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Publisher: Redfame Publishing (Total: 7 journals) [Sort by number of followers]

Showing 1 - 6 of 6 Journals sorted alphabetically
	Applied Economics and Finance (Followers: 11)
	Applied Finance and Accounting (Followers: 9)
	Business and Management Studies (Followers: 16)
	Intl. J. of Social Science Studies (Followers: 14)
	J. of Education and Training Studies (Followers: 4)
	Studies in Engineering and Technology

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International Journal of Social Science Studies
Number of Followers: 14

This is an Open Access Journal

Open Access journal
ISSN (Print) 2324-8033 - ISSN (Online) 2324-8041
Published by Redfame Publishing

[7 journals]

Digital Communication and Preservation of Cultural Heritage in the Context
of New Media: A Case Study of Anyang
- Authors: Chenxiao Li; Kun Yu
  Abstract: Anyang is rich in diverse cultural heritage, including the famous Yin Ruins, oracle bone script, Shang Dynasty culture, and divination beliefs. These heritages are core carriers of cultural transmission and important academic research areas. This study analyzes the adaptability of Anyang's cultural heritage amidst modern social changes, focusing on its integration with local economic development strategies. By activating the tourism market and image industry, it promotes economic growth and cultural transmission. The study also explores the digitization of literature and new media tools in modernizing educational content. Through visual media, Anyang's cultural heritage overcomes geographical barriers, connecting with a global audience. Visual narratives present Anyang's history and cultural stories, offering new paths for global recognition. Films, micro-dramas, online media, and other visual art forms transform Anyang's cultural narratives into symbols easily understood worldwide. The study encourages more film and television creators to explore Henan and Anyang, discovering the value of historical and cultural resources and landscapes through high-quality works.
  PubDate: Tue, 23 Jul 2024 01:43:51 -070
A Study on Meme Marketing Strategies of Domestic Brands and Optimization
Suggestions
- Authors: Cuiping Wen; Jiawen Ye
  Abstract: In today’s era of traffic, the powerful monetization ability of meme marketing has attracted growing attention from brands. However, there is still limited research on domestic brand meme marketing in academic circles. Therefore, aiming to study domestic meme marketing strategies from a macro perspective, an interview was conducted to collect current meme marketing strategies of domestic brands, and a questionnaire was then released to evaluate the application effect of these strategies. The results show that domestic brands have used Internet memes in marketing with the help of artificial intelligence, explored to establish a brand virtual image, and adopted the two-way communication model of User Generated Content (UGC). Nonetheless, current meme marketing strategies have not shown a significant effect on improving consumers’ willingness to learn about brands and purchase their products or services. This paper provides improved meme marketing strategies that further arouse the transformable consumption potential of consumers and effectively consolidate the maintenance and expansion of brand communication.
  PubDate: Tue, 23 Jul 2024 01:40:50 -070
Leveraging Short Video Platforms for Agricultural E-commerce: Enhancing
Purchase Intent through Optimized Content
- Authors: Qiyan Zhu; Jiexin Su
  Abstract: With the popularity and improvement of short video platforms, short video e-commerce live streaming (ELS) has emerged as a prevalent trend for promoting produce. Despite the widespread adoption of short video platforms and ELS, there remains a notable gap regarding the content of short video ELS, with many researches mainly emphasizing the path of ELS general development. Therefore, this study aims to optimize agricultural short-video ELS content, by identifying factors contributing to purchase intention and leveraging the advantages of short-video platforms. This study employs questionnaires, interviews, and the stability coefficient method to explore pathways for innovating agricultural ELS content. The results show that ELS scenes and anchor identity significantly affect purchase intention. Furthermore, an assessment of the hierarchical order of content elements has been established. Additionally, the interview findings indicate the significance of recognizing synergies between the benefits inherent in short video platforms and the content of agricultural ELS. This study can serve as a reference for ELS content optimization and have implications for agricultural ELS influence improvement.
  PubDate: Tue, 23 Jul 2024 00:00:00 -070

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