Publisher: American Marketing Association   (Total: 1 journals)   [Sort alphabetically]

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J. of Intl. Marketing     Full-text available via subscription   (Followers: 24, SJR: 1.568, CiteScore: 4)
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Journal of International Marketing
Journal Prestige (SJR): 1.568
Citation Impact (citeScore): 4
Number of Followers: 24  
 
  Full-text available via subscription Subscription journal
ISSN (Print) 1069-031X - ISSN (Online) 1547-7215
Published by American Marketing Association Homepage  [1 journal]
  • The Bulletproof Glass Effect: Unintended Consequences of Privacy Notices

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      Authors: Ben B. Beck
      Abstract: Although privacy notices are intended to make consumers feel secure, a Journal of Marketing Research study shows how they can actually raise more suspicion.The post The Bulletproof Glass Effect: Unintended Consequences of Privacy Notices appeared first on American Marketing Association.
      PubDate: Wed, 25 Jan 2023 20:58:08 +000
       
  • Nudge Nudge Wink Wink: How Choice Architecture Facilitates Consumer Uptake
           of Mobile Apps

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      Authors: Crystal Reeck
      Abstract: A new Journal of Marketing study shows how small tweaks to design features can increase adoption of smartphone apps.The post Nudge Nudge Wink Wink: How Choice Architecture Facilitates Consumer Uptake of Mobile Apps appeared first on American Marketing Association.
      PubDate: Tue, 24 Jan 2023 05:00:00 +000
       
  • 3 Most Critical Brand Metrics for Revenue Growth

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      Authors: Jazmin Cruz
      Abstract: How marketing leaders can use brand to drive revenue impact at their organization Given the persistence of the question “what is the impact of brand on revenue growth,” the data science team at BlueOcean set out to answer this exact question. With over 6,000 brands analyzed in the BlueOcean brand intelligence platform, they were able […]The post 3 Most Critical Brand Metrics for Revenue Growth appeared first on American Marketing Association.
      PubDate: Fri, 20 Jan 2023 20:56:49 +000
       
  • Why Adobe Workfront remains the leader in the market

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      Authors: Alex Geer
      Abstract: The fastest growing solution for work management at the enterprise level Read The Forrester Wave™: Collaborative Work Management Tools, Q4 2022 report for an in-depth look at the most significant vendors in the CWM market, including Adobe Workfront, and discover the value this report brings business and technology leaders around the world and why they rely on […]The post Why Adobe Workfront remains the leader in the market appeared first on American Marketing Association.
      PubDate: Fri, 20 Jan 2023 19:35:35 +000
       
  • Taking the Temperature of the Room: Managing Extreme Polarization in Group
           Interactions

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      Authors: Ana Julia Büttner
      Abstract: A new Journal of Marketing Research study shows how people will take positions more extreme than what they actually believe in order to sway a group's opinion.The post Taking the Temperature of the Room: Managing Extreme Polarization in Group Interactions appeared first on American Marketing Association.
      PubDate: Wed, 18 Jan 2023 00:16:13 +000
       
  • Finding the Right Doctor: Can Online Rating Platforms Direct Patients to
           Higher-Quality Physicians'

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      Authors: Yiwei Chen
      Abstract: Do online physician ratings of matter' A new Journal of Marketing study says rating platforms provide patients with quality information and direct them to higher-quality physicians.The post Finding the Right Doctor: Can Online Rating Platforms Direct Patients to Higher-Quality Physicians' appeared first on American Marketing Association.
      PubDate: Tue, 17 Jan 2023 05:02:00 +000
       
  • Robin Coulter, Mark Houston, Jeff Inman, Sandy Jap, Rick Netemeyer, Bill
           Qualls Chosen as 2023 AMA Fellows

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      Authors: T.J. Anderson
      Abstract: The 2023 AMA Fellows include: Robin A. Coulter, Mark B. Houston, J. Jeffrey Inman, Sandy Jap, Richard G. Netemeyer, and William Qualls.The post Robin Coulter, Mark Houston, Jeff Inman, Sandy Jap, Rick Netemeyer, Bill Qualls Chosen as 2023 AMA Fellows appeared first on American Marketing Association.
      PubDate: Sun, 15 Jan 2023 22:48:06 +000
       
  • Don’t Say “It’s Usually Better”

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      Authors: Thomas McKinlay
      Abstract: When presenting a product, don’t add comments like “it usually looks nicer” or “it looks even better when…” A new Journal of Marketing Research study shows how this backfires.The post Don’t Say “It’s Usually Better” appeared first on American Marketing Association.
      PubDate: Wed, 11 Jan 2023 19:43:43 +000
       
  • Being Alice: Here’s Why We Fall into Rabbit Holes and How to Climb
           Back Out

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      Authors: Andrea Pelaez-Martinez
      Abstract: Consumers often become "stuck in a rabbit hole” when consuming media, watching several videos on the same topic. A new Journal of Marketing Research study explains why this happens and the implications for marketers.The post Being Alice: Here’s Why We Fall into Rabbit Holes and How to Climb Back Out appeared first on American Marketing Association.
      PubDate: Wed, 11 Jan 2023 00:19:16 +000
       
  • Next Generation Influencer ROI & Brand Lift Studies

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      Authors: Jazmin Cruz
      Abstract: Discover how social audience data is changing how marketers attribute value and measure perception.  Social audience data is enabling marketers for the first time to identify verified individuals exposed to or engaged with influencer and earned media content across social platforms. In this white paper, discover how our ability to leverage this data allows us […]The post Next Generation Influencer ROI & Brand Lift Studies appeared first on American Marketing Association.
      PubDate: Wed, 11 Jan 2023 00:00:00 +000
       
 
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