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Informacijos mokslai
Number of Followers: 0  Open Access journalISSN (Print) 1392-1487 - ISSN (Online) 1392-0561 Published by Vilnius University  [38 journals]
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- Between a Burden and Green Technology: Rishi Sunak’s Framing of Climate
Change Discourse on Facebook and X (Twitter)
Authors: Oleksandr Kapranov
Pages: 85 - 105
Abstract: The issue of climate change has been one of the critical foci of political discourse worldwide (Wagner, 2023). Given that political debates and political discourse are quite often communicated on Social Networking Sites (SNSs), for instance Facebook and X (Araújo & Prior, 2021), it appears highly relevant to tap into political actors’ discourse on SNSs that addresses the issue of climate change. Guided by the importance of SNSs in political discourse on climate change, the present article introduces and discusses a study on how Rishi Sunak, the current prime minister of the United Kingdom (the UK), frames the issue of climate change on his official Facebook and X accounts. Specifically, the aim of the study was to identify the types of frames used in Sunak’s climate change discourse in a corpus of his posts on Facebook and X. The corpus was collected and analysed in accordance with the methodology proposed and developed by Entman (2007). The results of the analysis revealed that Sunak’s framing of climate change involved a pragmatic economy-oriented aspect, which was presented discursively by imparting it a personalised dimension that involved multimodality. In particular, it was discovered that Sunak frequently framed the issue of climate change via the frames Burden and Green Technology. The findings were discussed in conjunction with the prior research on framing in climate change discourse.
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the COVID-19
Authors: Abdelkrim Chirig, Karima Bouziane, Marouane Zakhir
Pages: 126 - 144
Abstract: Introduction. The emergence of COVID-19 prompted diverse advertising strategies globally, with humor appeal being one of the notable approaches. Method. Thus, the aim of this research is to examine and analyze the utilization of humor appeal in Moroccan advertising during the pandemic, employing a semiotic perspective. Analysis. The study adopts a qualitative approach and employs Barthes’ model of denotative and connotative meanings for analysis. Results. The findings indicate that when humor is employed contextually, it significantly enhances the impact of the advertisements. The study reveals the creativity and adaptability of Moroccan advertising agencies in utilizing humor appeal to engage audiences during the crisis. Conclusion. This research highlights the effectiveness of humor appeal in advertising during unprecedented times, providing insights into adaptive advertising strategies through a semiotic analysis of the Moroccan context.
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Authors: Vladislav V. Fomin, Vincas Grigas
Pages: VIII - XIII
Abstract: This paper provides an introduction to the special issue on gender studies. It surveys each paper and identifies commonalities and dissimilarities among them, as well as suggests the potential readership for the papers based on the problems addressed and the findings. Prof. Natalija Mažeikienė from Vytautas Magnus University served as the guest editor of the special issue.
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Authors: Vladislav Fomin
Pages: I - VII
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Communication Theory and Practice
Authors: Vladislav Fomin, Vincas Grigas
Pages: VIII - XIII
Abstract: This paper provides an introduction to the special issue on expressions of information and communication theory and practice. It surveys each paper, identifies commonalities and dissimilarities among them, and suggests the potential readership for the papers based on the problems addressed and the findings.
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Authors: Vladislav Fomin
Pages: I - VI
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Authors: Vladislav Fomin
Pages: 1 - 5
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Authors: Vladislav Fomin
Pages: 1 - 5
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Practical Applications in Three Universities
Authors: Ann Werner, Aurelija Novelskaitė, Elena Lukovitskaya
Pages: 53 - 69
Abstract: In this article interpersonal communication in Gender Studies teaching is mapped and compared in feminist pedagogy in three universities: Södertörn University in Sweden, Novgorod State University in Russia and Vilnius University in Lithuania. The aim of this article is, first, to compare the uses of feminist methodologies in teaching during the first semester undergraduate Gender Studies courses in a cross-case comparison. And secondly, to suggest developments needed to pursue teaching in Gender Studies in the three countries. Scholarly discussions about feminist pedagogies are accounted for and characteristics from the field are identified and compared in the three empirical cases. The article further draws on qualitative feminist methodology and concludes that while the contexts investigated are different, the methodologies used have similarities. In all three universities the teaching methods focus on students’ experiences and differences, teacher’s reflexivity, working in smaller groups, highlighting community building and empowerment. In the conclusion these teaching holdings are discussed, and further development of interpersonal communication in Gender Studies teaching is suggested.
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@LasIgualadas in Colombia
Authors: Admilson Veloso da Silva, Ana María Cuesta López
Pages: 136 - 152
Abstract: The first organized feminist movement in Colombia demanded the right for women to vote in 1954 and, despite its progressist agendas and decades of work, it still tends to be distorted by traditional media representation. With social media, these activists can reach the audience directly, disseminate information, and dispute narratives. Hence, this study addresses the question: how are the discourses about feminism constructed on Instagram in Colombia' Based on netnography and critical discourse analysis, the paper analyzes the discussions on publications and comments on the most popular feminist Instagram account in Colombia, @LasIgualadas. The results indicate that the platform usage could help create a less stereotypical perspective on the movement while informing society on its agendas and raising awareness about rights violations. However, the debate on @LasIgualadas is still predominantly carried out by women (80.5%), and some topics, such as abortion and LGBTQI+ rights, are distorted or deviated from by some Instagram users’ comments.
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