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Publisher: Universidad de Concepción (Total: 4 journals) [Sort by number of followers]

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	Acta Literaria (Followers: 4, SJR: 0.1, CiteScore: 0)
	Atenea (Concepción) (SJR: 0.112, CiteScore: 0)
	J. of Oral Research (Followers: 1, SJR: 0.126, CiteScore: 0)
	Revista Academia & Negocios

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Revista Academia & Negocios
Number of Followers: 0

This is an Open Access Journal

Open Access journal
ISSN (Online) 0719-6245
Published by Universidad de Concepción

[4 journals]

Utilization of financial products SMEs entrepreneurs in Mexico
- Authors: Erika Dolores Ruiz, Julio Fernando Salazar Gómez, María De Jesús Valdivia Rivera, Manuel Hernández Cárdenas, Ibis Rafael Huerta Mora
  Pages: 1 - 14
  Abstract: Nowadays, companies require the use of financial products that support their fluidity to improve their daily operations, that’s why the aim of this article is to explain the usability of financial products in Micro, Small and Medium Enterprises (MSMEs) in Tierra Blanca, Veracruz, Mexico, for the period of November 2019. The methodology has a qualitative approach, using the Delphi method and a sample by cases. The results cited are: the deficient use of financial products, restricted access to credit, due to the policies that each institution pursues, a lack of awareness of the advantages offered by POS and insurance as the least used product. Among the conclusions reached, it is possible to mention that there is a high rate of ignorance of the advantages offered by financial products, there is no real connection between businessmen and bankers, and there is a lack of education and financial culture, it also produces a paradigmatic paralysis that causes fear of migrating to the use of financial products. The study shows the opening of new lines of research in matters of culture and financial education, considering that the existing literature is based on access to financial products and not on the actual use that entrepreneurs make once they obtain them.
  PubDate: 2020-12-30
  Issue No: Vol. 7, No. 1 (2020)
Intention to purchase green products according to the Theory of Planned
Behaviour: Incorporation of the moral obligation to the model
- Authors: Jessica Müller, Juan Bernardo Amezcua, Sheyla Müller
  Pages: 15 - 30
  Abstract: Green consumer buying behavior has recently increased. According to Kantar World Panel Mexico in 2012, only 16% of Mexicans carried out some ecological action and, in 2019, 7 of 10 Mexicans are willing to buy ecological products. In order to assess the motivators who have driven this change this study aims to examine the intention to purchase green products on young consumers based on the Theory of Planned Behavior incorporating moral obligation. An online survey was applied to a group of 280 public school students from the Northeast region of Mexico. The data were analyzed through the structural equations model with partial least squares (PLS-SEM), which revealed that only attitude and moral obligation have a positive and significant effect on the intention to buy green products.
  PubDate: 2020-12-30
  Issue No: Vol. 7, No. 1 (2020)
Sensory marketing in the women's fashion sector: The smell of the
shops in Madrid
- Authors: Cristobal Fernandez Muñoz, Felisa Arribas Pérez, Cristina Martín Zapata
  Pages: 31 - 40
  Abstract: Smell is one of the most powerful senses and one that best connects emotionally with individuals. For these reasons, large companies are using scent marketing techniques in order to create better and more memorable experiences for consumers while adding value to their products and services. Given the growing importance of scent marketing, our work focuses on studying the use of this technique in three female fashion chain stores in Madrid, Spain, and how it impacts their olfactory environments. Qualitative and quantitative techniques were used to measure the importance and experiences of young women regarding aromas within the stores and in their vicinities.
  PubDate: 2020-12-30
  Issue No: Vol. 7, No. 1 (2020)
Merchandising Strategies: an analysis of their effectiveness in attracting
new customers
- Authors: Freddy Martin Verastegui Tene, Jorge Alberto Vargas Merino
  Pages: 41 - 54
  Abstract: Merchandising techniques have the purpose of attracting new customers and that they make strategic purchases at the different points of sale, even in the digital world. However, many organizations continue to ask the question: How effective can merchandising techniques be' Therefore, the objective of this article will be to discern through the review of different scientific articles if this is true in the different contexts analyzed. 132 articles were consulted using various scientific databases, selecting 56 articles from peer-reviewed journals in Ebsco, Redalyc, Scopus, ProQuest and Google Academic. The visualization, presentation, management, seduction and digital merchandising allows to achieve very favorable results, its effectiveness is therefore demonstrated, and not only applicable to physical stores, but also to digital spaces, guaranteeing attraction of new customers and substantial increases in the sales of any company. Finally, it is important to conclude that the businesses that began to update to the new digital merchandising model have had a strong increase in sales, new customers and expansion to different audiences, perhaps forced by the great disruptive agent of COVID-19, but without certainly here to stay.
  PubDate: 2020-12-30
  Issue No: Vol. 7, No. 1 (2020)
Positioning process in marketing: steps and stages
- Authors: Nerio Ramón Olivar Urbina
  Pages: 55 - 64
  Abstract: One of the main purposes of marketing is to provide the organization, its products or its brands, with a privileged position not only in the market but also in the minds of their target segment. Nevertheless, there is not a systematic process for achieving it. Therefore, the objective of this article is to propose the stages of the positioning process and its corresponding steps. This research is of documental nature and it required a systematic and objective work in order to design a new approach based mainly on written documents. Said process involved reading, analyzing, summarizing, interpreting and reflecting on the information produced by other authors. The positioning process proposed in this article comprises four stages, nine sub-stages and twenty-four steps. Nonetheless, it is not a rigid but a dynamic process that requires: the necessary adjustments to the strategies and tactics used in order to adapt them to reality; a long-term constant work involving all the management levels of the organization; and conducting every necessary activity for avoiding over-positioning, under-positioning, dubious positioning or confusing positioning.
  PubDate: 2020-12-30
  Issue No: Vol. 7, No. 1 (2020)
What makes millennials happy at work' Evidence from the entertainment
sector in northern Chile
- Authors: Sebastián Cristóbal Araya Pizarro, Luperfina Rojas Escobar, Carlos Varas Madrid
  Pages: 65 - 80
  Abstract: The study explores the determining attributes of job happiness in millennial workers generation of the north of Chile (Region of Coquimbo) a workforce marked by the irruption of information and communication technologies. Through the application of a multi-attribute compositional model, it is observed that interpersonal relationships with the boss and co-workers are determining factors, even more relevant (as a whole) than monetary and non-monetary remuneration. Also, there are significant differences in the valuation assigned to the types of remuneration according to gender. The need to innovate in motivational policies and corporate remuneration systems is emphasized in response to declared preferences.
  PubDate: 2020-12-30
  Issue No: Vol. 7, No. 1 (2020)
MIC MAC method applied to the identification of key variables for reducing
student dropout, case of the Business Administration program – UNAD,
Colombia
- Authors: María Erika Narvaez Ferrin, Maria Angélica Cervantes Muñoz
  Pages: 81 - 92
  Abstract: This article unveils key variables identified by MIC MAC method (Matrix of Crossed Impacts Multiplication Applied to Classification) related to student dropout from the business administration program of the National Open and Distance University-UNAD University (Colombia) in the academic years 2017 and 2018. An instrument was designed, which was applied to a sample of 82 students. The form has 19 questions of four, two, five and six items for the individual, academic, socioeconomic and institutional categories respectively. To mitigate student desertion a bet scenario action plan should be formulated taking into account the key variables, where financial, psychological and strengthening actions are involved in the academic component, aligned with the public policy of the National Plan of Development 2018-2022, the Ministry of National Education (MEN) and the Solidarity Academic Pedagogical Project (PAPS) of the institution. An instrument was designed, which is applied to a sample of 82 students. The form has 19 questions of four, two, five and six items for the individual, academic, socioeconomic and institutional categories respectively. To mitigate student desertion it is necessary to formulate an action plan for the bet scenario taking into account the key variables, where financial, psychological and strengthening actions are involved in the academic component, aligned with the public policy of the National Plan of Development 2018-2022, the Ministry of National Education (MEN) and the Solidarity Academic Pedagogical Project (PAPS) of the institution.
  PubDate: 2020-12-30
  Issue No: Vol. 7, No. 1 (2020)
Time and space improvement in the management of a surgical center: the
case of Botucatu, Brazil
- Authors: Luciana Gisele Bordinhão Duma, Fernando de Almeida Santos, Gabriela Ajani Venturoso, José Carlos Trindade Filho
  Pages: 93 - 104
  Abstract: This study aims to the creation of an indicator framework for monitoring, general evaluation and control of the operation of the Surgical Center of the Clinical Hospital of the Botucatu Medical School (HCFMB), to optimize time and better use the space available. The article consists of a qualitative case study, using a questionnaire, distributed to the team of the HCFMB Surgical Center. Data was collected through a focus group to confirm which indicators fit the Botucatu HC Surgical Center. After the meeting, some indicators that did not fit the reality of the hospital were eliminated. Time usage indicators were more relevant than performance related ones. The main contribution consists in the elaboration of a proposal, as there is very little research on the subject, being a very important and costly area for hospitals.
  PubDate: 2020-12-30
  Issue No: Vol. 7, No. 1 (2020)