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Ekuilibrium : Jurnal Ilmiah Bidang Ilmu Ekonomi
Number of Followers: 0  Open Access journalISSN (Print) 1858-165X - ISSN (Online) 2528-7672 Published by Universitas Muhammadiyah Ponorogo  [4 journals]
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- The Role of Stakeholders in Sustainable Tourism using Mactor Analysis:
Evidence from Kragilan's Top Selfie, Magelang, Indonesia
Authors: Evi Gravitiani, Ika Alicia Sasanti, Rebbeca Cindy Sartika, Malik Cahyadin
Pages: 102 - 109
Abstract: Sustainable tourism development has to pay attention to social, economic, and environmental factors, which is essential in supporting the Sustainable Development Goals (SDGs). The key actors' involvement in tourism development determines its success. This study aims to analyze the strength and convergence between stakeholders or actors who play a role and are involved in the development of Top-Selfie in Kragilan, Magelang, Indonesia, especially from the strategic issues of Increasing Income, Expanding Employment, Increasing Tourists, Poverty Reduction, and Maintaining Local Wisdom, Infrastructure Development, and Pine Forest Conservation. In-depth interviews were conducted with seven important actors, namely (1) The Youth, Sports, and Tourism Office, and (2) the Mount. Merbabu National Park, (3) the village government, (4) the Tourism Awareness Group, (5) Visitors, (6) Local Communities, and (7) Business Actors. The result is the Youth, Sports, and Tourism Offices, Mount. Merbabu National Park and tourism awareness groups are the main actors in developing sustainable tourism in Kragilan's Top Selfie.
PubDate: 2022-09-19
DOI: 10.24269/ekuilibrium.v17i2.5503
Issue No: Vol. 17, No. 2 (2022)
- Understanding Management Marketing in Digitalization and Automation Times
Authors: Rudianto Rudianto, Misrofingah Misrofingah, Diansanto Prayoga, Juliana Juliana, Saipul Al Sukri, Kok Shiong Pong
Pages: 110 - 121
Abstract: This study discusses some of the latest trends in business marketing governance in the era of Automation by emphasizing what is happening in business today compared to the past. This study is based on published data in the literature and internet-based data from various research articles, newspaper reports, and various website sites that actively discuss marketing trend issues in digital technology days. We understand that the business now and in the past still have the same goal, but what makes the difference is the marketing work system that used to be conventional but has now switched to digital, namely by optimizing internet searches that are based on marketing objectives, all marketing content and all information related to trading electronics became the main discussion to get an understanding of marketing management governance in the era of all-technology. We then studied the electronic data search method carefully and concluded that the point was that we got the findings as an answer to this royal question reported qualitatively. Based on the data exposure and discussion, we can inform the audience that today's business managers must understand how to influence consumers to win marketing by minimizing marketing costs so that companies get profits and their business continuity. Thus, it is hoped that this study will obtain results helpful in developing business marketing science in the digital era compared to traditional marketing techniques.
PubDate: 2022-09-19
DOI: 10.24269/ekuilibrium.v17i2.5145
Issue No: Vol. 17, No. 2 (2022)
- Social Media Networking and Knowledge Sharing in Increasing Innovation and
MSME’s Growth: Based on the Theory of Communication Visibility
Authors: Lyna Latifah, Nurdian Susilowati, Muhammad Noor Ardiansah, Tusyanah Tusyanah, Muhammad Syukri Abdullah
Pages: 122 - 138
Abstract: The purpose of this study is to examine the direct effect of social media networking, knowledge sharing, and innovation on MSME's growth. This study also examines the role of knowledge sharing and innovation in mediating the influence of social media networking on the MSME’s growth. This research is survey research. Respondents are MSMEs from young entrepreneurs assisted by universities. Respondents who participated in this study were 467 people, but only 421 could be used. Data analysis techniques in this study using PLS-SEM. The results show that social media networking, knowledge sharing, and innovation affect MSME's growth. Knowledge sharing and innovation play a part in mediating the influence of social media networking on MSME’s growth. This study examines the role of knowledge sharing and innovation in mediating social media networking on MSME’s growth.
PubDate: 2022-09-19
DOI: 10.24269/ekuilibrium.v17i2.5329
Issue No: Vol. 17, No. 2 (2022)
- Sociopreneurship and Philanthropy during Pandemic COVID-19: A Matchmaker
Idea
Authors: Dwi Prasetyani, Amelia Choya Tia Rosalia, Rizky Nur Ayuningtyas Putri
Pages: 139 - 148
Abstract: The current economic situation is dire because of the Covid-19 pandemic, which has increased unemployment, reduced income, and reduced people's well-being. Many social issues become homework that necessitates real-world solutions. The 1.12 million increases in the number of poor people in 2021 is a clear indication of the need for steps to address social needs that are not being met by the private sector or the government. This study aims to conduct a literature review on the concept of sociopreneurship in general, as well as to investigate the role of sociopreneurship and Philanthropy in mitigating the effects of the Pandemic's economic downturn. Sociopreneurship, which places priority on social advantages without compromise on material gains and philanthropy, has more positive impacts than if the two were to take place separately. The findings show that sociopreneurship is a type of entrepreneurial initiative that can be developed with the primary goal of assisting the community, and that philanthropy plays an important role in supplementing government programs by providing community contributions and solidarity aimed at reviving economic activity.
PubDate: 2022-09-19
DOI: 10.24269/ekuilibrium.v17i2.5183
Issue No: Vol. 17, No. 2 (2022)
- Evaluation of the Success of the Digital Marketing Implementation of the
Reyog Ponorogo Equipment with the Wijayanto Information's System Success
Model Approach and Millennial Culture as a Moderating Variable
Authors: Heri Wijayanto, Alip Sugianto, Ekapti Wahjuni Djuwitaningsih
Pages: 149 - 157
Abstract: This study aims to evaluate the success of the Ponorogo reyog digital marketing system using the Wijayanto Information System success model approach, and the value of millennial culture as a moderating variable. The method used is a quantitative research approach, with a sample of 250 respondents, namely users at start-up reyogku.com and ukmreyog.solution17.com. data analysis using SEM. The results showed that product quality had an effect on use, use had an effect on benefits, and millennial cultural values moderated the quasi, influence of product quality on digital marketing use of Reyog Ponorogo devices. recommendations from the results of this study are the need for digital literacy for reyog Ponorogo craftsmen so that they are able to do marketing through digital marketing, millennial culture in trading products that have historical or cultural values has an important role, so it is necessary to instill cultural values in the millennial generation through digital media.
PubDate: 2022-09-19
DOI: 10.24269/ekuilibrium.v17i2.5602
Issue No: Vol. 17, No. 2 (2022)
- Credit Guarantee the National Economic Recovery Program (PEN) for MSMEs: A
Case Study of MSMEs for Bank Pembangunan Daerah DIY
Authors: Muhammad Safar Nasir, Mahrus Lutfi A.K., Nur Andriyani, Ana Rahamawati Wibowo, Yolanda Oktaviani
Pages: 158 - 170
Abstract: In recent months the world has been shocked by a deadly virus, namely Coronavirus Disease 2019 or better known as the COVID-19 virus, which causes a health crisis and an economic crisis. National Economic Recovery or PEN is one of the policies to improve the country's economic conditions due to the COVID-19 pandemic which has a systemic impact. The impact affects almost all sectors, including the Micro, Small and Medium Enterprises sector. This study aims to analyze credit guarantees on MSME income in Daerah Istimewa Yogyakarta (DIY). This study uses a qualitative descriptive method, with UMKM recipients of PEN program assistance through Bank BPD DIY as respondents. The collection technique was through interviews and questionnaires with a total sample of 30 respondents and selected based on the purposive sampling method. The rate of return and the questionnaire that can be processed is 100%. From the results of interviews that have been carried out, it was concluded that in general new working capital credit guarantees help entrepreneurs in recovering MSME businesses due to being affected by COVID-19. The results of this study are in accordance with the Government's target that the assistance in credit guarantees helps micro-enterprises to increase their business income.
PubDate: 2022-09-19
DOI: 10.24269/ekuilibrium.v17i2.4855
Issue No: Vol. 17, No. 2 (2022)
- Stakeholders Approach in Halal Tourism Development Strategy: A Case Study
in Ponorogo District
Authors: Muhammad Ridlo Zarkasyi, Dhika Amalia Kurniawan, Fajar Surya Ari Anggara
Pages: 171 - 181
Abstract: The contribution of Muslim-friendly tourist sector, or halal tourism, towards the growth of economy have been significantly increasing for the past five years. Indonesia occupies the top five of outbound Muslim Travel Countries. This country has natural resources and cultures that are related to Islamic world thus it is ready to turn into halal tourism destination. However, there is still a gap in understanding of halal tourism that some parties deny to carry halal tourism theme in various province nor areas in Indonesia. Hence, there is no good awareness of halal tourism in Indonesian society. Therefore, a strategy to develop halal tourism in Indonesia is enormously needed. This study aims to arrange a strategy in halal tourism development using stakeholder approach. This was a descriptive qualitative study that the data collection technique used primary data through focus group discussion with 30 speakers consisting of stakeholders; government, Department of Tourism and Culture, academicians, media, tourism business sector, and the societies. The results showed that Governments need to have clear concepts, indicators, and rule related to halal tourism. They also needed to build awareness to the relevant stakeholders of halal tourism concept. It was then followed by the tourism business sector that needed to get empowerment in a sustainable program to inform them about halal tourism concept. To academician, they could participate in researches about various strategies to develop halal tourism and collaborate in training, mentoring, and monitoring the implementation of halal tourism by tourism business sector and other stakeholders. The tourists also required to get education related to the importance of halal tourism thus they could promote, give testimonial experience about halal travel, appreciate the halal tourism, and went viral for it. Moreover, the societies needed to be empowered in increasing the tourism potentials around them, as well as given opportunities to collaborate with tourism business sector, and synergize with the other stakeholders. As for the media or press, they needed to be more active in promoting, giving information related to the existence of halal tourism in Ponorogo district since the help of the media brought positive impacts to gain the attentions of not only local travelers but also overseas tourists to visit Ponorogo tourism objects.
PubDate: 2022-09-19
DOI: 10.24269/ekuilibrium.v17i2.5343
Issue No: Vol. 17, No. 2 (2022)
- Analysis of the Impact of Tourism on Economic Growth of Gunung Kidul
District
Authors: Catarina Wahyu Dyah, Endang Mulyani, Afriyanti Afriyanti, Hadi Cahyono
Pages: 182 - 189
Abstract: Tourism is one sector that affects economic growth. High economic growth is expected to provide a trickle-down effect on the development process in an area through the expansion of job opportunities, increasing the income level of the community so that it can ultimately reduce the poverty level. This research uses Mixed Method Research. The reason the researcher chooses this method is because using quantitative and qualitative approaches simultaneously (combined) can provide a better understanding of the research problem than being used separately. The results showed that tourist visits and the number of restaurants partially had no significant effect on the economic growth of Gunung Kidul Regency. This is influenced by the time series data used are still in the short term, the number of tourist objects partially has a positive and significant effect on economic growth in Gunung Kidul Regency.
PubDate: 2022-09-19
DOI: 10.24269/ekuilibrium.v17i2.5197
Issue No: Vol. 17, No. 2 (2022)
