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Publisher: American Marketing Association (Total: 1 journals) [Sort alphabetically]

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	J. of Intl. Marketing (Followers: 24, SJR: 1.568, CiteScore: 4)

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Journal of International Marketing
Journal Prestige (SJR): 1.568

Citation Impact (citeScore): 4
Number of Followers: 24

Full-text available via subscription

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ISSN (Print) 1069-031X - ISSN (Online) 1547-7215
Published by American Marketing Association

[1 journal]

The Challenge of Keeping an Audience Engaged: How Language Shapes
Attention
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  Authors: Jonah Berger
  Abstract: How does the language used in content shape whether audiences stay engaged' A new Journal of Marketing study explores. The post The Challenge of Keeping an Audience Engaged: How Language Shapes Attention appeared first on American Marketing Association.
  PubDate: Tue, 21 Mar 2023 05:02:00 +000
How Can Firms Make Influencer Marketing Work for Them'
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  Authors: Christian Hughes
  Abstract: Looking to improve your influencer marketing ROI' The latest academic research has some advice.The post How Can Firms Make Influencer Marketing Work for Them' appeared first on American Marketing Association.
  PubDate: Mon, 20 Mar 2023 19:55:12 +000
Closing the Customer Experience Gap
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  Authors: Jazmin Cruz
  Abstract: The 6 pillars of content operations excellence. In a world where the customer journey is more complex than ever, it is important for marketers to remember that all touchpoints are created equal and need to both delight and engage consumers — regardless of the channel. Given an ever-growing and evolving number of channels and touchpoints, […]The post Closing the Customer Experience Gap appeared first on American Marketing Association.
  PubDate: Fri, 17 Mar 2023 14:54:20 +000
AMA Announces New Academic Council Members for the 2023–2026 Term
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  Authors: T.J. Anderson
  Abstract: The AMA is pleased to announce that two new members will join the Academic Council in July 2023: Xin (Shane) Wang and Alok Saboo. In addition, Michael Haenlein, present member, will join the Executive Committee as President Elect-Designate beginning July 2024.The post AMA Announces New Academic Council Members for the 2023–2026 Term appeared first on American Marketing Association.
  PubDate: Thu, 16 Mar 2023 19:55:53 +000
The War on Sugar: How Can Soda Manufacturers Reduce Sugar in Products
Without Endangering Sales'
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  Authors: Kristopher Keller
  Abstract: How can brands reduce the amount of sugar in their products without endangering sales' A new Journal of Marketing study explores the effects of brands reducing their products’ sugar content and/or package size.The post The War on Sugar: How Can Soda Manufacturers Reduce Sugar in Products Without Endangering Sales' appeared first on American Marketing Association.
  PubDate: Tue, 14 Mar 2023 05:00:00 +000
Highlight Facts or Appeal to Feelings' The Psychology of Persuading
Consumers to Contribute to a Collective Goal
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  Authors: Liyin Jin
  Abstract: When asking for donations to reach a campaign goal, should you use fact-based messages or appeal to the audience’s feelings' A new Journal of Marketing study explains.The post Highlight Facts or Appeal to Feelings' The Psychology of Persuading Consumers to Contribute to a Collective Goal appeared first on American Marketing Association.
  PubDate: Tue, 07 Mar 2023 05:00:00 +000
2022 Research Productivity Report Now Available
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  Authors: Arpit Agrawal
  Abstract: Greetings! As the Spring 2023 semester gets underway, I’d like to tell you that we have been working hard to organize the DocSIG Research Productivity Report. As you may know, DocSIG tracks publications in the premier marketing journals, according to authorship and university affiliation, and publishes the Top List on an annual basis. Special thanks […]The post 2022 Research Productivity Report Now Available appeared first on American Marketing Association.
  PubDate: Wed, 01 Mar 2023 22:28:05 +000
How Default Minimum Payments Lead to More Credit Card Debt
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  Authors: Archana Mannem
  Abstract: A recent Journal of Marketing Research study shows that the automatic minimum payment option can have the unintended consequence of causing credit card holders to accumulate more debt.The post How Default Minimum Payments Lead to More Credit Card Debt appeared first on American Marketing Association.
  PubDate: Wed, 01 Mar 2023 20:38:05 +000
What to Know About Building an Inbound Marketing Strategy
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  Authors: Jazmin Cruz
  Abstract: Inbound marketing can build long-term trust in your brand, but how do you build a strategy that truly engages customers' Read this guide to learn how to incorporate inbound marketing into your strategy.The post What to Know About Building an Inbound Marketing Strategy appeared first on American Marketing Association.
  PubDate: Tue, 28 Feb 2023 15:24:03 +000
Would You Undergo Robot-Assisted Surgery' The Role of Advertising in
High-Tech Medical Procedures
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  Authors: Tae Jung Yoon
  Abstract: A new Journal of Marketing study finds patients exposed to robotic surgery advertising are more likely to choose robotic surgery over conventional laparoscopic surgery.The post Would You Undergo Robot-Assisted Surgery' The Role of Advertising in High-Tech Medical Procedures appeared first on American Marketing Association.
  PubDate: Tue, 28 Feb 2023 05:00:00 +000