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Strategic Design Research Journal
Number of Followers: 1

This is an Open Access Journal

Open Access journal
ISSN (Online) 1984-2988
Published by Unisinos

[12 journals]

Editorial
- Authors: Carlo Franzato, Edu Jacques
  Pages: 90 - 91
  Abstract: This editorial introduces the second issue of the 2022 year, featuring nine peer-reviewed papers with diverse themes including web design, scientific publishing, and empathetic competency in design. The current edition includes a balanced mix of qualitative and quantitative-qualitative research. Notably, several papers explore participatory design and its strategic value for organizations. Other emerging topics covered in this issue include local communities, workers’ conditions, design management, and the attitude of designers.
  PubDate: 2023-04-07
  Issue No: Vol. 15, No. 2 (2023)
Participatory flows
- Authors: Alessandra Bosco, Silvia Gasparotto, Margo Lengua
  Pages: 92 - 106
  Abstract: This paper intends to explore co-design processes in the field of cultural heritage, based on an examination of the scientific literature and a comparative analysis of case studies. These cases, which involve different interlocutors, contexts of application, tools and output, are expressed not only in a discursive manner, but also represented in diagrams and visual syntheses of the co-design processes. The analysis was conducted on the basis of shared parameters: project description, year, partners, goals, context, co-design process, stakeholders and output. Starting with a consideration of the key concepts that emerged in the processes under investigation, the paper moves on to present the “MEET – Multifaceted Experiences for Enhancing Territories” project, which relies on the tools of design to enhance elements of the local culture and involve the community. It concludes by identifying good practices and the potential of co-design processes applied to the field of cultural heritage.
  PubDate: 2023-04-07
  Issue No: Vol. 15, No. 2 (2023)
Complex organizations, an exploration between design practices and
management
- Authors: Caterina Rosini, Silvia Barbero
  Pages: 107 - 120
  Abstract: Organisational change has become increasingly an influential process in enterprise evolution because as a fundamental step in enabling the corporate to adapt and follow the changes occurring in its environment. All types of enterprises are involved in these dynamics. However, this paper will focus on organisational change for social enterprises (SE). In SE, organisational issues are complex, and they entail satisfying both economic and social mission needs while avoiding isomorphism with for-profit companies. On these considerations, this article aims to provide an insight into the role that design can play in processes that facilitate organisational change. Moreover, the paper investigates three design processes that deal with organisational issues and evaluate which one is the most suitable for SE organisational issue. The article synthesises and discusses literature from three areas of reference: design in the organisational field, organisational evolution of SEs, and organisations as complex systems. The aim of this literature review is to understand how design can support the development path of SE in its organisational change. Specifically for the SE category, it emerges how Systemic Design could play a more significant role in designing and implementing organisational development that can guarantee resilience and social sustainability valorising the specific context where they are based.
  PubDate: 2023-04-07
  Issue No: Vol. 15, No. 2 (2023)
The Roles of Empathetic Competency and Participative Design in
Organizational Stakeholder Relationships
- Authors: Carmenza Gallego, Gregorio Calderón Hernández
  Pages: 121 - 134
  Abstract: The objective of the present article was to encounter empirical evidence of the use that companies make of the empathetic competency and participative design for relationship development with their interest groups. Empirical comparison occurred by way of a case study in a Colombian family business group composed of three companies. A mixed research design was applied, using a questionnaire to measure the use of empathy, as was an in-depth interview, to learn the use of participative design in stakeholder relationships. Results show acceptable use of the empathetic competency, and that the participative approach, characteristic of design, is partially employed, although the upper level of co-creation is not achieved. It is concluded that, if the empathetic competency is not made to form the base of the participative approach, organization relational capital is wasted. Further, companies may improve stakeholder relationships if they are able to apply participative design methodologies, techniques, and tools, as these reduce resistance to change, and improve the work environment, leadership, and productivity.
  PubDate: 2023-04-07
  Issue No: Vol. 15, No. 2 (2023)
Convergences between design attitude and strategic design: a theoretical
model proposition
- Authors: Cesar Fernando Da Silva Paz, Filipe Campelo Xavier da Costa, Gustavo Severo de Borba
  Pages: 135 - 149
  Abstract: This study aims to identify and discuss the relationship between the design attitude concept and the strategic design approach. Strategic design attitudes were analyzed in organizational contexts to reflect on who is the strategic designer and what characterizes him as a being capable of designing organizational strategies. This work is based on Michlewski's design attitude model (2015), debated and analyzed from the experts' point of view (PhD researchers who investigate strategic design). With the elements built in this dialogue, the expanded model of design attitude for strategic design is born, consisting of seven components that confirm the attitudes of the strategic designer
  PubDate: 2023-04-07
  Issue No: Vol. 15, No. 2 (2023)
A Questionnaire for Assessing Immersive Websites
- Authors: Sabrina Scuri, Nuno Nunes, Valentina Nisi
  Pages: 150 - 166
  Abstract: Web-immersion – i.e., a deep sense of cognitive and perceptual absorption engendered by the content and interactive features of a website - plays an important role in our modern, digital world. Yet, this topic has received little attention from design and HCI scholars. The lack of tools to assess and measure immersion in the Web may severely limit our ability to understand the nature of such experience, thereby constraining future research in the area. To address this issue, we designed a questionnaire for assessing immersive websites and conducted a preliminary evaluation on it. In this article, we outline the questionnaire design and report on findings from a preliminary study conducted to analyse its reliability and validity. Moreover, we present results from Factor Analysis performed to investigate the dimensionality of the instrument. Finally, we conclude by discussing the implications of our findings, along with limitations of the study and future work.
  PubDate: 2023-04-07
  Issue No: Vol. 15, No. 2 (2023)
Using Design Briefs to Empirically Replicate and Extend the
‘Designence’ Model of Strategic Design Value
- Authors: Ian D Parkman
  Pages: 167 - 181
  Abstract: Despite increasing attention from academics and practitioners Design Management lacks a widely-agreed upon empirical measure. This paper proposes a new conceptualization of Design Management based on the view of design as a “managed process” within organizations (Bruce and Bessant, 2002, p. 38). We employ an expert rating procedure of product design briefs and Exploratory Factor Analysis to derive eleven factors of information elements contained within these document that constitute Design Management: F1 Insights into Customers; F2 Business Model; F3 Product Aesthetics; F4 Authenticity; F5 Symbolic/ Experiential Value; F6 Functional Value; F7 Promotions/ Distribution; F8 Sustainability; F9 Production/ Development; F10 Project Management; F11 Risk/ Safety. Further, we clarify the strategic role of Design Management by relating these factors to measures of firm performance at the product project- and competitive advantage-levels. Our findings are rationalized using the Balanced Score Card for Design Management approach, made up of: (1) Customer Perspective; (2) Process perspective; (3) Learning and Innovation perspective; and (4) Financial perspective. Our results confirm the overwhelmingly positive relationship between Design Management and firm performance and highlights the differential effects of individual factors across the two measures.
  PubDate: 2023-04-07
  Issue No: Vol. 15, No. 2 (2023)
Product-service-system design thinking for port healthcare: a case study
with container lashers in the port of Antwerp
- Authors: Sander Zelck, Ivo Dewit, Sofia Scataglini, Lenie Denteneer, Stijn Verwulgen
  Pages: 182 - 197
  Abstract: The port of Antwerp executes its container lashing with specialized dockworker crews called container lashers. These container lashers train in the port training center, OCHA, in order to execute container lashing safely and efficiently. Container lashing is considered labor intensive. Due to the future trends within maritime transportation, the interest in optimized ergonomic training provided for dockworkers rises. A User-Centered Design approach is implemented to gather insights to build a Product-service-system (PSS) solution in a multidisciplinary research context. In order to develop a meaningful PSS, clinical and cultural insights are required. This paper presents the research framework of Design Inclusive Research (DIR) to collect cultural insights from container lashers. Subsequentially, it elaborates on the different stages of DIR to the extent of defining and executing the design tools. For this study, Cultural Probes and user journey maps, in combination with in-depth interviews, are applied to gather, synthesize, and present the information to stakeholders in a validation workshop. The proposed design tools and framework delivered an array of contextual information, leading to a broader understanding of the container lashers’ culture and generating impactful solutions.
  PubDate: 2023-04-07
  Issue No: Vol. 15, No. 2 (2023)
Innovating the scenario of scientific publishing in design: designing
“living publications”
- Authors: Eleonora Lupo
  Pages: 198 - 217
  Abstract: This article presents an ongoing research project aiming at innovating the modalities and formats of scientific and academic publication of design research. The digital transformation and the open access paradigm have a considerable impact on the circulation of high-quality scientific production at global level: the challenge is to achieve innovative forms of authoritative, high-impact and effective scholarly communication, pursued with a multiscale and mixed media strategy, in order to guarantee an extended impact, while maintaining rigour and authority. In this context the scientific publication of design is taking on new forms and objectives too, so the design discipline can be a pivotal field for the experimentation and discussion of new scientific publication formats for scientific research. The article presents the proposal of Living Publications, that, stemming from a case studies research, supports the envisioning of future scenarios of scientific publishing and the development of the features of an experimental prototype in the design domain.
  PubDate: 2023-04-07
  Issue No: Vol. 15, No. 2 (2023)
Life-Saving Lullabies: The conception, development and adaptation of a
cultural heritage tool for good
- Authors: David Swann, James Reid, Barry Doyle
  Pages: 218 - 231
  Abstract: On 9 May 2019, President Edgar Lungu of Zambia declared maternal and prenatal deaths a Public Health emergency with 10-15 women per week losing their lives due to preventable causes. The objective of the Life-Saving Lullabies project is to define and develop a zero-cost, innovation service strategy that is responsive to current maternal child health needs (MCH). The study is supported by St John Zambia (SJZ) and their volunteers who provide MCH services on behalf of the Ministry of Health. Until now, the potential for extending the functional purpose of lullaby lyrics as a methodological tool for delivering essential knowledge has been overlooked. The rationale for using song has evidence to support it. Studies show that singing lullabies promotes mother/ baby attachment (Creighton et al., 2013) and reduces prenatal stress and anxiety (Carolan, 2012). This study explores the potential of song as a culture heritage tool for imparting critical MCH knowledge and skills. Central to this, is our human-centred design approach (Design Council, 2005) that foregrounds the everyday experiences of young women. The research demonstrates the value of cultural heritage tools in enabling non-professionals as an untapped resource. A total of 31 MCH songs have been created.
  PubDate: 2023-04-07
  Issue No: Vol. 15, No. 2 (2023)