing help. This report discusses the impact of Information Technology (IT) to aid women in running businesses. In recent years, there has been an increasing awareness of women's important roles in entrepreneurship and innovation around the world. Furthermore, IT plays a pivotal role in fostering innovation among women entrepreneurs. Access to online learning resources, coding boot camps, and entrepreneurship courses equips women with the skills and knowledge needed to launch and grow their ventures. Emerging technologies such as Artificial Intelligence (AI), blockchain, and Internet of Things (IoT) present new opportunities for women to develop innovative solutions and disrupt traditional industries. IT can offer positive outcomes, like better access to resources, creating networks, achieving skills, and finding market opportunities. This study investigates the possibility for using information technology (IT) to solve these gaps and encourage women's entrepreneurship and creativity. We also touch on potential issues women might face taking advantage of IT and suggest ways to overcome these. IT supports women entrepreneurs. By exploring this, the report intends to give a clear insight into the benefits and drawbacks of IT as a tool for women in business.
  PubDate: 2024-06-14
  DOI: 10.37628/jdcas.v9i2.1984
  Issue No: Vol. 9, No. 2 (2024)

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