Publisher: Sprint Investify   (Total: 4 journals)   [Sort alphabetically]

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Expert J. of Marketing     Open Access   (Followers: 4)
Expert J. of Finance     Open Access   (Followers: 1)
Expert J. of Business and Management     Open Access  
Expert J. of Economics     Open Access  
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Expert Journal of Marketing
Number of Followers: 4  

  This is an Open Access Journal Open Access journal
ISSN (Online) 2344-6773
Published by Sprint Investify Homepage  [4 journals]
  • No title

    • Authors: Simona
      Abstract: This study describes motorists’ expectations and perceived performance regarding Traffic Police Departments’ service quality in South Africa and Thailand. It tests correlational and predictive relationships between SERVQUAL dimensions, biographical characteristics, and motorists’ reported level of satisfaction with service quality of traffic police departments adopting an expectancy-disconfirmation model approach. Survey data of respondents from South Africa and Thailand were analysed as overall dataset as well as separately from one another to get insights. Results is intended for re-strategizing the way traffic related services are rendered to overturn motorists’ expressed lack of trust in Traffic Police Departments. The tetrachoric and Pearson correlations and ordinary least square tests performed indicated that age correlated positively and significantly with empathy, while level of education showed a negatively significant correlation with reliability, promptitude and empathy. All six SERVQUAL dimensions and level of satisfaction correlated positively and significantly with each other. Furthermore, only two factors significantly predicted motorists’ level of satisfaction with traffic police departments: tangibility and responsiveness. Although results of analyses performed at country level followed mostly that of the overall dataset, some differences observed are pointed out like no predictive variable of level of satisfaction was found from Thailand sample while only responsiveness significantly explained it. Recommendations are made to empower traffic police officers to deliver an “ideal” service for motorists and to investigate the aforementioned relationships using three other alternative models that are performance, rational, and expectations-artefact models. Lastly, consideration to expanding the model to more behavioural and situational factors is recommended. The post Traffic Police SERVQUAL Relationships in South Africa and Thailand: An Expectancy-Disconfirmation Model Approach appeared first on Expert Journal of Marketing.
      PubDate: Wed, 25 Jan 2023 20:38:41 +000
       
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    • Authors: Simona
      Abstract: The South African retail apparel industry has and continues to undergo major digitisation. This movement better known as e-tailing has pioneered over the years and proven to be a lucrative way of trading. As a developing market, e-tailing has seen increased growth with great potential for new entrants to thrive. Only a small number of e-tailers were dominating the South African online apparel industry. In order to understand and further promote success in e-tailing, the researchers identified the need to determine the critical success factors of leading apparel e-tailers in South Africa. Identifying the CSFs proved to be an integral part of successful e-tailer survival. The objective of this study was, therefore, to establish and delve into the CSFs of both leading pure-play online apparel e-tailers and omnichannel or hybrid retailers based in Cape Town, South Africa. The study adopted a multiple case study approach and a qualitative methodology was used by employing an interpretive philosophical perspective. An exploratory design was appropriate for the study and an Inductive reasoning is a theory-building method which best explained the phenomena that are the subject of this study. The research paper further incorporated an empirical approach and the data comprised of four organisations primarily collected through semi-structured interviews from individuals that were connected to the organisations. The findings of the study revealed the most fundamental CSFs which consisted of five CSF groups, namely, 1) Business Intelligence, 2) Operations, 3) Organisational culture, 4) Business model and 5) Strategic modelling. Ultimately, the study recommended an effective growth and development framework for apparel e-tailers in Cape Town. The post Critical Success Factors for Leading Apparel E-Tailers in Cape Town, South Africa appeared first on Expert Journal of Marketing.
      PubDate: Tue, 17 Jan 2023 18:56:02 +000
       
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    • Authors: Simona
      Abstract: To perform under the conditions of digitalization, marketers need understandable, accurate, complete, trustworthy, secure, and discoverable data. In this respect, data governance is a solution approach to greater data literacy, data intelligence and data management. This research aims to explore the current academic state-of-art of data governance in the marketing field. Selected items were evaluated using a descriptive statistical approach to identify investigation trends on this topic. The research found that Marketing can benefit from Data Governance focusing data standard settings, data sources coordination and data management, data quality and data security. This requires a strategy, coordinated processes and their meaningful support by people and information technology. The originality of this research is that the approach is unique at this point, and the assimilation of data governance is a clear sign of manifestation for marketing under conditions of increasing digitalization. The post Data Governance Issues in Digital Marketing: A Marketer’s Perspective appeared first on Expert Journal of Marketing.
      PubDate: Tue, 27 Dec 2022 19:17:41 +000
       
  • No title

    • Authors: Simona
      Abstract: Globally, the Covid-19 pandemic has influenced traditional Open Distance electronic Learning (ODeL) institutions and residential universities. It has prompted them to consider distance learning using technological advancement. However, student loyalty is a challenge to achieve and sustain in distance learning. Thus, this study seeks to determine the mediating effect of student satisfaction on student loyalty. The study also sought to examine the mediating effect of satisfaction on the impact of commitment, institutional reputation, service quality, trust, and perceived value on loyalty. The study used a quantitative approach and online survey to collect data. The study used the partial least squares structural equation modeling technique to test the proposed model. The results showed a positive and significant relationship between the constructs. However, commitment showed a partial influence on student satisfaction. Furthermore, satisfaction partially mediates the impact of commitment, institutional reputation, and perceived value on loyalty and fully mediates the impact of service quality and trust on loyalty. In conclusion, service quality and trust cannot influence students’ loyalty to the institution without satisfaction. This study helps ODeL institutions to design marketing strategies centered on service quality and trust. The post The Mediating Effect of Student Satisfaction on Loyalty in South African Open Distance E-Learning Institutions appeared first on Expert Journal of Marketing.
      PubDate: Thu, 15 Dec 2022 15:48:31 +000
       
  • No title

    • Authors: Simona
      Abstract: The sports footwear industry is an attractive market, especially with the Generation Y market segment. The purpose of this study is to establish the determinants of brand loyalty of sports footwear brands in South Africa. The study followed a descriptive research design and implemented a quantitative research method. Of the nine independent variables, six variables namely brand image, brand association, style, brand name, price and endorsement were found to have a statistically significant influence on Generation Y consumers’ brand loyalty toward sports footwear, while three of the nine variables namely perceived quality, comfort and style, were not found to be statistically significant predictors of brand loyalty. It is important for manufacturers and marketers of sports footwear brands to understand which factors contribute to brand loyalty to their sports footwear brands as this will provide them with the insight to know what to feature in their product during the production stages and when they devise marketing strategies to the Generation Y cohort.The post Determinants of Brand Loyalty of Sports Footwear Brands in South Africa appeared first on Expert Journal of Marketing.
      PubDate: Tue, 11 Oct 2022 12:18:13 +000
       
  • No title

    • Authors: Simona
      Abstract: The aim of the study was to evaluate supply chain performance of the six major clothing retail companies listed on the Johannesburg Stock Exchange (JSE) using the supply chain index. The study adopted a quantitative study and used secondary data from the companies’ publicly shared financial statements. Panel data analysis was employed in the study with a fixed-effects regression model used to analyse the the relationship between the dependent and independent dependent variables. The study found that WHL has the highest supply chain index ranking based on an overall ranking of the firms based on a combination of the strength, balance, and resiliency metrics. This was followed by MRP, which consistently maintained second place. TFG was at the bottom. This framework for the measurement of supply chain performance provides a valuable guide useful in the clothing retail industry and across other industries. Overall, the results encourage organisations to measure supply chain performance and share performance information with their network partners. The post Evaluating the Supply Chain Performance of the Major Clothing Retail Companies in South Africa: A Supply Chain Index Approach appeared first on Expert Journal of Marketing.
      PubDate: Wed, 21 Sep 2022 17:14:36 +000
       
  • No title

    • Authors: Simona
      Abstract: This research aims to review existing literature on effective marketing strategies for marketers in today’s healthcare institutions. This paper reflects a systematic literature review. Selected articles were analyzed using a descriptive statistical approach to see research trends in this topic. Following that, a meta-synthetic approach was performed to map the study results. The research found four marketing programs and one supporting data assessment of potential market conditions. These findings can better understand effective marketing strategies to increase health service demands. The current research provides novel ideas for people involved in marketing management and future researchers on effective marketing strategies. It identifies up-to-date marketing strategies that healthcare institutions can implement to increase demand for health services. The post Effective Marketing Strategies in Health Services: Systematic Literature Review appeared first on Expert Journal of Marketing.
      PubDate: Sun, 24 Jul 2022 16:10:27 +000
       
  • No title

    • Authors: Simona
      Abstract: The recent environmental issues the world has been experiencing recently have increased the awareness of consumers of the necessity of a sustainable consumption pattern to preserve the natural environment. Therefore, green consumption has increased, and companies needed to respond to the rising demand for green products by offering a wider selection of environment-friendly products for green consumers. This article aims to study the purchasing intention of green cosmetics in the case of female student consumers in Hungary. The paper extended the theory of planned behavior by including perceived quality and environmental concern as factors that influence the attitude of consumers towards green cosmetics. This research also takes into consideration the effect of subjective norms on the purchasing intention of green cosmetics. The study employs a quantitative study conducted in Hungary in December 2021 (n = 200). The data was analyzed using PLS-SEM to assess the proposed hypotheses. The results of the study were in line with the literature, with perceived quality and environmental concern having a positive influence over the attitude towards green cosmetics. Attitude and subjective norm also had a significant influence on the purchasing intention of green cosmetics. This research provides new insights into how managers can advance the consumption of green cosmetics, by enhancing the quality of their products and focusing their strategies on answering the concerns of consumers towards the environmentThe post Purchasing Intention of Green Cosmetics Using the Theory of Planned Behavior: The Role of Perceived Quality and Environmental Consciousness appeared first on Expert Journal of Marketing.
      PubDate: Fri, 29 Apr 2022 18:23:50 +000
       
  • No title

    • Authors: Simona
      Abstract: This study aimed to investigate whether consumers’ personal involvement with the COVID-19 pandemic led to hedonic or utilitarian buying motives, and how these buying motives might encourage impulse or planned buying behaviour. Furthermore, it examined whether these influences differed between a developed country (Germany) and a developing country (South Africa). The methodology involved a quantitative, descriptive, cross sectional survey, using a questionnaire based on the literature and sent by e-mail to a quota sample from an online-accessed consumer panel. Useable responses of 548 each from the two countries were analysed, showing that respondents with high levels of involvement with COVID-19 also show high levels of hedonic motivation, whereas utilitarian motivation appeared less important and not linked to a greater involvement with COVID-19. The study also found that a high hedonic motivation is associated with more impulsive shopping, whereas utilitarian motivation is not. The implication is that those with a utilitarian motivation tend towards planned shopping. Finally, the findings show that there appear to be no significant differences between the buying behaviour of consumers in a developing country and a developed country. This study contributed new knowledge about consumer shopping behaviour by examining the interaction of the hedonic/utilitarian construct and the impulsive shopping construct as components of consumer behaviour, research that has not been done before, and especially not in a developing country nor relative to the COVID-19 pandemic.The post COVID-19 Involvement, Shopping Motives and Buying Behaviour: A German/ South African Comparison appeared first on Expert Journal of Marketing.
      PubDate: Mon, 25 Apr 2022 12:30:18 +000
       
  • No title

    • Authors: Simona
      Abstract: In Bangladesh, online shopping is gaining in motion. Various drivers are there for online shopping and the goal of this study has been set to explore drivers of online shopping according to their dominance among the young in the city of Dhaka. Adhering to a set of objectives; this study first identified a set of six motivational factors from among 21 variables (key factors for online shopping) with the help of an exploratory factor analysis. Then, a binary logistic regression was performed to find significant drivers for online shopping decision and the dominance of those drivers has been explored thereafter using marginal effect. In the aftermath, educational attainment as a socio-economic factor, and perceived risk (security), website factors, and product varieties as motivational factors have been found to be statistically significant drivers for online shopping. Considering the marginal effects, website factors, perceived risk, product varieties, and educational attainment have been found to have relevant effects. In this case, a Receiver Operating Characteristic curve (ROC) suggests that the fitted model has excellent discriminant power. The post Drivers for Online Shopping: Considering the Most Important Factors in Dhaka Metropolis, Bangladesh appeared first on Expert Journal of Marketing.
      PubDate: Fri, 01 Apr 2022 09:49:56 +000
       
 
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