Publisher: Business School of Applied Studies in Blace   (Total: 1 journals)   [Sort by number of followers]

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BizInfo (Blace) J. of Economics, Management and Informatics     Open Access   (Followers: 1)
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BizInfo (Blace) Journal of Economics, Management and Informatics
Number of Followers: 1  

  This is an Open Access Journal Open Access journal
ISSN (Print) 2217-2769 - ISSN (Online) 2406-2324
Published by Business School of Applied Studies in Blace Homepage  [1 journal]
  • Exploring attitudes towards digital advertisements on social networks: The
           case study of the Nišava and Pčinja districts

    • Authors: Miloš Stojanović, Ivana Božić Miljković, Pavle Mitić, Anja Veličković
      Pages: 1 - 9
      Abstract: This paper aims to analyze the importance of paid advertising on social networks in the territory of Nišava and Pčinja districts. For this reason, a survey was conducted, which included 294 respondents. Data were processed in the SPPS software package, using tests of independence, contingency, one-factor analysis of variance, and post-hoc tests. The results showed that the majority of respondents from the south of Serbia ignore paid ads on social networks. Also, the study led us to the conclusion that paid advertising affects men and women equally, but also that it has the greatest impact on the population over 50 years old, while it has the least impact on respondents up to 30 years old, as well as that there is a strong connection between the level of education and clicks on paid ads. The results showed that respondents who do not open ads do not do so because they do not notice them, but also that highly educated people open ads for informative reasons and to get to know the advertised business.
      PubDate: 2023-12-29
      DOI: 10.5937/bizinfo2302001S
      Issue No: Vol. 14, No. 2 (2023)
       
  • Generation X, Y and Z: Impact of internal communication on employee
           satisfaction and commitment

    • Authors: Mihajlo Đurović, Sandra Dramićanin, Dragana Milenković
      Pages: 11 - 19
      Abstract: This study aimed to analyze the effect of internal communication on employee job satisfaction and commitment depending on the generation to which an employee belongs. Nowadays, when organizations function with multigenerational employees, all employees must communicate and cooperate in a certain way, to achieve set goals and overall benefits. There is no universal path to success or a way for multigenerational human resources to function perfectly, but preferences in the way of internal communication that satisfies a certain generation and their mutual alignment can help overcome common challenges that occur in the work environment, and employees are dedicated to the daily performance of their activities. Organizations with dedicated employees have higher revenues and productivity; therefore, it is necessary to consider the importance of internal communication for employee commitment. The results show that internal communication has a positive effect on employee job satisfaction and commitment. The most significant positive correlation between internal communication and employee job satisfaction was observed in Generation Z, whereas the most significant positive correlation between internal communication and employee commitment was observed in Generation X. The results of this study can serve to fill the gap in research on the impact of internal communication on satisfaction and commitment according to the generation to which employees belong.
      PubDate: 2023-12-29
      DOI: 10.5937/bizinfo2302011D
      Issue No: Vol. 14, No. 2 (2023)
       
  • The analysis of use of information and communication technologies in
           higher education institutions in the function of the students’
           scientific field

    • Authors: Violeta Milićević, Zoran Milićević, Filip Marković
      Pages: 21 - 28
      Abstract: Modern ICTs are increasingly used in educational institutions whose main role is to facilitate and improve the teaching process. In order for the educational system to be successful, it must follow modern trends in the application of these technologies. The degree of application of these technologies in education is influenced by numerous factors, which is why their application differs from country to country, as well as between different educational institutions within a country. For this reason, thirteen higher education institutions that carry out their educational activity in the northern part of AP Kosovo and Metohija were selected for the subject of this research. Considering that the application of these technologies is influenced by numerous factors, the aim of this paper is to analyze the attitude of students from different scientific fields according to the degree of application of ICT in their higher education institutions. The results of the research were obtained by collecting data through student surveys, as well as their statistical processing using the appropriate statistical program.
      PubDate: 2023-12-29
      DOI: 10.5937/bizinfo2302021M
      Issue No: Vol. 14, No. 2 (2023)
       
  • Is there a relationship between debt and profitability' Evidence from
           dairy industry in Serbia

    • Authors: Ivana Milošev
      Pages: 29 - 35
      Abstract: This paper analyzes if there is a relationship between debt and profitability in the dairy sector in Serbia. The research analyzed the period from 2017 to 2021, on a sample of all 16 large and medium dairy companies. Large and medium companies cover around 90% of total dairy production in Serbia. The Generalized Method of Moments (G.M.M.) is used to analyze the effect of debt indicator DR on the profitability ROA. Analyzed is if there is a linear relationship between two indicators and then a nonlinear one. Results showed that there is a linear and negative impact of debt indicators on the profitability of the observed dairy firms. Results showed that the nonlinear relationship is not statistically significant. Both models show the positive impact of company size and growth potential on profitability, while tangibility and inflation do not have a significant impact.
      PubDate: 2023-12-29
      DOI: 10.5937/bizinfo2302029M
      Issue No: Vol. 14, No. 2 (2023)
       
  • Fruit export through the prism of the high-value market and GLOBALG.A.P.
           certification: an analysis from Serbia

    • Authors: Biljana Grujić Vučkovski, Violeta Babić, Vesna Paraušić
      Pages: 37 - 46
      Abstract: The aim of the paper is to test the statistical significance of the impact of GLOBALG.A.P. certification in plant production, as well as the impact of the value of fruit production in Serbia on Serbian fruit exports to high-value markets in the period 2010-2021. For this analysis, a multiple linear regression model is used. It finds that the growth in the number of GLOBALG.A.P.-certified producers does not affect the value of fruit exports to high-value markets (p=0.817), nor does the increase in certified area (p=0.446). At the same time, the value of fruit production affects the export value of this sector to high-value markets (p=0.000). The β coefficients in this paper are tested using the t-test, and the regression model using the F-test.
      PubDate: 2023-12-29
      DOI: 10.5937/bizinfo2302037G
      Issue No: Vol. 14, No. 2 (2023)
       
  • Organizational form, gender structure of general legal representatives and
           company profitability: evidence from Serbian companies

    • Authors: Anja Dogandžić, Radmila Micić, Aleksandar Dogandžić
      Pages: 47 - 55
      Abstract: This research paper is a part of a wider project in which the influence of various factors on the performance of the company is analyzed. The impact of the gender structure of general legal representatives as well as the form of organization of the company on profitability expressed through the average gross profit margin was studied. The five-year period from 2018 to 2022 was studied, in which data from the profit and loss statements of a total of 192 entities were analyzed. The sample presents six groups classified by the form of organization of companies that can be encountered in business practice. All statistical analyzes were carried out in the IBM SPSS 23 program. The research hypothesized a statistically significant impact of the difference in the gender of general representatives on the profitability of the company, which was rejected, and a hypothesis of significant differences regarding the impact of the form of organization of the company on the profitability expressed by the average gross profit margin, which was accepted. Research into factors that can affect the profitability of the analyzed subjects should enable the making of better management decisions in order to realize better and better performance of the company.
      PubDate: 2023-12-29
      DOI: 10.5937/bizinfo2302047D
      Issue No: Vol. 14, No. 2 (2023)
       
  • The influence of marketing communication on perception and decision-making
           process of service users

    • Authors: Ljubica Janjić, Toma Dašić
      Pages: 57 - 66
      Abstract: The paper presents an analysis of the impact of marketing communication tools on the attitudes of service users, with a special emphasis on users of services provided by higher education institutions (HEIs). It first present the theoretical assumptions of the marketing concept and its application in HEIs, while the empirical part presents an analysis of the representation and adequacy of the various marketing communication instruments application at the Higher Business School of Vocational Studies in Leskovac. With different combinations of marketing communication instruments, comparative advantages in the education market can be achieved. The paper analyzes the results of the survey, which examines how and to what extent certain marketing communication instruments influence the attitudes of students of the HEI. The contribution of this research is reflected in the possibility of a better understanding the complexity of the issues related to the application of marketing communications in HE.
      PubDate: 2023-12-29
      DOI: 10.5937/bizinfo2302057J
      Issue No: Vol. 14, No. 2 (2023)
       
  • ICT services as a factor in financing the current account deficit of the
           Republic of Serbia

    • Authors: Božidar Čakajac, Nenad Janković, Stevan Luković
      Pages: 67 - 74
      Abstract: The continuous current account deficit represents one of the most significant limitations of the economic development of the Republic of Serbia. The presence of a long-term current account deficit imposes the obligation to find the sources of its financing. During the last decade, the secondary income account played an important role in financing the current account deficit, primarily due to a stable inflow of remittances from abroad. Since 2011, the services trade surplus has been also contributing to offsetting the balance of payments deficit to an increasing extent mainly owing to the rising export of ICT services. Therefore, the goal of the paper is to identify the importance of ICT services in achieving the service trade surplus and, thereby, also in financing the current account deficit.
      PubDate: 2023-12-29
      DOI: 10.5937/bizinfo2302067C
      Issue No: Vol. 14, No. 2 (2023)
       
  • Motives of technological acquisitions: Case study of Things Solver and
           Asseco SEE

    • Authors: Sladjana Savovic
      Pages: 75 - 82
      Abstract: The aim of the paper is to analyze the motives for technological acquisitions from the standpoint of the companies involved: technology start-ups and acquiring companies. The paper explains intensive technological acquisitions in the last few years, both in the world and in the Republic of Serbia. The paper uses the case study method, while collecting both primary and secondary data. The primary instrument for primary data collection is the interview with the founder and CEO of the technology start-up company. The research results show that the key motives of the technology start-up are the inflow of capital, access to the acquiring company’s infrastructure, market expansion and increase in the customer base, as well as the management professionalization. The research results also show that the key motives of the acquiring company are to take over the talent, expertise, technology of the target company, improve innovation, as well as strengthen the company’s competitive position.
      PubDate: 2023-12-29
      DOI: 10.5937/bizinfo2302075S
      Issue No: Vol. 14, No. 2 (2023)
       
  • The main elements and factors of the development of the concept of
           knowledge management in the context of business consulting

    • Authors: Milan Resimić, Marija Stojiljković, Jelena Raičević
      Pages: 83 - 93
      Abstract: The modern economy has imposed challenges that require ongoing knowledge management. This is of particular importance in the consulting sector, which must have advanced knowledge and be able to transfer it to clients. However, this topic is still insufficiently researched, especially in Serbia, which is why this research aimed to provide a theoretical insight into this topic supported by a statistical analysis of the results obtained from a survey of Serbian consultants. The results showed that the consulting sector in Serbia is still developing, but consultants are aware that today knowledge is the main capital, and knowledge management is one of the primary conditions for achieving a competitive advantage. The research also showed that the relationship between knowledge management and consulting is a complex topic that opens up space for numerous and diverse research.
      PubDate: 2023-12-29
      DOI: 10.5937/bizinfo230283R
      Issue No: Vol. 14, No. 2 (2023)
       
  • Theoretical foundation of corporate entrepreneurship

    • Authors: Jelena Erić Nielsen, Jelena Nikolić, Nikola Bošković
      Pages: 95 - 103
      Abstract: Corporate entrepreneurship represents a systematic entrepreneurial initiative aiming to revitalize the organization internally through the creation of new business within the existing one, but also the transformation and revitalization of the organization through core values redefinition. The research object is to address and reduce significant research gap regarding definitional and conceptual challenges in distinguishing corporate and independent entrepreneurship. Contemporary studies in the domain of entrepreneurship are evolving towards the analysis of corporate and independent entrepreneurship as two distinct, even though closely related phenomena. Using qualitative research methodology, the manuscript provides thorough insight and elaboration of the conceptual foundation and unique nature of corporate entrepreneurship.
      PubDate: 2023-12-29
      DOI: 10.5937/bizinfo2302095E
      Issue No: Vol. 14, No. 2 (2023)
       
  • Corporate Social Responsibility as a Tool for Employer Branding and
           Accounting Disclosures

    • Authors: Miljan Adamović, Stefan Milojević, Aleksandra Mitrović
      Pages: 105 - 112
      Abstract: Corporate social responsibility is seen as an integral part of business, and organizations should sincerely include social duties towards internal and external stakeholders in their operations. It is essential for employers to focus on deepening the bond between the employer and staffs, as employees are a crucial group of stakeholders. The aim of the research of this paper is to point out the strategic and operational links between employer branding and socially responsible business in family businesses and to bring attention to the importance of accounting disclosures in that context. In order to determine how corporate social responsibility is used in employer branding in a practical environment, an analysis of activities related to socially responsible business as a tool of employer branding in family businesses was conducted.
      PubDate: 2023-12-29
      DOI: 10.5937/bizinfo2302105A
      Issue No: Vol. 14, No. 2 (2023)
       
  • Management of external component of the public debt of the Western Balkan
           countries

    • Authors: Danijela Despotović, Srđan Milićević, Slobodan Cvetanović, Vladimir Nedic
      Pages: 113 - 119
      Abstract: The paper examines the external position of the countries of the Western Balkans using the movement of external liquidity indicators (Debt service/Export good and services and Debt service/gross national product (GNI)) and external solvency indicators (External debt/GNI and External debt/Export good and services) ) in the period 1999-2021. according to the criteria of the World Bank. In order to assess the external position of these countries, the level of the calculated external liquidity and external solvency indicators is compared with the identical indicators of Bulgaria, also a Balkan country but a member of the European Union since 2007. The paper noted a certain improvement in the external liquidity and external solvency of the countries of the Western Balkans, from 2010 to 2021, except for Montenegro, where in recent years there has been a multiple increase in the Eternal debt / GDP indicator. Also, based on the observed indicators, it was concluded from the perspective of the limits of external liquidity and external solvency determined by the World Bank that the Western Balkan countries are not threatened by the possibility of external illiquidity and external insolvency, except in Montenegro.
      PubDate: 2023-12-29
      DOI: 10.5937/bizinfo2302119D
      Issue No: Vol. 14, No. 2 (2023)
       
  • Good governance in public administration

    • Authors: Jovana Anđelković
      Pages: 121 - 126
      Abstract: Good governance is a common denominator for reform processes in public administration, which can potentially become supranational. It includes a set of doctrines and governance techniques in public administration. Considering the changes and challenges faced by the public administrations of countries around the world and the necessary reforms in response to them, this concept, with its universal potential, can serve as a kind of guide for them. It represents an aspiration to make public administration more open, transparent, and accountable. The principles contained in the concept of good governance should be understood as fundamental principles on which modern public administration rests and as a standard presented to national public administrations that should be strived for.
      PubDate: 2023-12-29
      DOI: 10.5937/bizinfo2302121A
      Issue No: Vol. 14, No. 2 (2023)
       
  • The use of the ChatGPT language model in the creation of malicious
           programs

    • Authors: Vladica Ubavić, Marina Jovanović-Milenković, Oliver Popović, Marija Boranijašević
      Pages: 127 - 136
      Abstract: ChatGPT is a new chatbot developed by the company OpenAI and is an interface for the language model (Large Language Model). Although its primary function is to mimic a human interlocutor in a conversation, ChatGPT is capable of interpreting unusual responses as well. It can generate computer programs, answer exam questions, write poetry and song lyrics. The analysis of multiple hacking communities shows that there are already cases of cybercriminals using ChatGPT to develop malicious tools. This paper deals with determining the possibility of generating malicious programs using the ChatGPT language model. The authors have shown that it is possible to exploit ChatGPT to generate a script that can be used for bruteforce attacks.
      PubDate: 2023-12-29
      DOI: 10.5937/bizinfo2302127U
      Issue No: Vol. 14, No. 2 (2023)
       
 
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Publisher: Business School of Applied Studies in Blace   (Total: 1 journals)   [Sort by number of followers]

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Heriot-Watt University
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Email: journaltocs@hw.ac.uk
Tel: +00 44 (0)131 4513762
 


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