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ISSN (Online) 1308-9552
Published by Süleyman Demirel Üniversitesi Homepage  [4 journals]
  • The Image of Conservative Woman in Postmodern, Luxury Fashion Consumption
           Culture: The Case of Aysha Magazine

    • Authors: Koktay Irmak KÖSEOĞLU; Yesim ULUSU, Önder YÖNET
      Abstract: The aim of the study is to explore the image of conservative woman and her luxury consumption attitude at the postmodern consumption culture. To do so, content analysis research of the ads of the only conservative woman and style magazine of Turkey called Aysha Magazine is made. First of all, in order to understand the place of the conservative woman within the postmodern culture, the advertisements of Aysha Magazine, issues between January 2013 and October 2017 are observed by content analysis. So that, the advertisement message and the advertisements’ content are figured out. How conservative woman is described through the advertisements and what kind of advertisements the magazine provided are explored. The advertisement strategies, the advertisement variables and the volume of the conservative content of the ads are also determined. The relevance of the ads and the target audience are questioned. As a result, it is found out that Aysha Magazine has conservative factors and tendencies which attract conservative women. The advertisements describe the image of conservative women who follow trends and fashion. The “Style” pages of the magazine give information about luxury brands. At these pages both luxury products and luxury consumption are encouraged.
      PubDate: Sat, 25 Feb 2023 00:00:00 +030
  • Investigation of the Effects of Influencer Characteristics on Repurchase
           Intention, Wom and Willingness to Pay More

    • Authors: Duygu YAVUZ; Mehmet SAĞLAM
      Abstract: Companies collaborate to reach their target audience by focusing on influencer people who will affect consumers through the influencer marketing approach, the rate of which is rapidly increasing with social media platforms. In the study, it is aimed to examine the effects of attractiveness, trustworthiness and expertise characteristics of influencer on behavioral intention dimensions on repurchase, word of mouth and willingness to pay more. The population of the research is determined as people using social media platforms and convenience sampling method is used. Data analysis is performed on a sample of 356 people. The research hypotheses are evaluated with the structural equation model. SPSS 22 and LISREL 8.7 programs are used in data analysis. In the hypothesis test results, it is determined that attractiveness has a positive effect on repurchase, word of mouth and willingness to pay more, while trustworthiness only has an effect on word of mouth. The effect of expertise on behavioral intentions is not statistically significant.
      PubDate: Sat, 25 Feb 2023 00:00:00 +030
  • Investigation of the Burnout of Health Personnel in the Covid-19 Pandemic

    • Authors: Ümit ARSLAN; Altuğ ÇAĞATAY, Aslı Yasemen SAVAŞ
      Abstract: In the study, it is aimed to determine the burnout levels of health personnel working in the Covid-19 Pandemic Outpatient Clinic and inpatient services related to Covid-19 in Tokat State Hospital. A questionnaire is used as a data collection tool. In the study, the Maslach burnout scale is applied to 387 health personnel. T test, one-way analysis of variance and correlation analysis are performed. The general burnout score of the health personnel is found to be x̄=2.91, emotional exhaustion x̄=3.59, depersonalization x̄=2.63, and personal success x̄=2.37. Emotional exhaustion is high, depersonalization is moderate, and personal achievement perceptions are low in healthcare workers. The burnout levels of the staff and nurses who are new to the service, single and have no children are found to be high and they should be supported more. According to this, it is seen that the emotional exhaustion is high, depersonalization is moderate, and personal achievement is low in health personnel. Depersonalization is found in physicians, emotional exhaustion is high in nurses, and personal success level is low in health officials. According to the responses given to the work-related stress factors experienced by the health personnel, the most stress factors are the lack of rewards and appreciation, incompatibilities in the working system, coping with the expectations and wishes of patients and their relatives, and economic inadequacies. For this reason, it is necessary to improve the working environment and working conditions of health personnel.
      PubDate: Sat, 25 Feb 2023 00:00:00 +030
  • Political Ideologies and Ecologism from Rhetoric to Practice: Major
           Factors in Their Nexus

    • Authors: Korkmaz YILDIRIM
      Abstract: The aim of the study is to explore the level of relationship between the idea of ecologism and sociopolitical, demographic, and cultural factors. In particular, how the relationship between the political preferences adopted by individuals and the tendency towards ecological worldview varies between cultures, and how it affects the policies developed for dealing with ecological problems are among ones discussed in the academic and political field. In addition, it is argued that political and cultural values such as the significance of democracy, property issues, postmaterialist values, and demographic factors as gender, age, education, income level and country have a determining effect on the ecological privileges. In this context, considering the results of the 7th Wave World Values Research Survey (2017-2021), the level of relationship between the variables is tried to be estimated with the Chi-Squre (X2) analysis. As a result of the study, it is concluded that sociopolitical, and cultural factors such as political ideologies, view of property status, postmaterialist values, and democracy have a more determinant level of relationship in orientations to ecologism and political support compared to demographic factors.
      PubDate: Sat, 25 Feb 2023 00:00:00 +030
  • Examining the Online Visitors' Comments for Turkey's First National Park:
           The Case of TripAdvisor

    • Authors: Ali ŞENGÜL; Hakkı ÇILGINOĞLU
      Abstract: Tourists who have experienced a destination share the positive and/or negative situations they experience in that destination in order to warn potential tourists or to encourage them to experience the same feelings. With the development of technology, there has been an increase in the number of travel review sites. With this increase, tourists have the opportunity to share their experiences with many more people, and potential tourists have the opportunity to read more experiences. For a destination to reach more tourists and for the sustainability of this situation, the satisfaction level of the tourists should be at the highest level. In the study, prepared in this context, online comments shared by tourists on the TripAdvisor travel review site, who have experienced Yozgat Pine Grove National Park, which is located in Yozgat and declared the first national park in Turkey after being taken under protection in 1958, are examined. In the study, it is aimed to determine positive/negative and the prominent aspects of this national park and to contribute to increasing its touristic attractiveness by eliminating the negative aspects. Examined comments are divided into themes as positive, negative, informative and recommendations. As a result of the analysis, it is seen that the tourists who visited Yozgat Pine Grove National Park left very satisfied and gave recommendations to potential tourists that it is a must-see place. It is determined that there are very few negative comments. In addition, it is determined that the tourists have information about the historical past of the national park and they make informative comments about the current situation for the other tourists.
      PubDate: Sat, 25 Feb 2023 00:00:00 +030
  • Evaluation of Cryptocurrency Investment Alternatives with the Entropy-ARAS

    • Authors: Seher BULDUK; Fatih ECER
      Abstract: Cryptocurrencies, which entered the market in 2009, are virtual currencies that perform the exchange function in a decentralized structure. The characteristics of cryptocurrencies include that they are subject to commercial transactions depending on blockchain technology, and they perform fast transactions with low transfer costs. Cryptocurrencies have attracted great interest in recent years as an investment tool. The primary purpose of the study is to provide a decision support mechanism that will facilitate investors' investment decisions. For this purpose, using the Entropi-ARAS multi-criteria model, the top ten cryptocurrencies traded in the financial markets are evaluated. Firstly, to determine the weights of the annual average return, trading volume, total market value, number of exchanges traded, number of years traded, transaction speed, change from the highest value, and volatility criteria the Entropy method is utilized in the study. Then, using the ARAS method, the performance ranking of crypto money alternatives is generated. According to the findings of the study, transaction volume is the most crucial factor to be considered when investing. In addition, among alternative cryptocurrencies, Bitcoin, Tether, and Usd Coin are in the top three, while Dogecoin is in the last place. It is also concluded that the trading volume of cryptocurrencies and their performance rankings have a highly positive correlation. Finally, the robustness and validity of the proposed model are also checked by sensitivity analysis. 
      PubDate: Sat, 25 Feb 2023 00:00:00 +030
  • Human Resources Strategies for Academic Staff in State Universities During
           Covid-19 Period

    • Authors: Canan YILMAZ
      Abstract: After the first detection of Covid-19 in Turkey on March 11, 2020, when health concerns were high, services had to continue without interruption. This requirement made the effective use of HRM critical, and HR strategies suitable for the Covid-19 period had to be developed. Especially in higher education institutions, which are the places where these strategies are produced in the theoretical sense, it arouses curiocity that which strategies are applied to academic staff. In this context, the study aims to reveal the human resources strategies implemented by state universities for academic staff during the Covid-19 period. In the study, 12 personnel department heads working in universities are selected as a sample from URAP success lists through purposive sampling. Qualitative content analyzes are conducted on the data obtained by applying the sampling semi-structured interview technique. Data visualization is made with MAXQDA 2020. As a result of the study, it is determined that digital HRM and virtual meeting strategies are applied to academic staff during the Covid-19 period. It is determined that talent management practices, organizational agility, cyber security, online training, remote auditing, uncertainty tolerance, and flexibility strategies are implemented to a certain a degree.
      PubDate: Sat, 25 Feb 2023 00:00:00 +030
  • The Relationship of Economic Growth, Globalization and Ecological
           Footprint: An Econometric Analysis on ASEAN-5 Countries

    • Authors: Sefa ÖZBEK
      Abstract: Population growth, urbanization, industrialization and technological developments have an important place in natural resource consumption. These developments are among the main dynamics in terms of economic growth in national economies. However, with the related developments, an increase in environmental degradation has been observed. Determining the cause of these deteriorations is considered to be important for increasing environmental quality and ensuring sustainable economic development. In the study, the determinants of ecological footprint in ASEAN-5 countries consisting of Malaysia, Thailand, Indonesia, Singapore and the Philippines are investigated. Westerlund (2006) panel cointegration test is used as an empirical method, which considers cross-sectional dependence. The period of 1980-2018, in which the globalization process generally deepened, is chosen as the sample period. General globalization index, economic growth, energy consumption and ecological footprint variables of ASEAN-5 countries are used. Empirical results reveal the existence of a cointegration relationship between these variables in ASEAN-5 countries. Augmented Mean Group (AMG) is applied as the panel cointegration coefficient estimator. AMG findings show that globalization, economic growth and energy consumption increase the ecological footprint of ASEAN-5 countries across the panel.
      PubDate: Sat, 25 Feb 2023 00:00:00 +030
  • The Role of Central and Local Governments in Destination Promotion: A
           Review of Social Media Networks

    • Authors: Özge GÜDÜ DEMİRBULAT
      Abstract: It is obvious today that a new era of communication and interaction has been started through social media networks. For this reason, corporate social media networks and their contents are one of the correct and effective promotional tools that can be used in destination promotion. Based on this situation, the main purpose of the study is to examine the use of social media networks by central and local governments in Trabzon destination, specifically for destination promotion. Within the framework of this purpose, the corporate Facebook, Instagram and Twitter social media accounts of Trabzon destination center and local governments are analyzed with the quantitative content analysis method. As a result of the study, it is determined that Trabzon destination center and local governments do not use social media networks effectively for destination promotion. Additionally, it is concluded that the majority of the promotion-oriented posts on Facebook, Instagram and Twitter accounts are made by the Trabzon Provincial Directorate of Culture and Tourism. 
      PubDate: Sat, 25 Feb 2023 00:00:00 +030
  • What Is Essential for the Happiness and Satisfaction at the Work of Female
           Academics' A Research in the Context of Quality of Working Life and

    • Authors: Tahsin ERME; Ali Murat ALPARSLAN
      Abstract: The aim of the study is to determine which quality of work life elements effect to the mindfulness which has an effect on positive and negative outcomes at individual and organizational level. Additionally, examining the existence of mediation role of mindfulness in the effect of quality of working life on positive organizational outcomes is another aim. The research is carried out in the context of female academics who face various difficulties in their working life. In this framework, the effect of the quality of working life on mindfulness and the effect of mindfulness on positive organizational outcomes are analyzed. In the last phase, the mediating role of mindfulness in the effect of working life quality on positive organizational outcomes is examined. Research data are obtained from 516 female academics. According to the analysis findings the quality of working life positively affects mindfulness. At the same time, mindfulness has a positive effect on positive organizational outcomes such as workplace happiness and job satisfaction. Besides, mindfulness has a partial mediator role in the effect of quality of working life on workplace happiness and job satisfaction. Another important result that reflects our basic exploration goals is that the components of the quality of working life that enable the occurrence of mindfulness are work-family role balance, person-job fit, legal factors and the corporate belonging attitude. Obtained latest finding is that person-job fit, which is sub-dimension of the quality of working life, explains workplace happiness with the full mediating role of mindfulness.
      PubDate: Sat, 25 Feb 2023 00:00:00 +030
  • History of Cinema Industry in Turkey; Today and Future: A Comparative

    • Authors: Mete DOĞANAY; Mansur Konuralp AKTAŞ
      Abstract: Its important features have carried cinema far beyond being a source of art and entertainment. Many studies on cinema have dealt with it from different perspectives. In the study, cinema is examined from a broad perspective through many different studies on cinema and research on Turkish films in the Internet Movie Database (IMDB). The main purpose of the study is to examine the cinema industry in Turkey, in terms of providing a comparison opportunity, with the USA (Hollywood), which has an important place in the world cinema industry, along with India (Bollywood) and Nigeria (Nollywood). In the first two parts of the study, the development of Hollywood, Bollywood and Nollywood film industries are discussed. In the third chapter, the birth and development of Turkish cinema is examined. In the fourth part of the study, movie contents in Turkish cinema are presented with examples. In the last part, ideas on the future of Turkish cinema are put forward through a general evaluation of Turkish cinema. 
      PubDate: Sat, 25 Feb 2023 00:00:00 +030
  • Beliefs of Turkish University Students in COVID-19 Conspiracy Theories:
           The Role of Fear of COVID-19 and Political Orientation

    • Authors: Ender AKYOL; Abdullah ATLİ
      Abstract: The main purpose of the study is to determine the level of Turkish university students' belief in the COVID-19 conspiracy theories. The study involves 676 university students from 52 cities in Turkey who are 18 to 36 years old (M = 22.21 years, SD = 2.65). The research is structured in two stages: Study 1 and Study 2. In Study 1, a valid and reliable measuring tool called the COVID-19 Conspiracy Theories Scale (CTCV-19S) is developed to determine the extent to which students believe in COVID-19 conspiracy theories. In Study 2, on the other hand, the level of Turkish university students' belief in COVID-19 conspiracy theories is examined using the CTCV-19S within the framework of the role of fear of COVID-19 fear and political orientation. As a result, it is found that Turkish university students believed in COVID-19 conspiracy theories at a higher rate than the general population, and there is a positive relationship between COVID-19 fear and COVID-19 conspiracy theories. It is also found that students with right-wing political views are more prone to believe in COVID-19 conspiracy theories. 
      PubDate: Sat, 25 Feb 2023 00:00:00 +030
  • Examination of Subjective Well-Being Levels of Participation Bank
           Employees in Terms of Different Demographic Variables

    • Authors: Betül OKUDUR SABUNCU; İlker Hüseyin ÇARIKÇI
      Abstract: The purpose of the study is to reveal the differentiation status of the subjective well-being (happiness) levels of participation bank employees according to demographic variables (age, marital and educational status, gender and working position). The study covers all branch employees of a participation bank operating in Turkey. The online survey technique is used in the study. Data collection process starts with the permission of Süleyman Demirel University ethics committee, dated 15.04.2021-19. Convenience sampling method is used to collect the data. The scale developed by Lyubomirsky and Lepper (1999) and adapted into Turkish by Akın and Seller (2011), is used in the study. 1100 bank employees are reached and 374 people participate in the survey. SPSS 26.0 program is used. In the study, frequency analysis, reliability analysis of the scales, and independent sample t-test and anova test are used to determine the differentiation status of participants' subjective well-being according to demographic variables. According to the findings of the research, the general subjective well-being (happiness) level of participation bank employees is above the medium level. Subjective well-being of the participants differs according to marital status. It is concluded that the level of subjective happiness of the married participation bank employees is higher than the unmarried ones. Subjective well-being levels of the participants do not differ according to gender, age, educational status and working position. The results obtained are discussed together with the findings of previous studies.
      PubDate: Sat, 25 Feb 2023 00:00:00 +030
  • A Qualitative Analysis of Human Resources Practices in Yacht Harbors and
           Marinas in Türkiye

    • Authors: Tamer KILIÇ; Emre YAVUZEL
      Abstract: The study aims to analyze Human Resources Management (HRM) practices, especially Human Resources (HR) planning methods and to develop suggestions for yacht harbors and marinas in Türkiye. The study population comprises 41 yacht harbors and marinas on the Mediterranean, Aegean, and Marmara coasts. Semi-structured interviews are conducted with the HR managers of the companies. The content analysis method is used, the questions in the interview form are collected under three main themes, and the answers received from the participants are converted into data sets under the same themes. Although there is no HR department, the findings reveal that HR practices are carried out with a modern understanding in most yacht harbors and marinas. HR information systems are used in HR planning, recruitment, selection, performance evaluation, compensation, training, and development. Due to the difficulties in recruiting technical personnel in some companies, there are problems in employing eligible candidates at the right place and time. Since employees with higher education in the sector contribute more, they are primarily preferred in recruitment. As a result, with the HR specialists, significant improvements can be made in HRM, especially the efficiency of HR planning in yacht harbors and marinas.
      PubDate: Sat, 25 Feb 2023 00:00:00 +030
  • The Mediating Role of Emotional Intelligence in the Effect of Alienation
           on Intention to Leave: A Research on Shopping Mall Employees

    • Authors: Celaleddin SERİNKAN; Mehmet Ali MENGÜLOĞLU
      Abstract: The aim of the study is to examine the mediating role of emotional intelligence in the effect of perceived alienation on intention to leave. The research is conducted on the employees of two shopping mall operating in Denizli. Face-to-face and drop-off survey methods are used in the research and the data obtained are evaluated in SPSS and SPSS AMOS programs. The scales are prepared in a five-point Likert type with equal intervals. Structural equation modeling (SEM) is used in the application of confirmatory factor analyzes (CFA) and testing of hypotheses. While testing the mediating role of emotional intelligence in the effect of perceived alienation on intention to leave, the four-stage method developed by Baron and Kenny is adopted. According to the results obtained, perceived alienation affects intention to leave work positively and affects emotional intelligence negatively. The effect of emotional intelligence on intention to leave is examined and no significant relationship is found. According to the Baron and Kenny method, this result means that emotional intelligence does not have mediating role in the effect of perceived alienation on intention to leave.
      PubDate: Sat, 25 Feb 2023 00:00:00 +030
  • Academic Study Fatigue Scale Development Study

    • Authors: Adnan KARAİBRAHİMOĞLU; Fatmanur GÜVENÇ, Ziya ÇEÇEN
      Abstract: Academicians who always contribute to the literature and have an important place in the world of science by doing academic studies are always valuable. While academics contribute to science, they make sacrifices on many issues and continue to do their work, even though they face different challenges. In the study, it is aimed to determine how the difficulties encountered in the process of contributing to science directly affect individuals, and what factors the fatigue experienced while doing academic work depends on. For this purpose, no scale has been found in the literature. For this reason, this scale development study is planned to eliminate the identified deficiencies. Academicians working at different universities in Turkey and in different fields of expertise participated in the study. In the study, in which 152 academicians participated, a questionnaire is used as a technical data collection tool. Based on the data obtained from the questionnaires, validity and reliability analyzes are applied. After these analyses, exploratory and confirmatory factor analysis is performed to evaluate the construct validity. As a result of the study, it is seen that the negative situations experienced by the academicians while carrying out their studies should not be ignored, and these negative situations should be eliminated. It is thought that the developed scale will guide different studies in the future and other deficiencies identified in the literature will be eliminated. In the light of the findings obtained from the study, the existence of academic study fatigue is brought to the literature and the value of academic studies is revealed.
      PubDate: Sat, 25 Feb 2023 00:00:00 +030
  • The Role of Brand Experience in Creating Customer Loyalty: The Example of
           Hotel Businesses

    • Authors: Büşra ASI; Şefika ÖZDEMİR
      Abstract: Customers are more interested in the subjective, intangible benefits that they can derive from experiences and the attractive and special experiences that businesses have prepared for them, rather than the functionality that products will provide them. Businesses aim to activate the emotions of the customers in order to gain loyal customers and create a brand experience that aims to integrate with the lifestyles of the customers. The study aims to examine the role of brand experience in creating customer loyalty. In this context, a face-to-face survey is conducted with 381 people staying in 4- and 5-star hotel businesses in Isparta. Linear regression analysis and analysis of variance are applied to the data obtained from the questionnaires through SPSS 22.0 program. According to the research findings, a strong positive correlation is found between brand experience and customer loyalty. It is determined that the cognitive dimension, the sensory dimension, and the emotional dimension of the brand experience have significant effects on customer loyalty. A strong positive correlation is found between the emotional dimension of the brand experience and customer loyalty. As a result, it is stated that the brand experience has an important role in ensuring the continuity of the relationship between the customer and the business.
      PubDate: Sat, 25 Feb 2023 00:00:00 +030
  • The Effects of the Government Policies on the Spread of the COVID-19

    • Authors: Çiğdem BASKICI; Yunus GOKMEN, Yavuz ERCİL
      Abstract: The study aims to determine whether government policies to control population mobility have been successful in the fight against the coronavirus disease 2019 (COVID-19) pandemic. Policies implemented by governments for controlling population mobility are identified with the Stringency Index prepared by Oxford University. Population mobility is observed through data provided by Google Community Mobility Report. The success of countries in the fight against the COVID-19 pandemic is measured by the Reproduction Rate. The intersection of valid data covering 104 countries is gathered from databases of relevant official websites for the period between the date of reaching the 100th cumulative case and the date 360 days later. The data is analyzed by conducting panel data analysis method to test the hypothesis. Results show that the Stringency Index demonstrating the stringency of government policies implemented by countries to prevent the spreading of pandemic affected human mobility dimensions significantly and reversely. Human mobility dimensions have a reverse and significant impact on staying at home at different levels at the 95% confidence interval. Furthermore, a significant relationship with a very small bi value (-0.00008) emerges between staying at home and the Reproduction Rate in the reverse direction. 
      PubDate: Sat, 25 Feb 2023 00:00:00 +030
  • Effectiveness of Civil Actors in Making Local Politics: Example of Hakkari

    • Authors: Fatma ÖKDE; Beytullah TEKBAŞ
      Abstract: The study aims to identify whether civil actors are involved in producing local policies in addition to local administrations and within this scope, to understand the participation level of civil actors in the policy-making of Hakkari Municipality. In this context, the study reveals the results of an analysis on the involvement of civil actors/non-governmental organizations in local policy-making processes of the municipality in Hakkari city center. Using the interview technique as a qualitative research method, an in-depth analysis is conducted with certain associations, foundations, trade unions, professional associations, city council administrators, and student representatives in the province of Hakkari. As a result of the data obtained from the interviews, it is concluded that Hakkari Municipality does not sufficiently involve civil actors in its local policy-making process. Hence, the study is designed to determine the effectiveness of civil actors and non-governmental organizations located in Hakkari city center on the local policy work of the municipality and to develop solutions on the issue. It is observed that the communication mechanisms of civil actors and the municipality in Hakkari are weak.
      PubDate: Sat, 25 Feb 2023 00:00:00 +030
  • Crisis Communication in Sports Management: Image Repair Theory and
           Situational Crisis Communication Theory

    • Authors: Şerife ÖRS
      Abstract: Crises are threats to corporate reputation, which are widely accepted as a valuable resource by organisations. Since corporate reputation is shaped by stakeholders and their perceptions and attributions, the importance of communication activities to be carried out in crisis management are vital. In this context, the aim of the study is to discuss frequently used Image Repair Theory and Situational Crisis Communication Theory within the field of sports crisis management. Firstly, the concepts related to crisis management and communication are given; and the related theories and their assumptions are explained with their contributions to the literature. Then, the studies carried out in the international and national sports literature are evaluated. As a result, it is seen that the studies carried out within these theoretical frameworks in the literature are very limited; and it is foreseen that both case analysis and experimental design studies would contribute to the field.
      PubDate: Sat, 25 Feb 2023 00:00:00 +030
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Heriot-Watt University
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