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ASEAN Marketing Journal
Number of Followers: 5

This is an Open Access Journal

Open Access journal
ISSN (Print) 2085-5044 - ISSN (Online) 2356-2242
This journal is no longer being updated because:
RSS feed has been removed by publisher

THE EFFECT OF VISUAL AND FUNCTIONAL CRITERIA OF PACKAGING: CONSUMER
EXPECTATIONS OF ELEMENTS FOR DAIRY PRODUCT PACKAGING
- Authors: Maryam Ghiasabadi Farahani mghiyasi1983@yahoo.com , Hooman Shababi hooman-shababi@rahedanesh.ac.ir , Peyman Ghafari Ashtiani p-ghafari@iau-arak.ac.ir
  PubDate: 2021-12-26T14:24:04+08:00
REVEALING PAST IDENTITY OF UPCYCLED PRODUCTS: HOW SIMPLE NARRATIVE IMPROVE
PRODUCT PERCEPTION
- Authors: Stacia Reviany Mege staciareviany@live.undip.ac.id , Grouse Oematan oematangrouse@gmail.com
  PubDate: 2021-12-26T14:21:09+08:00
BUILDING BRAND RESONANCE: OPTIMIZING SYMBOLIC BRAND REPUTATION AND
CUSTOMERS’ EMOTIONAL VALUE
- Authors: Murry Harmawan Saputra murryhs@umpwr.ac.id , Elia Ardyan elia.ardyan@ciputra.ac.id , Cindy Yoel Tanesia Cindy.yoel@ciputra.ac.id , Endah Pri Ariningsih endah@umpwr.ac.id
  PubDate: 2021-12-26T14:18:34+08:00
UTILIZATION OF EYE TRACKING TECHNOLOGY IN DESIGN AND MARKETING DECISION
MAKING
- Authors: Arry Mustikawan arrysoe@telkomuniversity.ac.id , Wirania Swasty wirania@telkomuniversity.ac.id , Fariha Eridani Naufalina farihaenaufalina@gmail.com
  PubDate: 2021-12-26T14:13:32+08:00
DETERMINANTS OF CUSTOMERS’ ADAPTATION TO INTERNET BANKING: EVIDENCE FROM
GREATER JAKARTA AREA, INDONESIA
- Authors: Jareena Nasreen jareena.nasreen@ui.ac.id , Arief Wibisono Lubis ariefwl@ui.ac.id
  PubDate: 2021-12-26T14:10:20+08:00
NO SUCH THING AS A FREE APP: A TAXONOMY OF FREEMIUM BUSINESS MODELS AND
USER ARCHETYPES IN THE MOBILE GAME MARKET
- Authors: Imam Salehudin imams@ui.ac.id , Frank Alpert f.alpert@business.uq.edu.au
  PubDate: 2021-12-26T14:05:34+08:00
EXPLAINING THE TOURISM RELATIONSHIP MANAGEMENT (TRM) IN TOURISM
ENTERPRISES (CASE STUDY: ISFAHAN)
- Authors: Teymour Marjani tmarjani@gmail.com , Siavash Imeni Gheshlagh s_imeni@yahoo.de , Alireza Sarfi alirezasarfi@gmail.com
  PubDate: 2021-12-26T14:02:24+08:00

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