Publisher: American Marketing Association   (Total: 1 journals)   [Sort by number of followers]

Showing 1 - 1 of 1 Journals sorted alphabetically
J. of Intl. Marketing     Full-text available via subscription   (Followers: 24, SJR: 1.568, CiteScore: 4)
Similar Journals
Journal Cover
Journal of International Marketing
Journal Prestige (SJR): 1.568
Citation Impact (citeScore): 4
Number of Followers: 24  
 
  Full-text available via subscription Subscription journal
ISSN (Print) 1069-031X - ISSN (Online) 1547-7215
Published by American Marketing Association Homepage  [1 journal]
  • The Quantifiable Marketing Value of Email Signatures

    • Free pre-print version: Loading...

      Authors: Mehgan Cain
      Abstract: You Can’t Market to Everyone, And You Don’t Have To It takes time, money, and people to attract, convert, and delight new customers. As a savvy marketer, you want to target people who will deliver the best return. When it comes to leveraging your email signature real-estate as an owned marketing channel, providing end-to-end campaign […]The post The Quantifiable Marketing Value of Email Signatures appeared first on American Marketing Association.
      PubDate: Fri, 20 May 2022 21:38:50 +000
       
  • Leveraging Technology to Improve Customer Relationships

    • Free pre-print version: Loading...

      Authors: Jonathan Nelson
      Abstract: By Martin Mende, Maura Scott, and Dhruv Grewal Firms are shifting from a transaction- to relationship-focused approach to build long-term bonds with customers, making them assets the firms can nurture, expand, and allow to evolve (Mende, Bolton, and Bitner 2013; Kumar, Leszkiewicz, and Herbst 2018). Technology is transforming these relationships in many industries including retail, […]The post Leveraging Technology to Improve Customer Relationships appeared first on American Marketing Association.
      PubDate: Tue, 17 May 2022 19:03:48 +000
       
  • 5 Derailments to Your Marketing Strategy (And How to Fix Them)

    • Free pre-print version: Loading...

      Authors: Mehgan Cain
      Abstract: There are five ways that even the best marketing strategies get derailed. Let’s talk about how to fix them. There are a lot of moving pieces to your marketing strategy. What ties them all together is your plan. Planning is the foundation that everything else is built upon, so if you get it wrong, there […]The post 5 Derailments to Your Marketing Strategy (And How to Fix Them) appeared first on American Marketing Association.
      PubDate: Mon, 16 May 2022 09:48:00 +000
       
  • Navigating Machiavellianism in Corporate Alliance Partnerships

    • Free pre-print version: Loading...

      Authors: Giuseppe Musarra
      Abstract: Corporate alliances often have shifting power dynamics. A new JM study shows what to do when a partner’s self-interest threatens to undermine the benefit of a joint relationship.The post Navigating Machiavellianism in Corporate Alliance Partnerships appeared first on American Marketing Association.
      PubDate: Wed, 11 May 2022 05:02:00 +000
       
  • Press Release From the Journal of Marketing: Navigating Machiavellianism
           in Corporate Alliance Partnerships

    • Free pre-print version: Loading...

      Authors: Marilyn Stone
      Abstract: Machiavellianism naturally breeds anxiety about failing to access and learn new knowledge from the partner, but it can, under certain conditions, encourage the development and learning of new knowledge with the partner.The post Press Release From the Journal of Marketing: Navigating Machiavellianism in Corporate Alliance Partnerships appeared first on American Marketing Association.
      PubDate: Wed, 11 May 2022 05:00:00 +000
       
  • Ticketing and Pricing Events in 2022: Your Guide to ROI

    • Free pre-print version: Loading...

      Authors: Mehgan Cain
      Abstract: Virtual events, hybrid events, and in-person events should all be part of a marketer’s playbook in the new events landscape. Now, they must find ways to maximize revenue from your events with a new eBook: How to Ticket and Price Virtual, Hybrid, and In-person Events. In the new event landscape, marketers have many opportunities to […]The post Ticketing and Pricing Events in 2022: Your Guide to ROI appeared first on American Marketing Association.
      PubDate: Fri, 06 May 2022 14:53:32 +000
       
  • Is a Master of Science in Marketing Really Worth It'

    • Free pre-print version: Loading...

      Authors: Mehgan Cain
      Abstract: In a flourishing marketing field, professionals are gaining new skills for senior positions. Take your career to the next level by earning your graduate degree. At present, nearly 317,000 individuals are employed in the roles of advertising, promotions, and marketing, and, according to the U.S. Bureau of Labor Statistics, the number of marketing managers is […]The post Is a Master of Science in Marketing Really Worth It' appeared first on American Marketing Association.
      PubDate: Thu, 05 May 2022 21:55:07 +000
       
  • Craft Products Are Experiencing Soaring Growth—Here’s How
           Firms Are Cashing In

    • Free pre-print version: Loading...

      Authors: Pierre-Yann Dolbec
      Abstract: The lines between craft and commercial products are blurring. Learn how to leverage niche products and processes to appeal to new customers, develop new products and services, and lift revenue.The post Craft Products Are Experiencing Soaring Growth—Here’s How Firms Are Cashing In appeared first on American Marketing Association.
      PubDate: Wed, 04 May 2022 05:02:00 +000
       
  • Press Release From the Journal of Marketing: Craft Products Are
           Experiencing Soaring Growth—Here’s How Firms Are Cashing In   

    • Free pre-print version: Loading...

      Authors: Marilyn Stone
      Abstract: Innovations by and adaptations between craft and commercial firms led to the expansion of craft products in the marketplace.The post Press Release From the Journal of Marketing: Craft Products Are Experiencing Soaring Growth—Here’s How Firms Are Cashing In    appeared first on American Marketing Association.
      PubDate: Wed, 04 May 2022 05:00:00 +000
       
  • How to Operationalise Your Brand to Scale Marketing

    • Free pre-print version: Loading...

      Authors: Mehgan Cain
      Abstract: The 3-Step Recipe to Success Marketing leaders and their teams face challenges on a number of fronts. Foremost among them, the need to deliver on-brand customer experiences across a growing number of channels with more personalisation, empathy, speed and agility than ever before. Without operationalising your brand, you’ll never stop treading water as your business […]The post How to Operationalise Your Brand to Scale Marketing appeared first on American Marketing Association.
      PubDate: Fri, 29 Apr 2022 16:32:47 +000
       
 
JournalTOCs
School of Mathematical and Computer Sciences
Heriot-Watt University
Edinburgh, EH14 4AS, UK
Email: journaltocs@hw.ac.uk
Tel: +00 44 (0)131 4513762
 


Your IP address: 44.192.25.113
 
Home (Search)
API
About JournalTOCs
News (blog, publications)
JournalTOCs on Twitter   JournalTOCs on Facebook

JournalTOCs © 2009-