Publisher: Vilnius University   (Total: 38 journals)   [Sort by number of followers]

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Baltic J. of Political Science     Open Access   (Followers: 1)
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Lithuanian Surgery : Lietuvos Chirurgija     Open Access  
Nonlinear Analysis : Modelling and Control     Open Access   (Followers: 1)
Organizations and Markets in Emerging Economies     Open Access   (Followers: 1)
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Problemos     Open Access  
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Respectus Philologicus     Open Access  
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Socialinė teorija, empirija, politika ir praktika     Open Access  
Socialiniai tyrimai     Open Access  
Sociology : Thought and Action     Open Access  
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Teisė : Law     Open Access  
Verbum     Open Access   (Followers: 1)
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Organizations and Markets in Emerging Economies
Number of Followers: 1  

  This is an Open Access Journal Open Access journal
ISSN (Print) 2029-4581 - ISSN (Online) 2345-0037
Published by Vilnius University Homepage  [38 journals]
  • Editorial Board and Table of Contents

    • Authors: Sigitas Urbonavicius
      Pages: 279 - 283
      Abstract: -
      PubDate: 2022-12-22
      Issue No: Vol. 13, No. 2 (2022)
  • Customer Engagement in Emerging Markets: Framework and Propositions

    • Authors: Linda D. Hollebeek, Norberto Muniz-Martinez, Moira Clark, Agne Simanaviciute , Neda Letukyte
      Pages: 284 - 299
      Abstract: Emerging markets are a major contributor to global GDP, thus offering a primary source for economic growth. However, despite these acclaimed benefits, little remains known regarding customer engagement (i.e., a customer’s resource investment in his/her brand interactions) in emerging markets, thus exposing a pertinent literature-based gap. The development of enhanced insight into customer engagement dynamics in emerging (vs. developed) markets is important, given the idiosyncrasies characterizing these markets (e.g., chronic resource shortages, inadequate infrastructure), thus warranting the undertaking of further research in this integrative area. In response to this gap, this paper develops a framework and an associated set of Propositions of emerging market-based customer engagement, by drawing on Sheth’s (2011) emerging market hallmarks. Specifically, our Propositions postulate that the emerging market tenets of socio-political governance, inadequate infrastructure, market heterogeneity, chronic resource shortages, and unbranded competition uniquely affect emerging market-based customer engagement. We conclude by discussing our findings and by outlining key implications that arise from our analyses.
      PubDate: 2022-12-22
      DOI: 10.15388/omee.2022.13.80
      Issue No: Vol. 13, No. 2 (2022)
  • Economic Integration in Latin America: An Approach Through the Analysis of
           Biblio­metric Indicators on Research Production

    • Authors: William A. Malpica Zapata, Víctor Hugo Nauzan Ceballos, Leidy Maritza Silva Rodríguez
      Pages: 300 - 316
      Abstract: This article analyzes different bibliometric indicators on research papers which examine the issue of economic integration in the Latin American region. The documents have been obtained from the Scopus bibliographic database; a total of 564 papers published in the time span from 2000 to 2020 have been identified, processed, and analyzed using the open-source software Bibliometrix and Vos Viewer. The results achieved allow identifying elements such as volume and relevance in scientific publications by country, H-G-M index of researchers with the greatest impact, estimation of Lotka’s Law, the analysis of co-occurrence between keywords, the dynamics in publication of the main sources, and finally, the thematic evolution in the last two decades. The findings provide a better understanding of the research processes as well as a comprehensive analysis of authors, their impact and the relevant sources in the economic integration of Latin America.
      PubDate: 2022-12-22
      DOI: 10.15388/omee.2022.13.81
      Issue No: Vol. 13, No. 2 (2022)
  • Strategic Partnership between SME Retailers and Modern Suppliers in
           Indonesia: A Relationship Marketing Approach

    • Authors: Anton Setyawan, Fairuz Mudhofar, Yasinta Arum, Ihwan Susila, Moechammad Nasir
      Pages: 317 - 335
      Abstract: This study aimed to analyze the business marketing relationship between modern suppliers and SME retailers to empower and strengthen SMEs in Indonesia. The theoretical framework is the relationship marketing model developed by Morgan and Hunt (1994). This framework is based on trust and commitment as the two key mediating variables. The study surveyed 250 SME retailers as respondents selected using purposive sampling. Furthermore, hypotheses were tested using path analysis. The findings showed that trust and commitment to business partnerships mediate the effect of influence strategy on loyalty to business partners and economic performance. The influence strategy significantly affects the business performance of the involved parties. Therefore, strategic business partnerships with modern suppliers improve SME retailers’ business performance.
      PubDate: 2022-12-22
      DOI: 10.15388/omee.2022.13.82
      Issue No: Vol. 13, No. 2 (2022)
  • The Role of Green Self-Identity and Self-Congruity in Sustainable Food
           Consumption Behaviour

    • Authors: Žaneta Gravelines, Jūratė Banytė, Aistė Dovalienė, Agnė Gadeikienė
      Pages: 336 - 356
      Abstract: The aim of this paper is to explore the role of green self-identity and self-congruity with green food products in predicting consumers’ sustainable food consumption behaviour. Previous research suggests that there is a relationship between individuals’ self-identity and the consumption of products. However, when it comes to the realm of sustainable food consumption, those relations are not unambiguous. This study employs a survey with a sample of 837 respondents in Lithuania. The findings confirm that green self-identity and self-congruity with green food products positively influence subsequent sustainable food consumption behaviour both directly and indirectly. The implications of this study can be used to better understand green consumer behaviour and provide useful information to marketers and policymakers by suggesting that the promotion of sustainable food consumption behaviour should highlight not only functional but symbolic benefits as well.
      PubDate: 2022-12-22
      DOI: 10.15388/omee.2022.13.83
      Issue No: Vol. 13, No. 2 (2022)
  • Fair and Square: Impact of Hospitality Employees’ Justice Perceptions
           and Job Embeddedness on Citizenship Behavior during COVID-19

    • Authors: Bindu Chhabra, Manit Mishra
      Pages: 357 - 383
      Abstract: COVID-19 pandemic has adversely impacted all industries, and the hospitality sector has been the worst hit. Drawing upon conservation of resource (COR) theory, it was hypothesized that organizational justice as well as job embeddedness will positively impact employees’ engagement in organizational citizenship behavior (OCB). In addition, the moderating role of job embeddedness in organizational justice–OCB relationship was studied. Using time-lagged data of hospitality employees from India, the results demonstrate that of all dimensions of organizational justice, interactional justice emerges as the strongest predictor of OCB. Further, job embeddedness was seen to have a significant relationship with all dimensions of OCB. Support was also found for the moderating role of job embeddedness in strengthening the positive relationship between justice perceptions and certain dimensions of OCB. Finally, the implications are discussed enhancing our understanding of organizational justice—job embeddedness—OCB relationship in Indian hospitality sector during the COVID-19 pandemic, suggesting several measures which can be taken by managers of this sector to promote employee extra role behaviors.
      PubDate: 2022-12-22
      DOI: 10.15388/omee.2022.13.84
      Issue No: Vol. 13, No. 2 (2022)
  • Relationship between Person–Environment Fit Types and Turnover
           Intention: A Moderated Mediation Model

    • Authors: Gökhan Kerse, Daimi Koçak, Mustafa Babadağ
      Pages: 384 - 405
      Abstract: In this study, drawing on Hobfoll’s Conservation of Resources (COR) Theory, we tested a moderated mediation model that investigates person–organization (PO) fit as the mediator and per- son–job (PJ) fit as the moderator in the relationship between person–supervisor (PS) fit and turnover intention. Data were collected from 232 bank employees in Turkey by using a survey method. Consistent with hypothesized conceptual scheme, results showed that PO fit mediated the relationship between PS fit and turnover intention. Furthermore, moderated mediation results indicate that PJ fit not only moderated the relationship between PS fit and PO fit but also reinforced the indirect effect of PS fit on turnover intention (via PO fit). We argue that indirect effect of PS fit on turnover intention through PO fit was stronger for employees with high job fit than for employees with low job fit. The theoretical and practical implications, limitations, and future research directions are also discussed.
      PubDate: 2022-12-22
      DOI: 10.15388/omee.2022.13.85
      Issue No: Vol. 13, No. 2 (2022)
  • Emerging Market versus Western Expatriates in Japan during the Covid-19

    • Authors: Ralf Bebenroth, Yasmin Nur Nahar
      Pages: 406 - 425
      Abstract: In this paper, the term “EMex” is coined to refer to emerging market expatriates who had to adjust to working and living in Japan during the Covid-19 pandemic. The Social Identity Theory is applied together with the Grounded Theory to develop a more nuanced picture of how EMex coped with the adjustment process. We found that EMex were confronted with various challenges, some of which were somewhat similar, while others were quite different compared to those experienced by the Western expatriates. All the interviewees in this study spent most of their assignment duration in Japan at their home office. Occasionally, when EMex were allowed to go to their office, they were assigned to special projects with international teams, and so they did not have any contact with non-English speaking local (Japanese) managers. Like Western expatriates, they also missed in-person meetings with their workmates at the office; in spite of their IT literacy, they also faced challenges conducting online meetings from their home office. EMex were not given housing allowance, and this added to the difficulty in adjusting to living in Japan compared to Western expatriates. Moreover, their motivations and perspectives of the future differed from those of Western managers, who had a more secure future with their company. Also EMex faced out-group categorization issues by host-country nationals (HCNs) even if some of them planned to extend their stay in Japan after their assignment ended.
      PubDate: 2022-12-22
      DOI: 10.15388/omee.2022.13.86
      Issue No: Vol. 13, No. 2 (2022)
  • Does Religious Proximity Affect FDI Location Choice' An Empirical
           Analysis of Outward FDI from Morocco to 54 Host Countries

    • Authors: Jihad Ait Soussane, Dalal Mansouri, Zahra Mansouri
      Pages: 426 - 442
      Abstract: The present paper investigates the effect of religious distance on the choice of location of Moroccan Multinational Enterprises (MNEs) when investing abroad. The main research hypothesis considers the religion as an element of the psychic distance between the home country and host countries that can affect the FDI location decision. The results of the Robust Weighted Least Squares (RWLS) estimation method using panel data of outward FDI flows from Morocco to 54 host countries from 2007 to 2020 show that the more the local Muslim population is important in the host country, the more it receives FDI from Morocco. The results of the study are highly relevant to policymakers as they prove that the religion is important for inward and outward foreign direct investment. On the one hand, policy makers in charge of FDI attractiveness in the host country have to adopt religious strategies accompanied by public–private partnerships to integrate main foreign religions to facilitate the integration of MNEs and reduce their transaction costs. On the other hand, policy makers in charge of promoting outward FDI from the home country have to establish a liaison office in host countries to support the MNEs and facilitate their internationalization process.
      PubDate: 2022-12-22
      DOI: 10.15388/omee.2022.13.87
      Issue No: Vol. 13, No. 2 (2022)
  • Does Financial Inclusion Reduce Poverty in Niger State' Evidence from
           Logistic Regression Technique

    • Authors: Nurudeen Abu, Musa Abudullahi Sakanko, Joseph David, Awadh Ahmed Mohammed Gamal, Ben Obi
      Pages: 443 - 466
      Abstract: This study employs the logistic regression method to examine the effect of financial inclusion on the level of poverty in Niger State of Nigeria based on cross-sectional data randomly collected from 624 respondents across 224 towns and villages in 12 local government areas (LGAs) of the state. The estimation results illustrate that financial inclusion (proxied by bank account ownership, including access to bank, credit, and mobile phone) is significantly and negatively related to the level of poverty. This empirical outcome is further validated by the results of the Probit regression technique which show a significant negative relationship between financial inclusion and poverty in the state. Based on these empirical findings, the study recommends policies which include broadening bank coverage, softening credit requirements, and enhancement of people’s access to mobile phone and internet services in rural areas of Niger state.
      PubDate: 2022-12-22
      DOI: 10.15388/omee.2022.13.88
      Issue No: Vol. 13, No. 2 (2022)
  • Investigation of Fractal Market Hypothesis in Emerging Markets: Evidence
           from the MINT Stock Markets

    • Authors: Yunus Karaömer
      Pages: 467 - 489
      Abstract: This study aims to investigate the market efficiency of emerging stock markets, namely the Mexico, Indonesia, Nigeria, and Turkey (MINT) stock markets based on the Fractal Market Hypothesis. For this purpose, the ARFIMA and ARFIMA-FIGARCH type models are used to analyze the MINT stock return series. In this study, the dataset encompasses the daily frequency data of the MINT stock market indices from January 12, 2018, to January 12, 2022. The empirical findings show that long memory is reported for the MINT stock returns. The long memory in the returns implies that the MINT stock prices follow a predictable behavior that is consistent with the Fractal Market Hypothesis. The long memory in the volatility implies that the uncertainty or risk is an important factor in the formation of price movements in the MINT stock prices. Moreover, the MINT stock prices consist of the effect of shocks and news that occurred in the recent past. Thus, this study contributes to investors, academics, and market regulatory authorities. Besides, as far as we know, the current literature on the analysis of the fractal market hypothesis to explore the efficiency of the MINT stock markets has not been found.
      PubDate: 2022-12-22
      DOI: 10.15388/omee.2022.13.89
      Issue No: Vol. 13, No. 2 (2022)
  • Trade Integration and Export Aspiration: Evidence from India’s Trade in
           Goods with BRICS Countries

    • Authors: Mudaser Ahad Bhat, Aamir Jamal, Mirza Nazrana Beg
      Pages: 490 - 514
      Abstract: The purpose of this study was to examine the dynamics of trade between India and the BRICS countries as well as to gauge the relative strength of Indian exports to those nations. The trade integration patterns among BRICS countries were also analyzed. To quantify the extent to which India’s exports correspond to the needs of its BRICS counterparts, a novel export aspiration index was constructed. The index of trade integration patterns has also been employed to quantify India’s trade integration pattern with other BRICS members. Further, the gravity model of trade has been employed to analyze the fundamentals of India–BRICS trade. The export aspiration in individual BRICS countries shows a diverse pattern. However, India’s export aspiration in these countries has improved, although marginally in the long run. Such empirical evidence substantiates that the relative strength of India’s exports within its BRICS counterparts has marginally improved over time. Moreover, the trade integration index indicates a similar trade integration pattern among the BRICS countries and corroborates the presence of inter-industry trade. Added to the conventional variables of the gravity model, India’s outward multilateral trade resistance and BRICS inward multilateral trade resistance significantly promote India–BRICS trade. Hence, the relative strength of Indian exports will increase substantially if India’s commodity composition is diversified by including more commodities in its export baskets that correspond to the needs and changing conditions of the BRICS economies.
      PubDate: 2022-12-22
      DOI: 10.15388/omee.2022.13.90
      Issue No: Vol. 13, No. 2 (2022)
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Heriot-Watt University
Edinburgh, EH14 4AS, UK
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