Publisher: Scitech Research Organisation   (Total: 8 journals)   [Sort alphabetically]

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Boson J. of Modern Physics     Open Access   (Followers: 9)
J. of Progressive Research in Social Sciences     Open Access   (Followers: 4)
J. of Marketing and HR     Open Access   (Followers: 2)
J. of Information Sciences and Computing Technologies     Open Access   (Followers: 1)
J. of Progressive Research in Mathematics     Open Access   (Followers: 1)
J. of Research in Business, Economics and Management     Open Access   (Followers: 1)
J. of Progressive Research in Biology     Open Access   (Followers: 1)
J. of Progressive Research in Chemistry     Open Access  
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Journal of Marketing and HR
Number of Followers: 2  

  This is an Open Access Journal Open Access journal
ISSN (Online) 2455-2178
Published by Scitech Research Organisation Homepage  [8 journals]
  • Effective Work Cultures: The Alignment Between Marketing/Communications
           and HR Efforts

    • Authors: Terry Arya, Lesley Page, Shelia Boysen
      Pages: 1 - 16
      Abstract: The complex nature of organizational culture and structures often rely on departmental cooperation and teamwork. The current paper focuses on two dominant organizational functions: HR and marketing/communication.  It is common for HR to oversee the internal functions of an organization related to onboarding, training and exiting practices. In comparison, marketing/communication functions present the outward or external facing communication related to organizational mission, purpose and strategy. Both functions need to work seamlessly to support employees and customers alike, while expanding strategic and marketplace reach. Implications for enhancing a collaborative work culture are discussed.  
      PubDate: 2021-04-27
      Issue No: Vol. 11 (2021)
       
 
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