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Jurnal Manajemen Dayasaing
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This is an Open Access Journal

Open Access journal
ISSN (Print) 1411-6081 - ISSN (Online) 2460-9331
Published by Universitas Muhammadiyah Surakarta

[33 journals]

Pengaruh Marketing Innovativeness dan Market Sensing Capabilities terhadap
Marketing Performance UMKM Batik Jawa Tengah
- Authors: Nurudin Nurudin
  Pages: 1 - 13
  Abstract: The main purpose of this study is to determine the effect of the relationship between marketing innovation and market sensing capability on marketing performance. The total population in this study was 1,364 SMEs of Central Java Batik, then the sampling method was purposive sampling technique with a sample of 100 respondents. The data of this research is in the form of quantitative data with data analysis techniques using SPSS tools. The results show that the coefficient of marketing innovation variable is 0.255 with p value = 0.001 <0.05 which means marketing innovation has a positive and significant effect on marketing performance and market sensing capability variable obtained a coefficient of 0.336 with p value = 0.000, because p value 0.000 <0.05 so market sensing ability has a positive and significant effect on marketing performance
  PubDate: 2023-10-06
  DOI: 10.23917/dayasaing.v25i1.20637
  Issue No: Vol. 25, No. 1 (2023)
DAMPAK KEPERCAYAAN PELANGGAN, LOKASI DAN PROMOSI ATAS KEPUASAN PELANGGAN
PADA PERUSAHAAN JASA PENGIRIMAN
- Authors: Antaiwan Bowo Pranogyo
  Pages: 14 - 25
  Abstract: Tujuan dari penelitian ini adalah untuk memahami dampak kepercayaan pelanggan (X1), lokasi (X2), dan promosi (X3) pada kebanggaan pelanggan (Y) pada JNE cabang Matraman. Strategi asosiatif digunakan dalam kajian ini. Populasi dari penelitian ini adalah pengguna jasa pengiriman JNE yang pernah menggunakan cabang Matraman. Accidental sampling yakni metode pengambilan sampel berasaskan kebetulan, khususnya klien yang kebetulan berjumpa dengan peneliti. Fakta-fakta yang dipergunakan dalam observasi ini dianalisis dengan menggunakan koefisien dedikasi parsial dan simultan, serta pengujian spekulasi. Pencarian ini bergantung pada data penting dan sekunder. Strategi rangkaian data menggunakan kuesioner. Temuan dari penelitian ini menggambarkan bahwa faktor kepercayaan konsumen mempunyai impresi yang sangat besar atas kepuasan pembeli. Kebanggaan pelanggan secara signifikan dipengaruhi oleh variabel wilayah. Kebanggaan pelanggan dipengaruhi secara drastis melalui variabel promosi. Kepercayaan pelanggan, lokasi, dan iklan semuanya memiliki dampak yang luas pada kepuasan pelanggan.
  PubDate: 2023-10-06
  DOI: 10.23917/dayasaing.v25i1.21022
  Issue No: Vol. 25, No. 1 (2023)
Peran electronic word of mouth, perceived risk, dan mobile apps quality
terhadap e-loyalty yang dimediasi oleh kepuasan (Studi kasus pada
mahasiswa pengguna situs jual beli Tokopedia)
- Authors: Mila Elmeida, Amalia Nur Chasanah, Dwi Eko Waluyo
  Pages: 26 - 35
  Abstract:
  This study aims to examine theories regarding the influence of electronic word of mouth, perceived risk, mobile apps quality on Tokopedia user satisfaction in Semarang and its effect on electtronic loyalty. The object of research is students who use Tokopedia throughout Indonesia with a minimum age limit of 18-26 years and have used Tokopedia at least 3 times. Respondents were processed as many as 157 individuals with analysis techniques (Structural Equation Model), which were operated using the Smart PLS program. Based on the five variables taken, all five have positive and significant impact. As for the final conclusion, electronic loyalty can be achieved by increasing electronic word of mouth, perceived risk, mobile apps quality with a satisfaction.
  PubDate: 2023-06-01
  DOI: 10.23917/dayasaing.v25i1.21149
  Issue No: Vol. 25, No. 1 (2023)
PENGARUH PRESTASI KERJA DAN LOYALITAS KERJA TERHADAP PROMOSI JABATAN PADA
KARYAWAN
- Authors: Nenden Nur Annisa
  Pages: 36 - 43
  Abstract: Promosi jabatan merupakan sarana yang dapat mendorong karyawan untuk lebih baik atau lebih bersemangat dalam melakukan suatu pekerjaan dalam suatu lingkungan perusahaan. Promosi jabatan dipengaruhi oleh prestasi kerja dan loyalitas kerja. Penelitian ini bertujuan untuk menguji pengaruh prestasi kerja terhadap promosi jabatan, menguji pengaruh loyalitas kerja karyawan terhadap promosi jabatan. Populasi dalam penelitian ini adalah seluruh karyawan PT. New Cakti Purworejo dan diperoleh sampel sebanyak 70 responden. Instrument pengumpulan data menggunakan kuesioner dengan skala likert yang masing-masing sudah diuji cobakan serta telah memenuhi syarat validitas dan reliabilitas. Analisis data menggunakan regresi linear berganda dengan menggunakan alat bantu software SPSS 22.0 for Windows. Hasil penelitian ini menunjukkan bahwa prestasi kerja berpengaruh positif dan signifikan terhadap promosi jabatan, loyalitas kerja berpengaruh positif dan signifikan terhadap promosi jabatan.
  PubDate: 2023-06-01
  DOI: 10.23917/dayasaing.v25i1.21867
  Issue No: Vol. 25, No. 1 (2023)
DIGITAL MARKETING IN MSMES: BIBLIOMETRIC ANALYSIS
- Authors: Rizal Muttaqin
  Pages: 44 - 52
  Abstract: The Covid-19 pandemic has forced us to change marketing patterns to survive amid difficulties for MSMEs to face the impact of mobility restrictions in dealing with Covid-19. The intensity of consumers, and the flow of goods and services that have decreased resulted in reduced income. This condition makes business actors adopt digital technology in the transformation of marketing into digital marketing. The use of digital technology is needed for the sustainability of MSMEs to survive during the pandemic. The purpose of this study is to find out trends and research themes in digital marketing for MSMEs as well as to classify and identify literature themes and trends that are directly related to digital marketing and MSMEs over the last 7 years. This research method is bibliometric analysis, articles found from the Publish and Perish (PoP) software with a Scopus-indexed database. Of the 161 articles found from 2016 to 2022, 101 articles were analyzed in this study. The selected articles are then managed using Mendeley software. After managing the database, it is classified and visualized using VOSviewer software. Overall, this review provides an appropriate reference point for further research on digital marketing in MSMEs.
  PubDate: 2023-06-01
  DOI: 10.23917/dayasaing.v25i1.21318
  Issue No: Vol. 25, No. 1 (2023)
Entrepreneurship Marketing Development Model To Improve SMEs Economic
Performance In Semarang
- Authors: Cicik Harini, Novita Rahmayuna
  Pages: 53 - 58
  Abstract: The empowerment of SMEs (micro small and enterprises) in the midst of globalization and high competition with ASEAN Economic Community (MEA) is expected to be an opportunity to exploit ASEAN regional policy in order to develop market as market player as its market. SMEs (micro small and enterprises) should be able to face various challenges, such as increasing product and service innovation, human resource and technology development, and expanding marketing. Marketing is a fundamental issue for small entrepreneurs. An important aspect of marketer is examined in the context of entrepreneurial efforts to see how marketing theory fits into the practice of entrepreneurship. But in the globalization era with the development of information technology is the essence, it is necessary development of entrepreneurship marketing that is able to reach all consumer in the world, that is through internet marketing or e-commerce. This research seeks to get a model of entrepreneurship marketing development in an effort to improve the performance of MSMEs (micro small and medium enterprises) in Semarang City. The hypothesis is tested using SEM analysis by estimating PLS parameters to assess the outer model and measurement model as well as assess the inner model. Based on the result, development of effective e-commerce has a positive influence on SMEs performance. But, entrepreneur marketing was rejected even though it has a positive influence on E-Commerce Development. This is because of the lack of understanding of the concepts, strategies, methods and market intelligence of the SMEs in Semarang.
  PubDate: 2023-06-01
  DOI: 10.23917/dayasaing.v25i1.21466
  Issue No: Vol. 25, No. 1 (2023)
Pengaruh Persepsi dan Partisipasi dalam Manajemen Rantai Pasok
Berkelanjutan: Studi pada Pengguna Smartphone di Kota Semarang
- Authors: Haunan Damar
  Pages: 59 - 70
  Abstract: This study aims to determine consumer perception and participation in sustainable supply chain management of smartphone products in the city of Semarang. The study was carried out by examining consumer perception and participation in sustainable supply chain management on purchase intention. This study also examines whether purchase intention mediates consumers' willingness to pay more. The data collection method used was survey questionnaire, the sampling method used was purposive sampling with an unlimited number of population. The data that has been collected is processed using SmartPLS to determine the direct and indirect effects of purchase intention on willingness to pay more. The result of this study indicates that there is a direct effect of purchase intention on willingness to pay more. The results also show that there is an influence of perception and participation in sustainable supply chain management on purchase intention and willingness to pay more.
  PubDate: 2023-06-01
  DOI: 10.23917/dayasaing.v25i1.21612
  Issue No: Vol. 25, No. 1 (2023)