Publisher: Universitas Udayana (Total: 68 journals)   [Sort alphabetically]

Showing 1 - 68 of 68 Journals sorted by number of followers
E-J. of Tourism     Open Access   (Followers: 11)
E-Jurnal Manajemen Universitas Udayana     Open Access   (Followers: 10)
Matrik : Jurnal Manajemen, Strategi Bisnis dan Kewirausahaan     Open Access   (Followers: 7)
Sport and Fitness J.     Open Access   (Followers: 5)
Advances in Tropical Biodiversity and Environmental Sciences     Open Access   (Followers: 5)
e-J. of Linguistics     Open Access   (Followers: 4)
Buletin Studi Ekonomi     Open Access   (Followers: 4)
Buletin Veteriner Udayana     Open Access   (Followers: 3)
J. of Marine and Aquatic Sciences     Open Access   (Followers: 2)
Agrotrop : J. on Agriculture Science     Open Access   (Followers: 2)
Majalah Ilmiah Peternakan     Open Access   (Followers: 2)
Simbiosis : J. of Biological Sciences     Open Access   (Followers: 2)
E-Jurnal Medika Udayana     Open Access   (Followers: 2)
Jurnal Master Pariwisata (J. Master in Tourism Studies)     Open Access   (Followers: 2)
Jurnal Ergonomi Indonesia (The Indonesian J. of Ergonomic)     Open Access   (Followers: 2)
E-J. of Cultural Studies     Open Access   (Followers: 2)
Majalah Ilmiah Teknologi Elektro : J. of Electrical Technology     Open Access   (Followers: 2)
J. of Veterinary and Animal Sciences     Open Access   (Followers: 1)
Linguistika : Buletin Ilmiah Program Magister Linguistik Universitas Udayana     Open Access   (Followers: 1)
E-Jurnal Ekonomi dan Bisnis Universitas Udayana     Open Access   (Followers: 1)
COPING (Community of Publishing in Nursing)     Open Access   (Followers: 1)
itepa : Jurnal Ilmu dan Teknologi Pangan     Open Access   (Followers: 1)
Humanis : J. of Arts and Humanities     Open Access   (Followers: 1)
E-Jurnal Agroekoteknologi Tropika (J. of Tropical Agroecotechnology)     Open Access   (Followers: 1)
J. of Health Sciences and Medicine     Open Access   (Followers: 1)
J. of Food Security and Agriculture     Open Access   (Followers: 1)
E-Jurnal Ekonomi Pembangunan Universitas Udayana     Open Access   (Followers: 1)
Jurnal Ilmiah Akuntansi dan Bisnis     Open Access   (Followers: 1)
Archive of Community Health     Open Access   (Followers: 1)
Jurnal Matematika     Open Access   (Followers: 1)
Jurnal Ekonomi Kuantitatif Terapan     Open Access   (Followers: 1)
Indonesia Medicus Veterinus     Open Access   (Followers: 1)
Jurnal Veteriner     Open Access   (Followers: 1)
Jurnal Magister Hukum Udayana (Udayana Master Law J.)     Open Access   (Followers: 1)
Jurnal Spektran     Open Access   (Followers: 1)
Jurnal Ilmu dan Kesehatan Hewan (Veterinary Science and Medicine J.)     Open Access   (Followers: 1)
Public Health and Preventive Medicine Archive     Open Access   (Followers: 1)
Bumi Lestari J. of Environment     Open Access  
E-Jurnal Akuntansi     Open Access  
Jurnal Biologi Udayana     Open Access  
Jurnal Farmasi Udayana     Open Access  
Jurnal BETA (Biosistem dan Teknik Pertanian)     Open Access  
Jurnal Rekayasa dan Manajemen Agroindustri     Open Access  
Piramida     Open Access  
Jurnal Kimia (J. of Chemistry)     Open Access  
Indonesian J. of Legal and Forensic Sciences     Open Access  
Kertha Patrika     Open Access  
Jurnal Destinasi Pariwisata     Open Access  
Lingual : J. of Language and Culture     Open Access  
Jurnal Arsitektur Lansekap     Open Access  
Buletin Fisika     Open Access  
Intl. J. of Engineering and Emerging Technology     Open Access  
Jurnal Analisis Pariwisata     Open Access  
Udayana J. of Law and Culture     Open Access  
J. of Electrical, Electronics and Informatics     Open Access  
Jurnal IPTA     Open Access  
Jurnal Kepariwisataan dan Hospitalitas     Open Access  
Jurnal Ilmu Komputer     Open Access  
Lontar Komputer : Jurnal Ilmiah Teknologi Informasi     Open Access  
JBN (Jurnal Bedah Nasional)     Open Access  
Jurnal Ilmiah Merpati (Menara Penelitian Akademika Teknologi Informasi)     Open Access  
Intisari Sains Medis     Open Access  
Jurnal Energi Dan Manufaktur     Open Access  
Jurnal Ilmiah Mahasiswa SPEKTRUM     Open Access  
Jurnal Udayana Mengabdi     Open Access  
Ecotrophic : J. of Environmental Science     Open Access  
Ruang-Space: Jurnal Lingkungan Binaan (J. of The Built Environment)     Open Access  
Cakra Kimia (Indonesian E-J. of Applied Chemistry)     Open Access  
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Jurnal IPTA
Number of Followers: 0  

  This is an Open Access Journal Open Access journal
ISSN (Print) 2338-8633 - ISSN (Online) 2548-7930
Published by Universitas Udayana Homepage  [68 journals]

    • Authors: Nani Eunike Manoach, IGPB. Sasrawan Mananda, I Nyoman Sudiarta
      Pages: 235 - 244
      Abstract: Local community participation in managing of local industry is important to tourism development in Sentani City, Jayapura Regency, Papua. The purpose of this study is to determine the participation of local community in the tourism industry entrepreneurship in Sentani City. The informant determination technique used in this research was purposive technique and the data analyze technique used in research was qualitative descriptive. The study result showed that local people in Sentani, have impulsive participation in tourist attraction business, waterpark, rent boats, and handycraft business. Coersive participation in rent car business, tour and travel, restaurant, and accommodation business. Induced participation in tour guide business.
      PubDate: 2021-01-05
      DOI: 10.24843/IPTA.2020.v08.i02.p08
      Issue No: Vol. 8, No. 2 (2021)

    • Authors: Editorial Team Jurnal IPTA
      Abstract: -
      PubDate: 2020-12-30
      Issue No: Vol. 8, No. 2 (2020)

    • Authors: Editorial Team Jurnal IPTA
      Abstract: -
      PubDate: 2020-12-30
      Issue No: Vol. 8, No. 2 (2020)

    • Authors: I Putu Angga Pratama, LGLK. Dewi, Ni Made Oka Karini
      Pages: 164 - 173
      Abstract: Tourists who travel to a tourism village certainly have different characteristics, motivations, and perceptions. These three things are very important to be identified, because they can become a reference material for the local community and the government related to self-improvements, facilities-improvements, infrastructure, management, and services in Trunyan Tourism Village that can affect the tourist and the returning of them, and are able to provide excellent service in accordance with the tourists expectations. The purpose of this study is to identify the characteristics, motivations, and perceptions of the foreign tourists who travel to Trunyan Tourism Village. Data collection techniques used in this research are observation, unstructured interviews, questionnaires, literature study, and documentation. Accidental sampling techniques used to take a sample of 100 people. Data analysis technique used in this study is descriptive qualitative data analysis technique. The results show that the most foreign tourists who travel to Trunyan Tourism Village are 33% from United States, 40% with an age range of 15-30 years old, 55% males, 29% working as employees, and 39% of master-educated. A total of 61% tourist state that the purpose of the travel is to travel/recreation, 65% state that the arrangement of the travel is arranged by the travel agency, 100% are first timers, 49% receive the information about Trunyan Tourism Village through the travel agency, 54% spend $39-$54, and 85% are accompanied by friends/family. The motivation that push foreign tourists to travel to Trunyan Tourism Village is novelty and knowledge seeking of 4.10, while the motivation that pull foreign tourists to travel to Trunyan Tourism Village is safety, cleanliness, and variety attraction of 3.71. The foreign tourists who travel to Trunyan Tourism Village have good perceptions/agree with the average total score of 3,60.
      PubDate: 2020-12-30
      DOI: 10.24843/IPTA.2020.v08.i02.p01
      Issue No: Vol. 8, No. 2 (2020)

    • Authors: Ibrahim Bramantia Putra, Chusmeru ., Bambang Widodo
      Pages: 174 - 182
      Abstract: This study aims to know the role or strategy of brand destination used by Pasar Kumandang in forming a digital destination in Wonosobo to try to increase the number of visits, and to know the supporting and inhibiting factors in the management of Pasar Kumandang. The method used in this study is a qualitative descriptive technique with the selection of informants by purposive sampling. In collecting data, this study uses interviews, observation and documentation. Existing data were analyzed using the SWOT analysis model and 4A Components (Attraction, Accessibility, Amenity, and Ancillary). Broadly speaking, the results of this study indicate that there are several strategies that can be used in Pasar Kumandang, namely by optimizing attractiveness or tourism activities, maximizing all forms of tourism activities, and coordinating better with various parties. As well as maximizing promotional activities, which aim to provide a positive assessment. This study has found supporting factors in the management of Pasar Kumandang, which is supported by the enthusiasm of the surrounding community, having adequate facilities to meet the needs of visitors, and the concept of being cultured and environment-based. The inhibiting factors are lack of funds to renew some outdated facilities, lack of attention from the local government, and lack of human resources.
      PubDate: 2020-12-30
      DOI: 10.24843/IPTA.2020.v08.i02.p02
      Issue No: Vol. 8, No. 2 (2020)
           KUTA UTARA

    • Authors: Cipta Mulyana, I Putu Sudana, Putu Agus Wikanatha Sagita
      Pages: 183 - 190
      Abstract: Bali as an international tourism destination has many tourist attractions, one of which is Canggu. In 2018 released that Canggu was chosen as the best destination for digital nomads. A new tourist trend has emerged where tourists who work outside the office and complete their work using electronic media such as laptops and internet connections in a coworking space and conduct tourism activities called digital nomads. This research was conducted to determine the Perceptions and Motivations of Digital Nomad travelling in Tibubeneng Village, Canggu village, Badung Regency, Bali. This research was conducted by using questionnaires to digital nomad in several coworking spaces in Tibubeneng Village, Canggu, in addition to distributing questionnaires to the nomads conducted open observation and interviews with several nomads and coworking space staff to complete the data.The results showed that the majority of digital nomads visiting Tibubeneng Village,  Canggu were from Australia and Europe, most of whom worked as entrepreneurs. The indicator on the perception that gets the highest score is hospitality from the digital nomad while the indicator that gets the lowest response is the road conditions to Tibubeneng Village, Canggu. On the motivation indicator, physical motivation gets the highest score from a digital nomad while the motivation with the lowest score is showing prestige.
      PubDate: 2020-12-30
      DOI: 10.24843/IPTA.2020.v08.i02.p03
      Issue No: Vol. 8, No. 2 (2020)
           DI YOGYAKARTA

    • Authors: Elisa Dwi Rohani, Cerry Surya Pradana
      Pages: 191 - 202
      Abstract: There are not a few travel agencies that move in the field of Hajj and Umrah that do not have business legality, therefore there needs to be supervision and application of business standards for businesses BPW Hajj and Umrah. The business standard of this travel agency not only applies to BPW who are active in inbound and outbound tour packages but this regulation also applies to BPW which focuses on Hajj and Umrah spiritual travel. Even every BPW Hajj and Umrah is required to have a business certificate of travel agency services in order to obtain a permit for The Umrah Ibadah Travel (PPIU). This research will be carried out on BPW Hajj and Umrah who have certified BPW business field in Yogyakarta which aims to see the extent to which standardization of this business can be applied to businesses and what obstacles faced in the application of business standards. This research uses qualitative research method to obtain data and information needed data collection techniques used in this research including Indepth Interview, observation and policy studies. The results of this study showed that the fundamental problems that are addressed by BPW Hajj and Umrah businesses do not have a valid business license, current and adequate, do not have cooperation with outside parties, especially with vendors, often found BPW business which is a cooperation between friends and family members, as well as the lack of socialization of BPW standards to BPW Hajj and Umrah businesses that are more focused on Umrah activities.
      PubDate: 2020-12-30
      DOI: 10.24843/IPTA.2020.v08.i02.p04
      Issue No: Vol. 8, No. 2 (2020)

    • Authors: Ahmad Irfan Setiawan, I Made Sendra, I Putu Sudana
      Pages: 203 - 213
      Abstract: Prambanan is the biggest Hindu temple in Indonesia, this temple already recognized by UNESCO as one of word heritage. One of the human resources supporting the attraction of the Prambanan Temple is local guide. The purpose of this research is to know influence of service quality local guide towards satisfaction for foreign tourist. This location of this research at Candi Prambanan with 190 respondent, for sample it use purposive sampling method. The data collect by kuisioner which spread to the guest after finish tour with the local guide. Analysis that used in this research is multiple regression with instrument by SPSS 17.0. The results from this research is: 1) Service Quality dimension tangible is influence towards the Satisfaction with point of Sig. 0.037 2) Service Quality dimension empathy not have influence towards the satisfaction with point of Sig. 0.226 3) Service Quality dimension responsiveness individually not have influence towards the Satisfaction with point Sig. 0.290 4) Service Quality dimension reliability have influence towards satisfaction with point Sig 0.02 5)  Service Quality dimension assurance have influence towards satisfaction with point of Sig 0.000 6) Service Quality with all dimension (tangible, empathy, responsiveness, reliability, assurance) have influence towards satisfaction.
      PubDate: 2020-12-30
      DOI: 10.24843/IPTA.2020.v08.i02.p05
      Issue No: Vol. 8, No. 2 (2020)

    • Authors: LGLK. Dewi
      Pages: 214 - 225
      Abstract: Millennial tourists have very promising potential for Bali tourism. This study was conducted to help Bali tourism stake holders in providing tourist attractions that suit their tastes with the millennial to be able to seize the millennial tourist market. This study uses descriptive quantitative data analysis which is processed using the SPSS 17.0 for windows. The sample was determined purposively amounting to 100 respondents. Data collection techniques using observation, questionnaires, and literature studies. Data analysis techniques are the validity test, reliability test, and factor analysis. The factors that influence the decision to purchase tourist attractions by millennial tourists during a tour in Bali, there are six factors formed with 22 variables. The first factor is a psychological factor consisting of 4 factors. The second factor is the price factor which consists of 5 factors. The third factor is the recommendation factor consisting of 6 factors. The fourth factor is a personal factor consisting of 4 factors. The fifth factor is the social factor which consists of 2 factors. The sixth factor is the external factor consists of 1 factor, namely the discussion of attractions interest. The dominant factor influencing the decision to purchase tourist attractions by millennial tourists during a tour in Bali is the first factor named psychological factor. Psychological factors, outperform other factors with a percentage of variance of 32,329% and an eigenvalue of 7,112. Therefore, psychological factors are the main factors that influence the decision to purchase tourist attractions by millennial tourists during a tour in Bali.
      PubDate: 2020-12-30
      DOI: 10.24843/IPTA.2020.v08.i02.p06
      Issue No: Vol. 8, No. 2 (2020)

    • Authors: Maria Laru Sendy Ludju, I Made Kusuma Negara, Ni Putu Eka Mahadewi
      Pages: 226 - 234
      Abstract: This study aimed to explain the effect of service quality and brand image on the satisfaction of domestic tourists who used Grab online transportation in Kuta, Bali. The research method used in this research was quantitative and qualitative research methods (mix methods). Questionnaires were distributed to 150 domestic tourists with a sample determination method using purposive sampling. The method of data analysis used multiple linear regression analysis with SPSS 18.0 program. The results of this study stated that partially the quality of service had a positive and significant effect on the satisfaction of domestic tourists with the dominant dimension being the tangible dimension and brand I mage giving a positive and significant effect on the satisfaction of domestic tourists with the dominating dimension being the support of the brand association. Simultaneously, the quality of service and brand image had a positive and significant influence on the satisfaction of domestic tourists. The R Square value of 0.672 meant that 67,2% of tourist satisfaction could be explained by the variable service quality and brand image, while the remaining 32,8% was influenced by other variables not examined in this study.
      PubDate: 2020-12-30
      DOI: 10.24843/IPTA.2020.v08.i02.p07
      Issue No: Vol. 8, No. 2 (2020)

    • Authors: Rety Palupi, Micho Slavov
      Pages: 245 - 254
      Abstract: Tourism is one of the leading and most dynamic sectors of the world economy, and for its rapid pace, it is recognized as the economic phenomenon of the century. Modern tourism is an increasingly intensive, business-oriented, and commercially organized group of activities, and tourism marketing is becoming ever more important for a destination’s competitiveness. In this context, our research aims to analyze and synthesize the challenges marketing of tourist destinations is facing. The approach taken in this paper is to assess the related literature and focus on the key points for future research on tourism marketing. We argue that destination marketing must lead to the optimization of the effects of tourism and the achievement of national tourism organizations' strategic goals. This paper contributes to marketing professionals and academics, pointing out the uniqueness of tourism marketing.
      PubDate: 2020-12-30
      DOI: 10.24843/IPTA.2020.v08.i02.p09
      Issue No: Vol. 8, No. 2 (2020)

    • Authors: Rahel Ambarita, I Made Kusuma Negara, I Ketut Suwena
      Pages: 255 - 265
      Abstract: The number of passenger complaints against facilities that have not been adequately then the CSO role is absolutely essential. This research aims to increase the tourist company shall use the services of our Customer Service Officer at Airport international lawyers I Gusti Ngurah Rai of Bali. The respondents in this research totalled 190 respondents, the selection of the sample using the method of purposive sampling, the data in this study were analyzed using the Importance Performance Analysis that help by statistikal program SPSS version 17.0 for windows. The results of this study are: 1) the level of satisfaction of tourists against the Customer Service Officer in general are at the level satisfied. 2) there are varying degrees of suitability that affect the satisfaction of tourists from each variable that is Tangible variables with percentage of 96.10%, Reliability of 97.23%, amounting to 95.90% Responsiveness, Assurance of 96.63% and Empathy of 95.93%. 3) Indicator appearance and tidiness CSO is an indicator that needs to be maintained because of its implementation were in accordance with interest. 4) Indicator responsiveness of CSO in troubleshooting is an indicator of excessive in its execution.
      PubDate: 2020-12-30
      DOI: 10.24843/IPTA.2020.v08.i02.p10
      Issue No: Vol. 8, No. 2 (2020)

    • Authors: Stephanie Theodora Mulyono
      Pages: 266 - 272
      Abstract: This research analyzes the role of servicescape in organizing an event. The unit analysis is an event organized by the Travel Industry Management Study Program, School of Hospitality and Tourism, Universitas Pelita Harapan, namely the 8th Annual National Guiding Competition 2018. The main objective of this research is to see the effect of servicescape on the satisfaction of stakeholders of the guiding competition event. Sampling was done by means of simple random sampling. The data obtained to analyze the independent variable (servicescape) on the dependent variable (satisfaction). The results showed that the servicescape had a significant effect on the satisfaction of the stakeholders of the guiding competition event.
      PubDate: 2020-12-30
      DOI: 10.24843/IPTA.2020.v08.i02.p11
      Issue No: Vol. 8, No. 2 (2020)

    • Authors: NGAS. Dewi
      Pages: 273 - 280
      Abstract: Mount Agung, which is the highest active mountain in Bali, began to experience an eruption which immediately caused Bali tourism to collapse. On the other hand, this disaster invites a special attraction for special interest tourists. This paper aims to determine the characteristics and activities of foreign tourists after the eruption of Mount Agung in Karangasem Regency. Data collection techniques used, among others: observation, interview, questionnaires distributions, literature study, and documentation with qualitative descriptive and quantitative analysis methods. Based on the results of data analysis, it is known the characteristics of foreign tourists based on tourist descriptors, namely: age dominated by 20 - 35 years (81%), coming from France (18%), female sex (57%), unmarried status (60%), recent undergraduate education (52%), employment of private employees (38%), income> USD 510 (57%). Meanwhile, characteristics based on trip descriptor have results that are dominated by: Bali as the main destination (88%), first visit to Bali (71%), length of stay in Bali more than 5 days (80%), visit with friends (36% ), stay at homestay (33%), accommodation located in Ubud (31%), length of stay in Karangasem <1 day (52%), organize trips independently (74%), expenses in Karangasem <1,000,000 (72%) ), car and driver rental (41%). Tourism activities undertaken by foreign tourists after the eruption of Mount Agung were dominated by cultural tourism activities with the highest Likert scale of 3.37 in the category of strongly agree.
      PubDate: 2020-12-30
      DOI: 10.24843/IPTA.2020.v08.i02.p12
      Issue No: Vol. 8, No. 2 (2020)

    • Authors: Tiurida Lily Anita, Nurul Sukma Lestari
      Pages: 281 - 291
      Abstract: This study aims to examine the effect of brand storytelling on value perceptions and its impact on Visit Intention on tourism destinations in Jakarta (Survey on YouTube Channel of Taman Mini Indonesia Indah). The survey was conducted on 100 subscribers of the YouTube Channel of TMII Official. With purposive sampling technique and Path analysis technique to analyze this study, the results show that 1) Brand storytelling has a significant effect of 0.680 or 68,0% on value perceptions; 2) Value perceptions significantly influence 0,477 or 47,7% to visit intention; 3) Brand storytelling directly affects significantly 0,438 or 43,8%, to Visit intention, while its influence indirectly equal to 0,324 or 32,4% through value perceptions, with total influence 0,762 or 76,2%. The findings in this study indicate that Brand storytelling is one of the effective strategies in forming value perceptions so that it can influence visit intention.
      PubDate: 2020-12-30
      DOI: 10.24843/IPTA.2020.v08.i02.p13
      Issue No: Vol. 8, No. 2 (2020)

    • Authors: Ni Kadek Devi Somiari, I Putu Sudana, NGAS. Dewi
      Pages: 292 - 305
      Abstract: Rural tourism development is very important to do because it is in line with the trend of sustainable tourism and the needs of new tourists. Batubulan Kangin Village has tourism potentials to develop as a rural tourism destination through a rural package tour. Mapping the village potential is very important to do to form a tour package. Marketing distribution channels need to be designed to reach the tourists as the consumer. The data were collected through observation, interviews, literature studies, and documentation. The informants were determined by purposive sampling and used descriptive qualitative technique to analysed the data. The result of this research shows that the natural attraction of Batubulan Kangin Village is rice fields scenery. The cultural attraction consists of authentic Balinese Cooking Class, offerings making class, and the village’s structure. Artificial attractions consist of a rice skin peeling process, wood carving gallery, Balinese Dance Studio, elementary school, Jaje Sirat House Production, Dug-Dug Mong Statue, and Balinese house. The amenities consist of food and beverage provision by Tumang Cooking Class. The accessibility is very adequate, and the ancillary service is potentially provided by the local communities. That potential can be packaged into a Half-day Cultural Cycling Tour Around Batuyang Village and 3 Days 2 Nights Tour Exploring the Authentic Way of Batuyang Village’s Life. The tour packages are managed and marketed directly via the internet, as well as collaborating with tourism drivers, tour guides, Five Pillar Experiences, GODEVI, and market places as the indirect marketing distribution channel.
      PubDate: 2020-12-30
      DOI: 10.24843/IPTA.2020.v08.i02.p14
      Issue No: Vol. 8, No. 2 (2020)

    • Authors: Susana Santi Jaimun, I Wayan Suardana, I Ketut Suwena
      Pages: 306 - 318
      Abstract: Labuan Bajo is one of the 10 priority destinations, which   the  Govermment is currenty focusing on in developing both its attraction and facilities that support the sustainability of the tourism activities. To support this goverment policy, Labuan Bajo regional tourism   actors must understand the needs of tourists and develop and maintain existing touris attractions, so that they can attract torists to visit. The purposes of this research are to anlyses the push and pull factors that motivate the tourist traveled to Labuan Bajo. The sampling technique used purposive sampling by distributing 100 questionnaires via google form to tourist who have visited Labuan Bajo. The data was used the likert scale model questionnaire  which was calibated using the coefficient 0,5. The data analysis technique is descriptive quantitative using factor analysis and processed by the application SPSS 23.0 for windows. The data collection technique are interviews, observation, literature and questionnaires. The results showed were four factors that push tourists to visit Labuan Bajo, namely Escape, novelty, prestige, and looking for luxurious and exclusive places and seven  factors that pull tourists to visit Labuan Bajo, namely hunting, culture and history, budget, facilities, ease to travel. , affordable food and beverage prices as well as cleanliness and safety of facilities. The dominant factor that push tourists to visit Labuan Bajo is the escape factor with an eigenvalue 2,029 with a diversity of indicators of 16,912%, while the dominant factor that pull tourists to visit Labuan Bajo is hunting with an eigenvalue of 2,554 and a diversity of indicators of 13,441%.
      PubDate: 2020-12-30
      DOI: 10.24843/IPTA.2020.v08.i02.p15
      Issue No: Vol. 8, No. 2 (2020)

    • Authors: Ni Wayan Ayu Sekarningsih, I Nyoman Sudiarta, I Putu Sudana
      Pages: 319 - 325
      Abstract: Octopus Dive Penida is one of the first local dive centers in Nusa Penida that provides international diving facilities (PADI, ADSI,SSI) with professional instructors. This study discusses the marketing strategy adopted by Octopus Dive. The sample of this research is tourists who have visited and used the services of diving / snorkeling in Octopus Dive Penida. The sample selection technique used purposive sampling with 168 respondents. The technique of collecting data is done in several ways, discussing, observing, interviewing, questionnaires, documentation, and literature study. The data analysis technique was done by quantitative descriptive analysis and SWOT analysis. Resulting in a marketing SWOT strategy from variable marketing mix 7 P that is, SO (Strengths – Opportunities) strategy  is doing Brand Positioning as a quality dive operator, doing good relations with the community and improving the quality of Human Resources. WO (Weakness -Opportunities) strategy is to expand business / office locations, educate tourists, re-conduct price analysis and participate in international and national events. ST (Strenghts -Threats) strategy is to innovate services / services for tourists, create dive tourism package programs that don't exist in other dive operators. WT (Weakness -Threats) strategy is to conduct a site analysis to complement offices and innovations in market price adjustments.
      PubDate: 2020-12-30
      DOI: 10.24843/IPTA.2020.v08.i02.p16
      Issue No: Vol. 8, No. 2 (2020)
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Heriot-Watt University
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